Turquoise trails document by Kanupriya Gupta

Kanupriya Gupta

Communication Design 2011-2015 DCD 110044 Degree Project

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Acknowledgement I would like to thank Ms. Lolita Dutta for giving me an opportunity to work on a live project and for her guidance and support as a teacher as well as a client. I would like to sincerely thank Ms. Pushpa Nair (travel head at Turquoise trails ), Mr. Kishore Thugral ( travel enthusiast and expert on Spiti), for their insights that made this project qualitative, and sharing some of their most difficult stories with me. I I would also like to thank Purva Takkar for always being by my side and helping me at each and every point.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Declaration I declare that this research for the degree of Bachelor in Communication Design at Pearl Academy, New Delhi, hereby submitted, has not bee submitted by me or anyone else for a degree at this university or any other university. That it is my own work and all reference material consulted have been properly acknowledged. A copy of this project has been submitted to the client with all the relevant deliverable. Kanupriya Gupta 2015

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Content

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Acknowledgment

Declaration

Client brief

Background / Abstract

Research

Key insights

Design

Identity

Bibliography

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Client Name : Ms . Pushpa Nair She is herself a travel enthusiast and has done various road trips in the past few years. She had also started a travel company by the name of ‘ Yanas experience’ , 4 year’s ago.

Client Brief To develop a Visual identity for a travel company focusing on Experiential travel with women as their core group of target audience. To further develop, manage all collateral of print and web media.

Also, to plan , execute and design a travel route which is rare and unknown among the audience at the moment.

Deliverable Visual Identity Print : Business card , letterhead , Introductory brochure , Trail brochure. Web : Website , web itineraries , web buttons, E - mailers.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Travel Goodies

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Background It is said “ Travel first leaves you speechless and then it turns you into a storyteller”. Travel is a broad concept. It involves a means to satisfy a need and a want. There is always a belief that a trip will satisfy the need either partially or completely. There may be different travel motivators like Physical, Cultural, Personal and status motivators, the need of which may be physiological, safety, social, self – esteem or self- actualization. Travel is a means to learn and enrich oneself. India is an ancient land with a 5000-year-old history and unique geography. Stretching from the frozen summits of the Himalayas to the tropical greenery of Kerala, its wide-ranging borders encompass a unique range of landscapes, cultures and people. The peaceful wildlife sanctuaries, picturesque hill stations, the world’s highest mountains, monuments, culture, traditions and what not. Travelling in India is bewildering and brilliant. It is the one of the world’s most engaging, colourful, beautiful, spiritual and life-affirming journey.

Research Area Thus, Travelling at a slow pace is the best way to see this incredible country. Thus, ‘Drive’ is the only way where every path leads you to something different and springs new surprises every second. ‘There is a sudden boom of Travel in India. Today, MakeMyTrip is one of India’s largest OTAs (online travel agents) with a customer base of over seven million, and page views crossing 20 million every month. While some startups try to disrupt the market, others just want to grab a slice of this highly fragmented market pie. An Ernst & Young report on the sector in India noted that the online travel market grew rapidly at a CAGR of 51.8% from US$1.5 billion in 2007 to US$8 billion in 2011. According to a Deutsche Bank report, the travel industry will grow at a CAGR of 10% to reach US$111 billion by 2020, and will be the second fastest to grow worldwide.’ 1 The Indian Customers are slowly being introduced to out of the box travel ideas ranging from backpacking adventure trips to Passion Trails.

Passion Road trips/ Trails for middle aged women as a way of rediscovering themselves. The aim is to make women travel beyond just sightseeing.

Aim / Objective To meet the client’s brief and attain a delicate balance between creativity and client’s need. To develop my personal design brief while understanding a gap in communication and approaching the same opportunity differently.

Overview Questions 1. What is the psychology of women travellers? 2. What are the different travel destinations in India and which area’s are unknown as of now.

3. What role does safety play in the whole context? 4.How has travelling for women evolved over the years.

Abstract Women’s travelling is one of the fastest growing industries at the moment. The research outlines the study about the need for travelling among women. It also gives a glimpse into how travelling brings new experiences and enriches an individual. The study focuses on destinations in India and how they can serve the need of a passionate traveller of something new, surprising as well as knowledgeable. Today, Indian women are financially independent, have travel dreams but most of the families still do not allow them. The need here is to make women travel beyond just sightseeing, breaking the barriers and rediscovering themselves. Nowadays, women are finding their own spaces and are no longer

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

constrained with the need to travel with a man and are happier connecting with like – minded women who love travel and adventure. Thus, Driving through a holiday is the best way to cater to these needs. It holds a promise of adventure and selfdiscovery, as the experience is much more enriching when compared to just reaching a destination. It’s a chance to know India and cultures intimately and diversely.

Hypothesis 2. Road trips to the Himalayas have always been famous and most visited; driving to Leh-Ladakh is another experience which covers magnanimous views of the natural beauty. Sikkim/ north – eastern states is another beautiful destination to drive through.

3. Safety is the first point in the priority list of any women. Safety may be in the context of health (Food, sanitation), people we are travelling with, the route taken or the destination reached. Everything plays a vital role and should be considered first while planning a trip for women.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Data Collection tools Contextual Study Visual study Expert opinion Observation and experience

Tools for analysis Personal interview with an expert Existing research on travel Existing travel companies

Research Subject research User research Competitor research

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Subject Research What are the different factors motivating people to travel ? Travel is a means to satisfy a need and a want. There are several reasons why people travel . The basic motivators may be : 1.Physical motivators – include those related to physical rest, sports participation, beach recreation, relaxing entertainment and other motivations directly connected with health. 2.Cultural motivators – include the desire to know about other countries – their music, art, folklore, dances, paintings and religion 3.Interpersonal motivators – pertain to the desire to meet other people, visit friends or relatives, escape from family and neighbours. 4.Status and prestige motivators – concern ego needs and personal development. Included in this group are trips related to business , conventions, study and pursuit of hobbies and education Tourists do not go on vacations just to relax and have fun, to experience another culture or to educate themselves and their children. They take vacations in the belief that these vacation will satisfy, either completely or partially, various needs and wants. What is the classification of travellers based on their personality ? Psychometrics, or people centred on self, are inhibited and adventuresome .When travelling, they prefer to visit ‘safe” destination. The low-energy psycho centric is quite content to stay home. The high-energy psychometric will take a tour that is completely arranged at the destination. Allocentrics ,or people having interest and attention on other person, are highly curious and thrive on stimulation and change.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

What are the most famous destinations in India for travel ? The greatest reason for travel can be summed up in one word, “escape” – escape from the dull daily routine; escape from the familiar, the commonplace, the ordinary; escape from the job, the boss, the customers, the house and the accelerated pace of modern life. “Everyone is searching for change” , According to a marketing research Director Russ Johnston. Travel can provide diversity. It removes a person from familiar surrounding to something that is new and exciting. The need for Escape or changes Travel for Health Development in the field of medicine have influenced travel for centuries, giving rise to the concept of Health Tourism. According to Charles Metelka, travel increases the “Sociability Resources” of individuals. It makes them more interesting to themselves and to others. Social Contact The search for knowledge and truth is inherent in every individual. Travel offers an opportunity to satisfy the urge to learn. Once an interest has been developed in a destination area, the urge to see that area emerges and the interest grows as knowledge increases.

