Background/Summary The Auntie Karen Foundation invites you to participate as a sponsor at our eighth annual Legends Of...Concert Series. In 2004, our inaugural event featured Roberta Flack in concert with special guest, The Capital City Chorale. In 2005, we presented Jazz Legend, Dianne Reeves with special guest, The Auntie Karen All Stars, South Carolina’s Finest Musical Talent. Patrons are still raving about Al Jarreau (2006) and Patti Austin (2007). In 2008, we welcomed The Joe Sample Trio and Take 6. While in 2009, we showcased funk Legend, George Duke and jazz vocalist, Rachelle Ferrell. 2010 brought us the singer/songwriter duo, Ashford & Simpson. Join us on February 25, 2011, at The Koger Center for the Arts in Columbia, SC, as we welcome 10 time Grammy Award winner, singer,songwriter, producer, Kenneth “Babyface” Edmonds.
Sponsorship Opportunities
The Auntie Karen Foundation created the Legends of...Concert Series to pay tribute to the contributions African American music has made to history. Each year during Black History Month, the series profiles a jazz, rhythm and blues, gospel or blues artist who has made a lasting contribution to the history of music. The series places a special emphasis on Jazz Legends. In addition, we have extended our series to include “Legends of...In the Schools”. “Legends of...In the Schools” is a series of art events designed to salute African American Heritage. Events include: Folk Art, Quilting, Dance, Spoken Word, Written Word and Music. Through a partnership with The Columbia Museum of Art, on the last Saturday in January 2011, we will feature some of the best local and regional artists at no cost to the public.
Enhanced image as a good corporate citizen and community supporter;
About Us
On the cover:
The Auntie Karen Foundation is a global, nonprofit, 501(c) 3 charitable corporation certified by the state of South Carolina on October 31, 2001. The foundation’s mission is to create and implement a series of reproducible community outreach programs designed to empower, enlighten and educate through the arts.
Sponsorship opportunities for Legends of...2011 range from a $ 120,000 Artist Underwriter Sponsorship to a $ 90 Patron Package. Every contribution is important to making this special event a success, and all sponsorship levels provide valuable benefits such as: Exposure to the general public and target exposure to VIPs within the Community; Free publicity and advertising for sponsors through posters, flyers, internet, and other media. Major sponsors receive coverage on radio & television and company branding opportunities;
Satisfaction of supporting The Auntie Karen Foundation, the Arts and the community; The Auntie Karen Foundation can customize a sponsorship package to meet your goals and priorities. For more information on sponsorships: Send an email to: akfoundation@aol.com or call 803-748-7124.
Legends of... past artists: Ashford & Simpson (2010) George Duke (2009), Rachelle Ferrell (2009), Joe Sample (2008), Take 6 (2008), Patti Austin (2007), Al Jarreau (2006), Dianne Reeves (2005), Roberta Flack (2004)
Auntie Karen® Foundation
The Auntie Karen Foundation is a global, nonprofit, 501(c) 3 charitable corporation certified by the state of South Carolina on October 31, 2001. The foundation’s mission is to create and implement a series of reproducible community outreach programs designed to empower, enlighten and educate through the arts. Auntie Karen Foundation’s programs have benefited youth from the age of three to twenty two. These pilot programs include participants from area schools, churches, and community organizations. Foundation programs are documented so that other communities across the globe can duplicate them. Programs include: Annual Young Entrepreneur’s Conference For the eighth year, this innovative conference held on the campus of Benedict College has brought together youth (ages seven to twenty two) from across the region to foster economic empowerment. Each year, ten young entrepreneurs under the age of twenty five are featured. Auntie Karen’ s Place TV Pilot: Auntie Karen’s Place The Auntie Karen Foundation partnered with SC ETV and Palmetto Health Children’s Hospital to produce a 30-minute DVD that uses puppets and music to provide a simple way to explain life skills such as: health, emergency preparedness, jazz music and financial literary. The Foundation received a grant from the Ronald McDonald House Charities of Columbia and SC Competitive Grants program. Artpreneur/Technopreneur Classes The purpose of the Artpreneur/Technopreneur