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INDIAN PREMIER LEAGUE (IPL) 10 YEAR ANNIVERSARY LOGO
INDIAN PREMIER LEAGUE (IPL) AUCTION 2017
PL 2017 | AUCTION – CONCEPTS
IPL 2017 | AUCTION – CONCEPTS
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INDIAN PREMIER LEAGUE (IPL) AUCTION 2017
INDIAN PREMIER LEAGUE (IPL) BRAND GUIDELINES EBOOK
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VIVO IPL 2017 BRAND GUIDELINES
VIVO IPL 2017 BRAND GUIDELINES CONTENTS
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CONTENTS
2 VIVO IPL 2017 BRAND GUIDELINES 20
03. LOGOS AND MARKS
01. INTRODUCTION
01. 1.1 1.2
02.
Introduction IPL statement
GUIDELINES
7
3.6.1
11
3.6.2 3.6.3 3.6.4 3.6.5 3.6.6 3.6.7 3.6.8
VIVO IPL 2017 Workshop Logo VIVO IPL 2017 Auction Logo VIVO IPL 2017 Playoffs Logo VIVO IPL 2017 Final Logo VIVO IPL 2017 Fan Park Logo Alternative versions: Mono Isolation areas Minimum sizes
04.
PARTNERSHIPS
About these guidelines Using the artwork files Artwork overview Registered Mark & Copyright Referring to IPL The approvals procedure
03.
LOGOS & MARKS 21
3.1
VIVO IPL 2017 Competition Logo 3.1.1 VIVO IPL 2017 Competition Logo elements 3.1.2 VIVO IPL 2017 Competition Logo colours 3.1.3 Isolation area 3.1.4 Minimum size 3.1.5 VIVO IPL 2017 Competition Logo Solid Colour Elements 3.1.6 VIVO IPL 2017 Competition Logo Solid Colours 3.1.7 Alternative versions: Mono 3.1.8 The Logo on backgrounds 3.1.9 Special Treatments: Metallic, Embossed & Foils 3.1.10 Apparel 3.2 Corporate Logo 3.2.1 Corporate Logo Colours 3.2.2 Isolation Area 3.2.3 Minimum Size 3.2.4 Solid Colours 3.2.5 Alternative versions: Mono 3.3 The Champions Enblem 3.3.1 Colour Usage 3.3.2 Isolation Area 3.3.3 Minimum Size 3.4 Incorrect Use 3.5 Tournament Logos: Overview 3.6 Tournament Logos: Integrated Logos
VIVO IPL 2017 BRAND GUIDELINES
03. LOGOS AND MARKS
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4.1
71
4.3.5 4.4 4.5
Composite, Endorsement & Designation marks Hierarchy Composite marks Composite marks: Elements Composite marks: Official designation Composite marks: Custom designation Composite marks: Mandatories Composite marks: Examples Official endorsement marks Competition date marks
05.
TEAMS
06.
COLOUR PALETTE 99
4.2 4.3 4.3.1 4.3.2 4.3.3 4.3.4
5.1 5.2 5.3
6.1 6.2 6.3 6.4 6.5
Team logo overview Team: Composite marks Team composites
Primary palette Secondary palette Metallic palette Tints Text on secondary colour background
07.
TYPOGRAPHY
7.1
Primary typeface: AlineaIncise Secondary typeface: Alinea Sans
7.2
89
8.1 8.2 8.3 8.4
09.
Photography selection Photography don’ts Cropping do’s Cropping don’ts
LOOK & FEEL
02. GUIDELINES
Concept Core design General Look & Feel Low and high ambient Colours and gradient Font and text application Design elements Usage of the master design Usage of the pattern design Usage of the holding device
10.
LOOK & FEEL APPLICATION
03. LOGOS & MARKS
3.1.2 VIVO IPL COMPETITION LOGO – PRIMARY VERSION COLOURS
03. LOGOS & MARKS
04. PARTNERSHIPS
Vivo Logo 10 Year Anniversary logo
Pantone 2748 C
05. TEAMS
135
Corporate communication: Print 10.1.1 Corporate communication: Digital 10.1.2 Corporate communication: Email signature 10.2 Generic collateral: Website / apps 10.3 Stadium and events collateral 10.3.1 Stadium gangway design 10.3.2 Stadium large pillar design 10.3.3 Stadium tier design
04. PARTNERSHIPS
05. TEAMS
06. COLOUR PALETTE
06. COLOUR PALETTE
03. LOGOS AND MARKS
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07. TYPOGRAPHY
07. TYPOGRAPHY
08. PHOTOGRAPHY
08. PHOTOGRAPHY
09. LOOK AND FEEL
09. LOOK AND FEEL
10. LOOK AND FEEL APPLICATION
10. LOOK AND FEEL APPLICATION
CONTENTS
3.2.3 MINIMUM SIZE
This is the space around the logo in which no other elements can encroach. This is to ensure the impact and integrity of the logo. The size of the isolation area in the Corporate Logo is indicated by X and is equal to the height from the top of the number 0 to the bottom left
tip of the swoosh. The size of the isolation area in the Batsman Logo is indicated by X and is equal to the height from the top of the swoosh to the bottom left tip of the swoosh. It must remain consistent around the perimeter, defined by the outermost points of the logo.