Rajasthan : Rajasthan known a city for its colour distinction is the city ‘Land of Kings’. Jaipur ‘ The Pink City’ , Jodhpur ‘The blue city ‘ , Udaipur ‘ The white city ‘ and the magical desert of jaisalmer dominate the itineraries of most of the visitors.

Temples to hilltop forts to some of the best tiger reserves. Places like the Maheshwar , Chanderi , Kota are best known for its traditional sarees and designs. The holy city of Ujjain is house od Lord Shiva. The temple at Khajuraho is renowned for its erotic intricate carving.

Uttar Pradesh : The main city Agra is the home to the Taj mahal , and the abandoned city of Fatehpur Sikri. Varanasi : Older than history, older than tradition, older even than legend, and looks twice as old as all of them put together. Mark Twain Also known as Banaras this place is the holiest of all the ‘tirath’ places and is commonly known as the city of lights founded by Lord Shiva and is thus the oldest living cities of the world. It stretches along the river ganges and constitutes a long flight of stone ghats where pilgrims and residents come to their daily ritual. Madhya Pradesh : This is a gem of a state with a diverse culture and array of exceptional attractions from ancient

They have a strong need variety and new experiences. They want to explore and discover and go on their own rather than buy package tours. The low-energy all centric is still curious and adventuresome but foregoes the more demanding schedule. The high-energy allocentrics is the hiker, the biker, the driver; he prefers activities with high activity level. Between the pscychocentric and the allocentics is the midcentrics.The Midcentrics constitutes the mass market or the bulk of the population.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Himachal Pradesh : This is India’s most popular and easy accessible hill state. To the north is the most popular Kullu Valley - a mass of terrace fields , orchards and long stretch of forest overlooking g the snow peaks. Beyong Kunzum pass, ( the highest pass in the world ) lies the Lahaul and Spiti valley mostly unknown and untouched. It is known for the oldesh tibetan gonpa’s and beautiful landscape. Jammu and Kashmir : J & K is one of its most mountainous and staggeringly beautiful northern most state. The green hills and meadows of Gulmarg and Pahalgam , The enchanting snow desert of Leh , Ladakh , the icy pangong lake and the most surreal Nubra valley with its sand dunes and double hump camel are the most famous destinations. Gujrat : Gujrat has plenty to offer those who take time to detour from its more famous northerly neighbour Rajasthan, and it’s free of the hassle tourists often encounter there. The lure of important temple cities, forts and palaces is balanced by the chance to search out unique crafts made in communities whose way of life remains scarcely affected by global trends. Gujrat’s architectural diversity reflects the influences of its many different rulers – Buddhist Mauryans, Hindu rajas and Muslim emperors. The beautiful white desert of Runn of Kutcch and the Kutcch festival are very known.

Goa : The former Portuguese enclave of Goa, midway down India’s southwest coast, has been a holiday destination since colonial times, when British troops and officials used to travel here from across the country for a spot of “R&R”. Back then, the three Bs – bars, brothels and booze – were the big attractions. Now it’s the golden, palm-fringed beaches spread along the state’s 105km coastline that pull in the tourists – around two million of them each winter. Cheap air travel has spawned a dramatic rise in the number of domestic visitors in recent years, and planeloads of free-spending Russians have also started to pour in. Yet in spite of the increasing chaos of Goa’s main resorts, it’s still possible to find the odd quiet corner if you’re prepared to explore and can avoid the busy Christmas–New Year period. If you know where to go, Goa can still be a wonderful place to recuperate from the travails of life on the road. West Bengal : This city is rarely explored indepth by very few travellers. Bengal holds an extraordinary assortment of landscapes and cultures, from the beautiful hill station of Darjeeling, within sight of the highest mountains in the world, to the vast mangrove swamps of the Sundarbans, prowled by man-eating Royal Bengal tigers. The narrow central band of the state is cut across by the huge River Ganges as it pours from Bihar into Bangladesh and here the Farrakha Barrage controls the movement of southflowing channels such as the River Hooghly, the lifeline of Kolkata. Sikkim : Culturally and spiritually sikkim has strong links with tibet. The tiny and beautiful state’s valley are as deep as 300 m to sparkling white snow peaks of Kanchenjunga (third highest mountain in the world ) at 8586 m. Andhra Pradesh : This has the major hi-tech hub of hyderabad , an atmospheric lively city. Also, houses the fascinating temple of Tirupati in the southmost part. Tamil Nadu : The great Tamil temples, however, are merely the largest landmarks in a vast network of sacred sites – shrines, bathing places, holy trees, rocks and rivers – interconnected by a web of ancient pilgrims’ routes. Tamil Nadu harbours 274 of India’s holiest

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Shiva temples, and 108 are dedicated to Vishnu. In addition, five shrines devoted to the five Vedic elements (Earth, Wind, Fire, Water and Ether) are to be found here, along with eight to the planets, as well as other places revered by Christians and Muslims. Scattered from the pale orange crags and forests of the Western Ghats, across the fertile deltas of the Vaigai and Kaveri rivers to the Coromandel coast on the Bay of Bengal, these sites were celebrated in the hymns of the Tamil saints, composed between one and two thousand years ago. Kerala : Kerala is short on the historic monuments prevalent elsewhere in India, and most of its ancient temples are closed to non-Hindus. Following an unwritten law, few buildings in the region, whether houses or temples, are higher than the surrounding trees, which in urban areas often creates the illusion that you’re surrounded by forest. Typical features of both domestic and temple architecture include long, sloping tiled and gabled roofs that minimize the excesses of rain and sunshine, and pillared verandas; the definitive examples are Thiruvananthapuram’s Puttan Malika Palace, and Padmanabhapuram Palace, in neighbouring Tamil Nadu, but easily reached from the capital. Kerela ranks for the most expensive trip in whole of India.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Is driving the sudden boon in travel startups in India ? People are jumping into building travel companies because of the general excitement in the space,” said Magow, but the real question is ‘what is causing this excitement?’: Ecosystem changes: The rising household incomes and the corresponding expansion of the middle class have triggered more cash flow in households, opening up possibilities for spending and leisure. Experts also attribute this sudden boom in travel startups to the recent stabilization of the macrogovernment, enabling FDI and various other routes for capital to flow through the economy.