classes is to “inspire a new generation of business leaders through arts and technology”. Classes include: visual art, dance, creative cooking, guitar, bass, drums, keyboards, spoken word and etiquette. The Auntie Karen Foundation’s Artpreneur pilot program started in 2003. Hugs From Carolina The Auntie Karen Foundation partnered with Auntie Karen Inc. and City Light Inc. to create Hugs From Carolina. Hugs From Carolina, a division of Hugs Around The World, has Olivia The Octopus spreading hugs to the survivors of Hurricane Katrina. The program was launched in Biloxi, Mississippi on October 14, 2005. Children were given an adoption kit which included: an Olivia The Octopus Handpuppet and the book “Olivia Gave A Hug Today”. Once again, Olivia and City Light Inc. joined forces with a Hugs Campaign in Salulda, SC. Legends of...(A Salute to Black History) The Auntie Karen Foundation pays tribute to the contributions of African Americans with the Legends of...Programs. Each year, the celebration includes: Black History Program with The Columbia Museum of Art, The Legends of...Master Class with CSAM (Center for Southern African American Music at USC) and The Legends of...Concert (Koger Center) Auntie Karen’s character Olivia The Octopus is an International Jazz Diva. The Hugs Around The World campaign was created to have Olivia travel the world giving hugs. To date Olivia has traveled to Brazil, Costa Rica, Venezuela, Japan, Holland, Ghana and Nigeria.
Kenny “Babyface”Edmonds If you were to closely examine the annals of modern pop music history, few creative forces have been more seminal or impacted the contemporary pop/urban genres as much as Kenny “Babyface” Edmonds. In a relatively short time, he has reached icon status as a poignant tunesmith, prolific hit maker/producer, superstar recording artist, and revolutionary label owner. He is a statistical juggernaut, who keeps adding milestone after milestone to a legacy that seems to have no threshold or peak in sight. A 10-time Grammy winner with 11 solo albums of his own, Edmonds’ impeccably crafted explorations of love, romance and relationships have made an indelible imprint on the evolution of contemporary pop music throughout the world: over 125 Top-10 R&B and Pop hits, 42 #1’s R&B hits, and 51 Top-10 Pop hits (including 16 #1’s), which have produced single and album sales in excess of over 500 million units worldwide. Just a few of the vocalists from which his music can be heard: Whitey Houston, Boyz II Men, Mariah Carey, Madonna, Eric Clapton, Mary J. Blige, Michael Jackson, TLC, Toni Braxton, Celine Dion, John Mellencamp, Brandy, Aretha Franklin, Fall Out Boy, Pink, Charlie Wilson, Chrisette Michele. He is the recipient of numerous awards, including Soul Train Music Awards, BMI Awards, NAACP Image Awards, and American Music Awards. Kenny “Babyface” Edmonds was the recipient of the third BET Walk of Fame Award (previous honorees were Michael Jackson and Whitney Houston), and was named BET’s “Entertainer of the Year” at the First Annual BET Awards Ceremony. He will receive a star on Hollywood’s legendary Walk of Fame in Feb. 2011. Edmonds’ charitable work is as impressive as his professional accomplishments. His caring and generosity have garnered him several awards, including the Essence Award for Excellence, The City of Hope Award, and Variety Magazine’s “Top of the Town” Honoree Award. He was National Spokesman for Boarder Babies, and personally helped raise over $500,000 for a transitional home, The Little Blue House, located in Washington D.C. Kenny “Babyface” Edmonds has also personally donated over $100,000 to the VH-1 Save the Music program. He continues to contribute to a host of other worthwhile organizations, including the United Negro College Fund (UNCF). In 2008, Kenny Edmonds combined his musical prowess with his charitable efforts, co- writing and producing the song “Just Stand Up” with longtime partner Antonio “L.A.” Reid, which served as the backbone of a multi-network breast cancer awareness special. The song featured such current heavyweights as Beyonce, Rihanna, Mariah Carey, Mary J. Blige, Leona Lewis, Carrie Underwood, Miley Cyrus and Sheryl Crow. Most recently, Edmonds and Reid were honored by the Noble Awards for their contribution to Stand Up To Cancer. Kenny “Babyface” Edmonds also launched his new Soda Pop Records imprint through Island Def Jam in 2009, with its first release by Kristinia DeBarge. Kenny is currently in the studio working on new material for his next solo album, due for release in 2010.
