Designing the Incoming Student Experience with
BRAND GUIDELINES KAREN WONG - ARTS 346 Process + Design Systems Final - SPRING 2021
VISUAL DESIGN
BRAND NAME: ELEVATE TAGLINE: MENTORSHIP MADE PERSONAL PRINT + USE + HOW NOT TO USE IT: - Do not stretch, change kerning, or change the proportions of this logo design.
FONTS - Head Logo: Microsoft Yi Baiti (regular) 343 pt (411.6 pt) stroke: 18 - Tagline: Microsoft New Tai Lue (regular) 44.82 pt Leading: (53.79 pt) tracking: 293 no stroke
BRAND COLORS
BRAND ICONS
BADGE AND TAGLINE
BLACK & WHITE AND COLORIZED: HORIZONTAL LOGO WITH TAGLINE, NO BADGE
COLORIZED: HORIZONTAL LOGO WITH BADGE AND TAGLINE
VERTICAL SIGNAGE (FOR BILLBOARDS)
HORIZONTAL SIGNAGE (FOR BILLBOARDS)
SOCIAL MEDIA (LINKEDIN ADS)
SOCIAL MEDIA (FOR INSTAGRAM)
BUSINESS CARD (VERSION ONE)
BUSINESS CARD (VERSION TWO)
ICON FOR CIRCULAR STICKER
LOGO FOR MERCHANDISE