48 VIVO IPL 2017 BRAND GUIDELINES
03. LOGOS AND MARKS
49
CONTENTS
01. INTRODUCTION
3.4 INCORRECT USE
When used in print the Batsman logo must be at least 10mm in height. When used on the web or personal screens (not TVs) the logo must be at least 40 pixels high for web and should be optimised for screen. When used in print the Corporate Logo must be at least 14mm high.
When used on the web or personal screens (not TVs) the logo must be at least 48 pixels high for web and should be optimised for screen. In both uses, the logo type and logo should be clearly visible. Reproduction of the logo below these sizes is not permitted.
02. GUIDELINES
03. LOGOS & MARKS
04. PARTNERSHIPS
C: 100 M: 20 Y: 0 K: 0
39%
75%
100%
X C:2 M:16 Y:76 K:0
C:29 M:47 Y:89 K:23
C:10 M:25 Y:80 K:7
06. COLOUR PALETTE
C:2 M:16 Y:76 K:0
05. TEAMS
40px
10mm
X 28%
C:3 M:5 Y:55 K:0
Litibuscidus. Beatem explautem fugit
In order to create a strong unified brand it is essential that each and every instance of the use of the VIVO IPL 2017 Competition Logo is consistent across all collateral.
Do not use old versions of the logo that feature the incorrect sponsor
When using any form of IPL logo, composite mark, or champions emblem, no usage or alteration of any kind other than those outlined in these guidelines is acceptable.
Ensure the correct isolation area is in place
02. GUIDELINES
Always ensure the correct proportions are in place when scaling
03. LOGOS & MARKS
04. PARTNERSHIPS
Do not use any other colours in the logo
06. COLOUR PALETTE
EMBROIDERY LOGO 07. TYPOGRAPHY
The linear gradient is applied at an angle of 45 degrees
07. TYPOGRAPHY X
14mm
Do not change the orientation of the logo
14mm
48px
08. PHOTOGRAPHY
08. PHOTOGRAPHY
09. LOOK AND FEEL
09. LOOK AND FEEL
10. LOOK AND FEEL APPLICATION
10. LOOK AND FEEL APPLICATION
07. TYPOGRAPHY
105
CONTENTS
132 VIVO IPL 2017 BRAND GUIDELINES
09. LOOK AND FEEL
133
01. INTRODUCTION
07. TYPOGRAPHY
CONTENTS
Alinea Incise is a sans serif that has
It should be used in headings only.
suggestions of serifs. It has a variation in stroke thickness that suggests formality but, combined with its lack of serifs,
Note: The italic versions are to be used in copy only; never for headlines. It should never be used for signage or
provides clarity. It has a seriousness and gravity but also relaxed modern feel.
other large scale work.
ONE HUNDRED & SIXTY EIGHT FOR FIVE Alinea Incise Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*()[];’\/., Alinea Incise Bold (Use In Upper Case For All Headers)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@£$%^&*()[];’\/.,
04. PARTNERSHIPS
When used in print the Holding Device must be at least 30mm high.
07. TYPOGRAPHY
08. PHOTOGRAPHY
09. LOOK AND FEEL
10. LOOK AND FEEL APPLICATION
142 VIVO IPL 2017 BRAND GUIDELINES
10. LOOK AND FEEL APPLICATION
09. LOOK AND FEEL
Do not add in any other corporate name, text or logo
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CONTENTS
01. INTRODUCTION
Below Back Wall
120px
Screen
Top Railing
Middle Tier
Tier 3 (Top)
Web
03. LOGOS & MARKS
Tier 3 (Bottom)
04. PARTNERSHIPS
Reproduction of the logo below these sizes is not permitted.
30mm
02. GUIDELINES
Stadium Overview – Sunrisers Hyderabad 03. LOGOS & MARKS
When used on the web or personal screens (not TVs) the logo must be at least 120 pixels high for web and should be optimised for screen.
05. TEAMS
06. COLOUR PALETTE
07. TYPOGRAPHY
10. LOOK AND FEEL APPLICATION
02. GUIDELINES
Can be used as a separate element to hold the following: VIVO IPL Competition Logo, Team logo, BCCI logo, MCC Spirit of Cricket logo through the various collateral.
