Cp corparte idenity

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Creative by karizma Egypt Feb 2015

Corporate Identity Design

Chemical Partners Logo Introduction

Chemical Partners New Logos Introduction The Chemical Partners brand identity is our face to the world, the umbrella under which we market our products and services. Given its importance, it is essential that we are deliberate about its curation and protection. The guidelines contained herein are based on a strategic creative and marketing approach, and are designed to aid you in developing consistent communications. Following them will help our brand identity maintain its uniqueness and strength in a crowded marketplace, and will ultimately lead to greater success for our business. If you imagine our brand as a promise, your attention to these guidelines will help us keep that promise.

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About Company

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Chemical Partners Industry (CPI) H[SRUW WR FRXQWULHV WKURXJK DJHQWV DQG GLVWULEXWRUV WR VHUYLFH WKH FOLHQWV

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Content Chemical Partners Logo Logo Concept Clear Space and Minimum Size Color Palette and Visual elements Don’t Backgrounds Textures, Colors and Images Typography Printed Publications, Cover Demo

Chemical Partners Application Stationary Foundation Design Components – Alignment Grid Technical Publication Examples Advertising – Publication Ads Trade Shows and Events Promotional Itmes Layout for Website Identity Apparel & safety clothes Layout grid for signage Graph Headline style Layout grid for signage

Vehicles Signage – Facility Mounted Out Door + Ads Ahram Gate Yellow Pages + Youtube Ads Power Point Presentation Booth Design Pop Up Packing Empossed Stamp HTML Mail

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LOGO

Corporate Identity Framework

Logo Concept

Logo CHEMICAL PARTNERS logo is the most prominent expression of the brand. It is therefore vitally important to use it correctly and consistently. Only approved artwork supplied by CHEMICAL PARTNERS should be used. The logo should always be used as a complete unit. Never alter or distort the logo graphically. In order for the logo to stand out and create maximum impact, keep the space around the CHEMICAL PARTNERS logo free from other text and graphics.

Minimum Size x

CLEAR SPACE x

x

x

30 mm The minimum width of the logo is 30 mm. If the logo must be smaller, alternative logo versions should be used.

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Typographical chart for web & Ms Office

Corporate Identity Framework

Primary font for web & Ms Office Verdana The quick brown fox jumps over the lazy dog. Foxy parsons quiz and cajole the lovably dim wiki-girl. Watch “Jeopardy!”, Alex Trebek’s fun TV quiz game. How razorback-jumping frogs can level six piqued gymnasts! All questions asked by ¿YH ZDWFKHG H[SHUWV ² DPD]H WKH MXGJH

Typographical chart MS Office & web use Verdana and Georgia are the substitute fonts for office and web use, for example in PowerPoint and Word documents. Use Verdana font in most applications. Georgia will be only applied in certain applications; for example web headings. Both of the selected fonts work also with Greek, Russian and Bulgarian alphabets.

Secondary font for web & Ms Office Georgia The quick brown fox jumps over the lazy dog. Foxy parsons quiz and cajole the lovably dim wiki-girl. Watch “Jeopardy!”, Alex Trebek’s fun TV quiz game. How razorback-jumping frogs can level VL[ SLTXHG J\PQDVWV $OO TXHVWLRQV DVNHG E\ ¿YH watched experts — amaze the judge.

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LOGO

Corporate Identity Framework

logo versions

PRIMARY LOGO

SECONDARY LOGO

Horizontal

Vertical

Logo As print processes, reproduction techniques, and individual project specifications vary, a selection of configurations of the logo has been created to optimize the quality of the reproduction. Always use primary logo version when it is possible. Other versions of the CHEMICAL PARTNERS logo can be used when it is not possible for technical reasons to use primary logo versions.

