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Sunny Beach Concept
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Sunny Beach Color Concept
Blue : is peaceful. It’s the color of sky,water and represents relaxation and tranquility. Orange : is happiness. It’s the color of sunshine and represents warmth, joy and enthusiasm.
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Sunny Beach Symbol
Sunny Beach logo Composition
Sunny Beach Wordmark
The Sunny Beach Logo combines (Sunny Beach) wordmark with icon . The two components always apear together in a fixed relationship and should never be altered or modified.
Sunny Beach Symbol
Sunny Beach Wordmark
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Sunny Beach logo Versions There are two versions of the Sunny Beach logo. (1) The Horizontal version : referring to the Sunny Beach symbol above the word (Sunny).
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(2) The Vertical version : referring to the Sunny Beach symbol placed to the left of the Sunny Beach Wordmark.The height of (the wordmark) is the same height of the symbol.
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Sunny Beach logo With Tagline The Sunny Beach Logo is sometimes used with the tagline ( True Relaxation ) appear under the wordmark (Sunny Beach) with tha same width of the wordmark with a divider line between the logo and the tagline. The height of (the wordmark + the tagline) is the same height of the symbol.
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Sunny Beach logo
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Clearspace
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To ensure integrity and visibility, the Sunny Beach Logo should be kept clear of competing text, images and graphics. They must be surrounded on all sides by an adequate clearspace .
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A space equal in size to the upper part of letter (B) in Beach word.
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Sunny Beach logo Minimum Size
1.5”
The minimum size of the Sunny Beach Logo should be measured using the Sunny Beach Wordmark (tybe only), from the left edge of the “S” to the right edge of the “H”.
1.5”
The minimum size for the tybe should be 1.5“ for all versions of the logo. Sharm El Sheikh
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Exeption : When using the tagline with the logo, the minimum size of the Sunny Beach Wordmark should be 2” to ensure that the tagline is legible.
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2”
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Sunny Beach logo Colors
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The Sunny Beach Logo is made up of three colors . It should only used in three colors.
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The logo should always be used on a white background whenever possible.
cyan : 57 magenta : 0 yellow : 10 black : 0
cyan : 100 magenta : 0 yellow : 0 black : 0
cyan : 0 magenta : 15 yellow : 60 black : 0
cyan : 0 magenta : 35 yellow : 90 black : 0
cyan : 0 magenta : 0 yellow : 0 black : 100
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Sunny Beach logo Color: on background The preferred background for the Sunny Beach Logo is white . however, it may also be knockedout (reversed out) of a blue or orange or black in this case the logo appear in white color.
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Sunny Beach logo Color : Don’ts The Sunny Beach should always appear in the approved colors or in a white color , in the correct order and spacing.
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Sunny Beach logo Color : on photography When the Sunny Beach Logo is used on a photographic background, it should be carefully placed in an uncluttered area of the image to enhance legibility.
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Never use the logo on a busy, color background Sharm El Sheikh
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Primary Preferred Font
NiteClub ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Sunny Beach Typography Print Fonts The Primary Sunny Beach Corporate Font is NiteClub. This is the preferred font in all situations of printed collateral.
Secondary Font : Perpetua Titling MT Light perpetua titling mt bold
The secondary font, Perpetua Titling MT Light (Horizontal scale 130%) should only be used for body copy below 12 point, and only in special situations where space is limited. Perpetua Titling MT Light should never be used as a headline or subhead font. Both typefaces come in a variety of weights and offer flexibility of use. Commitment to these typefaces will create a consistent and strong identity.
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Sunny Beach Color Palette
Color : on photography secondary primary secondary
The Sunny Beach color palette consists of a primary and secondary palette. The primary palette consists of the colors which form the Sunny Beach Logo. The blue and orange of the Sunny Beach symbol and the black of the wordmark. The secondary palette colors are derived from removing or adding process colors which exist in the primary colors.
cyan : 57 magenta : 0 yellow : 10 black : 0
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cyan : 100 magenta : 0 yellow : 0 black : 0
cyan : 0 magenta : 15 yellow : 60 black : 0
cyan : 0 magenta : 35 yellow : 90 black : 0
cyan : 0 magenta : 0 yellow : 0 black : 100
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