Who we are & Why we bother

Karma’s Voice

Our voice reflects who we are as people and as a company — we are authentic, positive, smart and handle everything with grit and a grin.

We’re intentional with our mission and our voice. Make every word count.

We are…

Cheeky, not cheesy. Simple, not stupid. Empowering, not preachy. Bold, not boring. And always positive.

Karma was founded on good ideas with a fresh perspective. Your words should read the same. Find creative ways of saying things. Have an opinion, be honest and start a conversation.

Why what we say matters

Copy is everything from that big bold headline on a billboard to the tiniest word on a tin can of Karma Cola. If you can read it, it should unequivocally sound like Karma. Seize every chance to make an impact.

Our visual identity (like most good things in life) can be a little complicated. Since we look different across the brand, it’s even more important to come together in our unified voice.

Karma’s Values

Every word we write needs to shout these values:

Humanity for ALL its inhabitants . We make products that contribute to a fairer & j ust w o r l d 09 Creativity Our success lies in developing new ways to do things. Bein g ori gi n a l , i n nova tion and creative helps us make drinks that fulfil our consumer need s .

ImpactW e s e e k to cause no harm and do more good so future generations can pr o s p e r .