PORTFOLIO
Karolina Janulevičiūtė +37065670887 Ganyklų 121, Šiauliai 77120 Lithuania
DISPLAY
BA Graduation collection Collection “Display� follows the function of clothing and how it forms a character. Questioning, whether how we dress is who we are or just how society see us, leads to the idea of manipulating others basic understanding about style and outfit by making error right and ugly beautiful. Compromising between a fear and dare to look wrong and be misunderstood. Forming post-modest false existence which later becomes true by being accepted/seen in society. The aim of the collection is to show many possibilities how to dress and be unique, outstanding with boldness and color, combining different textures and layers. Letting people know that making mistakes in fashion no longer noted as wrong, more like a way of self-representation or expression. Clothing is more than a modesty or protection. Dressing up is a want to play, a statement of the personality you either have or create by a model that exists as fashion. Adorn yourself for the life you want to, not for the life you have.
post-modest ugly beauty futuristic nostalgia confidence manipulation gender
Photography – Karolina Janulevičiūtė Models – Jette Loona Hermanis, Otis Jorge Tallinn, Estonia
Documentation of the presentation –Monika Janulevičūtė
Presentation set – Thorben Gröbel
ALTITUDE
Autumn 2015 fashion film project Short video is about northern climate, a girl, doused by rain, miserable in the rhythm of ignorant citizens, who neglect the tension of upcoming storm. Inspired by a maritme city, three looks were created using only fabric leftovers, giving them a revival from trash to a wearable items. Credits: Clothing and camera – Karolina Janulevičiūtė Video edit – Monika Janulevičiūtė Model – Eve Rahuorg Tallinn, Estonia
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Photography – Karolina Janulevičiūtė
ECRU
Winter 2015 short video project Understanding body as a sculpture, precious and extra-ordinary, strong because of its ego. Full protection, adornment and comfort are the main functions of clothing. Multiple layered outfit forms a shell for an individual to endure and stand its generation, confronting with sex appeal and social acceptance. Monotone against grey mass, nude as a starting point, a primer layer to build up self-expression. Credits: Concept – Karolina Janulevičiūtė and Thorben Gröbel Video edit – Monika Janulevičiūtė Tallinn, Estonia
Contestant of ShowStudio Fashion Film Award in collaboration with QIC Global Real Estate, 2016
DISTRICT
Summer 2016 visual story project The idea comes from my own personal background, combining memories of a teenage introvert escapism with curiosity for the industrial warehouses - locations of my hometown district. The inner quest of a self-sufficient autonomy turned into a location scouting, which made me think and question what are the reasons that still turn my head there? How much can a district - on the same economical level - change itself and its surroundings? Looks are combined of previous and latest collections and personal items, as a overview from past to present and towards future. Credits : Clothing and photography – Karolina Janulevičiūtė Model – Miglė Paškevičiūtė Šiauliai, Lithuania
LT3D
Workshop with sculptor Gitenis Umbrasas Connecting fashion, art and lithuanian traditions into three costumes, which would represent Lithuania to an international level. Idea was inspired from lithuanian goddess laumė, who used to steal children from people and changed them with a straw head doll. Laumės had a strong desire for motherhood and dressed up stolen kids in the most beautiful clothes as they were also weavers and guarders of water, rain, clouds and fields. Three looks, #1 air, #2 rain, #3 sun, represent the surroundings and the birthplace of laumės child. The colours, cerulean blue, mist white and sunny yellow, were chosen according to primitive children drawings. Credits: Tutor – prof. Jolanta Talaikytė (VDA) Photography – Karolina Janulevičiūtė Models – Laura and Kristina Nida, Lithuania
Exhibited in Nida Art Colony, May 2015
SPRING MANIFESTO Spring-summer 2015 prêt-à-porter collection
Inspired by teenage summer vacation activities, the manifesto, created as a motivational story for collection mood, shouts out for girls and women to be themselves, enjoy life and feel good. The main aspect of the clothing collection is bright color accents, with an association to fresh and emerging spring nature, signs of clear sky and warming sun. Collection also includes unique illustrations of worms, happy faces, grasshoppers, first-aid bandages, which are used for prints and embroidered elements. Pleated technical textile, natural linen, cotton fabrics and soft seethrough knits, filled by wooden accessories, combines into a comfortable and light resort style. Credits: Photography – Karolina Janulevičiūtė Model – Rugilė Jasiulionytė Vilnius, Lithuania
Collection set exhibited in Vilnius Design Week
UNIFORM
Workshop with designer Giedrius Paulauskas Product idea was to create a dress, that could be worn as uniform, either at work or theater, school or bar. Targeted towards customer, who care about comfort, longebility and effortless chic. Simple by its zero waste pattern, yet unique, made from high quality black 150s wool fabric.
THIEF!
Autumn-winter 2014-2015 prêt-à-porter collection Inspirational character is a thief - nervous, harsh, dark. Crime scenes and what attracts others to steal nowadays (ideas, job offers, wishes, time, money, jewelry, cars, handbags or lovers) formed a contemporary thief image and how it should dress. The knit pattern inspiration came from mixed jewel stones colors and as an opposition to it, completely opaque fabric, brought up the need to hide what is under and stay confidential. Using piles of coal as background for a story telling photo shoot reminds the audience of a thievery as a dirty and criminal job. The reflection of everyday problems – wanting what you do not have – are pointed with an ironic attitude.
magpie shimmer thievery muddle shadow
Editorial photography – Marija Šaboršinaitė
Lookbook photograhy – Tomas Kelertas
MASSMODE
Autumn-winter 2013-2014 conceptual collection Collection source point is fashion obsession and a fanatic way of understanding individual style. The strong contrast between black and white colours gives the impression of everyday roughness and urgency. Inspired by mass production, this experimental clothing collection has the feeling of volume, ranging between deficiency and excess. In this way it reflects the absurdity of contemporary fashion and a women getting lost into a world of unique individualities.
mass contrast obsession roughness absurd
THANK YOU!
Karolina Janulevičiūtė +37065670887 Ganyklų 121, Šiauliai 77120 Lithuania