Binarea Logo Presentation by Kareem

Hello

Binarea Logo Options Presentation

Firstly, What is Color Psychology, and How Does it Relate to Branding?

The color(s) you use in your branding subconsciously communicate a speciﬁc message to your audience about who you are, what you do, and what working with you will be like?

Everyone has at least one color that resonates most with their personality, and is ideal to use in their branding. When you take color psycholog y into consideration when creating your brand, you end up with something that resonates with you and your ideal audience, and allows you to feel conﬁdent showing up as the leader of your brand.

Color plays an incredibly important role in how your brand is perceived, how you show up as the face of your brand and the type of clients you attract . Beyond just providing a nice visual, each color (and sometimes, different shades of each color) has a personality type and “vibe” to it.

When you choose brand colors that resonate with who you are and the type of business you’re building, you will start to feel conﬁdent showing up as the face of your brand and putting yourself out there for new opportunities.

Each color personality has a range of traits, strengths, weaknesses, preferences, and even interpretations.

So, let’s see what color we will pick based on color pyschology and what are the attributes behind it.....

Firstly, Let’s explain why the color ‘Purple’ was chosen to represent our brand.

You may have learned in history class that purple is associated with royalty. For centuries, purple dye was rare and extremely expensive and therefore only affordable for the most wealthy and royalty. Countries throughout the world use the colour purple to indicate honour, courage, royalty, leadership, faith and sacredness .

Physiologically, it heightens people’s sense of beauty and their reaction to more creative ideas.

Purple is a color that rarely appears in nature, and when it does, it appears in small amounts. The earliest purple dyes date to 1900 BC, where it’s estimated it required up to 10,000 shellﬁsh to extract the amount used to dye a Roman toga.

The dye, called Tyrian purple dye, became worth more than its weight in gold. With limited purple dye resources, the color was associated with the extremely wealthy and powerful, and emperors, kings, and queens quickly adopted purple as a color that represented nobility.

Even though purple is available to the masses today, the color still carries a deep association with royalty and luxury. In fact, Queen Elizabeth chose the color for some of the tickets to her coronation in 1953.

And that’s why we will chose the PURPLE COLOR to represent our brand identity. As we will be inspiring Royalty, Confidence, Loyalty, Intelligence, Trustowrthiness, Dependability, Leadership, and Professionalism through the selected Purple shades. As well as showing Energy, Excitement, and Passion.

First option

A.Logo Overview

Concept:

BINAREA logo First option will be a simple, modern, geometric building shape. Showcasing the company’s initial letter ‘B’ with a professional, elegant font.

Clear Zone

Our logo has a clear zone around it, to create prominence and to avoid interference. No text or graphic elements can appear in this area.

Color Psychology

Refering back to the logo brief regarding the brand color which will be ‘Purple’ ; we will ﬁnd out that the purple is used due to its universal meanings such as Royalty, Luxury, Creativity, Honour, and Leadership. The used shade of purple is reﬂecting these attributes. Adding to this that shade of Grey, we will be adding neutrality and balance. Maturity, Seriousness, and Stability; makes Grey raises the trust level needed to represent our brand identity.

PANTONE P 96-16 C

RGB 65 / 40 / 132

HEX 412884

CMYK 93 / 99 / 0 / 0

PANTONE P 179-14 C

RGB 63 / 63 / 63

HEX 3f3f3f

CMYK 66 / 56 / 53 / 58

Watermark Overview

logo is a registered trademark and should not be altered in any way. It must always be used consistently in its standardized form. This provides legal protection and aids recognition and awareness.

BINAREA BRANDING.

X XX XXX

B.Logo Structure B

Letter B

Representing the company’s initial letter in a modern, minimal, and geometric way.

Grey Squares

Representing the company’s ﬁeld in a minimal and abstract way referring to the buildings windows shapes in graphic design.

Wordmark

Presenting the brand wordmark in a modern professional font that could be used as a standalone mark.

BINAREA BRANDING.

Publications and Items Mockups BINAREA BRANDING.

C.Publications

and items

Publications and Items Mockups BINAREA BRANDING.

C.Publications and items

Publications and Items Mockups BINAREA BRANDING.

C.Publications and items

Publications and Items Mockups BINAREA BRANDING.

C.Publications and items

Primary Typeface:

BINAREA BRANDING.

D.Typography

Secondary Typeface:

Raleway

by Matt McInerney.

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D.Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz 0123456789 .,?!(@+=/*)$%& Regular Bold Black

BINAREA BRANDING.

Second option

A.Logo Overview

Concept:

Clear Zone

Our logo has a clear zone around it, to create prominence and to avoid interference. No text or graphic elements can appear in this area.

