How To Build A Business Online In 31 Days & Make Money Missing Checklist by Karl May

KARL MAYS MARKETING & MEDIA

The Missing Checklist How To Build A Business Online In 31 Days & Make Money Written By Karl May 5/1/2012

This is the Free Missing Checklist from the Kindle eBook “How To Build A Business Online In 31 Days & Make Money”.

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Free Checklist Rights: You have Giveaway Rights to this eBook that means you can give away this Checklist to anyone for FREE. LEGAL NOTICE: The Publisher has strived to be as accurate and complete as possible in the creation of this report, Notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. You are encouraged to print this book for easy reading. Copyright Notice: All content published within this Checklist is protected by copyright to Karl Mayâ&#x20AC;&#x2122;s Marketing & Media and may not be reproduced without permission or altered in any way shape or form. MATERIAL CONNECTION DISCLOSURE You should assume that the author and publisher have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this report and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

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The Checklist SETTING UP Choose a Market

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Research the best markets that interest you and see if there is any demand, choose the best one. What is your market? ………………………………………………………………………………………………………………………….

Research Competition

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Research that are the top producers in that market and see what they have to offer. Who are the top producers? …………………………………………………………………………………………………………………………. What do they offer? ………………………………………………………………………………………………………………………….

Research Customers

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Who will your customers and what do they want? …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….

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…………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….

Design Product Range:  Low Value/Free

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What low Value product could you offer of value to your potential market to gain a list of leads? …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….

 Medium Value Upsell

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What higher value upsell could you offer to gain higher sales? …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….

 High Value VIP

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What could you offer as a high end VIP offer to your customers to maximise sales that would be of interest? …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….

Create Marketing Material:

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 Emails

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Your follow up emails and affiliate emails if needed.  Banners

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Any banner ads that you will be distributing around the web?  Graphics

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Website and product graphics, headers etc.  Articles

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Any articles that you will be using in your marketing to gain interest.  Videos

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Sales videos and product videos etc.

Basic Needs:  Domain

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Pick a suitable domain name. ………………………………………………………………………………………………………………………….

 Hosting

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Find a suitable hosting service. ………………………………………………………………………………………………………………………….

 SSL

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Do you need a secure server certificate? Yes/No  Auto Responder

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Pick a high quality auto responder. …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….

 Payment Processor

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Make sure you can take payments. Which one are you using? ………………………………………………………………………………………………………………………….

 Website

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Get a professional looking website designed. Who is designing your website? …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….

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PLANS

Automation

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Make sure that your business can be automated and easily scaled up with minimum effort. How are you automating it? …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….

Funnels:  Splash

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Your Splash page will catch leads offering your low value or free product.  OTO Squeeze Page

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Once leads are captured offer them a One Time Offer saving on the upsell product.  Upsell Squeeze Page

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Upsell offer squeeze page if they decide to buy in future, at full price.  Thank You Page

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Thank you page for sign ups and purchases, including download links.  Email Follow Ups

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Follow up emails to give value and build a relationship and encourage purchase of upsell. How many will you need? ……….  High End VIP Squeeze Page

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High end product upsell if they buy your first upsell.

Analysis  Google Analytics

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Google analytics to track conversions and sources of traffic ensuring the best places to put your efforts.  Bit.ly

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Another great tool to get data about your traffic and help plan where to put your efforts.  Facebook Insights

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Measuring traffic and following on Facebook can help with your social media campaigns.

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TRAFFIC One of the most important parts of online business.

Free:  Social Media

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What social media site will you have a presence on? …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….  Article Writing

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Will you be writing articles to publicise your product? Yes/No How many ………….  PR (Written Reports)

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Will you be getting the press involved in your business and product? Which newspapers/magazines etc.? …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….

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 SEO

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Will your business rank high naturally in search engines? Yes/No  Jv’s - Affiliates

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Will you have affiliates promoting your product for a commission? Yes/No Is it a set list or open through and affiliate network, and which one? …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….  Jv’s - Ad Swaps

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Are you doing Ad Swaps with likeminded businesses? Yes/No Who With? …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….  Jv’s - email Shots

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Will you be having any other businesses mailing to their lists for you? Yes/No Who With?

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…………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….  Jv’s - Product Creation

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Will you be using the resources of other partners during product creation? Yes/No Who With? …………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….

Paid  Ad Words

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Will you be using Ad Words to gain traffic from search engines? Yes/No  Other PPC Ads………………………………………….. □ What other Pay Per click services will you be using? …………………………………………………………………………………………………………………………. ………………………………………………………………………………………………………………………….  Facebook Ads

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Will you be using a Facebook Ads Campaign to drive traffic to your business? Yes/No

Will you run this yourself? Yes/No

Who With? ………………………………………………………………………………………………………………………….  Other Social Ads……………………………………….. □ Will you be using any other Social Ads to promote your business? Yes/No If so which ones? …………………………………………………………………………………………………………………………. ...............................................................................................................................  Solo Ads

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Will you be using any other Solo Ads to promote your business? Yes/No If so who with? …………………………………………………………………………………………………………………………. ...............................................................................................................................  Banner Ads Will you be using any other Banner Ads to promote your business? Yes/No

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If so who with? …………………………………………………………………………………………………………………………. ............................................................................................................................... Offline Ads  Newspapers

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Will you be using any other Newspaper Ads to promote your business? Yes/No If so who with? …………………………………………………………………………………………………………………………. ...............................................................................................................................  Flyers

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Will you be using any other Flyers to promote your business? Yes/No  Magazines

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Will you be using any other Magazine Ads to promote your business? Yes/No If so who with? …………………………………………………………………………………………………………………………. ...............................................................................................................................  TV

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Will you be using any other Television Ads to promote your business? Yes/No If so who with?

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 Radio

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Will you be using any other Radio Ads to promote your business? Yes/No If so who with? …………………………………………………………………………………………………………………………. ...............................................................................................................................

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Content & Bonuses What content and bonuses will you offer in your products?

Added Bonuses  Valuable Complimentary Bonuses

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Will you be offering any bonuses from you or 3rd party businesses alongside your products? Yes/No If so what? …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ...............................................................................................................................

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Content What is included in your products?  Videos

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Will you be including any Video In your products? Yes/No If so which? …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ...............................................................................................................................  Audios

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Will you be including any Audio In your products? Yes/No If so which? …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ...............................................................................................................................

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 eBooks

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Will you be including any eBooks in your products? Yes/No

So which? …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ...............................................................................................................................  Mp3’s

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Will you be including any Mp3’s in your products? Yes/No If so which? …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ...............................................................................................................................  Transcripts

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Will you be including any Transcripts In your products? Yes/No If so which?

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…………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ...............................................................................................................................  Slides

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Will you be including any Slides In your products? Yes/No If so which? …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ............................................................................................................................... …………………………………………………………………………………………………………………………. ...............................................................................................................................  Services

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