Customer behavioural changes: YourStory earlier reported that Indians travelling overseas for leisure alone is a $5 to $7 billion market and is growing at the rate of 40% annually. “This sudden surge of people going on vacations and international holidays can be because of the impact of social media platforms like Facebook or Twitter on our everyday life,” said Deepak Wadhwa, Co-founder of WeAreHolidays, adding, “we suddenly want to go out, take pictures, share them and feel good about it.” Ref : http://yourstory.com/2015/02/travel-startups-in-india/

What do Indian customers like ? Most Indian startups have realized that picking a single type of consumer, as a target audience, is much better than trying to build a ‘one size fits all’ product. Experts put consumers in three subcategories. Highly sophisticated: These are people who have travelled widely and prefer to plan, discover and book their travels themselves. Casual traveller: These are early stage consumers, who research a lot but finally prefer packaged tours for convenience’s sake.

Young experience-seeker: These are the new generation youth, who are inspired to travel, not just to explore a certain destination, but more for the experiences. These consumers choose meaningful products over standard holiday options. Ref : http://yourstory.com/2015/02/travel-startups-in-india/

Is women - only travel a growing trend in India ? Women-only travel is one of the fastest growing segments, agrees Rajesh Magow, co-founder and CEO of India’s largest online travel portal, MakeMyTrip. The travel firm’s women-only package tours introduced in 2013 saw a 400 per cent jump last year. Padmaja Sakhamuri, 50, head of the Crafts Council of Karnataka, travels with her girlfriends at least twice a year. This June, they are headed to Iceland. The internet allows women travellers to research and check out safe hotels and modes of travel. Setty has been to 43 countries so far,

including Oslo, Beijing, Johannesburg and Madrid. “Women are no longer shackled with the need to travel with a man, it is not difficult to connect with like-minded women who want to travel,” she says. Sumitra Senapathy has been a pioneer in the field and her Women on Wanderlust (WOW) platform has long been facilitating women-only tours for Indians. She notes a change, “Earlier too, Indian women were financially independent and had travel dreams, but their families didn’t allow the travel.” Her platform organises over 100 such tours every year and covers everything from Ladakh to Sikkim to Japan, Bolivia and cruises in the Pacific. Ref : http://indianexpress.com/article/lifestyle/life-style/ women-only-travel-is-one-of-the-fastest-growingsegments-in-india/

Source : Think stock images

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

What is the scope of activity travel in India.

future.

The new buzz in the travel world is Activity Travel. India has seen a huge shift in travel trends where the demand for activities and local experiences has grown by 250% in the last 4 years. With tourists looking for a more holistic experience, Activity Travel entails making an emotional connect between the traveller and the destination through adventure, local culture and personalized experiences. Being an essential component of trip planning, it has resulted in the creation of several activity focussed travel companies. Activity travel allows a person to discover any part of the country while giving an insight into the local life, culture and traditions. A booming entrant in the travel sector is corporate outings. Due to the increased understanding of the potential value of outings with team building activities, corporate outings have gone up more than 300%. The discerning traveller today demands more than just a regular tourist experience. With Activity Travel filling the gap and with an ever increasing range of exciting options, this sector has a bright

Activities people prefer in their tours :

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Brochure of the great Indian holidays

Brochure of Geo adventures

These are few brochures collected during the project. Most of the trips focus on adventure camps or treks. Srinagar and leh are the most commonly visited spot. River rafting and camping is also done a lot.

Market Research 23

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

User Research The Primary Target Audience for this project is : Gender : Female Age : 35 and Above Profession : House wife, Private Service Personality : A lady with a warm personality, who is sensitive and tends to be easy to get along . Accepts people from all walks of life and is not biased to anyone. The one who loves interacting with new people but may or may not have got a chance ever.

The Secondary Target Audience for this project is : Gender : Male or female Age : 18 and above Profession : Any

Why is it important for women to travel solo / group of like minded women ? Ethnic background : An Indian women of any religion, married or unmarried, who is in search of new experiences and wants to explore life & her native country. A passionate traveller or the one who wants to escape from the daily routine of her household life. A foreign tourist, who respects the charm of the country and understands that India has a class by itself. Wants to interact with the people of the country and as a keen interest in cultural and cuisine.

Personality : Anyone who loves road trips and considers it as a way of rediscovering themselves.

What is the Travel statistics of women all over the world ? From introduction to Marybeth Bond’s books : Women only tours increased to 230 % in the last 6 years. 87% of women say they go for the beautiful scenery, compared with 72% of men. Average adventure traveller is not a 28-year old male, but a 47-year-old female. And she wears a size 12 dress. 70% of travel decisions of made by women. By Travel Guard Worldwide, Inc., a Chartis company offering travel insurance : AGENTS POLL Women are travelling solo because : 43% - Divorced or widowed, 17% - desire to follow own schedule 14 % - more time than family/relatives 15% - want to pursue specific interest 6% -unusual destination, 4% - reconnect with themselves. Types of travel preferred : 17% - history, culture and education 16% - beach escapes 15% - adventure travel 13% - Cruises

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Makes a women more confident Gets a women back into the real world. There is a feeling of confidence than ever “ To be in Company , even with the best , is soon thought. wearisome and dissipating’ Gets away from dependency on others and learns Henry Thoreau to rely on herself only. There is an opportunity to find expression of love in attachment and detachment. Gains Independence There are moment of complete autonomy which Gets well - equipped to deal with situations in a is one of the most precious gifts a husband can give sound manner. in the context of marriage. There is an strengthened ability to remain Comfort Zone calm and address a number of anxiety provoking Tends to forget those people who dominate her. situations without any panic. Says a women ‘ if we can manage the 24 X 7 This moments proves to be a moment of pure household chores , we can look best 24 X 7 and treat exhilaration and renewal. jetlag as an ordeal. Travel is Good for Relationships

