I AM ALEJANDRA AGUADO. I have always felt a constant need to express myself in different formats; that’s the reason why I made my passion my work. I consider myself a multi-tasking illustrator and graphic designer. I’m used to working under pressure, with goals, briefings and tight deadlines. I know how to adapt to the requests of my clients —companies or individuals— and I like to take care of every detail. I have been a journalist. I love writing and I am a creative person, so I’m also interested in projects that allow me to explore this path, like copywriter. In addition, I have experience with marketing, I am aware of how digital strategies work and how important it is to determine the target to which we direct our products. Even so, I prefer my work to speak for me. If you are interested, don’t hesitate to contact me, who knows if this is the beginning of something great.
Madrid, Spain
[+34] 627 646 951
www.karetnis.com
alejandraaguadoart@gmail.com
/alejandraaguado
/karetnis
@karetnis
illustration
design
marketing
branding
communication
EXPERIENCE ILLUSTRATOR
GRAPHIC DESIGNER
JOURNALIST
PRESS CABINET
COLLABORATOR
PRESS CABINET
PRESS CABINET
COLLABORATOR
PRESS CABINET
Lemonade illustration agy. | curr.
TLP Tenerife | 2016
First Lego League | 2016
Editorial Grupo Anaya | 2018
TVE | 2015-2016
Diario de Avisos | 2015-2016
Cmayúscula | 2016
Campus África | 2016
TLP Tenerife | 2015
EDUCATION Master in editorial & advertising illustration
Master in digital art & concept art
Journalism Degree
Trazos | 2017-2018
Trazos | 2016-2017
Univ. La Laguna | 2012-2016
Ps
Ai
Id
Delusion / chocolate
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Somos / poster
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Las chicas van de rosa / book cover
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Pandora’s Box Collection / accessories & apparel
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Bang / cd cover
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Mür Cafe / branding identity
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Animayo / poster
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Rincones Tinerfeños / branding identity
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Bewitched / stationery & apparel
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Honshitsu / personal care products
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ALEJANDRA AGUADO
alejandraaguadoart@gmail.com
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We firmly believe that both art and chocolate make the world a better place. That is why we decided to combine them and see what happened.
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Each Delusion product is wrapped in a singular original design that represents the taste of our finest Swiss chocolate. These designs are made with digital tools, simulating a traditional style, to fuse the best of the past and the present. An experience that we want to bring to our consumers in every way.
alejandraaguadoart@gmail.com
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Delusion may seem “just chocolate”, and it is, but it’s also so much more. We use high quality ingredients to prepare extravagant combinations and classic recipes.
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ALEJANDRA AGUADO
Delusion Personal Project / 2019
alejandraaguadoart@gmail.com
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SOMOS “Somos fuego, somos miedo, somos ira y hastío, somos lo que queda de nosotras después de que nos tiren al vacío. Somos grito, somos un “no”, somos carne en la basura, somos las víctimas de una dictadura. Somos nombres olvidados, somos tus días de condena, somos un pezón censurado, somos la única manera. Así, mientras ardemos y morimos, el mundo entenderá que —tal vez— la mujer también sea persona.”
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Somos
Poster and poem for International Day for the Elimination of Violence against Women / 2018
alejandraaguadoart@gmail.com
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Las chicas van de rosa is a young adult novel about gender roles, self-concept and what it means to become an adult.
Las chicas van de rosa Personal Project / 2018
alejandraaguadoart@gmail.com
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alejandraaguadoart@gmail.com
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Pandora’s Box Collection is born from the idea of female empowerment, a concept demonized for centuries by men.
Black enamel pins with gold finish. Jewelry and accessories design.
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In the Greek myth, Pandora opens the box and unties all the evils of the world. However, these are only evil in the eyes of men, who don’t want Pandora to have power of action and decision. From their point of view, the actual sin is that Pandora opened the box by herself, her acts were free and decisive, something that they could not tolerate by a woman.
ALEJANDRA AGUADO
alejandraaguadoart@gmail.com
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Pandora’s Box Collection
Personal Project / 2018
alejandraaguadoart@gmail.com
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ALEJANDRA AGUADO
Bang
alejandraaguadoart@gmail.com
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CD cover for “Bang” single by Aktan music, a hiphop artist based in New York.
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ALEJANDRA AGUADO
Bang
Aktan music / 2019
alejandraaguadoart@gmail.com
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Mür Cafe is a local coffee shop in the center of Madrid. They offer fresh bakery every day, and also healthy and delicious dishes to their customers.
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alejandraaguadoart@gmail.com
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Their rustic-industrial style is nourished by the elements of the earth; wood, cotton, copper and cardboard are the protagonists of the environment. A perfect frame for their pastries —made with organic ingredients— and their 100% natural coffee.
alejandraaguadoart@gmail.com
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We were tasked to create a visual identity that represents their values ​​and differentiates them within a modern and competitive market.
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MĂźr Cafe
Personal Project / 2019
alejandraaguadoart@gmail.com
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Poster proposals for Animayo, an International Film Festival of Animation, Visual Effects and Videogames, held every year in Spain.
alejandraaguadoart@gmail.com
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Animayo
Poster proposals / 2018
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alejandraaguadoart@gmail.com
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A whole new and fresh visual identity for the Cabildo de Tenerife. A vector pack with emblematic buildings of the city in a modern flat design.
alejandraaguadoart@gmail.com
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Rincones TinerfeĂąos
Personal Project / 2018
alejandraaguadoart@gmail.com
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BEWITCHED
Bewitched is a pack of designs for stationery and textiles inspired by the world of magic and witches. It has a carefree style focused on a young target.
alejandraaguadoart@gmail.com
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Bewitched
Personal Project / 2017
alejandraaguadoart@gmail.com
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HONSHITSU ćœŹčłŞ (essence) 1. The intrinsic nature or indispensable quality of something, especially something abstract, which determines its character. 2. An extract or concentrate obtained from a plant or other matter and used for scent.
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alejandraaguadoart@gmail.com
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In HONSHITSU we believe in the balance between nature and human being. We respect the world around us in the same way we want you to respect your body, so all our products are organic and vegan. Each product is available in three distinctive delicate fragrances, inspired by Japanese culture and the harmony between the elements that surround us: seaweed (water element), almond milk (air element) and tea tree (earth element).
alejandraaguadoart@gmail.com
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Honshitsu
Personal Project / 2019
alejandraaguadoart@gmail.com
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alejandraaguadoart@gmail.com www.karetnis.com