ES
SHO
W LD
THE LOGO WILD shoes can be purchased for your ‘Sims’ in the Sims 3 and in real life in store and online for yourself. The idea is influenced by the Sims 3 as it is a virtual world similar to the one we inhabit, your created Sims should be able to accessorise and dress the same way as we do, and be able to wear the brands that we wear. This is idea was influenced by the Second Life shoe designer “Stiletto Moody” who create high heels and stilettos for Second Life avatars. In the Sims 3, ‘sims’ can be completely personalised through aspirations, goals and interests. The shoes reflect a target market that enjoy going out and being party anima ls, they don’t always follow the trends and dress a tad differently to others to stand out from the crowd, they are attracted to vintage clothing and op shopping and finding one off designer clothing. They appreciate high quality goods and are happy to pay more for them.
ES
SHO
W LD
LOVE TYPOGRAPHY
TYPOGRAPHY Headings
Europe Underground Light Body Text
Gautami
THE PRODUCT WILD SHOES are inspired by vintage clothing, Jeffrey Campbell, runway trends and daily life. The brand is fashion forward and fashion conscious for their clients, the shoe designs are ‘out-there’ and offer interesting shoes that stand out from the rest of the market. The customer has trust in the brand as they are very personal, the brand is connected to social networking sites: twitter, face book and tumblr.
ES
SHO
W LD
COLOUR SCHEME
C 14% M 0% Y 0% K 88%
C 0% M 0% Y 0% K 0%
C 0% M 57% Y 83% K 64%
C 0% M 0% Y 0% K 100%
MATERIALITY
VIRTUAL SPACE
IN MODEL / PRODUCT
THE ENVIRONMENT The QR limited edition shoe is a leather shoe that has the QR code for WILD SHOES printed on it. This innovative idea allows the audience to scan the code on the shoe with a QR code reader, linking them to a website where you can purchase the shoes for yourself or for your sim. The website will also contain links to social networking sites where the brand has an identity such as; facebook, twitter and tumblr.
BIBLIOGRAPHY WWW.CGTEXTURES.COM HTTP://QRCODE.KAYWA.COM/ HTTP://WWW.TUMBLR.COM/TAGGED/SIGNAGE HTTP://WWW.TUMBLR.COM/TAGGED/SHELVES HTTP://WWW.TUMBLR.COM/TAGGED/JEFFREYCAMPBELL HTTP://WWW.TUMBLR.COM/TAGGED/NASTYGAL HTTP://WWW.TUMBLR.COM/TAGGED/LADYGAGA HTTP://WWW.TUMBLR.COM/TAGGED/WILD WWW.SHOPNASTYGAL.COM