kanishkasonthalia Graphic Design MIT Institute of Design UG, 4th yr
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hello! Thanks for stopping by, my name is Kanishka Sonthalia and it’s nice to meet you. I am a final year graphic design student at MIT Institute of Design, Pune. What you will see ahead is a showcase of the most interesting work that I’ve done in the past three and a half yrs. Personal \ I tend to get inspired from basic everyday things and tend to implement them in some form or the other. I would like to bring in a change and like to get my hands on doing something dynamic in approach and in it’s solution. I’m quite interested in branding, publication, anything to do with photography and pen & ink illustrations. My latest obsession has been type design. :) Drop me a line. It would be great to hear from you. +91 9970041647 kanishka.sonthalia@gmail.com
branding
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Branding was a month long project, wherein we had to introduce a hypothetical brand which was developed on the basis of brand personality, brand experience, brand strategy followed by it’s visual identity and the brand manual. Photography has always been one of my keen interests, so I chose to brand ‘Zarah Hooda’- a surreal fashion photographer.
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initial concepts
logo construction
final logo
zarah hooda atelier, 17th road, khar west, mumbai- 43
zarah hooda atelier, 17th road, khar west, mumbai- 43 | +91 9820692339 | www.zarahhooda.com
mailing envelope (front & back) letterhead & envelope
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+91 9820692339
business card
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www.zarahhooda.com
bio
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WELCOME TO THE OFFICIAL SITE OF PHOTOGRAPHER ZARAH HOODA
Z card
website
To view the brand manual please click here.
portfolio contact
publication
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For publication I got to work on the college prospectus. There were two versions to the prospectus; the mini prospectus (for design professionals) and the main prospectus (for aspiring students). The main prospectus is currently at it’s printing stage. Alongwith the prospectus, I’d also made a Diwali Greeting Card for the college to send out to companies and design professionals.
Mini Prospectus
Prospectus (undergone printing)
Size : 16" x 8 " (Open); 8" x 8" (Closed) Colours : 4 + 4 colour Paper : 145 gsm Natural Evolution White Finishing : Online Aqueous Neutral Coat Cover: 285 gsm Natural Evolution White with ‘mit id’ embossed
Size : 20" x 9 " (Open); 10" x 9" (Closed) Colours : 4 + 4 colour Paper : 145 gsm Natural Evolution White Finishing : Online Aqueous Neutral Coat Cover: Hard Case Book with blind engraved text To view the prospectus, please click here
Diwali Card Size : 8" x 6 " (Open); 4" x 6 " (Closed) Colours : 4 + 4 colour Paper : 145 gsm Natural Evolution White Finishing : Online Aqueous Neutral Coat
user experience
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Objective: To design an email application for a 7� tablet device which is primarily used at homes among family members having various levels of computer literacy. The interface had to be simple and intuitive that allowed sharing of documents, photographs and links. The final interface was a result of detailed research, wireframes and user tests. Challenge: Technological constraints & Limited screen space.
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packaging
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The brief was to take an existing brand, study it’s packaging and spot design oppurtunities that would improve it’s shelf value. Product: Tang 500gm standup pouch I developed a packaging that would increase it’s shelf value and solve the current packaging issues.
snap fit
transparent; to measure the quantity
initial concepts
final concept- inspired from an orange
symbol design
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We were asked to make a symbol based on any concept (eg; open, life). ‘Touch’ w.r.t touch screen electronics was my chosen area.
A symbol for ‘touch’ with respect to electronic devices. I started of by keeping Microsoft Surface in mind. Tried to understand the multi touch aspect of it. To simplfy touch further, I concentrated on single touch.
symbol
How does a device respond to a single human touch?
censors
sign
stop motion animation
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‘Music is an outburst’ Inspired from the above quote, this is an experimental film, where inanimate objects turn into equalizers.
play movie
photography
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Photography is a creative outlet through which I can show my passion. I can say that I’m a bug which rapidly got morphed from a casual snap shooter into a fanatic photography enthusiast.