Sponsorship Level: Title (Artist Underwriter) The Title Sponsor’s name is incorporated into the name of the event, providing the greatest level of community exposure for the sponsor. For instance, if XYZ Company is a Title Sponsor of Legends of...2011, promotional materials would read “Auntie Karen Foundation’s Legends of...2011 presented by XYZ Company”. Proceeds to benefit the Auntie Karen Foundation. The Title Sponsor receives the most promotional and marketing exposure, including all of the following:
Sponsorship Type – Title Sponsor 30 Tickets to Concert (Orchestra Level Seating) 30 Passes to VIP Reception Recognition on Concert Program Cover as a sponsor Full Page Ad in Concert Program Recognition at VIP Reception Name/Logo prominently printed on material, signage and advertisement Live recognition at Concert by Emcee Logo on concert poster Name listed on Auntie Karen 103.1 FM Link for one (1) month Regional Media Promotion (TV, Radio & Print) Opportunity to include branded items for concert attendees Radio Tagline-Presenting Sponsor of Legends of…2011 Name Printed on Concert Ticket Valet Parking Passes (4)
Value: $ 125,000 Your Investment: $ 120,000
(The funds are used to pay for the Legends of 2011 artists expenses. In-kind contributions not accepted for this level. Cash only)
Poster printing deadline – December 18, 2010 Program book printing deadline-January 29, 2011
Sponsorship Level: Co-Title (Artist Underwriters) The Co-Title Sponsor’s names are incorporated into concert promotional material. For instance, if XYZ Company is a Co-Title Sponsor of Legends of...2011, promotional materials would read “Auntie Karen Foundation’s Legends of...2011 presented by XYZ Company, 123 Company and ABC Company”. Proceeds to benefit the Auntie Karen Foundation. The Co-Title Sponsors receive joint promotional and marketing exposure, including all of the following:
Sponsorship Type – Co-Title Sponsors 12 Tickets to Concert (Orchestra Level Seating) 12 Passes to VIP Reception Recognition on Concert Program Cover as a sponsor Full Page Ad in Concert Program Recognition at VIP Reception Name/Logo prominently printed on material, signage and advertisement Live recognition at Concert by Emcee Logo on concert poster Name listed on Auntie Karen 103.1 FM Link for one (1) month Regional Media Promotion (TV, Radio & Print) Valet Parking Passes (4)
Value: $ 65,000 Your Investment: $ 60,000 (The funds are used to pay for the Legends of 2011 artists expenses. In-kind contributions not accepted for this level. Cash only)
Poster printing deadline – December 18, 2010 Program book printing deadline -January 30, 2011
Sponsorship Level: Media Event Co-Sponsors
12 Tickets to Concert (Orchestra Seating)
12 Passes to VIP Reception
Recognition on Concert Program Cover as sponsor
Full Page Ad in Concert Program
Recognition at VIP Reception
Name/Logo prominently printed on material, signage and advertisement
Live recognition at Concert by Emcee
Logo on concert poster
Name listed on Auntie Karen 103.1 KISS FM Link for (1) month
Valet
Parking Passes (4)
Your In-kind Investment: $ 10,000 Poster printing deadline – December 18, 2010 Program book printing deadline-January 29, 2011
Sponsorship Level: Platinum Type – Platinum
8 Tickets to Concert (Orchestra Level Seating)
8 Passes to VIP Reception
Recognition on Concert Program Cover as sponsor
Full Page Ad in Concert Program
Recognition at VIP Reception
Name/Logo prominently printed on material, signage and advertisement
Live recognition at Concert by Emcee
Logo on concert poster
Name listed on Auntie Karen 103.1 Link for (1) month
Valet
Parking Passes (4)
Value: $ 8,200 Your Investment: $ 7,000 Poster printing deadline – December 18, 2010 Program book printing deadline-January 29, 2011
Sponsorship Level: Gold Type – Gold
4 Tickets to Concert (Orchestra Level Seating)
4 Passes to VIP Reception
Recognition on Concert Program Cover as sponsor
Full Page Ad in Concert Program
Recognition at VIP Reception
Name/Logo prominently printed on material, signage and advertisement
Live recognition at Concert by Emcee
Logo on concert poster
Valet
Parking Passes (2)
