Graphic design will save the world right after rock and roll does.* ― s e l e c te d wo r k s o f y i n g y i n g j o j o z h o u / 2 0 1 1 - 2 0 1 6
Graphic design will save the world right after rock and roll does.* ― selected works of yingying jojo zhou / 2 0 1 1 - 2 0 1 6
SELECTED WORKS OF YINGYING JOJO ZHOU
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DESIGNER
SCHOOL
yingying jojo zhou
academy of art university
TELEPHONE
COURSE
415.300.6699
bachelor of fine arts portfolio
I N S T RU C TO R
jojo.y.zhou@gmail.com
mary scott
WEBSITE
jojo.graphics
―
PG.
0 vi
© 2016 all rights reserved. no part of this publication may be reproduced without the express written permission of yingying jojo zhou.
PG.
0 vii
PG.
0 viii
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―
Things you cannot see.
PG. 02 print & web design
Fresh made says it all.
identity design
Tastes.. like honey.
package design
PG. 20
PG. 42
Clear and strong.
package design
Hope, care and love.
package design
Electronic carnival.
PG. 54
PG. 68
PG. 82 print & web design
Silly little games.
interaction design
For the greater good.
print & web design
All these marks.
identity design
―
PG. 104
PG. 116
PG. 134
PG. 146 acknowledgement and credits
PG.
0 01
1 02 PG.
0 1 2 3 4 5 6 7 8 9 10
SELECTED WORKS OF YINGYING JOJO ZHOU
CHAPTER
Things you cannot see.
visual system print & web design
Graphic design will save the world right after rock and roll does. ― david carson
[ 2 0 1 1 - 2 0 1 6 ] PG.
1 03
0 1 2 3 4 5 6 7 8 9 10
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CHAPTER
Things you cannot see.
visual system print & web design
PUBLIC RADIO INTERNATIONAL VISUAL SYSTEM C AT E G O R Y
print & web design
COURSE
visual systems 2
DESIGNER
yingying jojo zhou
INSTRUCTOR
sean mcguire
D U R AT I O N
ten weeks
Sadness, happiness, anger, fear. When we talk to someone, we feel their feelings. Sound is one of the strongest connections between human beings. Public Radio International (PRI) is a global non-profit radio organization that believes we can create a more informed, empathetic and connected world together, by sharing powerful stories. The concept of this design is to show the power of the voice, from things we hear daily, to broadcast news that shakes our hearts. When thousands of people are listening to the same news at the same time, at that moment, they share the voices, the emotions. We are moved by this powerful connection. And when we are moved, we act. Typography was used as the basic element of this visual system design, using different typefaces, positive and negative spaces and colors to create strong contrast, rhythm and hierarchy. These visual components mimic the sounds that we hear, converting the voice into a visual design. Red, black and white were chosen for the brand color palette, overall creating a bold, rich and serious look and feel.
PG.
1 04
B R A N D AT T R I B U T E S
DELIVERABLES
impactful, honest, bold, heavy, interactive
promotional booklet, web site & app design
[ 2 0 1 1 - 2 0 1 6 ]
PG.
1 05
PG.
1 06
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C AT E G O R Y P R I N T & W E B D E S I G N
―
P U B L I C R A D I O I N T E R N AT I O N A L V I S U A L S Y S T E M
PG.
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PG.
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C AT E G O R Y P R I N T & W E B D E S I G N
―
P U B L I C R A D I O I N T E R N AT I O N A L V I S U A L S Y S T E M
PG.
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PG.
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C AT E G O R Y P R I N T & W E B D E S I G N
―
P U B L I C R A D I O I N T E R N AT I O N A L V I S U A L S Y S T E M
PG.
1 13
PG.
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C AT E G O R Y P R I N T & W E B D E S I G N
―
P U B L I C R A D I O I N T E R N AT I O N A L V I S U A L S Y S T E M
PG.
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PG.
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SELECTED WORKS OF YINGYING JOJO ZHOU
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―
P U B L I C R A D I O I N T E R N AT I O N A L V I S U A L S Y S T E M
PG.
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PG.
