KARINE FELIPE
ABILITIES
ADVERTISER AND DESIGNER karinefelipe2@gmail.com 85 98121 6218
Adobe Adobe Adobe Adobe
I’m interested on branding, graphic design and marketing, so I enjoy working to build strong concepts that leads to unforgettable experiences.
Research Illustration Editorial Design Animation
1 MY PROFILE
Photoshop Illustrator Indesign After Effects
PRIZES Graphic Design 2016. Objeto Brasil. Ouro. Smoo Juice Bar - Abracadabra.
Inovative Communiccation. 2014. Intercom Regional 2012. 1º place. O que vem de dentro - UFC.
2017 A 2018
2017
2014 A 2016
1 Year. Centro Dragão do Mar de Arte e Cultura. Designer. Digital and print design to communicate the cultural’s center programming, like: facebook and instagram design posts, facebook and youtube covers, edition of video teasers to cast clipes, layouts of folders, banners, little books and magazines. Besides, the work experience also included monitoring the production of the print materials.
7 Months. Outside Group. Designer. Workshops with clients to build a briefing that included the history of the business, customer data about the brand and the market, and what they expect from the design project. Desktop surveys on the market and target audience to develop brand strategy and brand soul. Based on these surveys and briefing, the visual identity designs were developed, with its visual language and applications, such as custom stationery, uniforms, packaging, social media posts and other designs.
2 Years. Abracadabra Design. Designer Desktop surveys on the market and target audience to develop brand strategy and brand soul. Based on these surveys and briefing, the visual identity designs were developed, with its visual language and applications, such as custom stationery, uniforms, packaging, social media posts and other designs. Editorial design, especifically fashion catalogs, including concepts, visual references, personas, and ideas to the scenary.
2 MY PROFILE
EDUCATION From 2017 to January 2019 Strategic Brand Management MBA Universidade de Fortaleza
Duration: 7h (2016) Editorial design Fernando Brito. La Barca Design.
Studying (2017 a 2020) French course Casa de Cultura Francesa
From 2012 to 2016 Bachelors degree in advertisiment Universidade Federal do Ceará
Duration: 8h (2017) Brand management Júlia Resende. Ana Couto Branding.
From 2012 to 2015 English course Casa de Cultura Britânica
BRANDING Com o conceito “saudável sem ser chato”, criamos uma identidade leve, jovem e colorida para atrair o “novo natural” (consumidor que está aderindo a uma alimentação diferente e procurando novas alternativas). Como linguagem gráfica, adotamos o estilo internacional e suas linhas geométricas. As mesmas linhas geométricas que utilizamos para a construção da assinatura tipográfica, esta, resultado de uma observação mais aguçada sobre as formas do universo da marca: fruta, pães, verduras e outros símbolos, que são estilizados com simplicidade na forma de quadrados e círculos.
4 SMOO JUICE BAR
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6 SMOO JUICE BAR
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BRAND’S REDESIGN The circle was a shape always used on CASa’s visual communication, so it was brought to the main logo. CASa is a program that has a friendly, understanding, inclusive and welcoming identity, so the lowercase “A” is similar to a house (casa in portuguese means house) that protect and improve meaninful learning, represented by the “a” lowercase. Together, the “a” uppercase and the “a”lowercase also represent the concept in witch the brand design is based: accentuate learning.
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ILLUSTRATION PACKAGING This is “What comes from inside”, a box that brings together five musical collections CDs from “Musicoteca”, a library of musics for people who wants to know and show brazilian music. Both the designers used curves, colors and illustrations to tell the story of a relashioship. The first date could be a dinner, the beginning sweetness of a relashionship, the sex, the disappointments and the and of this world.
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16 O QUE VEM DE DENTRO
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EDITORIAL DESIGN
At this vacation folder, the colors are used to remember the cultural center’s brand and also the summer at Fortaleza. The geometric shapes represents the sun and the singular architecture of Dragão do Mar de Arte e Cultura.
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CONCEPTS EDITORIAL DESIGN The luxury and intimacy beauty are the portray of “De Luxe” fashion collection. Inpired by the sensuality of the french paintor Pierre Carrier, “De Luxe” brings to the contemporary fashion the influences of the XIX century, at the Queen Victoria’s government. The Belle Époque was a time that changed not just France but all Europe and inpired the detalhes of this fashion collection and the design concepts.
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Inpired by the luxury queens of Belle Époque, Liberateur brings a feather, a mask and a fan to express mystery, passion and romance.
24 CATÁLOGO ‘DE LUXE’
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But Belle Époque was also about nature appreciation, as appears at Impressions paintings, which brings women sitting or laying in grass. That was the inspiration to Passionnés.
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BRANDING
H-Salê encourages women to feel powerfull being themselves. The brand believes that fashion can express peolple’s souls and identities Thats is why H-Salê invites people to dress their own personality, if its romantic, classic, sensual or serious worker. H-Salê. Be yourself.
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00 Sensual, romantic, business woman, H-SalĂŞ brings sofistication into all personalities.
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BRANDING
Vich is into the idea of the differences between woman is what make tham unique. Eatch detail is powerfull and makes their beauty shine even more. So Vich’s is a brand that gaves essencial details to the basics or to modern and make them shine. Vich. Powerfull details.
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BRANDING PACKAGING Amendoá is a business that dreams about transforming people’s lifes though almonds and believes that it only can happen if the habit to eat almonds is added to others healthy habits. That is why amendoá was transformed in a verb to be conjugated every day. The brand brings out four graphic elements: one of them represents the transformation through almonds and the other three shapes conect people with a healthy way to experience nature. Amendoá belieaves that big changes start with little details. Amendoá. Simple wellbeing.
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NAMING E BRANDING
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WOO! Is a complex of inovation, creativity and tecnology with the purpose to encourage people to do what they really believe, so they can make their dreams happen. The complex is an institution that brings together a creativity school, a coworking with a prototyping laboratory and a team of people designed to hunt great ideas happening at the complex and help to find investors to make it grow.
The name ‘WOO!’ is like a war cry that express enthusiasm and surprise. The slogan ‘make it happen’ is a call to action for makers, who like to make happen what the really believe. MADE WHILE WORKING AT: OUTSIDE GROUP 41
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Each part of the business also had their ‘call to action’ inspired by the main brand. MADE WHILE WORKING AT: OUTSIDE GROUP 43
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thanks!