Target Gym
Creative by karizmaegypt January 2013
Foreword This Guide is for all those who represent Target Gym our team,
outsourced contractors, and business partners. These standards will ensure that our brand stays consistent, clear and powerful. With this guide, and your commitment to the highest standards, everything that carries the Target Gym name will reinforce the strength of our brand. This Manual, in its present form, contains a set of guidelines for the use of the main Target Gym brand identiďŹ ers, namely the colors, fonts, logo, stationery and 3D logo representation. Some use cases are also detailed, for reference. To seek guidance on the use of Target Gym corporate identity elements in cases that the corporate identity guide does not cover, please mail us at info@karizmaegypt.com.
LOGO
logo Concept:
+ Logo Morphology:
+ TARGET Graphic Symbol
TARGET G The proportions of the Target Gym logo must remain unchanged. Please note that the blank space around the logo which extends to one-half x upwards and downwards, and to one and a half x to the sides, is an integral part of the logo, and must not be omitted.
Company Name
Logo slogan: Our Target.. Your Fitness
COLORS
Color Palette Concept:
The Target Gym Color Palette: These colors are to be used as a general extension of the corporate palette. It is important that these colors be used purely as accents to the page, not as the dominant color. The colors have been carefully chosen to blend well with the corporate palette. Do not deviate from this palette.
0 cyan 100 magenata 100 yellow 0 black
0cyan 0 magenata 0 yellow 100 black
The Target Gym Secondary Color Palette Red 214% Green 25% Blue 32% Cyan 0% Black 10% Yellow 100% Magenta 100%
Red 176% Green 16% Blue 22% Cyan 0% Black 30% Yellow 100% Magenta 100 %
Red 121% Green 0 % Blue 0% Cyan 0% Black 60% Yellow 100% Magenta 100 %
0 cyan 0 magenata 0 yellow 0 black
Background
TA R G ET TA RG GET
Other colors or color combinations must not be used for Target Gym logo.
TA RG GET
Flyer
Bar Menu
TARG GET
TARG GET
TARGET
Membership Card
T E G R TA
Back
Face
T E G R TA m
m.co
gy arge t . w ww
POSTERS
TARG GET
TARG GET
Web Site TARGET GYM
TA RG GET
Brand items TA RG GET
TAR GET G
TAR GET G
TAR
GE
T
TARG GET
note papers TARGET G
G
TA
GE TAR
T
RG
ET
Brand items
TARGET G
TARG
ET
TARGE G T
TARGET G TARGET G
TARGET G
TARG GET AMR ALSAWY
Managing Director
TA RG GET
Logo
GYM
TARGET
Logo
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