LOGO Positions:

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Typographical chart

Corporate Identity Framework Typographical chart Professional printing Arial Bold Text font families are used in CHEMICAL PARTNERS’s professional printing, for example brochures and advertising. Both font families are very usable in various situations. Arial (Bold) has a modern and clear character. In general, Arial (Bold) is a good choice for small sized text & headings, numbers, tables and lead texts. Arial Text is good for long body texts, bigger headlines and it has a more traditional and prestigious flavour. Avoid using Arial Text in very small sizes, for example in small table cells. For Russian, Greek and Bulgarian alphabets, use Myriad Pro & Minion Pro font families.

Arial Bold ABCDEFGHIJKLMNOP QRSTUVWXYZ

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Visual elements & Corporate colour palette

Corporate Identity Framework

Visual elements

abc?!�#₏%&/( )=?1234567890*

Symbols CHEMICAL PARTNERS also uses icons as illustrations in documents and on the website. Chronicle Text symbols can also be used to illustrate publications and the website.

f34567iwttttttttt

Corporate colour palette

Corporate colour palette Color reflects CHEMICAL PARTNERS’s personality and promotes brand recognition. Colours are defined to Pantone, CMYK and RGB colour codes.

Cyan: 100 Magenta: 50 Yellow: 0 Black :0

R: 0 G 114 B 188

Cyan: 0 Magenta: 0 Yellow: 0 Black :100

R: 35 G 31 B 32

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Backgrounds Textures, Colors and Images

Corporate Identity Framework

acceptable

Unacceptable

The preferred background for the Chemical Partners logo is white. In situations where the logo must be placed on a graphic background or photographic image, there must be sufficient contrast between the logo and the background to ensure legibility and impact. The background must not be visually “busy� in the area around the logo.

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LOGO Don’t

Corporate Identity Framework

for designer The Chemical Partners logo may never be altered beyond its acceptable usage requirements, of unacceptable distortions and colorations of the Chemical Partners logo. karizma Egypt 2015

PRINTED PUBLICATIONS, COVER DEMO

Corporate Identity Framework

PRINTED PUBLICATIONS, COVER DEMO x

x

x

x

Headline here

Master layout grid The example shows positions of the CHEMICAL PARTNERS logo, elements and image/artwork. Though, the actual positions always depends on the application as defined in separate guidelines.

ELECTRONIC DOCUMENTS, HEADER DEMO text

x

x

x

x

x

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Letter Content Specifications

Corporate Identity Framework The following example demonstrates the correct format and usage requirements for creating a letterhead communication. This format is used for all organizational levels – Corporate and Divisional/ Business Units.

1.375" 1.25"

1.25"

.625" 1.75"

double space

* Margin settings must be applied when using preprinted letterhead stationery. No content may be placed outside the margin requirements. * Body Copy font is HelveticaNeueLT Std Lt, 10 point with 2 point leading, (10/12pt). * All date, address, title and paragraph separation is double spaced. * The preferred Signature Area is four-line spacing. * The Date Line position is the starting point for all content. No elements, type or graphics are permitted above this line. This ensures clear space and the required isolation area for the Hexion logo. * The Signature Block is located directly below the Signature Area and is the designated location for the following information (when needed), in the order shown: – sender’s name – sender’s title – sender’s e-mail address – sender’s phone number – sender’s fax number – sender’s mobile number

.625"

Feb 16, 2015

Date Line

Mr. Mark President Graphica Design & Communications

double space double space

Dear Mr. Mark; Four great companies with unique histories and identities have come together. We are integrating thousands of people and hundreds of products into a cohesive, powerful whole, under the name Chemical Partners.

paragraph double space

Chemical Partners is a new name in the marketplace. Communicating this new name to the marketplace is both a tremendous challenge and an incredible opportunity. It’s critical that from the start, we present the new company and its name in the most positive and consistent way possible. These new Corporate Identity Standar ds represent very stringent guidelines for how we use the new corporate name and logo in the marketplace. Included in this document are the tools necessary to develop consistent, on-brand communications:

bullets indent at 0.25" Body Copy 10 pt HelveticaNeueLt Std Lt 2 pt leading

t t t t t

Logo Configurations T rademark Usage Color Requirements Standar ds for Stationery – Letterhead, Envelopes, Business Car ds, etc. S ignage

While the standards in this Manual may not foresee all possible future usages, they are intended to set the tone for how we use the Chemical Partners logo and the Chemical Partners name. These guidelines should provide the practical tools and information needed to carry out our Identity Strategy. By following these guidelines, you will do your part in helping us build the value of the Chemical Partners brand in the marketplace. The accompanying guidelines and standards will be published on the Chemical Partners Intranet and should be used on all new materials, effective immediately. Please contact me if I can provide additional information or guidance.

