ISLANDER. GRAPHIC DESIGNER. To me, graphic design has always been about simplicity. I started this journey as an art major back home in The Bahamas where I studied in high school and in college. I’d always known that the creative path was what I was going to take, simply because no other field stirred in me the enthusiasm that design did. I’m all about connecting with things; when I have a connection with something, it means I’m passionate about it. Where I come from has inspired a lot of my work and you’ll see that throughout my projects. I share a special connection with my home, and that relationship has been the driving force behind a lot of my concepts and designs. However, despite my growth, I know that there’s more to learn and that, to me, is the beauty of graphic design; there’s always something creatively new to experience.
CONTENTS 01 ANA’S CRADLE 02 NATURAL GAL 03 CHARNIE’S ISLAND ADVENTURE 04 MY PLAN 05 OPEN YOUR EYES 06 BAHAMA JAMS 07 SKY BAHAMAS 08 PARADISE PLATES
01 ANA’S CRADLE branding packaging ui design web
Ana’s Cradle is a baby and maternity boutique that not only provides maternity and baby products but offers resources and support for new and expecting mothers. While most stores in The Bahamas have a small baby or maternity section added on - with limited merchandise - Ana’s Cradle is equipped with everything that a new, expecting and current mother and her baby would need. With a gift registry app, a website, branded clothing tags, and store packaging, the final outcome is a brand that is both soft and encouraging. T he overall intention is to connect with mothers and provide the necessities and support that a mother needs, not only for her little bundle of joy but also for herself. Inspired by my sister who recently had her first child, the branding incorporates her favorite animal, the owl.
NEWBORN
6-9 MONTHS
S I Z I N G SYSTEM Ana’s Cradle sizing is based on a system where each size range is identified by a color and a paired forest animal. It utilizes the already existing application of animals seen on many baby items, alluding to that familiarity of softness associated with babies. The yellow owl is the over arching brand logo.
0-3 MONTHS
9-12 MONTHS
3-6 MONTHS
12-18 MONTHS
02 NATURAL GAL branding packaging web
Natural Gal is an ethnic hair care company that produces and sells silk and satin head wraps, sleeping bonnets, and pillow cases. A neutral color scheme and minimalistic hairwrap patterns differentiates the brand and their products from other ethnic hair care companies. With its packaging, Natural Gal proves itself to be a fresh and essential brand with products dedicated to all ethnic females and to the care and protection of all natural hair types. This particular project incorporates ideas and aspects from an Information Design course. It was inspired by my personal journey as a black woman with natural hair. The brand is meant to appeal to all women of color who appreciate and lean towards minimalism in their everyday life. The concept behind the logo appeals to the style of the company being a beauty brand; its simple type and structure connect it to its minimalistic style.
T H E PAC K AGIN G Natural Gal’s products have their own respective packaging, equipped for both mailing and for safe keeping when they aren’t being used. With each product is a card with a message from the brand’s owners. The headwraps are packaged with a small booklet that includes three simple headwrap styles and instructions.
03 CHARNIE’S ISLAND ADVENTURE ui design packaging
Charnie’s Island Adventure is an edutainment app geared towards Bahamian children between the ages of 8-12 years old. The intent of the game is to educate kids on the foundational information about The Island of The Bahamas, such as their geographical location on the map, settlements and what each island is most known for; the overall goal is to help kids retain this information through the basis of an island adventure. The main character, Charnie, is inspired by a Bahamian folklore animal known locally as the Chickcharnie that is often depicted as an owl-like creature; for the purpose of the game, Charnie was designed to be more kid-friendly. The elements of this project include a logo/app icon, the app design, a board game and a commercial video. This project recently won a Silver ADDY in the Jacksonville district and went on to compete in regionals.
T H E L E T T E R GAME Similar to Scrabble, the letter game takes elements from the digital game. In the app, they collect letters that help them answer a question after each level. The letter game includes question cards as well as letter cards and a board to assemble the word on. This allows the kids to step away from the screen, but still has that aspect of learning.
04 MY PLAN branding packaging web
MyPlan is a food program that provides nutritionally balanced meals for diabetics that help manage glucose levels and supports overall organ health. It also provides support for those who are unsure how to eat on a daily basis while being diabetic. The overall look focuses on the consistent use of three main colours which represent the three types of diabetes. With a logo design, a website, meal packaging and recipe booklets, the final outcome is a branded program that not only stands out but also relates, welcomes and encourages. This project was inspired by my mother, my sister and my father who are and were all Type 2 diabetics. Based on information such as health, age and diabetic history, each customer receives personalized meals or recipes that not only help with glucose management but also supports organ health for any organs that have been affected by diabetes.
