Self-Care & Body Empowerment

What inspired you to create TikToks of realistic clothing hauls?

I was inspired to create TikToks of realistic clothing hauls because I kept seeing hauls on social media showing great outfits, which was definitely entertaining, but I felt like I was never seeing people showing the bad. It wasn’t a realis tic experience, especially as someone who has always had difficulty in the dressing room, being a curvier girl.

How has social media affected your perception of body image?

A few years ago, social media was hard for people who struggled with their bodies because you would only see perfection and edited photos. I think now it’s a way more positive place. You can see more diversity when it comes to people and bodies. So even though there’s some nega tivity when it comes to body image, I feel it’s a way more open and comfortable environment now compared to what it used to be.

What was your favourite part about creating the Remi x Revolve line?

My favourite part about creating the line was that I got to bring to life a lot of different styles that I always strug gled to find in my size. Having the creative direction and the ability to work with such a big retailer, I could truly have so much freedom. They allowed me to take what I’ve always been looking for and what my follow ers have always been looking for and put it into a line.

What advice would you give readers who feel they have an unhealthy relationship with their bodies?

Just because people on social media seem like they’re happy with their bodies all the time, doesn’t mean you need to feel like that’s the way it’s supposed to be. You can have days where you feel good in your body and days where you feel bad. I think the goal for everyone should be to be on the journey to at least try to accept yourself the way you are. Everyone is going through something, and comparing yourself on social media doesn’t help.

What’s the hardest part about having these honest conversations on the internet? Why is it so important?

The hardest part about having these open conversations is knowing that I will get very strong feedback and opinions that I some times might not want to hear. Also, when you bring up important conversations that not everyone agrees with, it causes a lot of back and forth on social media. But, at the end of the day, I know that everything I stand for and the videos I put out there are making a difference and helping people. That’s what’s most important to me.

Remi Bader: Redefining Body Image One TikTok at a Time

TikTok star Remi Bader, widely known for her clothing hauls, shares her tips for accepting your body and why keeping it realistic — especially when it comes to social media — is key.

Body Confidence Is Being Unafraid to Be You

Finding our beauty and strength can seem like a challenge, but it becomes easier when we make an effort to empower one another.

ur bodies take us through the world from our first breath to our last. They move us through society, socializing and creating memories with loved ones and the random strangers we encounter in our day-to-day. Our bodies get us through conflict. Very early on in childhood, however, we begin to learn the solemn truth that some bodies are seen, heard, celebrated, and even protected more than others — and crowned “the beautiful ones” while others are, well, not crowned.

In the best of times, body confidence is our ability to see ourselves amidst

the noise and false information of diet, beauty, and self-help industries — engines that accelerate when we don’t like the reflections staring back at us. It’s the piggy bank getting richer and richer off our insecurities and our perfect “imperfections.”

A s we redefine beauty standards and empower others to feel confident in the skin they’re in, we become part of a revolution — a revolution set to leave nobody behind or discriminated against based on their size, race, religion, gender expression or identity, class, age, sexuality, or ability. Our body confidence is knowing that we’re good

enough just the way we are. It’s us breaking the stigma around talking about our mental health. It’s accepting that some days will be great, others not, and some will simply be neutral.

Finding our beauty during this pandemic has been a struggle for so many. Social isolation and uncertainty have taken their toll. It’s times like these when we must remember our strength, endurance, and vulnerability. Sometimes showing up just the way we are — strong, afraid, solid, fractured, and everything in between — is the biggest, boldest step we can take toward our body confidence and that is beautiful.

Aisha Fairclough & Dr. Jill Andrew

Aisha Fairclough Co-Founder, Body Confidence Canada

Dr. Jill Andrew Co-Founder, Body Confidence Canada

PHOTO CREDIT: JASPER SOLOFF

Kylie Cosmetics Makes Clean Beauty Accessible to All

For beauty mogul Kylie Jenner, creating products that make people feel confident, comfortable, and beautiful is the number one goal. That’s why she started Kylie Cosmetics at the age of 17 — to give her fans access to the makeup products she loves and uses every day to create her famous looks.