Value: $ 6,000 Your Investment: $ 5,000 Poster printing deadline – December 18, 2010 Program book printing deadline-January 29, 2011
Sponsorship Level: Valet Type – Valet Valet
Parking Marketing
4
Tickets to Concert (Orchestra Level Seating)
4
Passes to VIP Reception
Recognition Half
on Concert Program Cover as Silver sponsor
Page Ad in Concert Program
Recognition
at VIP Reception
Name/Logo
prominently printed on material, signage and advertisement
Live Valet
recognition at Concert by Emcee Parking Passes (2)
Value: $ 4,000 Your Investment: $ 2,000 Poster printing deadline – December 18, 2010 Program book printing deadline-January 29, 2011
Sponsorship Level: Silver Type – Silver 4
Tickets to Concert (Orchestra Level Seating)
4
Passes to VIP Reception
Recognition Half
on Concert Program Cover as sponsor
Page Ad in Concert Program
Recognition
at VIP Reception
Name/Logo
prominently printed on material, signage and advertisement
Live Valet
recognition at Concert by Emcee Parking Passes (2)
Value: $ 3,200 Your Investment: $ 1,500 Poster printing deadline – December 18, 2010 Program book printing deadline-January 29, 2011
Sponsorship Level: Bronze Type – Bronze
2 Tickets to Concert (Orchestra Level Seating)
2 Passes to VIP Reception
Recognition on Concert Program Cover as sponsor
Quarter Page Ad in Concert Program
Recognized at VIP Reception
Valet
Parking Pass (1)
Value: $ 1000 Your Investment: $ 500 Poster printing deadline – December 18, 2010 Program book printing deadline-January 29, 2011
$7,000 VIP Reception Sponsor Package Special Listing in Concert Program as The VIP Reception sponsor, Logo on reception ticket; Platinum Sponsorship Package. In-Kind Sponsorships In Kind Sponsorships consist of a donation of a certain product or service instead of a direct financial contribution. For example, a hotel may provide rooms for entertainers; a restaurant may provide food, etc., in exchange for being recognized as a sponsor. There are numerous possibilities. The “market value” of the contribution must meet or exceed the specified amount listed in the sponsorship levels described above in order to qualify for sponsorship status. There can also be a combination of monetary and in-kind contributions. In-Kind Sponsor benefits will be based on the total market value of the donation and matched with benefits at the sponsorship levels described. Friends of Auntie Karen Sponsorships The Auntie Karen Foundation understands that there are many small businesses, entrepreneurships and individuals who might like to make contributions other than those set up for larger companies. We came up with “Friends of Auntie Karen” Sponsorships to meet these needs. Executive Business Package The Executive Business Package includes two Orchestra seats to the concert, 2 reception passes and ¼ page ad, valet parking pass (1). Cost $ 300.00. Valued @ $ 375.00. Alternatives packages: 2 orchestra/reception tickets; replace the ¼ ad with one of the following: Legends of Love Pack: Two (2) 30 minute massages from Utopia Massage Legends of Kid’s Pack: One (1) large / One (1) small Olivia the Octopus Hand puppet Auntie Karen Artpreneur Pack: Artpreneur artist item (choose one) (Handpainted Olivia the Octopus Plate, Handmade Gourd Doll both by Linda Lane; 1 hour Concierge Service from Debora Lloyd, Just For You Concierge Services Small Business Package The small business package includes two (2) Grand Tier seats to the concert, two (2) reception passes and one (1) business size card ad, valet parking pass (1). Cost $ 200.00. Valued @ $ 250.00. Student Scholarship Package The student scholarship package ten (10) student balcony seats and one (1) business size card ad. Cost $ 275.00. (Concert Only) / $ 350.00 (Concert/Class) Valued @ $ 300.00/ $375.00. Patron Package The patron package includes one (1) Orchestra seat to the concert, one (1) reception pass; your name listed as a friend of Auntie Karen in the program booklet. Cost $ 100.00. Valued @ $ 110.00 Orchestra/Reception The orchestra/reception package includes one (1) Orchestra seat to the concert, one (1) reception pass. Cost $ 90.00.