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C AT E G O R Y P R I N T & W E B D E S I G N
―
P U B L I C R A D I O I N T E R N AT I O N A L V I S U A L S Y S T E M
PG.
1 19
2 20 PG.
0 1 2 3 4 5 6 7 8 9 10
SELECTED WORKS OF YINGYING JOJO ZHOU
CHAPTER
Fresh made says it all.
identity design brand manual
If there is shit all around me, how can I eat my ice cream? ― s. balaram
[ 2 0 1 1 - 2 0 1 6 ] PG.
2 21
0 1 2 3 4 5 6 7 8 9 10
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CHAPTER
Fresh made says it all.
identity design brand manual
SUBWAY BRAND IDENTITY SYSTEM C AT E G O R Y
identity design
COURSE
strategies for branding
DESIGNER
yingying jojo zhou
INSTRUCTOR
todd hedgpeth
D U R AT I O N
fifteen weeks
Eating is not just about the food. Here is a new healthy, happy, energetic redesign for the brand new Subway®. ‘The fastest experience, is anything but fast food!’ Here we make fresh sandwiches for you and your family. We also provide a comfortable dining space for everyone. Subway now equals fun. This rebranding introduces the band new Subway. As the world’s largest submarine sandwich chain with more than 37,000 locations around the world, Subway should be fun, exciting and awesome. Classic type only logo was redesigned, using a more friendly round corner typeface. The new perspective look gives an energetic feeling and adds dimension, while still being flat and on trend. A new color palette was added to the design, including the original green and yellow. Secondary graphics are inspired by the New York subway map and signs, in order to create a very fun and impressive look and feel.
PG.
2 22
B R A N D AT T R I B U T E S
DELIVERABLES
energetic, memorable, refreshing, colorful, fun
identity systems, brand manual, promotional items
[ 2 0 1 1 - 2 0 1 6 ]
PG.
2 23
SELECTED WORKS OF YINGYING JOJO ZHOU
CHAPTER
0 1 2 3 4 5 6 7 8 9 10
subway
logo development
subway
SUBWAY
subway SUBWAY SUBWAY SUBWAY
SUBWAY
TIME SQ - 42 ST STATION
SUBWAY N SSUBWAY
S
N
SUBWAY perspective study
Q
Q
SUBWAY
SUBWAY
SUBWAY
SUBWAY SUBWAY SUBWAY SUBWAY
DUDE, HAVE SOME VEGGIES! SUBWAY SUBWAY SUBWAY SUBWAY SUBWAYSUBWAY SUBWAY SUBWAY SUBWAY SUBWAY SUBWAY SUBWAY
BUS STOP
TIME SQ - 42 ST STATION
SUBWAY
SUBWAY
DUDE, HAVE SOME VEGGIES! SUBWAY
SUBWAY
SUBWAY SUBWAY
BUS STOP
SUBWAY SUBWAY
OSTRICH SANS HEAVY
DUDE, HAVE SOME VEGGIES! DUDE, HAVE SOME VEGGIES! OSTRICH SANS HEAVY
1 1 2 2 77 VAG ROUNDED BLACK
VAG ROUNDED BLACK
secondary graphics development TIME SQ - 42 ST STATION H.H. SAMUEL H.H. SAMUEL
SUBWAY速 is a registered trademark of Doctor's Associates Inc. 2014 Doctor's Associates Inc. SUBWAY速 is a registered trademark of Doctor's All rights reserved.
2
VAG ROUNDED BLACK
DUDE, SOMEVEGGIES! VEGGIES! DUDE, HAVE HAVE SOME
7
Associates Inc. 2014 Doctor's Associates Inc. All rights reserved.
DUDE, HAVE SOME VEGGIES!
EMAIL MAIN@SUBWAY.COM EMAIL MAIN@SUBWAY.COM FAX 203.877.4281 PHONE 800.888.4848
FAX 203.877.4281
PHONE 800.888.4848
OSTRICH SANS HEAVY
DUDE, HAVE SOME VEGGIES! VAG ROUNDED BLACK
DUDE, HAVE SOME VEGGIES!