Process of healing Sometimes a small help or few words of love may Travel experience helps a person learn. The be a gem of a kind to someone. learning may be of any kind but this proves to be the best chance to educate oneself and live with a new Love for oneself , Discover language , culture , cuisine or tradition. Spending time with ourself, helps us understand ourself better. Understands to love things Learns to embrace individualism. The tendency Tends to develop a love for nature , the beautiful of comparison is lowered and there is a realisation skies or the empty roads. A smile from an unknown that we all are different. too brings smile Appreciate little things Faith in Human kindness Getting out of the comfort zone makes a person A sense of trust and faith develops as you get to appreciate and live each and every moment and know people and interact with the locals or yours cherish all the facilities god has bestowed with. peers on a trip. What is the scenario of safety and women travelling in India ? “Around 94 per cent of young women in the age group of 18-24 in India feel that travelling in India is safe,” according to a survey by HolidayIQ. “This year is the seminal year for solo women travellers. We have been tracking a fair rise in this segment in the last four years, but the big spurt up to 10 per cent, will be witnessed in 2015, for the first time. This jump will significantly alter the tourism in India,” HolidayIQ Founder and CEO Hari Nair said.

(76 per cent), Hyderabad (75 per cent) and Chennai where 74 per cent women responded said it is safe for women to travel alone. About 71 per cent women feel safe travelling in Delhi, the survey showed. Beaches and hill stations are mostly considered safe destinations by women, with 60 per cent preferring beach and hill station holidays. Ref : http://ibnlive.in.com/news/over-90-per-cent-indianwomen-feel-safe-travelling-in-india-survey/533542-3.html

When it comes to location, 92 per cent respondents said Mumbai is the safest among all cities to travel solo, followed by Bangalore (83 per cent), Kolkata

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

What are the best destinations for solo women traveller’s in India ? Nainital : Situated in the serene valleys of Uttarakhand, Nainital is truly the definition of dreamland on earth. Inhabited by local kumaoni people known for their warm nature and friendly smiles, the small town of Nainital is both an incredibly safe and incredibly fun place to explore all by yourself.

Mysore : The cultural hub of Karnataka is also one of the safest places in the state for a woman to travel alone to. The streets are populated till the sun goes down and while it is advised to not loiter around at night, the city still feels safe at night due to it being a popular tourist destination and people travelling at night. Mysore is a must visit for and lady who has a taste for Indian culture and history.

“When you are solo , you can explore the place at your own pace and you tend to be more thoughtful and focussed”

Shimla : Hill stations, by rule of thumb, are generally safer due to the number of people present at any given time. However, when it comes to hill stations, few can match the beauty and charm of the valleys of Shimla. The hilltop town is an absolute delight and the crown jewel of Indian tourism. Shimla also offers lots of attractive and safe lodging options which makes it a very viable destination for a female traveller.

Khajuraho : Recognized by UNESCO as a world heritage site, the temples of Khajuraho are truly a sight to behold. There can be slight reservations about Khajuraho due to the amount of heckling that goes on here but once you learn how to deal with the guides and vendors Khajuraho becomes one of the safest spots in the country to spend a quiet weekend.

Varanasi : The holy city of Varanasi is the religious hub of the northern region of India. The city of temples is known for its large number of ghats built next to the holy Ganges river. The people in Varanasi are very friendly and helpful in nature and will often at times go out of their way to help out a stranger in need. The city thrives on it’s tourism and as such is considered a very safe spot for travellers to soak in the Hindu culture.

Puducherry : This union territory provides what a lot of places in the country are sorely lacking, a moment of peace. The calm and serene setting looks more like a French city of time gone by than a modern Indian city. It is a great place for shopping or trying the delicious french cuisine and is certainly full of amiable people who are happy leading their simple lives.

Udaipur : Rajasthan in general is inhabited by people who are very friendly and helpful in nature, and no city exemplifies this more than the city of Udaipur. The rich culture running through the cities veins is easily seen in every street you set your foot in. The only issue you may face is that Udaipur is generally a couples destination and so travelling alone can sometimes be frustrating, but if your sense of adventure can overcome that instinct you are in for a treat of your life.

Kaziranga :

Ladakh : Ladakh is the ultimate holy grail of solo travel. Definitely not for first-timers but also a must visit after you are used to lugging around your own luggage. The serene calm of the valleys weaves its silent magic on men and women alike, and to experience Ladakh is to truly experience the beauty of Himalayas itself. If you really want to travel to Ladakh for starters it is advisable to have a group of friends with you who can help you out with pointers.

Hampi : Hampi will simply change your mind set about India, as this small village destination has so much to impart to its urban counterparts! Hospitable, friendly and culturally wealthy people are what you are likely to encounter here. Hampi is yet another place that has been recognized as an UNESCO World Heritage Site. If you are a backpacker type of person, you are surely going to love this place as it gives you the chance to meet with people from different countries and makes you feel free.

Nothing says that a national park should be out of limits for a female traveller, Right? With its abundant population of the one-horned rhino, Kaziranga sure makes a great attraction to see the wildlife up close and personal when travelling alone. The government run park provides private jeep safari and Elephant tours to help the tourists explore the park and we find the tour highly recommendable!

Ref :http://www.thrillophilia.com/blog/solo-women-travellers-in-india/

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Competitor Research What are the different women - only travel groups ? Women Travelling together (WTT) : This travel agency focuses on Small Group Travel for Women: They guarantee safe, high-quality travel and accommodate a maximum of 18 travellers. They are known to be perfect for the woman travelling alone.

They focus on guided International and US Tours and have been in the business since 17 years. Some examples of the kinds of trips organized by them are : China exploration, London and Paris in spring, Highlights of France, Swiss by Rail, Trans Siberian Railway Journey.

Indus travels : They are known to be the best tour operator to India from the Americas. This group is a 5 Time winner, awarded by Ministry of Tourism, Govt. of India

At present they are serving more than 50 Destinations Different types of tours are :Independent Tours, Private tours, small group, Culinary tours, luxury tours.