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SPONSORSHIP AGREEMENT Sponsorship Opportunities
Sponsor Information
Major Sponsor
_______________________________________________________ Title (Artist Underwriter) Company Name
_______________________________________________________ Contact Name
_______________________________________________________ Address
_______________________________________________________ City,State, Zip
Co-Title (Artist Underwriters) Media Event Sponsor Platinum Gold Sponsor Valet Sponsor Silver Sponsor Bronze Sponsor
$ 120,000 $ 60,000 $ 10,000 $ 7,000 $ 5,000 $ 2,000 $ 1,500 $ 500
______________________________________________________ Event/In-kind Sponsor Phone
Fax
Friends of Auntie Karen Packages
_______________________________________________________ Executive Business Email Address
_______________________________________________________ Website
Payment Please make checks payable to Auntie Karen Foundation and mail to Auntie Karen Foundation, 3419 Hazelhurst Road, Columbia, SC 29203 Enclosed is my check for $_________ Signature (I agree to purchase a sponsorship package as outlined.)
________________________________________________ Credit card payments can be made online at www.auntiekaren.org. All contributions are tax deductible to the extent allowed by law.
Artwork requirements:
When supplying ads on CD or Zip Disc, please include a clean laser printout for reference. PDF files that have been stuffed to a file size of 10 megabytes or less can be emailed directly to: AKfoundation@aol.com. For best reproduction quality, please supply artwork for ads digitally. If you cannot supply digital art, please make sure artwork is black and white and as clean as possible. Basic art ad can be created if no artwork is available.* Artwork needs to be submitted electronically to AKfoundation@aol.com. *Design Fees All artwork not Camera Ready is subject to a Design Fee. All Design Fees will vary due to the amount of time necessary to prepare the ad. Fee will be set and agreed to before work commences.
Office Use Only Received by____________________________________ Cash Amount ___________ Online Amount ________ Check Amount __________ Check # ________ Ad received ___________
Legends Love Pack Kid’s Pack Artpreneur Pack Small Business Student Scholarship Pack- Show Student Scholarship Pack- Master Patron Pack Orchestra/Reception
$ 300 $ 300 $ 300 $ 300 $ 200 $ 275 $ 350 $ 100 $ 90
Student Scholarship (s) _____ x $ 35 = _______ Donation $ _______ In-kind Value $ _______ _________________________________________ in-kind item - list additional items on back. Program Guide Ad Full Page 1/2 Page 1/4 Page Business Card Name (Friend)
$ 500.00 $ 250.00 $ 125.00 $ 75.00 $ 25.00
Deadlines: Poster/Marketing Material - December 18, 2010 Printing - January 29, 2011 Ad Specs Full-Page 7.5” x 10” Half-Page (H) 7.5” x 5” Quarter Page (H) 3.75” x 5” Business Size (H) 3.75” x 2.5” FORMATS: JPEG, TIFF, PDF (300 DPI minimum resolution). Only files in the above specified formats will be accepted.
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HALF PAGE 7.5” X 5”
QUARTER PAGE 3.75” X 5”
BUSINESS CARD 3.75” X 2.5”
AD SIZES
Full-Page 7.5” x 10” Half-Page (H) 7.5” x 5” Quarter Page (H) 3.75” x 5” Business Size (H) 3.75” x 2.5”
FULL PAGE 7.5” X 10”