MyPlan is a food program that provides nutritionally balanced meals for diabetics that helps to manage glucose levels and supports overall organ health. It also provides a support for those who are unsure how to eat on a daily basis while being diabetic. The overall look focuses on the consistent use of three main colours which represent the three types of diabetes. With the logo design, the website, packaging and recipe booklets, the final outcome is a branded program that that not only stands out but also relates, welcomes and encourages.
M E A L PAC K AGIN G & D EL IVER Y My Plan offers a full meal packaging and delivery system to its customers. Meals are packaged in freezer and microwave safe containers and are delivered every week or two weeks in branded delivery vans.
R E C I P E BOOK LETS My Plan customers who cannot afford to have their meals delivered to them have the option of receiving a personalized recipe booklet that comes equipped with ingredients and cooking instructions.
05 OPEN YOUR EYES advertising print web
Open Your Eyes is a public awareness campaign that strives to bring an understanding about unequal nationality rights for women in The Bahamas. With a main target audience of Bahamian females from the ages of 21 - 40 years old, the final concept utilizes colors of the spearheading organization - the Global Campaign For Equal Nationality Rights - and focuses on the statistical effects that unequal nationality rights have not only for Bahamian females but their children as well. A few years ago, The Bahamian Government held a referendum in order to have this part of the constitution changed but it failed due to the fact that the majority of the public didn’t fully understand the legalities of the change. This campaign focuses on bringing a better understanding of those legalities; it urges Bahamian women to become more aware of their rights not only as citizens but as females.
06 BAHAMA JAMS branding packaging web
Bahama Jams is a local Bahamian company that produces and sells all natural jams made from native Bahamian fruits. With a target audience of both children and adults from the ages of 10 - 35 years old, the brand is based on the theme of tropicalness; its bright color scheme and unique ingredients take inspiration from the warm, Caribbean climate of The Bahamas, a key aspect that helps the fruits thrive. Not only are the jams sold through the brand’s website but they are also available at local farmer’s markets in Nassau. Bahama Jams is a brand that appreciates all aspects of Bahamian culture, including its agriculture. Not only do the ingredients attest to this but the packaging does as well. The fabric covering the jars is authentically Bahamian; it is sold throughout the islands and is manufactured on the island of Andros. The components included in this project include the logo, a three-piece packaging system, a branded tent and canvas bags and a website.
FA R M E R ’S MA RK ET MATER IALS As Bahama Jams products are also sold at local Bahamian farmer’s markets, these branded materials will be available. The tent allows customers to see the company easily and branded canvas tote bags will be given out with the purchase of any of the products.
07 SKY BAHAMAS branding print web
Sky Bahamas is a small Bahamian airline that travels locally between the mainland - New Providence - and the outer islands. As the airline already exists, the basis of this project was to improve its branding and renovate its image in a way that helps it appeal to a wider audience but also keeps that comfort and familiarity that loyal customers remember and enjoy. The updated branding keeps the original color scheme but also pulls the airline forward, a symbolic visual seen in how the wings are now pointing right instead of left. The included components in the project are the logo, uniform design, an in-plane brochure, a website, a poster and a new plane design.
MyPlan is a food program that provides nutritionally balanced meals for diabetics that helps to manage glucose levels and supports overall organ health. It also provides a support for those who are unsure how to eat on a daily basis while being diabetic. The overall look focuses on the consistent use of three main colours which represent the three types of diabetes. With the logo design, the website, packaging and recipe booklets, the final outcome is a branded program that that not only stands out but also relates, welcomes and encourages.
08 PARADISE PLATES ui design
Paradise Plates is a Bahamian food recipe app that incorporates all aspects of authentic Bahamian cuisine: appetizers, main dishes, side dishes, souses n’ stews, desserts, and drinks. Based on user research, the app resulted from a love and appreciation of cooking, Bahamian food and the desire to have an all-encompassing Bahamian cookbook with just the push of a button. User’s have the abilities to listen to recipes as they cook, see reviews and how popular a recipe is, share their own unique ways to enhance the recipe, edit servings to fit their needs and create food albums compiled of their favorite recipes. The final concept is a unique mobile app founded on good, old fashioned Bahamian dishes and branded with a theme of island paradise through a bright color scheme and imagery that is every bit indicative of what it means to eat like a Bahamian.
R E CI P E ORGAN IZATION The recipe part of the app is color coded into six different kinds of recipes. These colors are also used in other parts of the app, such as the the food albums in the profile section. They allow a user to easily know what kind of recipe they’re reading.
THANK YOU.