Jenner has been open about how the inspiration behind her iconic lip products came from her own personal insecurities. Her desire to have fuller lips led her to use makeup to enhance her look and help her feel more confident.

“Whether I’m getting my makeup done with my glam team for a shoot or doing my own makeup at home, I love that makeup can make you feel confident and beautiful,” says Jenner.

Jenner launched her beauty business in 2015 with the Kylie Cosmetics Matte Lip Kits

— a collection of three liquid lipsticks with corresponding lip liners in one ready-to-go kit. They sold out in less than a minute.

Since then, Kylie Cosmetics has expanded to include blushes, bronzers, highlighters, high glosses, matte liquid lipsticks, lip blushes, brow essentials, and eyeliners. As a result, it has become one of the most followed beauty brands in the world, with themed collections, unique collaborations, and limited-edition product drops that have fans lining up around the block.

the U.S., Canada, and Europe, so you know you’re using the best ingredients on your skin.

The brand’s pivot reflects a trend that’s rapidly gaining momentum across the world. Consumers — led by Gen Z and Millennials — are becoming more conscious of the environmental impact of their products and driving the change toward making clean, sustainable beauty the norm.

“Innovation has come far in the past few years,” says Jenner. “When creating this line, it was so important to me to commit to using clean ingredients across the board, but to never sacrifice performance.”

The formulas are designed with high-quality ingredients to help improve and support the healthy appearance of the skin. In addition, the Lip Kits are long-lasting and budge-resistant — Jenner doesn’t like having to reapply her lipstick throughout the night — and the lip liners are waterproof.

Trending toward clean beauty

In 2021, Kylie Cosmetics went completely off the grid, leaving fans wondering what was coming next. After weeks of social media teasers, the brand relaunched with new-andimproved formulas and products.

The new formulas are clean, vegan, and cruelty-free, and have not been created with parabens, glutens, and about 1,600 other potentially harmful and irritating

“For me, being able to have a lasting matte lip formula that wasn’t overly drying was so important when reformulating my Lip Kit,” Jenner explains. “My new formula has eighthour wear and lasting colour but is super comfortable on the lips. I’m obsessed with it, and I know you guys are going to love it, too.”

Earlier this summer, Kylie Cosmetics launched its limited-edition Gloss Drip and Lip and Cheek Glow Balm in Canada. Next for the brand is the new Kylie Bath, coming to stores next month.

“I’m working on some amazing new

Kylie Cosmetics is continually expanding and evolving — and the brand’s latest evolution is making clean, sustainable beauty the norm.

Melissa Vekil

Kylie Cosmetics can be found exclusively at Shoppers Drug Mart in select beautyBOUTIQUE locations and online at shop.shoppers drugmart.ca

This article was sponsored by Kylie Cosmetics

When creating this line, it was so important to me to commit to using clean ingredients across the board, but to never sacrifice performance.

Kylie Skin Offers Clean Beauty to Look and Feel Your Best

On the heels of her Kylie Cosmetics brand, Kylie Jenner has launched a skin-care line that’s clean, cruelty-free, and vegan.

Anne Papmhel

There’s nothing like having glowing, radiant skin to boost our confidence, nurture a positive self-image, and make us feel good about ourselves. That’s why skin care is vital to our overall self-care routines.

Healthy lifestyle habits — like proper nutrition, hydration, sleep, fresh air, and exercise — all play a role in keeping our body’s largest organ looking its best. But equally important are the skin-care routines we follow and the products we use. In addition to cleaning, nourishing, and making our skin feel soft and supple, our skin-care products need to be safe, effective, and just right for our individual skin.

