Membership Site Profits DOWNLOAD HERE
Membershiip Siitte Proffiitts Introduction .....................................................................................................8 Free is slowly changing to fee-based ................................................................8 People prefer to pay for unique content ..........................................................11 Paid online content business is successful and growing.............14 Growth of paid content sites............................................................................14 Popular paid content categories with 2005 highlights .....................................20 Advantages of the paid content business model .............................24 Steady income stream.....................................................................................24 Low startup and ongoing costs........................................................................24 High profit level ...............................................................................................25 Low personnel requirement.............................................................................26 Easily scalable can handle large membership .............................................26 High quality subscriber base ...........................................................................27 Cross-selling opportunity.................................................................................27 Earning affiliate income...................................................................................28 Reach out to a global customer pool ...............................................................30 Leverage existing know-how and resources to earn additional income ........30 Choosing your idea and business model............................................32 Business information, research and content sites ...........................................33 Community sites and directories .....................................................................34 Personal advice, motivation and self help sites...............................................35 Fitness and health, diets, weight loss sites .....................................................36 Personals and Dating......................................................................................37 Consumer research and reports......................................................................37 People Search websites..................................................................................38 Legal Research websites ................................................................................39 Medical research websites ..............................................................................39 Sports news and information
websites............................................................40 Greeting cards.................................................................................................41 Online games ..................................................................................................41 Entertainment and Lifestyles ...........................................................................42 Online learning and training ............................................................................43 Ebooks and newsletters ..................................................................................45 Auction and marketplaces ...............................................................................45 Credit Help websites .......................................................................................45 Technical Helpdesk and advice websites........................................................46 Horoscope and family tree ..............................................................................46 Fan Clubs........................................................................................................46 Factors to consider while selecting your idea...................................48 Your specialty and expertise ...........................................................................48 Your target audience.......................................................................................49 What is unique about your idea.......................................................................49 Assess the competition ...................................................................................51 Access to content resources ...........................................................................52 Fulfillment and Customer service capabilities .................................................53 Quick business plan assessment startup costs and cash flow.....................53 Success Stories............................................................................................56 Develop your business model.................................................................68 Subscription rates and pricing models.............................................................68 Free and premium content ..............................................................................70 Other revenue streams....................................................................................70 Scaling up and growing your business............................................................71 Raising finance or venture investments...........................................................71 Exit options......................................................................................................72 Building a site ...............................................................................................74 What goes into the site?..................................................................................74 Website Layout and Site Map .........................................................................77 Navigation
Structure........................................................................................80 What to include in the Main Navigation Controls.............................................83 Communicating to your visitors with colors, background and text ...................84 Site Usability and Convenience.......................................................................87 Building Interactivity and Personalization........................................................92 Website building tools .....................................................................................93 Domain Name registration...............................................................................95 Selecting the Platform and Server Windows Server, Linux, or UNIX ...........97 Web hosting arrangements ...........................................................................101 Backup and Business Continuity arrangements............................................107 Security and Firewall .....................................................................................108 Copy Writing..................................................................................................109 Shopping Cart and Catalog...........................................................................113 Payment Processing and Verification Services .............................................116 Merchant account for credit cards .................................................................120 Security Certification and Encryption.............................................................122 Testing, testing, testing .................................................................................123 Setting up back office and support services ...................................126 Administrative Interface and tools .................................................................126 User management - customization and restricted website area....................129 Content Management System.......................................................................130 Email Auto-responders and reminders..........................................................133 Customer billing and statement .....................................................................135 Customer Service..........................................................................................136 Cluster and mirror servers.............................................................................139 Bulletin boards ..............................................................................................140 Automated recharge facility for recurring membership accounts...................141 Website management and maintenance.......................................................142 Promoting the site .....................................................................................145 Search Engine Optimization..........................................................................145 Lead generation with Link Popularity and
Analysis .......................................150 Reciprocal Linking and Inward Linking..........................................................153 Paid Placement Programs Subscribing to keywords..................................154 Affiliate Programs..........................................................................................158 Press Releases .............................................................................................160 Email marketing campaigns ..........................................................................161 Contextual Marketing ....................................................................................163 Contests, Giveaways and Discount Promotions............................................164 Offline Advertising .........................................................................................166 Events ...........................................................................................................169 Webcasts ......................................................................................................170 Sending a Stick letter to your customers.....................................................172 Referral and Customer Appreciation Programs.............................................173 Feedback and Monitoring .......................................................................175 Tracking performance and growth.................................................................175 Tracking your sales .......................................................................................179 Receiving Customer Feedback .....................................................................180 Visitor and customer registration...................................................................181 Fine tune your website ..................................................................................183 Building credibility and maintaining it.............................................................184 Keep your site innovative and fresh ..............................................................187 Scaling up .....................................................................................................188 Tags: mrr
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