2018_父親節活動企劃

Page 1

August Campaign

Landing Page


Agenda 1. 2. 3.


Online Campaign 1.


8/01~8/12

8/13~8/24

8/25~8/31


/

/ /

/

FB

600 900

/ /

/

FB

&

WUWOW 50

FB

FB



https://goo.gl/FaKzbR


.

-


.

-


.

-


.

-


/

/

/ /

FB

/ /

/

600 900

FB

&

WUWOW

50


/

/ /

/

/ /

TA


😭
 WUWOW 25

🌪️
 📈✨
 👏

! 
 WUWOW

📌 25 
 📌 15 
 📌 
 ---------------------------------------------------------------
 
 👉 ( $600)
 👉 力 ( $3000) 
 👉 🔥🔥🔥

💪

🔹 
 🔹 25 
 🔹 
 ----------------------------------------------------------
 
 👉 ( $600)
 👉 力 ( $3000) 
 👉 🔥🔥🔥

!


📰

🌎

🔍

😰

😭
 👌

WUWOW

15

💡

WUWOW ⏰👌

🔹

🔹 25

🔹 
 ----------------------------------------------------------
 
 👉 👉

👉

( 力

$600)
 (

$3000) 
 🔥🔥🔥

📌 
 📌 25 
 📌 15 
 ---------------------------------------------------------------
 
 👉 ( $600)
 👉 力 ( $3000) 
 👉 🔥🔥🔥


👣

WUWOW

WUWOW

✈️

....

🌧️
 
 😖

WUWOW

🗣️
 🔹 1-3

🔹 25

🔹 
 ----------------------------------------------------------
 
 👉 👉 👉

😍

WUWOW

( 力

$600)
 (

$3000) 
 🔥🔥🔥

📌 
 📌 25 
 📌 
 ---------------------------------------------------------------
 
 👉 ( $600)
 👉 力 ( $3000) 
 👉 🔥🔥🔥


/

/

/ /

FB

/ /

/

600 900

FB

&

WUWOW

50


600

&

900

Facebook


-


FB

5

1.

600

900 900


 





8/1-8/17
 TA: 25-35

(

/ 
 



 
 
 
 
 
 
 
 WUWOW

8 



 ------------------------------------------------------
 
 ✔ ð&#x;”¥ 
 ✔ ( $600)
 ✔ 力 ( $3000)
 
 ð&#x;‘¨8/3-8/31

"

"



FB

5

2.

600 -1

900 600

8/1-8/12
 TA: 25-35

(

/ 
 (55-65)

UWOW ---------------------------------------
 
 ✔ 🔥 ✔ ( ✔ 力 (

$600)
 $3000)

👨8/3-8/31 “

" ”

"
 9288


FB

5

3.

600 -2

900 600

8/1-8/12
 TA: 35-50

(

(15-20)

UWOW ---------------------------------------
 
 ✔ 🔥 ✔ ( ✔ 力 (

$600)
 $3000)

👨8/3-8/12 “

" ”

"
 9288


FB

5

4.

600

900 600

8/13-8/24 TA: 25-50

(

/

Honey

UWOW ---------------------------------------
 
 ✔ 🔥 ✔ ( ✔ 力 (

8

$600)
 $3000)

👫8/14-8/24 “

" ”

"
 9288


FB

5

5.

600 -

900 600




900 


8/25-8/31
 
 TA: 25-50

(

/ or 



 
 
 
 
 WUWOW 


ð&#x;”¹ 
 ð&#x;”¹ 1-3 
 ð&#x;”¹ 25 
 ----------------------------------------
 
 ð&#x;”¥ ð&#x;”¥ ✔ ( $600)
 ✔ 力 ( $3000)
 ✔8/25-8/31 " or




"
 9288


/

/

/ /

FB

/ /

/

600 900

FB

&

WUWOW

50



 WUWOW

50


–Google

(

8/1-31


-

• •

8/1-15 
 8/13-19 
 8/20-31)

WUWOW (8/1-15)
 (8/13-19)
 (8/20-31)


TA:23-35

1
 (8/1-15)

?

Q1.

Q2.


-

2
 (8/1-15)

TA:40-55

Q1.

? WUWOW

Q2.

O


TA: 25-50

1.

Q2.

(

(8/13-19)

/

?


TA: 25-50

1.

Q2.

(

(8/20-31)

/

?


(1) 


WUWOW 9288!

30

(2) (3)



/

/ /

/

FB

600 900

/ /

/

FB

&

WUWOW 50

FB

FB


FB

FB


FB


x 1

WUWOW

FB/

-

(8/1-8/12) WUWOW

FB

EILIS

2

9288

(8/1-8/31)

9288

3 EDM (8/9-8/12)

(

EDM eilis EDM


8/1-8/31 Step 1 
 


Step 2


 9 ð&#x;”¹

5288/9

9288) 


88

- WUWOW

10

ð&#x;”¹ - WUWOW

x2 288

x3 



 x1


 50

x2





x 1

WUWOW -

FB/ (8/1-8/12)

WUWOW

2

FB

(8/1-8/31)

3 EDM (8/9-8/12)

EILIS

9288 
 9288

EDM eilis EDM

(


EDM

(8/9-8/12)


FB

FB


FB


x 1

WUWOW -

FB/ (8/13-8/19)

2

WUWOW

FB

EILIS

9288

(8/1-8/31)

(

9288

3 EDM (8/20-8/24)

EILIS eilis

(

)


8/13-8/19 1. ( ex.: (1)Can you find me a book? 
 : Which book? 
 : Your facebook.( )

)

(2) If I could rearrange the alphabet, I'd put__(Y) and__(I)together. 2.

(

)

3.