Designed to be safe, ethical, and high-performing That’s the philosophy and inspiration behind Kylie Jenner’s Kylie Skin product line, which launched in Canada exclusively at Shoppers Drug Mart in September 2021. After building a clean, cruelty-free, and vegan cosmetic line, Jenner decided to develop a skin-care line along the same guiding principles — believing that skin care and makeup go hand in hand. “All my formulas are designed with ingredients to ensure the right

balance between efficiency, safety, and responsibility,” she says.

In addition to being clean, safe, and gentle on the skin, Kylie Skin products are also designed to deliver the best results by supporting the skin’s healthy appearance, thanks to the addition of many skin-loving ingredients such as glycerin, vitamin C, and hyaluronic acid.

Even deep-cleansing products are made from more gentle ingredients. For example, Kylie Skin’s Vanilla Milk Toner includes apple extract and avocado oil. “Most toners contain alcohol, which is really harsh for your skin, so it was important for me to keep it alcohol-free, so it keeps the pH balance of your skin but is still soothing and retains the skin’s natural moisture,” says Jenner.

Clean, vegan, and cruelty-free

All Kylie Skin formulas are vegan and cruelty-free.

“When creating my Kylie Cosmetics and Kylie Skin brands, it was important to me to commit to using clean ingredients across the

board,” says Jenner. As a result, Kylie Skin products have been created without the use of animal oils, parabens, gluten, and sulphates and are free from over 1,600 other potentially harmful and irritating ingredients. They're also dermatologist-tested and have been formulated with ingredients carefully selected to provide the right benefits for your skin. “My ingredient standards go above and beyond the cosmetic regulations of leading beauty markets so customers have the best,” says Jenner.

The team is also constantly working on developing new products, the latest of which is Kylie Skin’s threestep routine for clear, hydrated skin, comprising the Clarifying Cleansing Gel, Clarifying Gel Cream, and Clarifying Patches.

Kylie Skin is an all-inclusive brand, meaning there are products to look after all your skin needs, head to toe — from facial toners, moisturizers, masks, and eye creams to sunscreens, body lotions, and bath products. You can shop according to your routine — whether that be morning, evening, makeup removal, lip care, shower and bath, and more. The products are designed to address a range of skin concerns such as dry skin, oily skin, sensitive skin, and aging.

All my formulas are designed with ingredients to ensure the right balance between efficiency, safety, and responsibility.

Kylie Skin can be found exclusively at Shoppers Drug Mart in select beautyBOUTIQUE

A Clean Skin-Care Brand with a Feel-Good Philosophy

Philosophy is about more than good skin — it’s about giving back: to Mother Nature, to women, and to those with mental health challenges.

Janice Tober

In the 1800s women went all out in the name of beauty, and a targeted skin-care regimen was front and centre in the quest for beautiful skin. However, not all treatments were particularly good for you.

Mrs. S.D. Powers, a beauty columnist for Harper’s Bazaar in the 19th century, advised women to consider coating their face with opium overnight, followed by a vigorous wash of ammonia in the morning for fresh, clean skin. Arsenic wafers served to add radiance (and cleared the skin of freckles and tan) and nightly mercury eye treatments made those peepers really stand out.

Luckily, more care and consideration go into skin-care products today, and Philosophy — a brand that was launched in 1996 by a female medical aesthetician — makes products that are not only good for the skin, but for the mind and planet as well.

Philosophy began with the idea that high-quality, all-natural skin care could, indeed, enhance a person’s looks, but it could also serve a grander purpose, to take small steps, every day, to care for ourselves, each other, and the world around us. In other words, true beauty is more than skin deep.

What it means to be “clean” Step into any retail beauty brand store and you’ll find several products that call themselves clean, but what does “clean” really mean?

Clean skin-care and fragrance products are those that use sustainable plant-based ingredients and safe synthetics, with the goal of being nontoxic to the user and the environment.

And, while the Canadian government has rules and regulations surrounding the use of certain chemicals and compounds, Philosophy goes beyond what’s required by authorities, and over and above some of its main competitors, to create safe, high-performance products.