WOW club – Women On Wanderlust They organize International tours as well as domestic tours. Their signature journey is Mother’s with Kids They have recently started in 2012-2013. The Wander Girls They organize trips only within India. They have Solo traveller trips as well. They also host exclusive events in metro cities where ladies meet and get social. Others groups are : Incredible India Soul sister adventures, Wander tours, Gateways for Girls ( Australia) , Tea Garden Traveller ( Environment related), Serendipity traveller Vroomgirls.com is a site site features honest, informative, and jargon-free vehicle reviews, features, fun road trip travel stories, and newsy items on what’s up in the car world, Ref : www. transitionsabroad.com

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

F5 escapes An electronics and communications engineer by profession, Malini Gowrishankar ... read more on her.yourstory.com aims to help women believe that India is a safe travel destination . F5 escapes was established in July 2013. It is an alternate travel company focused on providing offbeat travel experiences to urban women. We also provide customised travel itineraries for women groups and families. To ensure the safety and security of the women travelling with F5 Escapes, the organisation has ensured they tie up with home and boutique stays. Which are the other groups organizing trails ?

There is a F5 trip lead with every group who “is an encyclopaedia when it comes to the place. She will know the itinerary and the place like the back of her hand. This has been one big differentiator among all other competitors. The most recent venture by this travel group is the ‘Just go’ series of talks centred around travel. The ‘‘‘Just go’ merchandise has also been recently launched

Times Passion Trails Times Passion Trails is an initiative by the Times group. This is a unique travel experience which helps one actualize their passion. All trails are led by a seasoned expert and are full of exploration and challenges. Different types of Passion trails are : Delhi to Lahore Dhaba Trail , 23-28 December Wildlife Photography Trail to Kaziranga with Rajesh Bedi Kashmir Culinary Trail with Marryam H Reshii, 8- 12 October and many other are coming soon.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Which are the most exciting travel startups in India?

The Blue Yonder The Blue Yonder was created to provide meaningful travel experiences for discerning travellers. It all started back in 2004 with a small initiative on river conservation in the state of Kerala. The Blue Yonder brings together authentic and unique experiences that are intimately connected to the local communities they engage and work together with. They enable travellers to be part of some of the most inspiring stories around – of communities working together to provide unique experiences in some of the most magical places on Earth.

PlanMy.Travel - hire destination experts to plan your trips. TripHobo.com - By far the most successful travel planning startup in the world! RoadMojo.com - Store, share and discover inspiring road trips. Padhaaro - Unique local Indian travel experiences for foreign tourists!! Thrillophilia.com - Tours, Activities and Things to do In India. HighOnTravel.com - offbeat experiential travel iXiGO.com - travel search engine IndiaUntravelled.com - offbeat rural getaways Travel With Mate | The Right Way, Right Away offers a network to make friends for travel. WeAreHolidays - India’s very first Holiday recommendation engine Tripoto.com - Share your travel stories. Discover travel itineraries of other travellers. Traverik http://traverik.com - Online travel planning and collaboration TravelTriangle.com - experience your destination with local travel experts! yatrafinder.com - for online booking of hotels and car rentals. goMowgli Hop on Hop off Tour Bus -India’s first backpacker bus.

The travel company has some very interesting trails like the musical trail along the river nala about 10 years ago . The city break trail where they take you only to those corners of the city which are unique and has its own different rhythms and traditions. Another trail - the surprise me Blue yonder trail keeps the person in suspense as to what is going to come next and every moment springs up new surprises.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Key Insights There is always a need or a want that makes a person travel. Once an interest grows in a destination area there is an immediate urge to see and experience it. The greatest reason of travel has been summed up to â&#x20AC;&#x2DC;Escapeâ&#x20AC;&#x2122;, An escape from the daily routine , the hustle and bustle of life. The north - eastern states are a part of the itinerary of many travel groups and have become really common, specifically Sikkim. Places like Nagaland and other small towns are neglected. Leh - Ladakh , once a remote area has become a famous tourist spot and is known for the ancient Buddhist monasteries , camping , trekking and the beautiful landscape. Madhya Pradesh is a gem state and is not really featured in the travel destinations of most of the focused travel groups. It has a beautiful variety of textiles in terms of ladies sarees and other dress material. Kerala is ranked as the most expensive tour in India. These are the new generation youth, who are inspired to travel, not just to explore a certain destination, but more for the experiences. These consumers choose meaningful products over standard holiday options and focus there travel more on knowledge and truth.

Clients brief Women travelling has seen a 400 percent since the last year. The internet is the best source for women to look for travel packages. History , knowledge, culture are the most preferred types of tours by women Safety is the first and main concern of every women traveller. Travel strengthens the ability of a women and helps her rediscover and rejuvenate herself. She learns to embrace herself and builds up confidence in herself and others. In the recent 4 years many travel startups have opened up which emphasize specifically on women - only tours. The WOW club is the most renowned womenonly travel company at present.

To develop a Visual identity for a travel company focusing on Experiential travel with women as their core group of target audience. To further develop, manage all collateral of print and web media.

Also, to plan , execute and design a travel route which is rare and unknown among the audience at the moment.

Tone of Voice The tone of voice will be friendly , exclusive , safe , rejuvenating , rediscovering with off beat adventures. The aim of the company will be to help women come out of their homes and experience a whole new world. The itinerary will be solely designed for women travellers keeping in mind the

safety as the priority for all women travellers. The company will always appear as a brand for whom the travel is not about the destination but about the journey !

GAP The Lahaul & Spiti district of Himachal is a rare part of any travel package. Adventure camps and treks are a part of travel packages of Spiti and the old monasteries and temples are ignored. Places like Maheshwar , Chanderi , Kota which have a beautiful collection of textiles are not mentioned in any travel package. There is no travel company which specifically takes WOMEN BY ROAD. Travel expedition through road is still a new concept in India.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Design

Name Visual Identity Print and web collateral Travel goodies

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Design Approach The communication design for the Identity will have a positive , safe , inspirational and rediscovering tone of voice. Since the aim of the company is to invite , encourage and empower women and other people and to make them travel by road and to bring a change in their life . This will be achieved by a strong name and a visual identity.

Brand Name The name you choose for your new business should not only be functional but catchy and memorable as well, says Alex Frankel, author of â&#x20AC;&#x153;Wordcraft: The Art of Turning Little Words into Big Business.â&#x20AC;?

this name was identical to the historical silk route.

