Case study Adidas color proposition

Page 1

A SSI STA N T DESIGNER - MIAD IDAS re c r u it m ent assig N m ent - K A R O L I N A GA LC Z A K

S U P E R S T A R

tu b u l ar n o v a

ZX FLUX ADV


1. SUPERSTAR T E C H N I CA L D R AW I N G M A D E I N A D OB E I LL U S T R ATO R


GRAPHIC STORY

MAIN STORY: analogue nostalgia/ digital wave

_Looking at 1980’ through new eyes and combining this decade with future driven modern fabrics. Classic adidas shoes model- superstar in new edition. Textile like fleece or patent leather used for years, but now available with improved performance. Contrast between shiny, reflecting patent leather, and matt fleece.

ONLY FOR SUPERSTAR: MINI ME TREND

_Sneaker-loving Millennials become parents, the demand for mini-me versions of must-have sneakers has grown.Colors, and materials which appeal to kids, and their parents as well. #MiniMi #MatchyMatchy


ANALOGUE NOSTALGIA IN S PIR ATION PICTUR ES 1980s nostalgia, pre-internet technology and gaming



MATERIALS

PATENT LEATHER

_Artificial intelligence inspires glass-like surfaces. High-gloss and patent coatings encapsulate leathers for a high-shine liquid finish. Uppers appear as if poured or artificially engineered.

BONDED FLEECE

_Bonded fleeces create protective, cocooning performance uppers. These materials offer tactility, malleability,thermoregulation, high stretch for unrestricted movement,and weatherproofing with odour control.


PLACEMENT OF MATERIALS

B reat h able mes h linin g C lassic rubber s h ell toe and R ubber cupsole h eel patc h and stripes patent leat h er bonded waterproof fleece upper


DETAIL S

BON D E D F L E E C E

Designer: In-Fashion International City: Munich Season/Month: November 2014 Address: melody@in-fashion.com.tw Market: Materials Event: Performance Days Classification: First Look Category: Trade Shows & Exhibits Composition: Bamboo (51%) Polyester (27%) Tencel (22%)


DETAIL S Designer: Alexander Vistmann City: Paris Season/Month: September 2014 Address: www.alexandervistmann.it tel: 0039 057 14 97 777 Market: Materials, Coated/Laminated Event: Le Cuir a Paris

PAT E N T L E AT H E R


BOYS PA NTON E 1 1 -0 6 0 2 TC X

PANTONE 19-4005 TCX

PA N TONE 19- 1763 TCX

PA N TONE 19- 383 0 TC X


GIRLS

PANTON E 1 1 -0 602 TC X

PANTONE 19-25 24 TCX

PA N TONE 18- 2527 TCX


SUPERSTARS BOYS ( 4-8 ) spring/summer season 2017

Sporty, active feel of digital wave that will speak to the commercial consumer. Focus on importance of machine red against deep black and marble white against machine red (or navy blue).

PA NTONE 11- 0602 TCX

PANTONE 19-1763

PA N TONE 19- 4005 TCX

PA N TONE 19- 1763 TC X


SUPERSTARS BOYS ( 4-8 ) spring/summer season 2017

Sporty, active feel of digital wave that will speak to the commercial consumer. Focus on importance of machine red against deep black and marble white against machine red (or navy blue).

PA NTONE 19- 1763 TCX

PANTONE 11-0602 TCX

PA N TONE 19- 3830 TCX

PA N TONE 11- 0602 TC X


SUPERSTARS GIRLS ( 4-8 ) spring/summer season 2017

Sporty, active feel of digital wave that will speak to the commercial consumer. Focus on tonal purple, with a sharp contrast of rich navy and marble white. A shot of hot pink,reminiscent of the 1980s, amplifies the palette.

PA NTONE 11- 0602 TCX

PANTONE 18-2527 TCX

PA N TONE 19- 2524 TCX

PA N TONE 11- 0602 TC X


2. TUBULAR NOVA T E C H N I CA L D R AW I N G M A D E I N A D OB E I LL U S T R ATO R


ANALOGUE NOSTALGIA IN S PIR ATION PICTUR ES 1980s nostalgia, pre-internet technology and gaming



Instagrams That Inspires @ minor _ detales @ th e _ milk _ house @ princeandthebaker @ popstreetkidz



MATERIALS

TRANSPARENCY and matt, tpu

Artificial intelligence inspires semi-transparent silicones and TPUs that mimic a second skin. Tactile and malleable, these materials combine sheer opacity with tensile strength and create a protective dermis around the foot.

