Karen Barker Premier Sotheby’s International Realty 1127 Main Street | PO Box 2145 Blowing Rock, NC 28605
828.406.2816 Karen.Barker@PremierSIR.com
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Mr. and Mrs. Mansfield, Thank you for considering me to market your beautiful home. Setting a standard for marketing luxury homes has become my passion. Although I market homes in all price ranges, it is my philosophy that owning a home in the high country is a luxury at any price point. I look forward to working with you to maintain appropriate communication throughout the process. I will ask you to determine a point person to approve showing request. We will determine your preferred method of communication email, text or phone call. I am available to you at your convenience and look forward to a successful sale. Karen Barker
Table of Contents Karen Barker Bio ISSUU Subscription Sponsorship Exposure Marketing Brochures Marketing Postcards Marketing Placement References White Glove Showing Experience
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Karen Barker specialized in the residential real estate markets of Blowing Rock and Boone. Her success underlies an unflagged devotion in serving her clients’ interests. That commitment provides the highest level of professional service when obtaining a dream home in the mountains. Karen educates her clients to the economy’s real-time changes; real estate decisions become influenced by market information and professional insight. Her philosophy holds that it is not enough to drive people around and unlock doors; a real estate professional must be prepared with information, insight and skill. Karen was awarded the SRES (senior real estate specialist) designation from the Institute for Luxury Home Marketing and was the top-producing agent in her previous firm. Karen is excited to bring her energy and excellence to Premier Sotheby’s International Realty. Her long-term High Country connection offers a wealth of knowledge of the area. After an hour with her, clients feel as though they have experienced a guided tour of the history and perhaps what the future holds for North Carolina’s most beautiful mountains. Two guiding principles guide Karen’s commitment to her clients. First education: about the area, the comparable sales, and the process. She believes that educating buyers and sellers creates a team effort and confident clients. Second, Karen sees herself as a concierge level service professional. Commitment to clients does not end at closing, from scheduling inspections, to providing local insight to service professionals. Over many years in the area, Karen’s rolodex is overflowing, and she is happy to share her contact with you during your transaction and beyond. The goal is to be your High Country resource go-to. Karen has two children, Jackson and Suzanne, and three dogs. She participates in the Blowing Rock Leadership Challenge and sponsors Black and Gold dinner at the Blowing Rock Wine Festival. She also volunteers at the Symphony at Chetola, as well as in her children’s schools and church youth groups. Designations/Licenses: Senior Real Estate Specialist (SRES) www.karenbarker1.premiersothebysrealty.com
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ISSUU Subscription At the beginning of every year, Karen evaluates her marketing efforts This year Karen decided to invest in ISSUU online brochure format for delivering listing information. In most cases agents in our area will send out an MLS link if a potential client request information about their listing. MLS LINK CLICK HERE Karen’s clients’ listings are being presented in a more professional format. An online brochure will be embedded in an email to prospective clients.
Click on the picture to follow the link to this ISSUU www.karenbarker1.premiersothebysrealty.com
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Sponsorship Exposure
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Marketing Brochures
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Marketing Postcards
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Newspaper Placement
Full Page Back Cover Real Estate Insert www.karenbarker1.premiersothebysrealty.com
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Half Page Charlotte Observer
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Featured Ad Spot Charlotte Observer Real Estate Insert
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Weekly Ad Cascade In Charlotte Observer
Advertising Placement Local Papers, Asheville/Watauga/Ashe County
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Magazine Placements
High Country Magazine
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Carolina Mountain Living Magazine
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South Park Magazine
Premier Impressions www.karenbarker1.premiersothebysrealty.com
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High Country Magazine Collage Ad
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Social Media Placement
Premier Sotheby’s International Realty Home Page
Premier Sotheby’s International Realty Blog
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Premier Sotheby’s International Realty Facebook
New Listing E-Blast
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References
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White Glove Showing Experience As a leader in high end marketing, I have been offering a uniquely professional showing day experience. I will arrive before the scheduled showing, open all window coverings turn on all lights and adjust heating or air conditioning for comfort. Additionally, I will turn on any sound system, fountains, hot tubs, or other amenities for best showing appeal. I will give a guided tour of your home pointing out unique features, electronics/security systems, and exotic or specimen building materials. Antidotes of your family enjoying of the home helps the potential buyer see how they would use the house. I bring a light snack sometimes even lunch or champagne as a "Road Block". I invite potential buyers to enjoy a snack on the porch or breakfast area to slow them down and let them imagine themselves in the space. Upon departure I close the house and leave it the way I found it, closing all window treatments, returning HVAC to previous settings, turning off the lights and amenities before I lock the door.
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