Signature Area four-line spacing Signature Block

1.00"

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Fax Paper

Corporate Identity Framework 1.375" 1.25"

.625"

1.25"

.625" 1.75"

Date Line

double space

double space double space

paragraph double space

bullets indent at 0.25" Body Copy 10 pt HelveticaNeueLt Std Lt 2 pt leading

Signature Area four-line spacing Signature Block

1.00"

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7HO )D[ 0RE

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Business Cards Corporate Business Card

Corporate Identity Framework

Business cards

are one of the most prominent pieces of our Corporate Identity Standards. They not only tell people who you are, the role you play and how they can reach you, but they are generally the first impression that a person has of our company. That image can be passed from person to person around the world. Two organizational levels of business cards exist, each with specific titling requirements: * Corporate * Divisional All business cards print on one side only as shown in the examples. Card specifications for the font, size, content, position, spacing and color have been predetermined and do not change.

* A maximum of six information lines are allocated for the address block, to be used for (in order): – local address – e-mail address – phone number – fax number – mobile number

* A maximum of four information lines exist below the individual name, to be used for (in order): – job title – business unit – specialty classification – region

Corporate Business Card

3.5" x 2"

1.75"

0.339"

Name

0.922"

Job Title Business Unit/ Specialty Classification Region

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0.168"

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Letterhead/Envelopes /B-cards

Corporate Identity Framework

Like our business cards, letterhead and envelopes are also prominent pieces of our Corporate Identity Standards. All letterhead and envelopes print on one side only, as shown in the examples. The Corporate and Divisional/ Business Unit organizational levels also apply to letterhead and envelopes. Where a second language is required, the opposite side of the card should be used-following the same standards.

Envelopes A4

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Letterhead

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7HO )D[ 0RE

Name Job Title Business Unit/ Specialty Classification Region

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Z Z Z F K H P S D U W H J F R P

B-cards

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Envelopes American

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Media Collateral – Digital Media Labels and Inserts

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Corporate Identity Framework Disc Label

Insert

ZZZ FKHPSDUW HJ FRP

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Letterhead / Envelopes / B-cards 3 D

Corporate Identity Framework

Envelopes A4

B-cards

Letterhead

Envelopes American

3D is redefining Corporate Identity; for we are constantly innovating the way people advertise and view media through our glasses free 3D technology. karizma Egypt 2015

Letterhead : Egypt / industry Certificate

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Letterhead : Trading / industry

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‫‪Envelopes‬‬

‫‪Corporate Identity‬‬ ‫‪Framework‬‬

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‫‪American Envelope‬‬

‫‪karizma Egypt 2015‬‬

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‫‪American Envelope‬‬

‫‪Envelopes‬‬

‫‪Corporate Identity‬‬ ‫‪Framework‬‬ ‫ﻛﻴﻤﻴـــﻜﺎل ﺑـﺎرﺗﻨـــﺮز‬

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‫‪ISO 9001:2008‬‬

‫‪ISO 14001:2004‬‬

‫‪OHSAS 18001:2007‬‬

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‫‪Envelope 35 x 25‬‬

‫‪Envelope 32 x 23‬‬

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‫‪Envelope 25 x 16.5‬‬

‫‪karizma Egypt 2015‬‬

‫‪American Envelope‬‬

Folder

Corporate Identity Framework

karizma Egypt 2015

Attached Files This is The File You Can Yse it For Your Company

Corporate Identity Framework

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