The travel company aims to focus on a particular clientele : Women Therefore different names on the basis of clientele were thought of : Heels on Wheels : Wheels was used because of the brand USP of doing road trips and heels keeping in mind the women Women on Wheels : A similar kind of name already existed Silk Road : A relation was developed between the beauty of and smoothness of silk and women in this name. But

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Velvet Highways : Velvet is a smooth material and we tried and developed a relation between the Smoothness of the journey that the agency will offer. The green mind : Being on a road trip refreshes and rejuvenates oneself and thus developing a relation between this and green colour.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

The Final Brand name Turquoise Trails : Turquoise, the “fallen sky stone” is a symbol of the

blue of the sea and the sky. Infinity in the sky speaks of the limitless heights of ascension. The stone is opaque as the earth, yet it lifts the spirit high, laying bare to us the wisdom of both the earth and the sky. Cultures, both ancient & modern across the world have revered the stone. The stone

The colour

Crystal for travel

Colour of the world

The stone is a symbol of wisdom , nobility and the power of immortality. It is known to be a sacred stone in its adornment for power, luck and protection. ’ It also has the property of securing a friendly regard. Protects the traveller and possessions against theft , loss/ attack etc. Also, benefits the overall mood and emotion by balancing and inducing a sense of serenity and peace . Promotes Self - realization.

It is the blue of winter and green of spring It is a fresh , welcoming colour promoting new hopes and discovery

Identity Logo Logo Guidelines

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Visual Identity

Safety

The visual identity aims : To bring out the beauty of Colour and stone of turquoise. The USP of brand of doing road trips was also kept in mind. Safety will be the key message of the identity. The logo will be explored keeping in mind the future prospects of the company The logo shall not feature the visual for the target audience group of women as the company in future may plan to expand .

Protection

Latin Word

Amulet Any object whoâ&#x20AC;&#x2122;s most important characteristic is the power to protect the owner from danger or harm

Initial Explorations

Right : An ancient travel amulet worn for guidance and protection during journeyâ&#x20AC;&#x2122;s and said to remove all harmful obstacles Below : This is the simplification of the amulet. The symbol was further explored with colour and type.

Above : I was trying to play with the Initial T , to make it in the form of a road or a path. I then tried to work with an arrow and create a T initial. Right : Turquoise stone is made up of a chemical form of pinacoids which are facing triangle like structures paralleled. I tried to work out something with that structure to create a wheel , the Initials T T or a arrow out of many arrow.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Explorations

Left : These are the experiments with the first simplification form. The client like the one in winter blue colour but the logo was further explored. Above : This symbol was obtained in the initial explorations while experimenting with the Initials T , T.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

The client liked the last exploration of the logo. The feedback given was to add some a little perspective and movement and give it the look and feel of a trail. The symbol as of now was too plain and intact.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Above : These are some of the explorations done with type to bring certain flow and movement in the logo

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Some hand drawn experiments Some more digital experiments.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Some more digital experiments. None of them was approved.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

The revised symbol has added depth and perspective

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

The above logo were approved by the client. These were the different typography explorations with the symbol The colour preference of the client was Turquoise spring green.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Final logo

These are few of the brand guidelines for the Turquoise trail brand. The guidelines will be kept in mind while making any collateral of the company.

Logo Clear zone

Brand colors

P 127 -2 U C31 M0 Y16 K0 R178 G223 B220

P 124 - 4 U C46 M0 Y19 K0 R134 G209 B208

P 124 - 5 U C60 M0 Y25 K0 R98 G198 B197

P 127 - 5 U C67 M0 Y36 K0 R64 G191 B180

P 127 - 14 U C79 M0 Y42 K9 R0 G168 B157

Logo Colour option Brand typography

Adobe Garamond Pro Adobe Garamond Pro Adobe Garamond Pro Adobe Garamond Pro

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Gill sans Gill sans Gill sans Gill sans

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Visiting Cards

FRONT

Back

Size : diameter 3 inch

These were the Initial experiments for the business card. The circular business card could not be used because the dye cut would increase the cost for the client

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

To create a an impact and make a visiting card have a high recall value I wanted to do something at the back which would be directly related too my topic. I came up with few words and out of those we picked up 5 words and made a story around them : Freedom Run Explore Silence Escape Learn Experience Grow Connect Discover Rejuvenate Re - discover Interact

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Back

Size : diameter 3 inch

Size : 2.4 inch by 2.4 inch Paper used : Natural evolution (white ) These are the final designs for the front and back of the visiting card. The initial size was 2.56 inch by 2.56 inch and was scaled down a keeping in mind that the card should fit in a visiting card folder. These were the final designs for the back of the visiting cards. The design with the image was not approved as when a particular image is put it makes the mind run in that direction only and there is no freedom of thought.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Trails Identified Delhi – Dudhwa (U.P) - Nature trail Located near the Nepal-India border, U.P 7 hour Drive Best time is November and May Delhi- Bareily (254KM) Shahjahanpur(49Km)- Mailani (70KM) Bhira(15KM) Palia(15KM)- Dudhwa(10KM) Delhi – Maheshwari - Textile trail Located in Madhya Pradesh 14 Hours Approx. Best time October to March Delhi- Kota -Ujjain – Maheshwar Maheshwar to Chanderi (8 hours) UJJAIN – SPIRITUAL- MAHANAGRI Delhi – Orccha – Khajuraho Delhi – Kuchesar – Corbett N.P – Pangot – Nainital - Sitla – Binsar – Kausani – Landsdowne – Mussoorie – Rishikesh – Rajaji N.P – Delhi Adventure Trail

Source : Kishore Thugral

Delhi - Jaipur – Nathdwara – Udaipur – Chittorgarh – Ajmer – Delhi Spiritual / Historical trail

Source : Kishore Thugral

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Concept To explore, You must connect The experience you get Once you connect Will help you discover what you need to rediscover

Brochure Explore to connect, Connect to experience Experience to Discover Discover to Rediscover !

Revised client brief Make, Plan , and design the itineraries for two Trails : 1 . Kailash Mansarovar trail : It will be full moon on the day we will be in Mansarovar 2. Delhi - Spiti Trail : This will be an all women trail , with Mr. Kishore Thugral as our star guide. Source : Kishore Thugral

Size : 5.9 inch by 11. 8 inch with flap in on 2 pages of 2.9 inch

I designed 3 separate brochures. One as an introductory brochure for turquoise trails and second for the two trails. Keeping in mind the cost factor I created one single booklet which included the 3 things. Illustration for the brochure of Turquoise trails

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Brochure illustrations

Kailash Mansarovar

Bhatkapur

Boudnath Stupa

These were the initial explorations on the layout for the illustration of the both the itinerary. I Kept in mind the highlights of the trip and made the illustrations keeping that in mind.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Brochure Content

Kailash Mansarovar

I T I N E R A RY

Kailash Mansarovar

Introduction : A breathtaking nonstop voyage to the ‘Roof of the world’ is a journey, which is sure to leave you speechless at the end. This journey is an integrating experience of religious values, cultural significance, physical beauty thrilling adventure and most important the rejuvenating one within yourself.