VAG ROUNDED BLACK
Fred DeLuca Fred DeLuca
Co-founder and Chief Co-founder and Chief executive officer executive officer
BUS STOP
ROUNDED COLUNACOLUNA ROUNDED
HEllo! SHELLO!NHEllo! Q HELLO!
1
VAG ROUNDED BLACK
Fred DeLuca
PG.
2 24
Co-founder and Chief executive officer
H.H. SAMUEL
HELLO!
COLUNA ROUNDED
HEllo!
EMAIL MAIN@SUBWAY.COM FAX 203.877.4281 PHONE 800.888.4848
SUBWAY
C AT E G O R Y I D E N T I T Y D E S I G N
―
S U B WAY B R A N D I D E N T I T Y S Y S T E M
PG.
2 25
PG.
2 26
SELECTED WORKS OF YINGYING JOJO ZHOU
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C AT E G O R Y I D E N T I T Y D E S I G N
―
S U B WAY B R A N D I D E N T I T Y S Y S T E M
PG.
2 27
PG.
2 28
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C AT E G O R Y I D E N T I T Y D E S I G N
―
S U B WAY B R A N D I D E N T I T Y S Y S T E M
PG.
2 29
PG.
2 32
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C AT E G O R Y I D E N T I T Y D E S I G N
―
S U B WAY B R A N D I D E N T I T Y S Y S T E M
PG.
2 33
PG.
2 34
SELECTED WORKS OF YINGYING JOJO ZHOU
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0 1 2 3 4 5 6 7 8 9 10
C AT E G O R Y I D E N T I T Y D E S I G N
―
S U B WAY B R A N D I D E N T I T Y S Y S T E M
PG.
2 35
PG.
2 36
SELECTED WORKS OF YINGYING JOJO ZHOU
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C AT E G O R Y I D E N T I T Y D E S I G N
―
S U B WAY B R A N D I D E N T I T Y S Y S T E M
PG.
2 37
PG.
2 38
S E L EC T E D WO R K S O F Y I N GY I N G J OJ O Z H O U
CHAPTER
0 1 2 3 4 5 6 7 8 9 10
C AT E G O R Y I D E N T I T Y D E S I G N
―
S U B WAY B R A N D I D E N T I T Y S Y S T E M
PG.
2 39
PG.
2 40
SELECTED WORKS OF YINGYING JOJO ZHOU
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C AT E G O R Y I D E N T I T Y D E S I G N
―
S U B WAY B R A N D I D E N T I T Y S Y S T E M
PG.
2 41
3 42 PG.
0 1 2 3 4 5 6 7 8 9 10
SELECTED WORKS OF YINGYING JOJO ZHOU
CHAPTER
Tastes.. like honey.
package design
Simplicity, carried to an an extreme, becomes elegance. ― jon franklin
[ 2 0 1 1 - 2 0 1 6 ] PG.
2 43 3
0 1 2 3 4 5 6 7 8 9 10
SELECTED WORKS OF YINGYING JOJO ZHOU
CHAPTER
Tastes.. like honey.
package design
BAR HILL GIN EVOLUTIONARY REDESIGN C AT E G O R Y
package design
COURSE
package design 4
DESIGNER
yingying jojo zhou
INSTRUCTOR
thomas mcnulty
D U R AT I O N
five weeks
In the wild lands of the Northeast Kingdom in Vermont, one beekeeper has created a honey-scented place in the spirits world. In 2008, Todd Hardie established Caledonia Spirits & Winery, producers of hand-crafted spirits including a vodka distilled from honey wine and gin made from local grains and flavored with honey. The gin is a celebration of our special connection to the land. The pure grain spirit is a canvas to showcase juniper berry and raw northern honey. Added just before bottling, the raw honey imparts unique floral qualities. The bottles are sealed in raw bee’s wax, a unique nod to Hardie’s favorite pollinator. A honeybee and a vista as seen from Barr Hill are part of its logo and label. The strong story is part of the brand equity. Type lockup was redesigned while still keeping the original flavor. Textured paper stock and letterpress printing were used to represent the personality of the product and the brand.
PG.