Where a holding shape is in place, do not alter its shape
10.3 STADIUM AND EVENTS COLLATERAL
02. GUIDELINES
03. LOGOS & MARKS
Do not alter the logo type or use an alternate typeface
01. INTRODUCTION
9.10 USAGE OF THE HOLDING DEVICE The result is that it is an extremely versatile font.
Do not add any effects to the logo
08. PHOTOGRAPHY
Do not change the vivo logo proportions
7.1 PRIMARY TYPEFACE: ALINEA INCISE
05. TEAMS
Do not put a stroke around any element of the logo
06. COLOUR PALETTE
X
X
Incorrect usage of any of these components will serve to weaken the brand integrity.
Web
C:29 M:47 Y:89 K:23
2 VIVO IPL 2017 BRAND GUIDELINES 104
03. LOGOS & MARKS
It should be used as often as possible, when appropriate, in the course of designing material for VIVO IPL.
10.1
05. TEAMS
16%
The VIVO IPL 2017 Competition Logo is the element that is most associated with the brand. It is the public facing signature of IPL. The VIVO IPL 2017 Competition Logo is specially built to
Batsman stands.
Pantone 2925 C
C: 100 M: 88 Y: 0 K: 14 Logo type 0%
To celebrate 10 years of the IPL, the logo has been enhanced with the addition of a golden number 10, in which the
01. INTRODUCTION
3.2.2 ISOLATION AREA 02. GUIDELINES
form a combination of the IPL logo and the logo of our title sponsor, vivo.
All IPL logos are formed from two key elements; the Batsman Icon, frozen at the end of a powerful shot, and the IPL logotype – a customised version of Alinea Incise.
04. PARTNERSHIPS
02. GUIDELINES
3.1 VIVO IPL COMPETITION LOGO – PRIMARY VERSION
115
9.1 9.2 9.3 9.4 9.5 9.6 9.7 9.8 9.9 9.10
01. INTRODUCTION
3.1.1 VIVO IPL COMPETITION LOGO – PRIMARY VERSION ELEMENTS
03. LOGOS & MARKS
PHOTOGRAPHY 109
105
38 VIVO IPL 2017 BRAND GUIDELINES
CONTENTS
08.
CONTENTS
01. INTRODUCTION
2017
22 VIVO IPL 2017 BRAND GUIDELINES
INTRODUCTION
2.1 2.2 2.3 2.4 2.5 2.6
21
04. PARTNERSHIPS
05. TEAMS
05. TEAMS
06. COLOUR PALETTE
06. COLOUR PALETTE
07. TYPOGRAPHY
07. TYPOGRAPHY
Gangway
Tier 1
Tier 2
08. PHOTOGRAPHY
08. PHOTOGRAPHY
09. LOOK AND FEEL
09. LOOK AND FEEL
10. LOOK AND FEEL APPLICATION
10. LOOK AND FEEL APPLICATION
INDIAN PREMIER LEAGUE (IPL) PITCH PHOTO RETOUCHING
KIA SUV EVENT CAMPAIGN HOME PAGE, LANDING PAGE AND PROMO BOX
PRAVHA THE PRAVHA STORY WEBSITE
TRANSPORT FOR LONDON (TFL) FARE FREEZE CAMPAIGN GIF
BETFAIR READY CAMPAIGN
Photo retouching and treatment
BETFAIR BRAND READY CAMPAIGN
Red tops press ads YOU KNOW WHAT A CHAMPION IS?
Generic brand TV advert (click image to view)
YOU KNOW WHAT A CHAMPION IS?
YOU KNOW WHAT A CHAMPION IS? Web banners
YOU KNOW WHAT A CHAMPION IS?
Brand landing page
YOU KNOW WHAT A CHAMPION IS?