Ganapati Bappa Morya! bursting of fireworks, foot-tapping rhythm of drums, tasha and cymbals were slowly inching their way towards Ganapati Visarjan at the MIT ID campus.
Light Graffiti
illustrations
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I find utmost solace in making pen & ink illustrations.
It’s just a matter of luck where these sperms actually land up.
surreal mountain top
A poorly articualted Amitabh Bachchan, the biggest fish in the Bollywood Industry.
internship
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My internship at ‘Exit Design’ now better known as ‘Connect Creative’, Bangalore was 45 days long. During that period I’d worked on a couple of projects, one of which was ‘DoodleCo.’- a business stock illustration website. The project dealt with the following; Corporate Identity Website
corporate identity
website
Doodle Co.
www.dooodleco.com
illustrations @ WORK
(internet connectivity required)
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thank you! I hope you had a good time viewing my portfolio. Kindly click here to view my curriculum vitae.
curriculum vitae Kanishka Sonthalia Born on: 8th Feb, 1990 Education: SSC, Utpal Sanghvi School, Mumbai, 2005 HSC, Mithibai College (Science), Mumbai, 2007 Currently I’m doing my Undergraduation Diploma Degree in Graphic Design from MIT Institute of Design. I will be convocating in March 2012. Aim: - Someday, silently, I would really like to do something radical in the field of photojournalism and typography. Attributes & Skills: - “Design is not just about the final product, it’s more about the process”, well this thought has fairly well become a part of my ecosystem. - I believe as a designer it is extremely important for one to dissociate himself with what he thinks is appropriate than what should be appropriate. - I believe that conceptualization is incomplete until it is established and followed by a detailed process. - I’m well aquainted with both windows and macintosh. - Extremely competent with softwares like Microsoft Office, Adobe Photoshop, Illustrator and InDesign. I have got my hands on Adobe Premiere, Dreamweaver, Flash and Soundbooth as well. Experience: - I’ve done a 6 week internship at Exit Design, Bangalore. During my stay at Exit Design, I’ve worked on couple of projects like; Corporate Identity & Website for ‘Doodle Co.’ Emailers for “Company of India’ Collaterals for a play, ‘The FireRaisers’ - I‘ve designed a brochure showcasing student’s work (for design professionals) and the college annual prospectus 2011 (for aspiring students) for MIT Institute of Design. - Currently I’m working on a freelance branding project for a ayurvedic company. Extra Curricular Activities: - I have been playing Table Tennis since I was 9yrs old and have represented my school and college till state level. I have backed few medals at DSO tournaments. I have learnt how to grow because of this sport. Outdoor competitions gave me the oppurtunity to interact with soo many people from different zones which was such an eye opener. I can very well relate that experience to my stay at MIT ID. - I have volunteered for the Pune Design Festival, 2008 which was held in Pune. - I find it extremely important that one should keep in touch with the latest happenings in their respective fields. Attending the Kyoorius Design Yatra 2010, motivated and helped me broaden my perspective. - I had recently attended a workshop on typography taken by Peter Bil’ak, founder of Typotheque. This was a two day workshop in association with Kyoorius Exchange. It was a overwhelming experience! Interests: - I would be quite interested to work on branding, publication or anything to do with photography and pen & ink illustrations. Getting to work on a branding project with photography and pen & illustrations as a backbone would be one of the best thing that could ever happen! - Music inspires my work to a very great extent. When it comes to conceptualizing, frankly speaking I’m kind of handicapped if I don’t have my playlist around. If my work interests you, do get in touch; +91 9970041647 kanishka.sonthalia@gmail.com postal address: 202, Chanakya Puri, Lallu Bhai Park, Andheri West, Mumbai- 400058. c/o address: MIT Institute of Design, Rajbaug, Next to Hadapsar, Loni Kalbhor, Pune- 412201.