At the start of 2022, the brand renewed its pledge to eliminate ingredients we now know are dangerous — like parabens, BHT, and phthalates — from all new products and to re-formulate existing ones to be in line with the brand’s clean commitment.

Putting words into action

Philosophy has always stood for being kind to Mother Nature and, as the brand has grown, so has its determination to protect her.

The brand relies on biotechnology, whereby active ingredients are produced by bio-fermentation or cell culture, high-quality synthetics, and responsibly sourced natural ingredients to produce its skin care, but this is only the beginning.

Its manufacturing plant uses 100 per cent renewable energy and Philosophy is working to offset 100 per cent of its carbon footprint by the end of 2023. And the brand is transitioning its packaging to FSC-certified recycled paperboard and post-consumer recycled plastic and glass, saving up to 45 tonnes of virgin paper and 80 tonnes of virgin plastic each year.

Philosophy also sources services that operate in an ethical, sustainable, and socially conscious way. Supply chain partners and businesses must demonstrate responsible practices through third-party assessments and audits and must comply with high standards in the areas of human and labour rights, environmental protection, and anti-corruption.

Beauty with a purpose

One of the first things you notice about Philosophy that makes it stand out on the shelves is its inspirational product names, such as Hope in a Jar and Eye Anti-Wrinkle Miracle Worker. These anti-aging products come with motivational taglines, like “Live with optimism, renew with hope” and “When you embrace today and believe in tomorrow, it’s always your time.”

But these aren’t just clever names and slogans — Philosophy’s founder went through some rough times herself and had a vision of always giving back.

A charity focused on mental health and well-being was founded by the brand named the Hope & Grace Initiative. A portion of every product sold goes to support community-based mental health efforts.

According to research conducted by the organization, more than 450 million people worldwide suffer from mild to serious mental health issues — such as post-traumatic stress, depression, anxiety, bipolar disorder, self-esteem issues, and financial stress — all of which disproportionately affect women around the world. This translates to one in five adults suffering from mental illness in any given year.

Philosophy takes this seriously and has donated $5.8 billion to the charity since 2014, providing a great deal of hope and grace to a lot of people, because when we give, we also get.

Philosophy has always stood for being kind to Mother Nature and, as the brand has grown, so has

Clean skin-care and fragrance products are those that use sustainable plant-based ingredients and safe synthetics, with the goal of being non-toxic to the user and the environment.

Some of our earliest childhood memories involve brushing our teeth. As life becomes more demanding, the brushing routine we developed as children can become mundane. Many adults simply go through the motions of maintaining what they consider a perfectly acceptable oral hygiene routine.

On the other hand, a self-care routine can be defined as near therapeutic. It’s an everyday ritual we not only stick to but look forward to. When you think of self-care, chances are you don’t necessarily think of your oral hygiene, but the reality is that the mouth is an important gateway to overall health. There are considerable benefits to reframing how we see oral hygiene, not as a chore but as an integral —and enjoyable — part of our everyday self-care routine.

It’s all routine

“We need to start thinking of our oral health like we do the rest of our health,” says Francine Gagnon, a registered dental hygienist and Director at Sunstar Americas Inc., makers of GUM® brand products, a leader in oral care solutions. “Oral hygiene should be an important part of our self-care routine each day.”

Research and studies have shown a clear connection between our oral health and general health, with overwhelming evidence suggesting links between plaque accumulation in the mouth and diseases like diabetes, cardiovascular issues, and even pneumonia. In fact, research continues to demonstrate that bacteria in the oral cavity travels through the body by means of our bloodstream, aggravating existing inflammation in the rest of the body.1,2

Understanding the science

To understand the importance of an oral hygiene routine, you’ve got to understand the risk of plaque accumu lation. Gagnon explains that the mouth is home to many types of bacteria, some good and some bad. As bacteria in the mouth grows, plaque settles on the teeth, gums, and tongue — but particularly spaces in between the teeth and other hard-to-reach surfaces. If not removed daily, plaque hardens and will develop into tartar, which can only be removed by a dental professional.