3 44
B R A N D AT T R I B U T E S
DELIVERABLES
classy, organic, clean, minimal, trustworthy
gin bottle & label design
[ 2 0 1 1 - 2 0 1 6 ]
PG.
2 45 3
PG.
3 46
S E L EC T E D WO R K S O F Y I N GY I N G J OJ O Z H O U
CHAPTER
0 1 2 3 4 5 6 7 8 9 10
―
C AT E G O R Y PA C K A G E D E S I G N
ED CA L
ONIA SPIRIT
BAR HILL GIN EVOLUTIONARY REDESIGN
S™
H R I R L L A B
™
45% ALC BY VOL
GIN
EST.
90 PROOF 750 ML
BA CA
2005
A Spirit of Vermont
M
Made with juniper and raw honey.
PG.
3 47
PG.
3 48
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C AT E G O R Y PA C K A G E D E S I G N
―
BAR HILL GIN EVOLUTIONARY REDESIGN
PG.
3 49
PG.
3 50
C AT E G O R Y PA C K A G E D E S I G N
―
BAR HILL GIN EVOLUTIONARY REDESIGN
PG.
3 51
PG.
3 52
SELECTED WORKS OF YINGYING JOJO ZHOU
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C AT E G O R Y PA C K A G E D E S I G N
―
BAR HILL GIN EVOLUTIONARY REDESIGN
PG.
3 53
4 54 PG.
0 1 2 3 4 5 6 7 8 9 10
SELECTED WORKS OF YINGYING JOJO ZHOU
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Clear and strong.
package design
Bad design is smoke, while good design is a mirror. ― juan-carlos fernandez
[ 2 0 1 1 - 2 0 1 6 ] PG.
4 55
0 1 2 3 4 5 6 7 8 9 10
SELECTED WORKS OF YINGYING JOJO ZHOU
CHAPTER
Clear and strong.
package design
VERALLIA GLASSWARE PACKAGING STRUCTURE C AT E G O R Y
package design
COURSE
package design 2
DESIGNER
yingying jojo zhou
INSTRUCTOR
thomas mcnulty
D U R AT I O N
seven weeks
Verallia is the glassware brand of Saint足 Gobain. Although it is a relatively new name in the glass packaging industry, the company is deeply rooted in glassmaking tradition. This creative packaging structure was designed to protect breakable glasses and also fits in the block shipping pallet. The material of the structure is disposable hard plastic, strong enough to protect the glasses, but at the same time light and easy to carry. The design of the package was inspired by the lightness and gentleness of water. The brand colors are aquamarine and teal, and all together the package design has a very bold look. It also can be used as a flower vase. Very eco-friendly.
PG.
4 56
B R A N D AT T R I B U T E S
DELIVERABLES
solid, sustainable, gentle, light
glassware packaging structure, four pack & six pack
[ 2 0 1 1 - 2 0 1 6 ]
PG.
4 57
PG.
4 60
C AT E G O R Y PA C K A G E D E S I G N
―
V E R A L L I A G L A S S WA R E PA C K A G I N G S T R U C T U R E
PG.
4 61
PG.
4 62
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C AT E G O R Y PA C K A G E D E S I G N
―
V E R A L L I A G L A S S WA R E PA C K A G I N G S T R U C T U R E
PG.
4 63
PG.
4 64
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C AT E G O R Y PA C K A G E D E S I G N
―
V E R A L L I A G L A S S WA R E PA C K A G I N G S T R U C T U R E
PG.
4 65
PG.
4 66
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C AT E G O R Y PA C K A G E D E S I G N
―
V E R A L L I A G L A S S WA R E PA C K A G I N G S T R U C T U R E
PG.
4 67
5 68 PG.
0 1 2 3 4 5 6 7 8 9 10
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CHAPTER
Hope, care and love.
package design
Digital design is just like painting, except the paint never dries. ― neville brody
[ 2 0 1 1 - 2 0 1 6 ] PG.