The trail makes you explore the ancient city of Kathmandu followed by a journey to Tibet as you glide by the most exotic and unique landscapes of Himalayas. The inclusion of camps at the Mansarovar and meditation in the presence of the mighty peak on the full moon day is the most rewarding experience any pilgrimage can get.

Itinerary : Day 1: Arrival at Kathmandu Get your first glimpse of vibrant Kathmandu as you are transferred to your hotel. Day 2: Kathmandu and Bhaktapur Devote the day to a guided sightseeing tour of this 2000-year-old city. Two of the finest gems on your itinerary – Bhakthapur – an ancient city of graceful pagodas and Boudhnath stupa – the largest Buddhist stupa in the world. A sathsang and orientation bring the day to a close. Day 3: Kathmandu A day where you can explore the city on your own visiting temples, monuments, and a wide range of shopping bazaars. Day 4: Arrival at Tibet Let the magnificent river gorges and scenic Himalayan landscapes soothe your senses as you journey to Kodari, an important trading centre. From there, you cross over to Tibet and spend the night at Zhangmu, a quaint little town built against a mountain. Day 5: Drive to Saga Drive down to Saga (“Happy Land”), which is situated along the banks of the Brahmaputra. Feast your eyes on the enchanting beauty of Tibet. Day 6: Saga A stay at the sprawling town of Saga is just the thing to help with acclimatization, and for last minute supplies. Relax and enjoy the day, including a walk to the Brahmaputra River. Day 7: Mansarovar Prepare yourself for incredible vistas as you travel to Mansarovar. Your first view of this freshwater lake will be truly breathtaking. Camp overnight on the banks of the lake and drink in the peace that surrounds this spot. Day 8: Mansarovar This is a mystical day of meditation and invocation along the banks of the

sacred lake. Enjoy a refreshing and cleansing dip in the lake and a Parikrama of Mansarovar during the day by jeep. Once again, camp overnight at the lake, which allows you to absorb your experiences. Day 9: Kailash Get ready for a trail that is as challenging as it is rewarding. Pack up and drive to the starting point of the trek, Yama Dwar, and then trek to Dirapuk. Day 10: Kailash Trek from Dirapuk to the north face of Kailash for meditation in its mighty presence, and then back to Dirapuk. Cliff-top monasteries, yak caravans leisurely ambling over snowy passes, and the mighty peaks of the Himalaya are just some of the sights that will greet you on this trek. Day 11: Return to Saga The trek comes to a close and you head back to Saga – time to allow the essence of Kailash to take root in you. Day 12: Zhangmu Watch the landscape transform from the wild beauty of Tibet to the lush greenery of the Himalayas as you drive back to Zhangmu. Day 13: Return to Kathmandu You drive downhill to the Sino- Nepal Friendship Bridge that spans the Bhote Koshi River. This is the final leg of the journey to Kathmandu, where you stay overnight. Day 14: Departure from Kathmandu You return home carrying, ‘a little bit of Kailash with you in your heart and your mind.’

ITINERARY

Spiti

These are the final illustrations . They were used in the print collateral as well as on the web.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

I T I N E R A RY

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Spiti - Monastery Trail

Introduction : Often said “ Barren is beautiful” – a statement which aptly defines Spiti. Spiti is an isolated valley up in the western Indian Himalayas. The journey into this timeless land cuts through narrow, rough roads with barren hills reaching up to the sparkling white peaks and rolling down to meandering green valleys along the ancient river banks. The trail brings out the marvel and uniqueness of this unknown valley through a safari into the most

spectacular Buddhist monasteries and a comfortable home stay with the Spitians, with a glimpse into the local legends and tales. This 10-day trip comes with a promise of epic adventure and majestic views of the Mother Nature, which will leave you, spellbound and are sure to refresh you from the daily hustle and bustle of the city. Recommended for : provides the key to those interested in a peek into Spitian life, culture and Buddhist heritage.

Itinerary : Day 1 : Delhi – Shimla 370 kms/ 7 hours Depart early morning for Shimla. Night stay at Shimla. Time for acclimatization. Day 2 : Shimla – Kalpa 223 kms / 8 hours You move towards the end of the green belt as you drive to Kalpa – a beautiful village of the Kinnaur district. Spend the night at Kalpa. Day 3 : Kalpa – Tabo 162 kms / 3 hours. 2758 m above sea level. Early morning at kalpa , witness the spectacular sight of the sun touching the snowy peaks of the kinner kailash range with crimson and golden light. Leave for Tabo. On the way witness the Sangam of the Sutlej – spiti river and drive through the marvelous Ka- zigs. The next stop over is the Gue village & the Gue mummy. Drive to Tabo and spend the rest of the day visiting the first gem on your itinerary – The Tabo Monastery. Night Stay at Tabo. Day 4 : Tabo - Kaza 50 kms Drive through the rugged roads of spiti admiring the ‘perfected art of irrigation in a cold desert’, and witness some unrecorded stories by the spitians on your way to Dangkhar – the second gem in your itinerary. Visit the majestic Dangkhar monastery and move to Kaza. Night stay at Kaza. Day 5 : Kaza – Pin valley – Kaza Visit the Ghungri Gonpa and have a glimpse of the famous Chham dance and Buchen dance by the Lamas of this Gompa. Enjoy a trip Pin valley National park, on the way knowing about more legends of this unknown world. Night stay back in Kaza. Day 6 : Gomic

Visit the Tangyud Monastery and stay at a local home in Gomic. Get to know about the tough living conditions of the this unknown world and enjoy a stay with the friendly, reliable spitians. Day 7 : Kaza Witness the celebration of dalai Lama’s birthday at the hill top in Kaza and camp overnight in Kaza. Day 8 : Kibber Drive to the Key monastery, located on a hilltop on the banks of the Spiti River. Experience a nature walk at the Kibber wildlife sanctuary, from where one can see herds of Blue Sheep, Ibex and panoramic views of Shila Peak. Stay at Kaza. Day 9 : Kaza – Manali 200 kms / 4.5 hours. The journey comes to an end you move towards the Lahaul district passing the kunzum la and Rohtang pass. Stay at Manali. Day 10 : Delhi - Manali Sightseeing in Manali. Leave from Manali in the evening. Reach Delhi early morning.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Reasons to travel from this route : 1. Limited time to travel :This route is an all-weather route open throughout the year. 2.Acclimatization : sometimes people travelling or directly going to spiti from Manali suffer from acute mountain sickness as Kaza is 3600 metres high in altitude. Hindustan – Tibet highway provides a gradual ascent to travellers and lets them enjoy the beautiful sights in a relaxed manner. 3. Beauty of Hindustan – Tibet Highway : This is known to be he most scenic roads of the world. The beauty of this highway is unmatched and is a destination in itself.