This is where it gets interesting: the bacteria in plaque convert sugars into acids, which can result in tooth decay and produce toxins that cause gum inflammation. 3 As plaque tends to form around the gum line, these toxins can easily access that sensitive tissue, resulting in red, swollen gums and, if untreated, can lead to gum disease, which has been shown to exacerbate serious health problems like diabetes, pregnancy complications, and heart disease.1

Your journey to a healthier you Our mouths are the entryway to the rest of our bodies! Integrating oral hygiene into your self-care routine doesn’t need to be a hassle or even take much time. It comes down to finding tools that not only make it easy to incorporate oral hygiene into your daily routine but are the right fit for your mouth.

Just like it takes time to find a skincare product that works best for your skin, finding oral care products that work with your unique teeth and gums can make all the difference. In fact, brands like GUM® have developed products that aren’t just customized to varying oral care needs, but are designed with our general health in mind. Oral health goes so much further than pearly whites — it’s about empowerment. As research clearly shows, the more we take care of our smile, the better we feel physically.

PERFECTING A GUM CARE ROUTINE:

How you brush matters!

Most dental professionals recommend placing bristles at a 45º angle to your gumline and gently moving the brush back and forth with very short strokes.4 If you’re having trouble with this, find a toothbrush — like the GUM® Technique® Toothbrush — that’s specially designed to help guide your hand into the right position and angle the bristles to properly tackle plaque. 2x a day, for 2 minutes, at a 45º angle.

Clean between, where a brush can’t reach.

Flossing doesn’t have to be boring with new GUM® Dual-Defence™ Twisted String Floss. Minty flavoured floss covers 30% more tooth surface5 and removes 2x more plaque vs. the leading brand.6 When it comes to flossing, it’s about being effective, efficient, and keeping it simple.

Floss like a pro: Grab 35-40 cm of floss and wrap it around each middle finger. Keep a short section taught between your thumbs and index fingers. Gently slide the floss up and down each tooth and don’t forget to floss just under the gumline. If string floss isn’t for you, there are other easyto- use options such as flossers or interdental picks and brushes. No matter the tool you use, it’s important to remove plaque between your teeth at least 1x per day.

Use a fluoridebased mouth rinse.

Regular use of a fluoride-based mouth wash has been proven to reduce the incidence of cavities.7 Ask your dental professional about which mouth rinse is best for you.

Visit your dental professional.

Your dental professional has the tools to reach surfaces you can’t see and can monitor for signs of dental issues and gum disease that may impact the rest of your health.

Book a dental visit every 6 months, or as prescribed by your dental professional.

Your smile is the first thing you see when you wake up in the morning and integrating proper oral hygiene into your daily routine is one of the most important things you can do for yourself, physically and mentally. By keeping your mouth free of inflammation, you’ll quite literally feel — and taste — the difference.

When you think of self-care, chances are you don’t necessarily think of your oral hygiene, but the reality is that the mouth is an important gateway to overall health.

Sonya Friesen

Francine Gagnon

Having full, smooth, and shiny hair is a sign of good health and a confidence booster in women and men alike. Many consider their hair to be one of their defining characteristics and an integral part of their self-identity. And we all want to present the best version of ourselves to the world.

Good hair can be hard to come by, though. Fifty per cent of the global population is concerned about thinning hair and having a healthy scalp. Fortunately, Nioxin is here. Nioxin is the number one salon brand for thicker, fuller hair and is a leader in preventative hair loss treatments.

Addressing hair loss

Hair loss is increasingly common for both men and women. But, if you’re experiencing hair loss or hair thinning, know that you’re not alone.