5 69
0 1 2 3 4 5 6 7 8 9 10
SELECTED WORKS OF YINGYING JOJO ZHOU
CHAPTER
Hope, care and love.
package design
BIRDS ROOM PET FOOD PACKAGES C AT E G O R Y
package design
COURSE
package design 1
DESIGNER
yingying jojo zhou
INSTRUCTOR
chamindri wijemanne
D U R AT I O N
ten weeks
Animal Connection is San Francisco’s premier provider of small animals; they own a large room specifically for nurturing chicks and birds. When customers walk into the store, they can immediately hear the bird sounds. Birds Room, a premium bird supply brand including foods and toys, was named after that. Targeting younger families and children, the brand encourages family interaction with their pets. The packages were designed to be very easy to use, and at the same time be adorable and colorful looking. We should appreciate our connection with animals and family — it fills life with love and joy. The connection with animals and nature also teaches us the way to love and care for others.
PG.
5 70
B R A N D AT T R I B U T E S
DELIVERABLES
cute, memorable, lovely, reliable
pet food packages large, medium, small & toy package
[ 2 0 1 1 - 2 0 1 6 ]
PG.
5 71
PG.
5 72
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C AT E G O R Y PA C K A G E D E S I G N
―
B I R D S R O O M P E T F O O D PA C K A G E S
PG.
5 73
PG.
5 74
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C AT E G O R Y PA C K A G E D E S I G N
―
B I R D S R O O M P E T F O O D PA C K A G E S
PG.
5 75
PG.
5 76
SELECTED WORKS OF YINGYING JOJO ZHOU
―
B I R D S R O O M P E T F O O D PA C K A G E S
PG.
5 77
PG.
5 78
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C AT E G O R Y PA C K A G E D E S I G N
―
B I R D S R O O M P E T F O O D PA C K A G E S
PG.
5 79
PG.
5 80
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CATEGORY PRINT & WEB DESIGN
―
B I R D S R O O M P E T F O O D PA C K A G E S
PG.
5 81
6 82 PG.
0 1 2 3 4 5 6 7 8 9 10
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Electronic carnival.
promotional book print & web design
Design is where science and art break even. ― robin mathew
[ 2 0 1 1 - 2 0 1 6 ] PG.
6 83
0 1 2 3 4 5 6 7 8 9 10
SELECTED WORKS OF YINGYING JOJO ZHOU
CHAPTER
Electronic carnival.
promotional book print & web design
GO TO TECH CONFERENCE PROMOTIONAL BOOK C AT E G O R Y
print & web design
COURSE
typography 4
DESIGNER
yingying jojo zhou
I N S T RU C TO R
ariel grey
D U R AT I O N
fifteen weeks
“Focus on the destination, travel is not about the journey.” A bold statement that was given by ‘GO TO’, the Technique conference to promote a futuristic computer/coding method, quantum computer and network. In the future, the computer network will be faster and faster and we will be able the reach the ultimate state, teleportation. Everything will happen and finish in the blink of an eye. The typography driven promotional book was designed to present how we see things differently when our information transfer is ‘faster’, even without the process/physical media. To create this fantasy futuristic digital highway, color, type and graphics were designed in detail. Typefaces Kettler and Manifold were chosen to represent the computer code look and feel, and colors from coding screens were also part of the design. Also visual impact was created by showing the contrast between fast and slow, past and now, light and heavy.
PG.
6 84
B R A N D AT T R I B U T E S
DELIVERABLES
impactful, emotional, inviting, exciting
promotional book, poster, app & digital ticket
[ 2 0 1 1 - 2 0 1 6 ]
PG.
6 85
PG.
6 86
S E L EC T E D WO R K S O F Y I N GY I N G J OJ O Z H O U
CHAPTER
0 1 2 3 4 5 6 7 8 9 10
PG.
6 87
C AT E G O R Y P R I N T & W E B D E S I G N
―
G O TO T EC H C O N F E R E N C E P RO M OT I O N A L B O O K
PG.
6 90
C AT E G O R Y P R I N T & W E B D E S I G N
―
G O TO T EC H C O N F E R E N C E P RO M OT I O N A L B O O K
PG.
6 91
PG.
6 92
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C AT E G O R Y P R I N T & W E B D E S I G N
―
G O TO T EC H C O N F E R E N C E P RO M OT I O N A L B O O K
PG.