BETFAIR AMBASSADOR USAIN BOLT PITCH
Photo retouching and treatment of imagery
Social
App start
Landing page
BETFAIR READY? ENHANCED PRICE PRESS ADS
10x7 red tops
20x3 red tops
35x2 red tops
7/1
NEW CUSTOMER OFFER
MAN CITY TO WIN THE PREMIER LEAGUE ALL WINNINGS PAID IN FREE BETS
New customer offer only; max stake £10; first bet is the qualifying bet; pre-match only; excludes ‘same market’ bets placed on the Exchange; cashed out bets don’t qualify. All winnings paid in free bets within 24 hours. Full terms at betfair.com
17x7 half page red tops
7/1
NEW CUSTOMER OFFER
MAN CITY TO WIN THE PREMIER LEAGUE
7/1
NEW CUSTOMER OFFER
MAN CITY TO WIN THE PREMIER LEAGUE ALL WINNINGS PAID IN FREE BETS
ALL WINNINGS PAID IN FREE BETS
NEW CUSTOMER OFFER
7/1
ARSENAL
New customer offer only; max stake £10; first bet is the qualifying bet; pre-match only; excludes ‘same market’ bets placed on the Exchange; cashed out bets don’t qualify. All winnings paid in free bets within 24 hours. Full terms at betfair.com
ALL WINNINGS PAID IN FREE BETS
New customer offer only; max stake £10; first bet is the qualifying bet; pre-match only; excludes ‘same market’ bets placed on the Exchange; cashed out bets don’t qualify. All winnings paid in free bets within 24 hours. Full terms at betfair.com
New customer offer only; max stake £10; first bet is the qualifying bet; pre-match only; excludes ‘same market’ bets placed on the Exchange; cashed out bets don’t qualify. All winnings paid in free bets within 24 hours. Full terms at betfair.com
BETFAIR READY? HORSE RACING PRESS ADS
8x6 racing post
34x6 racing post
34x2 red tops
FREE BET
3/1
WITH EVERY WINNER YOU BACK AT
SP OR MORE
ON ALL LIVE CHANNEL 4 RACES TODAY
3/1 or more offer applies to win and win part of each way singles. First cash bet per race will be the qualifying bet, winning SP Odds 3/1 or more. £25 max free bet per race, free bet stakes not returned. Exchange/Tote/Cashed Out bets excluded. Full terms at betfair.com
17x6 racing post
FREE BET
3/1
WITH EVERY WINNER YOU BACK AT
SP OR MORE
ON ALL LIVE CHANNEL 4 RACES TODAY
FREE BET
3/1
WITH EVERY WINNER YOU BACK AT
SP OR MORE
ON ALL LIVE CHANNEL 4 RACES TODAY
FREE BET
WITH EVERY WINNER YOU BACK AT
3/1 SP OR MORE
ON ALL LIVE CHANNEL 4 RACES TODAY
3/1 or more offer applies to win and win part of each way singles. First cash bet per race will be the qualifying bet, winning SP Odds 3/1 or more. £25 max free bet per race, free bet stakes not returned. Exchange/Tote/Cashed Out bets excluded. Full terms at betfair.com
3/1 or more offer applies to win and win part of each way singles. First cash bet per race will be the qualifying bet, winning SP Odds 3/1 or more. £25 max free bet per race, free bet stakes not returned. Exchange/Tote/Cashed Out bets excluded. Full terms at betfair.com
3/1 or more offer applies to win and win part of each way singles. First cash bet per race will be the qualifying bet, winning SP Odds 3/1 or more. £25 max free bet per race, free bet stakes not returned. Exchange/Tote/Cashed Out bets excluded. Full terms at betfair.com
BETFAIR AMBASSADOR VICTORIA PENDLETON #GOODLUCKVP CAMPAIGN #GoodluckVP promo video (click image to view)
Red tops press advert
Photo treatment and effects
Landing page
BETFAIR EURO CAMPAIGN
Photoshop montage
Red tops press advert
Landing page
7/1
MAN UTD TO WIN THE PREMIER LEAGUE
BETFAIR SUPER BOWL PRESS ADS
BETFAIR HORSE RACING CREATIVE ASSETS GRAND NATIONAL AND CHELTENHAM Photoshop effects and manipulation
BETFAIR SPORTS CREATIVE ASSETS
Photoshop effects and manipulation
BETFAIR Email READY CAMPAIGN OFFERS
Social
Social
Social
Acquisition landing page
Acquisition landing page
Email Email
Red tops press advert
Print ad
BETFAIR FRIENDLY PUG PITCH
Photo retouching and manipulation
DEC POS DESIGNS FOR EVENTS
Uniforms, large banners and marketing take-home packs
AUSTRALIAN OUTDOOR LIVING NEW STYLE GUIDE
Web banners
Social
AUSTRALIAN OUTDOOR LIVING NEW STYLE GUIDE
Business cards
Product range brochures
SA Life Magazine advert
AUSTRALIAN OUTDOOR LIVING DISPLAY CENTRE DESIGN
AUSTRALIAN OUTDOOR LIVING OUTDOOR SIGNAGE
AUSTRALIAN OUTDOOR LIVING POOL SHOP RETAIL BRANDING
AUSTRALIAN OUTDOOR LIVING POOL SHOP DESIGN OF ONLINE RETAIL STORE WEBSITE
THE PILATES ROOM ADELAIDE BRANDING, INTERIOR GRAPHICS, STATIONARY, BROCHURES
C&T WEDDING INVITES BRANDING, TYPOGRAPHY, LAYOUT
FASHION ILLUSTRATIONS GUARSH PAINT AND FINE PENS
THAT'S IT! THANK YOU