Everyday stress, hormonal changes, poor nutrition, age, menopause, pregnancy and post-partum, genetic factors, health concerns or medication, and damage caused by the environment and even over-styling can all impact the health of your hair and lead to breakage and excess shedding. Unfortunately, in today’s busy modern world, virtually no one can escape the many factors contributing to poor hair health.

Such a widespread issue shouldn’t be taboo to talk about. Forty per cent of women experience signs of thinning hair by the age of 50, and 70 per cent of men struggle with hair loss. This can cause emotional suffering, from one’s confidence being affected to depression, anxiety, or insecurity. No one should suffer alone — it’s time to take action.

Skin care for the scalp

Backed by more than 30 years of dedicated independent research, Nioxin is here to provide the confidence boost and empowerment that those who suffer from hair loss deserve.

Founded in 1987 by Eva Graham, Nioxin was created from a deep and personal understanding of the impact that hair loss can have on people. As an inquisitive young girl, Graham saw the frustration her father experienced at losing his hair and wished that someone would one day find a solution. She grew up to become an entrepreneurial pioneer who would change the lives of millions.

Graham understood that healthy hair starts with a healthy scalp. It’s all about having a healthy base for hair to start from. As an extension of the facial skin, the scalp requires the same attention and care. A dry scalp or a scalp clogged with sebum, residue from hair products, or dandruff may stop new hairs from growing through partially or completely.

Taking inspiration from skin care, Nioxin’s innovative and revolutionary technology treats the hair by optimizing the scalp environment to deliver thicker, denser-looking hair. The company’s signature system kits for thinning hair are designed to strengthen, nourish, and treat hair from its foundation. They can be used in cases of light or progressed hair thinning or as a preventative step.

Dermatologist-tested and science-backed, Nioxin’s hair care products are also vetted and approved by top salons and stylists across North America, and have been voted by Canadian hairdressers as the favourite range for thinning hair for 11 years in a row.

Fuller hair, fuller life There are many factors that can contribute to a healthy scalp and healthy hair. These include eating a nutrient-dense diet, reducing stress, and minimizing damage caused by heat styling. For those suffering from hair loss or thinning, though — or for those who wish to take a more proactive approach — Nioxin’s products provide an effective, proven way to get the hair of your dreams.

Full, thick, healthy-looking hair looks great on everyone, and when you look great, you feel great. The team at Nioxin is passionate about giving people their confidence back to step forward into a fuller life.

If you’re looking for that #FullerHairFullerLife, Nioxin is here to help. Strengthen and nour ish your hair with Nioxin’s simple three-step procedure and personalized products. Thicker, fuller hair is within reach — finally.

Tania

Clairol brought at-home hair colouring to the masses in the ‘60s and continues to be a leader and innovator in the space. Who doesn’t want a company that focuses on making you feel beautiful and confident with easy-to-use products?

Women’s hair is an integral part of their identity.

It’s an important indicator of femininity, and its health and appearance are often linked to a woman’s self-esteem. When your hair feels good, you feel good.

Your hair is an expression of who you are, and colour is one of its key characteristics. It’s also one of the easiest things to control. Clairol makes it easy to express yourself and your personal style. As a leader in at-home hair colouring and a top brand in the hair colour space, Clairol is trusted by millions of women worldwide. Its products are easy to use and let women colour their hair at home, saving time and money.

coverage and is available in 50 shades. Blending three tones and highlights, Nice’n Easy gives a beautiful, natural-looking colour that’s superior to other brands on the market. Best of all, it’s easy to use with just one simple step.

Award-winning innovation

For green beauty aficionados, Clairol’s Natural Instincts products offer demi-permanent hair colour with 80 per cent naturally derived ingredients — including conditioning coconut oil and aloe vera — with no harsh scents, added parabens, or ammonia.

The demi-permanent technology behind Natural Instincts is ideal for someone who wants to cover up their grey hair in a blended, natural way. Demi-permanent hair colour only lasts for six to eight shampoos, and because it sits on the outside of the hair, it has a very limited ability to cover stubborn greys. On the other hand, the molecules in Natural Instincts work their way underneath the hair cuticle for better coverage. Plus, it gradually washes out in 28 shampoos, which creates a more natural-looking root line.