Front and back spreads

Inside spreads of front and back

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Kailash Mansarovar spread

Spiti - Monastery Trail Spread Spiti picture credits : Mr. Kishore Thugral

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Website Concept 1

The first idea was that t as soon as the user comes to the website he / she will keep on clicking on Tell me more tab and different reasons will pop in as to why a person should travel with turquoise travels and then when he she is satisfied they will click on I am convinced and will go to the main home page.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

The home page screen

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Website Concept 2

Font explorations

LATO

OPEN SANS

ALL FONTS ARE WEB SAFE UBUNTU

ROBOTO SLAB

UBUNTU

ROBOTO SLAB

UBUNTU

ROBOTO SLAB

SIZE : 2720 px by 1400 px \ 10 Column grid The domain name is turquoisetrails.in

This is the animation idea for the logo. The logo will appear animate like this before the main home page of the website.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Walkthroughs Userwalkthrough Gets visiting card / or Gets a brochure Visits the website Reads about Turquoise Trails Reads how turquoise trails is different from others Checks the 2 trails. Interested in the Kailash Mansarovar trail Downloads full itinerary Clicks on further enquiry Registerâ&#x20AC;&#x2122;s himself / herself Waits for a confirmation / enquiry call by the company.

Clientswalkthroughs Gets mail or enquiry information from domain Calls the client Sends the full information Receives registration confirmation Has a total of 6 -7 members for the trip Organizes a small event Goes on trip Posts experience on the website

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Website screens

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Home page screen

About us - What we do

About us - Turquoise Trails

About us - How we do

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Scroll screen 1

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Scroll screen continued

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Scroll screen 2

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Kailash Itinerary

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Scroll screen 3

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Spiti Itinerary

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Other screens

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

FAQâ&#x20AC;&#x2122;S page

Thank you for register page

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Map

Graphics

Colour scheme

Monastery Illustrations

LUNGTAâ&#x20AC;&#x2122;S - the Religious flags are in 5 different colours SPITI - is divided into 5 different kothis. Therefore I gave each kothi a flag colour

Tabo Gonpa

Dangkhar Gonpa

KOTHI SHAM / LOWER PART

KOTHI PIN

KOTHI BARSHIK

KOTHI TOTPA

Because of the lake

because of the buzhen Lamas

because of the golden crop

because of kibber

Villages attached to monastery

Key Gonpa

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Graphics Monastery

Gates

Khungri Gonpa

Welcome gate at Sumdo

Sakya Tangyud Gonpa

Thank You gate

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Fauna

Landscape

Snow Ibex Himalayan Snow leopard

food

Flora

Staple diet ingredients : yak Cheese Yak butter Meat Barley flour Salt Green tea Milk

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

FRONT Size A2 , Pocket size map, Simple fan fold

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

BACK

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Travel Goodies

These are A6 size travel diaries with pens will be given by turquoise trails to their customers as complimentary gifts.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

These are patterns created to be put on different travel merchandise

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Special Thanks to Kishore sir who took out his valuable time and guided me to design the content for Spiti. His book Spiti - Through â&#x20AC;&#x2DC;Legend and Loreâ&#x20AC;&#x2122; has been the main source of content and reference pictures for the map illustrations and itineraries. Meeting him was the best experience ever as his talks and stories actually took me in another world which was Spiti. All the pictures of Spiti are taken by him. The pictures are not meant for any commercial use.

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

Bibliography

Papers/Articles identified Ganguly, Nivedita. ‘Happy, Safe And Solo’. The Hindu. N.p., 2014. Web.

Spiti Pictures : Mr . Kishore Thugral

Planet, Lonely. ‘Safety Tips For Women Travellers In India - Lonely Planet’. Lonely Planet. N.p., 2013. Web.

Others : Flicker - Fred min Flicker - vincent Flicker - tom Glassglobalholidays.com tibettourguides.com Saumil Shah Adhishakt.com Ishafoundation.org Snowliontours.com tibet.com himalayajourneys.com bj.desai.devianart.com

Pryce, Lois. ‘Travel As A Solo Woman: 10 Lessons For The Intrepid’. Telegraph.co.uk. N.p., 2015. Web. 2015. Psychology Today, ‘Travelling Alone May Be Good For Your Relationship’. N.p., 2015. Web. Matador Network,. ‘10 Things To Learn About Yourself When Travelling Alone’. N.p., 2015. Web. Transitionsabroad.com,. ‘What Makes For A Great Women-Only Tour’. N.p., 2015. Web. http://www.hindustantimes.com/,. ‘Passion For Driving Fuels New Holiday Fad’. N.p., 2015. Web. Books Identified : Rupani, Bob. Driving Holidays In India. Mumbai: Rupani Media, 2005. Print. Kishore Thugral , Spiti through legend and lore , 2008 . Print. Website identified : F5escapes.com,. ‘F5 Escapes | Goto. Refresh!’. N.p., 2015. Web.

Images

travelways.com trekearth.com makemycamp.com tourmyindia.com resources.com lifeinspiti.com traveltalesindia.com

Transitionsabroad.com,. ‘Transitionsabroad.Com - Guide To Work, Study, Travel And Living Abroad’. N.p., 2015. Web. Bond, Marybeth. ‘Marybeth Bond, The Gutsy Traveller - Travel Expert, Travel Blog By...’. Marybeth Bond, The Gutsy Traveller. N.p., 2015. Web. 2015. Times Passion Trails,. ‘Times Passion Trails’. N.p., 2015. Web. Field Research Locations : Self – Driven Spiritual/Historical Trail: Delhi - Jaipur – Nathdwara – Udaipur – Chittorgarh – Ajmer – Delhi Travel and Treat Fest, DLF Cyber Hub Resource Persons : Mr. Kishore Thugral Ms . Lolita Dutta Ms . Pushpa Nair

Kanupriya Gupta | Communication Design 2011 - 2015 | Degree Project

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