6 93
C AT E G O R Y P R I N T & W E B D E S I G N
―
G O TO T EC H C O N F E R E N C E P RO M OT I O N A L B O O K
PG.
6 96
S E L EC T E D WO R K S O F Y I N GY I N G J OJ O Z H O U
CHAPTER
0 1 2 3 4 5 6 7 8 9 10
C AT E G O R Y P R I N T & W E B D E S I G N
―
G O TO T EC H C O N F E R E N C E P RO M OT I O N A L B O O K
PG.
6 97
PG.
6 98
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C AT E G O R Y P R I N T & W E B D E S I G N
―
G O TO T EC H C O N F E R E N C E P RO M OT I O N A L B O O K
PG.
6 99
PG.
6 100
S E L EC T E D WO R K S O F Y I N GY I N G J OJ O Z H O U
CHAPTER
0 1 2 3 4 5 6 7 8 9 10
C AT E G O R Y P R I N T & W E B D E S I G N
―
G O TO T EC H C O N F E R E N C E P RO M OT I O N A L B O O K
PG.
6 101
PG.
6 102
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PG.
6 103
7 104 PG.
0 1 2 3 4 5 6 7 8 9 10
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Silly little games.
interaction design
Keep it simple, stupid! ― wise old saying
[ 2 0 1 1 - 2 0 1 6 ] PG.
7 105
0 1 2 3 4 5 6 7 8 9 10
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CHAPTER
Silly little games.
interaction design
:) MOBILE APPLICATION DESIGN C AT E G O R Y
interaction design
COURSE
principles of user experience
DESIGNER
yingying jojo z.
INSTRUCTOR
bob slote
D U R AT I O N
four weeks
This app is designed specifically for people who spend time waiting for something. Some funny stupid little games that cheer you up while you are waiting in line. A biological scan function was included inside the app. You can create different kinds of games that simulate the real world. If there were ten people standing in front of you, a game including ten dots would be created. Flat minimalist UI design was created to make the app very simple and on trend. The orange, red and teal color palette expresses a cheerful but not childish feeling. Graphic minimalist emoji was created to cheer the user up. Cute things that always make you smile, don’t they?
PG.
7 106
B R A N D AT T R I B U T E S
DELIVERABLES
minimal, enjoyable, convenient
interactive app design
[ 2 0 1 1 - 2 0 1 6 ]
PG.
7 107
S E L EC T E D WO R K S O F Y I N GY I N G J OJ O Z H O U
CHAPTER
0 1 2 3 4 5 6 7 8 9 10
CONGRATULATION! YOU'VE EARNED
+ 6PT
PG.
7 108
NEW GAME
REWARDS
C AT E G O R Y I N T E R A C T I O N D E S I G N
―
: ) M O B I L E A P P L I C AT I O N D E S I G N
PG.
7 109
S E L EC T E D WO R K S O F Y I N GY I N G J OJ O Z H O U
CHAPTER
HOME OLDGAME REWARDS SETTINGS WALLPAPERS
CREATE NEW GAME
PG.
7 110
OLD PLACES & REWARDS
0 1 2 3 4 5 6 7 8 9 10
―
OLD PLACES & REWARDS
: ) M O B I L E A P P L I C AT I O N D E S I G N
OLD PLACES & REWARDS
$56.23 320 POINTS All
Starbucks April 23, 2015
California Pizza Kitchen April 05, 2015
Unknown March 31, 2015
Park Chow March 29, 2015
CashBack
Coupons
+ 6PT + $.13 + $5.01 + 45PT
+ 6PT Starbucks April 23, 2015
PG.
7 111
PG.
7 112
S E L EC T E D WO R K S O F Y I N GY I N G J OJ O Z H O U
CHAPTER
0 1 2 3 4 5 6 7 8 9 10
C AT E G O R Y I N T E R A C T I O N D E S I G N
―
: ) M O B I L E A P P L I C AT I O N D E S I G N
TAP TO CLEAN 12 DOTS IN 3 MINUTES START
Hold on and scan your location.
