2023-2024 Kingdom Impact Report

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CHIEFS FANS, FAMILY AND FRIENDS,

This is an amazing time to be a part of Chiefs Kingdom! As we reflect on the past year and celebrate our back-to-back Super Bowl Championships, we are honored to share with you all the ways the Chiefs have given back to the Kansas City community.

In this report, you will see:

CHIEFS KINGDOM IS GROWING.

After the team played its inaugural regular season game in Germany, the Chiefs footprint continues to expand globally. We’ve enhanced our international efforts, hosted dozens of events in Germany and Mexico, and visited military bases around the world. At home, participation in co-ed flag football has doubled in the past year, and our fanbase continues to be among the largest and most passionate in all of sports.

OUR IMPACT ON KANSAS CITY IS UNPRECEDENTED.

Red Friday is in its 10th year supporting Ronald McDonald House Charities of Kansas City, the Chiefs Charity Game celebrated 40 years with its contribution to MOCSA, and the 50/50 raffle raised nearly $1 million for various charities in and around Kansas City. This year we also continued the Hunt Family Foundation Spring Grant Cycle benefiting 14 local charities, and we are proud to sponsor the largest food drive in the NFL.

SERVICE TO THE COMMUNITY IS CENTRAL TO OUR MISSION.

When my father brought the Chiefs to Kansas City in 1963, he made it a priority to give back to the community. For decades, our players and coaches have lived up to our mission to Unite Our Community and Inspire Our Fans. Over the years, our efforts have expanded with the help of the Chiefs Women’s Organization, KC Ambassadors, and Red Coaters, and I am proud that our success on the field has allowed us to have an even greater impact off the field.

Thank you for all the ways you have supported these efforts, and all the ways you have cheered on the Chiefs. When we look back on this era of Chiefs football, I will be most proud of the positive impact we have had on this remarkable community.

GO CHIEFS!!

OUR CHARITABLE PLAYBOOK

This year, the Hunt Family Foundation and the Chiefs exceeded last year’s record for largest charitable footprint in organization history, expanding their impact across these core areas in the Kingdom and beyond.

CHILDREN’S HEALTH & WELLNESS

FAMILIES IN CRISIS

CIVIC RESPONSIBILITY

CHIEFS LEGACY & LEAGUE INITIATIVES

$3.8M CHARITABLE FOOTPRINT

GERMANY

In 2023, the Chiefs played a game in Germany. During their visit, the Chiefs Community Team organized events in Frankfurt, including Chiefs Legends appearances, military base visits, shared meals with USO members, a flag football camp, and surprise Super Bowl ticket giveaways.

17 EVENTS HOSTED

RED FRIDAY

Since 2013, the Hunt Family Foundation and the Chiefs have sold flags to raise money for Ronald McDonald House Charities of Kansas City in celebration of the start of a new season.

$1M RAISED IN 2023

$6M RAISED SINCE INCEPTION

CHARITY GAME

Since 1985, the Hunt Family Foundation and the Chiefs have hosted the annual Chiefs Charity Game. This year’s game marked the third benefiting MOCSA, and helped support their mission to improve the lives of those impacted by sexual abuse.

$1.4M RAISED FOR MOCSA SINCE 2021

$16M RAISED SINCE INCEPTION

CHIEFS KINGDOM BLOOD DRIVE

Blood donations typically slow down during Thanksgiving week, but not for Chiefs Kingdom. In partnership with Community Blood Center, the annual Chiefs Kingdom Blood Drive helps get local hospitals the blood supply they need when they need it most.

6K DONATIONS COLLECTED

503 FIRST-TIME DONORS

MILITARY EFFORTS

This season, the Chiefs continued the tradition of honoring those who serve our country with multiple base visits. The Chiefs also recognized our military’s contributions with a wide range of original content, including a draft pick made by a military family, hosting Military Appreciation Day at training camp, and working with Marines to collect for Toys For Tots.

12M

DRAFT PICK VIDEO REACH

43K

CHILDREN RECEIVED TOYS

FOOTBALL

The Chiefs provide the opportunity for youth to play Flag Football all year long. With over 35 co-ed leagues and counting throughout Chiefs Kingdom, Chiefs Flag is building a real community, nearly doubling global participation this year. Additionally, an international game was played as Staley High School took on Mexico City.

20 PILOT TEAMS IN MISSOURI

28K PARTICIPANTS WORLDWIDE

JOE DELANEY LEARN TO SWIM PROGRAM

SPRING GRANT CYCLE

Every spring, the Hunt Family Foundation identifies and gives grants to local Kansas City organizations making a difference in the lives of children and families.

In 1983, Chiefs legend Joe Delaney laid down his life trying to rescue three drowning children. To honor his sacrifice, the Hunt Family Foundation and the Chiefs partnered with GEHA to start this incredible program that provides swim lessons, transportation to swimming facilities, and swim equipment for children. This year, it grew more than ever.

11 CITIES HOSTED LESSONS PRESENTED BY

1.7K CHILDREN SWIMMING

AMBASSADORS

Former Chiefs players make up the Kansas City Ambassadors, the only group of its kind in the NFL. For the good of the Kingdom, they provide grants to local charitable organizations.

42 CHARITIES GIVEN GRANTS

14 LOCAL CHARITIES SUPPORTED

$250K DONATED IN 2023

CHIEFS WOMEN’S ORGANIZATION

The Chiefs Women’s Organization includes wives and significant others of Chiefs players, coaches and Chiefs business staff who are committed to volunteerism and who join together with select local charities to positively impact the Kansas City community.

600+ CHILDREN & FAMILIES SERVED

FOLDS OF HONOR HUNGER

RELIEF

Chiefs Kingdom always makes big plays against hunger, helping the Chiefs host the largest food drive in the NFL in partnership with Harvesters. The Chiefs also participated in Souper Bowl of Caring and food redistribution through Pete’s Garden.

2.6M

MEALS PROVIDED SINCE INCEPTION

340K

MEALS PROVIDED THIS YEAR

RED COATERS

The Red Coaters have welcomed the Chiefs on gameday for over 50 years, but that’s not all they do. These local professionals serve Kansas City at charitable events, reading programs and more.

5.5K HOURS VOLUNTEERED

50/50 RAFFLE

During every Chiefs home game, the Hunt Family Foundation conducts a 50/50 Raffle, with half of all funds donated to charities that support local youth programs, family services and veterans and the other half going to one lucky donor.

$950K RAISED FOR LOCAL CHARITIES

SCAN THE QR CODE TO WATCH OUR KINGDOM IMPACT RECAP VIDEO

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