SIGNAGE SYSTEM For Chhatrapati Shivaji Maharaj Vastu Sangralya (Prince of Wales Museum) , Bombay
SIGNAGE SYSTEM For Chhatrapati Shivaji Maharaj Vastu Sangralya (Prince of Wales Museum) , Bombay
SIGNAGE AND WAYFINDING IN MUSEUMS
General • • • • • •
Periodic
Permanent Basic Navigation System Overview Map Prominent Landmarks Information
• • • • •
Temporary Exhibitions Meetings Events Additional to General
Don’t give the user too many choices in navigation.
Use survey views (give navigators a vista or map).
DESIGN BRIEF Create an identity at each location, different from all others.
Use landmarks to provide orientation cues and memorable locations.
Create well-structured paths.
Create regions of differing visual character.
Use sight lines to show what’s ahead.
Provide signs at decision points to help way finding decisions.
Redesign the whole Signage System of the Museum. Identify the areas to be look upon and design the signage and way-finding system for the visitors visiting the museum. Come up with the solutions in terms different options.
OBJECTIVES 1. Redesigning of the already existing signs and designing new ones after identifying the areas with uniformity in the whole system. 2. Identifying the problems in different areas in terms of navigation and way-finding for the visitors of the museum. 3. Suggesting different solutions for the same.
Methodology 1. Secondary Research 2. Primary Research -User Journey Map -Morphological Synthesis -Opportunity Mapping -Interviews with recorded Verbatim
SIGNAGE SYSTEM FOR CHHATRAPATI SHIVAJI MAHA USER JOURNEY
No Signage stating what’s there or for No Entry
WEAPONS AND ARMS SECTION
EXIT
No Signage in the whole section.
TERRACE
TERRACE
TEXTILE AND COSTUME
No Signage stating what’s there or for No Entry
No legible signage or direction towards Textile
SIR DORAB TATA GALLERY
SIR TATA RATAN GALLERY
SECOND FLOOR IVORY CARVINGS SECTION No Signage
JAPANESE & CHINESE PORCELAIN SECTION EXIT
Morphological synthesis
Tends to go right.
EXIT
Aesthetics
Message
Audience
Experience
Solution
Typography
Information
Kids
Interactive
APPLICATION
Color
Use of Universal Symbols
Teenagers
Prominent Landmarks
TACTILE PAVING (on the walls for Blind)
Shape
Brand Image
Adults
Museum Environment
RE-DESIGN SIGNAGES
Font
QR Codes
Millennials
Emotional Value
Attractive yet subtle
Character
Late Millennials
Touch
Material
Language
Elderly people
Signaletique
Movement
Maps / Guides/ Staff
Visually Impaired/ PHP
Pre-Acquired knowledge
DIRECTOR’S OFFICE & BOARD ROOM ADMINISTRATIVE OFFICE
PRINT GALLERY
HIMALAYAN ART GALLERY
INDIAN METAL AND DECORATIVE ARTS
MINIATURE SECTION FIRST FLOOR KRISHNA SECTION Confusion where to go. Right or left?
Washroom Signage legibility
SCULPTURE SECTION KEY GALLERY
SCULPTURE GALLERY
NO direction for NH Section to go right.
GROUND FLOOR
NH Section
Tends to go towards left.There is no direction towards what direction to go.
RAJ VASTU SANGRALYA (PRINCE OF WALES MUSEUM) Solution space The re-designing of the existing signage system with more inputs , has been taken forward majorly because of different constraints in the museum like: • Color coded signage would not work in the museum as there are 20 • galleries and color shade or tint would repeat. Hence, might create
confusion in the minds of the visitors’ minds. Also, for color blind people. • Color identity for each section would not go with the overall environment of the museum.
identification of the areas (few)
The signage is put in a wrong direction. It is a bit tilted and short to notice.
No signage for people coming out the museum building towards the exit stating the way towards gate, cafeteria and auditorium.
Re-design in terms of color scheme. Not that clearly visible. Camouflages with the background.Need to use a color scheme which
doesn’t dominate the environment yet visible more clearly as compared to the existing one.
SIGNAGE SYSTEM FOR CHHATRAPATI SHIVAJI MAHA
exploration in the motifs
the arch
been tried to create an identity of The museum architecture comprises of lotus petals as arches the museum in itself firstly as a sign. all around. The dome itself comprises of 8 petals(Arches) basically. The motif is taken from that and has
The leaf
The idea behind the using a leaf as the arrow to direct is basically “following the nature�. The motif taken from the environment of the museum itself. It connects to people
emotionally. The major portion of the museum campus is covered with foliage, hence, gives it a reason also to direct people towards the world of history.
RAJ VASTU SANGRALYA (PRINCE OF WALES MUSEUM)
SIGNAGE SYSTEM FOR CHHATRAPATI SHIVAJI MAHA
Why this? The city itself resides in the laps of nature, majorly, water. The color reminds of Aquamarine. That worked as the muse to come up with this color. It is fresh, attractive yet subtle. The color is kind of contrasting to the whole museum environment which makes the point but it doesn’t break the harmony of the museum being that strikingly different.
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RAJ VASTU SANGRALYA (PRINCE OF WALES MUSEUM)
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SIGNAGE SYSTEM FOR CHHATRAPATI SHIVAJI MAHA
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Why this? The color is earthy in the very first place. It reminds of soil, stone, earth. It is subtle and goes with the atmosphere & interior of the whole museum. The color reminds of history which brings out the major essence of the museum.
RAJ VASTU SANGRALYA (PRINCE OF WALES MUSEUM)
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Why this? Its close to nature. Being a conserver of history, the museum works in different areas to conserve it. For example, Rain water harvesting. The greenery and the foliage brings out the best from the campus. The building itself sits in the lap if nature which is the first look of the museum to the visitor coming. People has a tendency to go close to nature, hence attracting them to read the signage.
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The bold outline is the arrow inculcated in the design of an arch pointing in upward direction giving direction as well as information about the galleries that are on the floor above. The space left is for Hindi versions of the names.
The space left is for Hindi versions of the names.
Every gallery could be assigned with a number so that there is no need of changing the already existing signs for the names of the galleries. Numbers are easier to remember also. Options for the main gallery names to be hung or pasted as per the choice.
Designed Signage virtually put at spaces Suggestive Signage designed put virtually at the place:
The triangle signage replaced by double sided one visible from both the directions serving the purpose of communicating the way to the public coming from either sides.
Washroom Signage
Already Existing Signage