Redo
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: ) M O B I L E A P P L I C AT I O N D E S I G N
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For the greater good.
visual system print & web design
Defamiliarize the ordinary. ― paul rand
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For the greater good.
visual system print & web design
BIG CONCERT VISUAL SYSTEM C AT E G O R Y
print & web design
COURSE
visual systems 1
DESIGNER
yingying jojo zhou
INSTRUCTOR
troy alders
D U R AT I O N
five weeks
It’s a big world where we can live together. It’s a big deal when we support each other. Big Concert is San Francisco’s 100% non-profit music festival. All of the proceeds from the Festival will benefit the African Children Education Foundation. Here people join together to enjoy themselves and help the world. Graphic animal silhouettes were designed to achieve a fun, cool and relaxing feeling for the festival. A range of yellow tones, a very African color, was used to connect everything as a whole. The artistic feel of San Francisco and the African flavor are well mixed together.
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B R A N D AT T R I B U T E S
DELIVERABLES
minimal, fun, exciting, trendy
poster, promotional items, web site & app design
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C AT E G O R Y P R I N T & W E B D E S I G N
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BIG CONCERT VISUAL SYSTEM
MUSIC FESTIVAL FOR THE WAR AFFECTED CHILDERN IN AFRICA.
Oct. 26, 2014 Golden Gate Park. 501 Stanyan St, San Francisco.
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―
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BIG CONCERT VISUAL SYSTEM
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BIG CONCERT VISUAL SYSTEM
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BIG CONCERT VISUAL SYSTEM
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BIG CONCERT VISUAL SYSTEM
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All these marks.
logo design selections
I want to make beautiful things, even if nobody cares. ― saul bass
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All these marks.
logo design selections
LOGO DESIGN SELECTIONS C AT E G O R Y
identity design
COURSE
various
DESIGNER
yingying jojo zhou
INSTRUCTOR
various
D U R AT I O N
various
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Collection of logo marks/identity which is created and selected by me.
[ 2 0 1 1 - 2 0 1 6 ]
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LOGO DESIGN SELECTIONS
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LOGO DESIGN SELECTIONS
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LOGO DESIGN SELECTIONS
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Thank you so much for reading!
―
I’m very grateful for everyone’s support for the past five years. Thanks to my family, friends, instructors and classmates. Without all of you, I would not have been able to bring my work to a successful completion. My sense of gratitude goes out to one and all who, directly or indirectly, have lent me their helping hand.
Thanks to my family and friends, especially my mother, ling, and my father, min. My very best friend, J, thank you for always being there for me. And all my friends, for all the kind words and generous support you have given me. Thank you so much. Thanks to all my instructors who gave their generous guidance to help me complete my work: mary scott, thomas mcnulty , ariel grey, sean mcguire, bob slote, kathryn morgan, david hake, christine george, chamindri wijemanne, amir bahadori, troy alders, darrell hayden, christine hanlon, michael kilgore, julia brown, andrew cambouris, dennis peterson, scott rankin, rebecca daniels, michael erdman, andrea pimentel, michele goodwin, claude dieterich. Special thanks to these brilliant photographers : alex wong, davide ragusa, jose murillo, tim marshall, desi mendoza, jeremy thomas, bruno martins, jonathan denney, matthew pilachowski, razvan ticu.
―
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© 2016 all rights reserved. No part of this publication may be reproduced without the express written permission of yingying jojo zhou.
―
AC K N OW L E D G E M E N T A N D C R E D I T S
SCHOOL
T Y P E FA C E
academy of art university
averta
P ROJ EC T P H OTO G R A P H E R, C O PY W R I T E R
choplin
yingying jojo zhou [ J OJ O.G R A P H I C S ]
COURSE
bachelor of fine arts portfolio
C O V E R M AT E R I A L
arrestox book cloth
PRINTING
giant horse printing
I N S T RU C TO R
mary scott
G R A P H I C D E S I G N E R , I L L U S T R AT O R ,
T E X T S TO C K
[ G I A N T H O R S E .C O M ]
100# finch fine BINDERY PRINTER
hp Indigo press 5500
the key printing & binding [ T H E K E Y P R I N T I N G A N D B I N D I N G .C O M ]
S O F T WA R E
adobe creative cc
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