5288

ð&#x;”¹




88

- WUWOW

10 (

x1 ð&#x;”¹

)

1980)
 288




- WUWOW




x3

x1 50

x2

5099)



x 1

WUWOW -

FB/ (8/13-8/19)

2

WUWOW

FB

EILIS

9288

(8/1-8/31)

(

9288

3 EDM (8/20-8/24)

EILIS eilis

(

)


EILIS 1. 2.

(8/20-8/24)
 (

)



Online Campaign 2.


TA

25-35 57%

( 1.

2.

>24%

>18%

)


30%

:2018/8/1-2018/8/31

8


EDM

FB

/

Facebook


EDM


-


A.

:EDM 兵書:各⾃聯繫

(1)

1-5

: 3%

(2)

6

: iPhoneX

VIP


1-5

3%

8

A

6

(300

B

(480/600)

C

(600/900)

62,100

90,000

119,700

1,863

2,700

3,591

•6

iPhoneX

)

3%


B. 1.

:

API 2. FB PO +

1.

2.

:

900 119700

iPad

7

Demo VIP


• 1.

(API

)

900 [

PO :

(

A/B test)

119700

$7500

:

1. 100

:

FB

]

7 EILIS

2.

iPad

2

2. 500

AirPods

3. 1000

switch

3 1


EDM

FB

/

Facebook


FB

/


https://goo.gl/vGpQET

WUWOW


https://goo.gl/vGpQET






A/B Test

(1)

(2)


-



EDM

FB

/

Facebook


Facebook


FB E.I.L.I.S

【真·男⼈⼤作戰–職場在⾛,英⽂要有】 職場如戰場,同事如敵⼈,不會英⽂就只能當魯蛇 ⽼闆只愛英⽂好的⼈︖擁有英⽂⼒等於擁有超能⼒︖ 英⽂對升遷造成很多阻⼒︖ ⼀個成熟的男⼈,⾯對逆境,會找到問題並解決他,充分展現上進⼼ #在此篇留⾔【Real man!】,找出英⽂造成的阻礙! 【⼤伙互揪,好禮免費送!】 🔺完成測驗並分享本篇貼⽂至塗鴉牆設定公開者 1. 100⼈分享抽⼩⽶⼿環2 ,名額3位($865/⽀) 2. 500⼈分享

AirPods,名額1位($5,490/⽀)

3. 1000⼈分享抽switch⼀台 ($10,000) 以上獲獎者,加碼再送英語能⼒健檢報告(價值$3,000)


4 MAN!

man!

SOHO

_____


4

80%

A A


90%

75%

100%

100%

Ë‹

Be a real man! Be a real man! wuwow đ&#x;‘‰

wuwow đ&#x;‘‰ 50%

25%

100% Be a real man! Be a real man! wuwow đ&#x;‘‰

wuwow đ&#x;‘‰


76


77


-


1.Fivestones -GDN


1.Fivestones -DBM


1. Fivestoneses SEM • •

: :

SEM

7/8

70%21 GOOGLE CPC

SEM :

GDN 30%9

• •

• •

fivestones


1.fivestones Adwords

1.

2.

3.Andy

(

fivestones

• • •

)


2.LIFE A.

:

B.

: (1) (2) (3)

:


3.Line

1

all

2

all

3

Line Today


4.

–Google


4.

• •

switch


4.

Q1. □

-

?( □

Q2. □

?

Q3.WUWOW □

)


4.

(1) (2) (3)

30


5. eGENTIC (

)

-

30

Q1. □

?

Q2. □

Q3.WUWOW

? □


5. eGENTIC (1)EDM

(2)SMS



6. colorgy ■

:

-

30

-

■ -

switch

: 25


7. Voicetube


8. *

FB

-

PO

-

1

-

3

1 1

* -

:

-

: Banner

or

[

] eilis

>>

PO


9. •

(

-

9

):

4

4

iPad

(10-15

)1

?

覺得朋友會英⽂,不像我外派出差聽不懂;

?

覺得⾃⼰聽讀寫還⾏,就是⼜說不太⾏; ?

?

覺得英⽂永遠不及格,學習模式始終⼀樣; 以上煩惱通通在來WUWOW後拋諸腦後!

?

還在覺得⾃⼰是魯蛇? 學好英⽂,你也可以是溫拿! ⽴即填表讓wuwow幫助你,買課程就送 Switch!

⽴即填表讓wuwow幫助你,買課程就送 Switch!

⽴即填表讓wuwow幫助你,買課程送 ⽴即填表讓wuwow幫助你,買課程送 Switch! 快給⾃⼰⼀個機會擁有不⼀樣的⽣活!

Switch! 快給⾃⼰⼀個機會擁有不⼀樣的⽣活!

快來聽聽學員們怎麼說.....

⽴即填表讓wuwow幫助你,買課程就送Switch!

⽴即填表讓wuwow幫助你,買課程送

⽴即填表讓wuwow幫助你,買課程送

Switch! 快給⾃⼰⼀個機會擁有不⼀樣的⽣活!

Switch! 快給⾃⼰⼀個機會擁有不⼀樣的⽣活!


Online Campaign 3.


1.30-45

2.

3.

79

30-45


(

Facebook

)



2016





o

FB

/

FB

FB


FB

/

FB


https://goo.gl/X93bim







-



Facebook

đ&#x;’Şđ&#x;’Ş

FB –(

)


For Egentic Q1. □ Q2. □

? 
 ! □ WUWOW □

!

-----------------------------------------------------------------
 Q1. ? 
 □ □ 
 Q2. WUWOW 25 □ □

-----------------------------------------------------------------
 Q1. □ □ !
 
 Q2.WUWOW □ □

?



Google for

WUWOW


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