NPI NEW BRANDING KarizmaEgypt Feb,2014
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NPI Logo Concept Symbol Concept We drawed the letters of NPI logo by using the pipes shape to reference to the products of company. We linked the (N) letter with (P) letter.
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NPI Logo Concept With Tagline The NPI Logo is sometimes used with the tagline ( NILE FOR DRINKING WATER PIPES & FITTINGS النيـل ) لصناعـة املواسيـر ووصالت مياه الشربappear under the wordmark (NPI) with tha same width of the wordmark and cut a part of (np).
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Green
NPI Logo Concept Color Concept
Blue
Blue : This color is one of trust, honesty and loyalty. Dark blue is the color of conservatism and responsibility.Although it appears to be cool, calm and collected, it is the color of the non-emotional worrier with repressed feelings, the pessimist and the hypocrite. Green : (The color of pipes) This is the color of balance and harmony. Green urges us to nurture others. Green is also nurturing to us - another reason why it is the most predominant colour on earth.
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NPI Logo 10mm
Minimum Size The minimum size for the logo should be 10 mm for wedth . Exeption : When using the tagline with the logo, the minimum size of the NPI logo should be 30 mm to ensure that the tagline is legible.
30mm
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X
X
X
NPI Logo Clear Space To ensure integrity and visibility, the NPI Logo should be kept clear of competing text, images and graphics. They must be surrounded on all sides by an adequate clearspace .
X
A space equal in size to the space that tagline writtern in it.
X
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NPI Logo Colors Colors The NPI Logo is made up of two colors . It should only used in two colors.
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NPI Logo Colors Color : on background The preferred background for the NPI Logo is white . however, it may also be knocked-out (reversed out) of a blue or green in this case the logo appear in white color.
Balck& White
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NPI Logo Colors Color Palette
Secondary Primary Secondary
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The NPI color palette consists of a primary and secondary palette. The primary palette consists of the colors which form the NPI Logo. The blue and green of the NPI . The secondary palette colors are derived from removing or adding process colors which exist in the primary colors.
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DON’T Colors The NPI should always appear in the approved colors or in a white color , in the correct order and spacing. Don’t place the logo on a color incompatible with the colors of logo.
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DON’T Color : on photography When the NPI Logo is used on a photographic background, it should be carefully placed in an uncluttered area of the image to enhance legibility.
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Primary Font :
NPI Logo Typography Print Font Secondary Font : English : Abadi MT Condensed Extra Bold
Abadi MT Condensed Light
Arabic :
The Primary NPI Corporate Font is special for NPI logo it’s the shape of pipes. There are two secondary English fonts, Abadi MT Condensed Extra Bold this is the preferred font in all English situations of printed collateral special for titles the second font is Abadi MT Condensed Light should only be used for body copy below 14 point, and only in special situations where space is limited. There are two secondary Arabic fonts, GE SS Two Bold this is the preferred font in all situations of Arabic printed collateral special for titles the second font is GE SS Text Light should only be used for body copy below 14 point, and only in special situations where space is limited. Both typefaces come in a variety of weights and offer flexibility of use. Commitment to these typefaces will create a consistent and strong identity.
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NPI Pattern
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NPI Application The NPI identity is applied to a wide variety of media, including stationary, signage, marketing materials and environmental graphics as well as numerous digital channels including email, websites and much more. The examples in this section demonstrate correct usage for brand consistency.
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NPI Stationary
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NPI Stationary Business Cards
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NPI Stationary Envelope
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NPI Stationary Folder&Letterhead
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NPI Stationary Price List
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NPI Stationary Statement prices
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NPI Stationary NPI Receipt
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NPI Stationary NPI Invoice
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NPI Stationary Guarantee
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NPI Stationary Notebook
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NPI Calendar
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NPI Promotional Items
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NPI Promotional Items T-Shirts
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NPI Promotional Items Mug&Coaster
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NPI Promotional Items Mouse & Pad Mouse
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NPI Promotional Items Bags
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NPI Indoor Posters
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NPI Indoor Roll up
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NPI Indoor Xbanner
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NPI Indoor Pop up
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NPI Outdoor Billboard
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NPI Outdoor Sign
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NPI Packaging Corrugated Box
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NPI Packaging Plastic Bag
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NPI Packaging Corrugated Box
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2 fonts Type Face Files Name Abadi MT Condensed (Extra Bold , Light ) GE SS (Two Bold Bold , Two Light Light ) KarizmaEgypt Feb,2014
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Thank You
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