Natural Instincts is the healthiest way to radiant colour and was recently voted Chatelaine’s Best At-Home Hair Colour of 2022.

THE TOP TIPS AND TRICKS FOR AT-HOME HAIR COLOURING

Mastering the art of at-home hair colouring is a cinch when you’ve got the experts on your side. Here, Clairol’s pros answer your most-asked colour questions.

I'll be visiting my hairdresser for a cut next weekend, and it's also time for me to reapply my hair colour. Should I get my hair cut before or after colouring?

This one’s simple: always cut first and colour later.

How do I know which shade to pick?

That depends. Are you just touching up? Use Root Touch-Up — the number one Root Touch-Up brand in Canada — to perfectly match your current colour, even if it’s not a Clairol colour.

Looking to go lighter? Do as the tortoise does and take it slow. Don’t go any more than two shades lighter than your current colour. If you have medium-brown hair, aim for a lighter brown before going blonde. Enjoy a few months as a lighter brunette and then go for another shift into blonde-zone.

Looking to go darker? Stick with that turtle and make slow, steady shifts. Stay within one shade of your starting colour and ease into brunette territory.

Can I mix shades?

Go for it! For best results, mix shades no more than two to three shades lighter or darker than each other and make sure that the amount of colour you’re mixing matches the amount of developer.

Hair colour pioneers Clairol is the number one leader in the hair colour space. As a pioneer in hair colour, Clairol was the original company that brought hair colour to North America and the first to bring retail innovation to the masses with the launch of Nice’n Easy, the firstever retail hair colour in supermarkets, back in the ‘60s.

Since then, the brand has transcended generations with rich innovations, from the launch of Natural Instincts to include plant-derived and natural ingredients in the ‘90s to Root Touch-Up, the first permanent root touch-up product to hit the beauty aisles in the 2000s. Clairol’s mission is simple: to make every woman feel beautiful and confident and help her live colourfully through accessible, easy-to-use products.

A colour solution for every need Clairol makes everyone’s hair dreams happen in full colour. The brand proudly has products designed for all hair types, colours, and moods.

As one of its first signature products, Nice’n Easy has been giving women the colour they were meant to have for nearly 60 years. This permanent hair colour provides 100 per cent grey

Hair colouring made easy

When choosing your shade, Clairol’s experts advise women not to be afraid to play with tones. For example, if your hair is naturally medium-brown, you can try a gold tone from Natural Instincts on top, and your greys will transform into sparkly highlights.

If you’re looking to match your natural colour, it’s a good rule of thumb to go one or two shades lighter than you think you are. Check the handy guide on the back of the box to see what effect the colour will have.

If you’re looking for a quick and easy root touch-up, Clairol’s Root Touch-Up line — the number one root touch-up brand in Canada — offers an array of excellent options. Go for a permanent option for 100 per cent grey coverage or opt for a gel that lasts 6 to 10 washes or a temporary spray powder product for instant, natural-looking coverage. This year, Clairol also launched Natural Root Touch-Up by Natural Instincts.

With Clairol, at-home hair colouring has never been easier or more chic.

I’m looking for a natural hair colour product with no ammonia. What should I use?

You’ll love our Natural Instincts line! It contains 80 per cent naturally derived ingredients with no harsh scents, added parabens, or ammonia.

If I'm going to colour my hair, when should I shampoo it? We recommend washing your hair the day before you colour. Also, make sure you don’t have product in your hair (like gel, hairspray, or dry shampoo), as that may block the colour.

Does hair type affect colour timing?

It does! Coarse, dry, or permed hair generally takes more time to colour and vice versa for fine hair. Do a strand test before colouring your whole head to ensure

have the timing down.

Tania Amardeil