PEBBLED LEATHER

Form and function are beautifully aligned. Uppers feature subtly textured pebbled effects with sleek surface finishes. Materials include supple fullgrain and action leathers, nubuck and PU.


PLACEMENT OF MATERIALS

B reat h able mes h linin g O ne - piece E VA outsole for li g h t w ei g h t fle x ibility and g rip S M O OT H neoprene upper

NEOPREN (smooth)

Neoprene textures continue to be a firm favourite across active footwear.

F irst, top ov erlay w it h stripes made from matt S E M I I trans parent M aterial elastic BAC K band w it h lo g o as in ori g inal v ersion second, under ov erlay and front toe M ade from P ebbled leat h er


TUBULAR NOVA UNISEX( 4-8 ) spring/summer season 2017

Primary orange, yellow and blue are accompanied by jelly-bean green. As a base - marble vintage white.

PANTONE 13-0002 TCX

PA N TONE 16- 1356 TCX

PA N TONE 13- 0758 TCX

PA N TONE 18- 4140 TC X


TUBULAR NOVA UNISEX( 4-8 ) spring/summer season 2017

Primary orange, yellow and blue are accompanied by jelly-bean green. As a base - marble vintage white.

PANTONE 13-0002 TCX

PA N TONE 18- 4140 TCX

PA N TONE 13- 0758 TCX

PA N TONE 16- 1356 TC X


TUBULAR NOVA UNISEX( 4-8 ) spring/summer season 2017

Blue and yellow are accompanied by jelly-bean green. As a base - marble vintage white.

PA N TONE 13- 0002 TCX

PA N TONE 17- 6030 TCX

PA N TONE 13- 0758 TC X


TUBULAR NOVA UNISEX( 4-8 ) spring/summer season 2017

Primary orange. As a base - marble vintage white.

PA N TONE 13- 0002 TCX

PA N TONE 16- 1356 TC X


TUBULAR NOVA UNISEX( 4-8 ) spring/summer season 2017

Primary orange, vintage marble white are accompanied by jelly-bean green as a base.

PA N TONE 13- 0002 TCX

PA N TONE 17- 6030 TCX

PA N TONE 16- 1356 TC X


TUBULAR NOVA UNISEX( 4-8 ) spring/summer season 2017

Yellow and vintage marble white are accompanied by blue as a base.

PA N TONE 18- 4140 TCX

PA N TONE 13- 0758 TCX

PA N TONE 13- 0002 TC X


UNISEX PA N TON E 1 3 -0 0 02 TC X

PA N TONE 18- 4140 TCX

PA N TON E 1 7 - 6 0 3 0 TC X


PANTONE 16-1356 TCX

PA N TONE 13- 0758 TCX


3. ZX FLUX ADV SYMMETRICAL T E C H N I CA L D R AW I N G M A D E I N A D OB E I LL U S T R ATO R


DIGITAL OMBRE, DIGITAL WAVE The digital world inspires light-reflective and pixellated-effect uppers. Iridescent, holographic, embossed and metallic effects appear to shift and distort, creating a future-driven, 3D look.


MATERIALS

TRANSPARENCY and matt, TPU

Artificial intelligence inspires semi-transparent silicones and TPUs that mimic a second skin. Tactile and malleable, these materials combine sheer opacity with tensile strength and create a protective dermis around the foot.


PLACEMENT OF MATERIALS

B reat h able linin g Bas ket mes h upper w it h print C L E A R , M AT T T P U 3 - S tripes S E M I T R A N S P R E N T T P U M AT T H E E L CAG E


BOYS ands girls

PA N TONE 19- 4005 TC X

PA N TONE 11- 0602 TC X

PRINT 1

PRINT 2

PRINT 3



ZX FLUX ADV BOYS ( 4-8 ) spring/summer season 2017

The digital world inspires light-reflective and pixellated-effect uppers.

PR INT 1

PA N TONE 19- 4005 TCX


ZX FLUX ADV BOYS ( 4-8 ) spring/summer season 2017

The digital world inspires light-reflective and pixellated-effect uppers.

PR INT 2

PA N TONE 19- 4005 TCX


ZX FLUX ADV GIRLS ( 4-8 ) spring/summer season 2017

The digital world inspires light-reflective and pixellated-effect uppers.

PR INT 2

PA N TONE 11- 0602 TCX


ZX FLUX ADV GIRLS ( 4-8 ) spring/summer season 2017

The digital world inspires light-reflective and pixellated-effect uppers.

PR INT 3

PA N TONE 11- 0602 TCX


Thank you for your attention and I look for ward to hearing from you soon!


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