Color Psychology

PANTONE P 96-16 C

RGB 65 / 40 / 132

HEX 412884

CMYK 93 / 99 / 0 / 0

PANTONE Black C

RGB 45 / 45 / 45

HEX 2d2d2d

CMYK 71 / 61 / 57 / 70

Watermark Overview

logo is a registered trademark and should not be altered in any way. It must always be used consistently in its standardized form. This provides legal protection and aids recognition and awareness.

BINAREA logo Second option will be a simple, modern, geometric building shape, showcasing the company’s initial letter ‘B’ with a serious royal font typed vertically in order to be as trendy as possible. BINAREA BRANDING.

X XX XXX

Letter B

Representing the company’s initial letter in a modern, minimal, and geometric way.

B.Logo Structure

Building Sign

Representing the company’s ﬁeld in a minimal and abstract way referring to the building.

Wordmark

Presenting the brand wordmark in a modern professional font, choosing to write it vertically to be trendy and new wordmark.

BINAREA BRANDING.

Publications and Items Mockups BINAREA BRANDING.

C.Publications and items

Publications and Items Mockups BINAREA BRANDING.

C.Publications and items

Publications and Items Mockups BINAREA BRANDING.

C.Publications and items

Publications and Items Mockups BINAREA BRANDING.

C.Publications and items

Primary Typeface:

29LT Zarid Slab

by Pascal Zoghbi , Jan Fromm.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla faucibus sapien in quam facilisis, eu malesuada ipsum consectetur.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Morbi auctor porttitor iaculis. Sed posuere orci ut dolor tristique sollicitudin. Phasellus a dolor vel lorem consectetur porta.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla faucibus sapien in quam facilisis, eu malesuada ipsum consectetur.

Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Morbi auctor porttitor iaculis. Sed posuere orci ut dolor tristique sollicitudin.

D.Typography

Regular Semi Bold Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz 0123456789 .,?!(@+=/*)$%&

BINAREA BRANDING.

Secondary Typeface:

Raleway

by Matt McInerney.

D.Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz 0123456789 .,?!(@+=/*)$%& Regular Bold Black

BINAREA BRANDING.

Third option

A.Logo Overview

Concept:

BINAREA logo First option will be a simple, modern, geometric building shape. Showcasing the company’s initial letter ‘B’ with a professional, elegant font.

Clear Zone

Our logo has a clear zone around it, to create prominence and to avoid interference. No text or graphic elements can appear in this area.

Color Psychology

PANTONE P 96-16 C

RGB 65 / 40 / 132

HEX 412884

CMYK 93 / 99 / 0 / 0

PANTONE Black C

RGB 45 / 45 / 45

HEX 2d2d2d

CMYK 71 / 61 / 57 / 70

Watermark Overview

logo is a registered trademark and should not be altered in any way. It must always be used consistently in its standardized form. This provides legal protection and aids recognition and awareness.

BINAREA BRANDING.

X XX XXX

Wordmark

Presenting the brand logo in a wordmark typography in a modern elegant and simple font.

B.Logo Structure

Geometric Shapes

Representing the company’s ﬁeld in a minimal and abstract way referring to the geometric shapes used in real estate.

BINAREA BRANDING.

Publications and Items Mockups BINAREA BRANDING.

C.Publications and items

Publications and Items Mockups BINAREA BRANDING.

C.Publications and items

Publications and Items Mockups

BRANDING.

C.Publications

and items

BINAREA

Publications and Items Mockups BINAREA BRANDING.

C.Publications and items

Brand Logo Typeface:

Loura

by Olga Karpushina, and Alexei Vanyashin.

Regular

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D.Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz 0123456789 .,?!(@+=/*)$%&

BINAREA BRANDING.

Primary Typeface:

Noto Serif Display

by Steve Matteson

Regular Semi Bold

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Nulla faucibus sapien in quam facilisis, eu malesuada ipsum consectetur. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Morbi auctor porttitor iaculis. Sed posuere orci ut dolor tristique sollicitudin. Phasellus a dolor vel lorem consectetur porta.

Black

D.Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz

.,?!(@+=/*)$%&

0123456789

BINAREA BRANDING.

Secondary Typeface:

Raleway

by Matt McInerney.

D.Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrsutvwxyz 0123456789 .,?!(@+=/*)$%& Regular Bold Black

BINAREA BRANDING.

Binarea Logo Presentation

Hello

Binarea Logo Options Presentation

Firstly, What is Color Psychology, and How Does it Relate to Branding?

First option

A.Logo Overview

B.Logo Structure B

Raleway

Second option

A.Logo Overview

B.Logo Structure

29LT Zarid Slab

Raleway

Third option

A.Logo Overview

B.Logo Structure

Geometric Shapes

Loura

Noto Serif Display

Raleway

Thank You.