WHF 2007 INDUSTRY DIALOGUES KasehDia Sdn Bhd – World Halal Forum Secretariat
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WHF INDUSTRY DIALOGUES – WHY? The World Halal Forum has become the focal point of the Global Halal Industry. The World Halal Forum – Industry Dialogues are designed to create understanding in different sectors and drill down to the heart of issues faced by industry players, governments, and stakeholders alike. The Industry Dialogues have been half-days and full days of moderated dialogues, which include presentations, deliberations and networking. Industry leaders, policy makers, NGOs and business people alike have found these events useful for developing further understanding of issues and charting the way forward. The Industry Dialogues allow specific issues to be addressed and problems resolved before the next World Halal Forum. 2
WHF INDUSTRY DIALOGUES 2007 Johannesburg, South Africa Ningxia , China Bangkok, Thailand Jakarta, Indonesia
Istanbul, Turkey Sarajevo, Bosnia & Herzegovina
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WHF INDUSTRY DIALOGUES Country The World Halal Forum travelled to 11 countries in 2007, 6 were full Industry Dialogues and the rest were reconnaissance. South Africa
Participants
Countries Represented
55
12
China
150
2
Thailand
90
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These dialogues were well received in the host nations, with many participants travelling from nearby countries to take part.
Indonesia
70
2
Turkey
110
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In 2007, a total of 576 participants took part in the Dialogues from 28 countries.
Bosnia
106
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576
28
Reconnaissance destinations included; Japan, Taiwan, United Kingdom, Singapore, Australia, Hong Kong, Brazil and Canada
Totals
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WHF INDUSTRY DIALOGUES - AIMS • • •
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Every country has unique market characteristics
Creating awareness of the global Halal industry’s potential Many governments have little awareness on the potential of the global halal market; World Halal Forum is a good platform to facilitate growth in the global halal trade. Meeting of key players of the halal industry The only proven platform for international halal awareness
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World Halal Forum Industry Dialogue: Johannesburg, South Africa South Africa was the first non-Muslim majority country to have a halal standards and certification body S.Africa is one of the biggest producers of fruit and manufacturer of fruit products. Emerging manufacturer of high quality beef products, already available in most Middle Eastern countries The Dialogue was conducted in Johannesburg on 17 July 2007; 55 Participants from 12 countries; Attended by Senior Government Officers from Dept of Trade & Industry South Africa; WHF ID was able to garner support from South Africa’s government to help the local Halal industry in South Africa.
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World Halal Forum Industry Dialogue: Johannesburg, South Africa - OUTCOME Export & investment opportunities for Malaysian identified Collaboration on the development of halal standards between HDC & SANHA discussed HDC & MATRADE to increase efforts to facilitate trade of Malaysian Halal products into South Africa & SubSaharan Africa; Opportunities for palm oil based ingredients and products identified IHI Alliance introduced and received with enthusiasm
World Halal Forum Industry Dialogue: Ningxia, China China is currently a major exporter, it is expected that China will be a major importer by 2015, due to the rising population and income growth. World Halal Forum Industry Dialogue in Ningxia, China was held in conjunction with the 2nd China (Ningxia) International Halal Food and Muslim Commodities Trade Fair 150 participants from 37 companies and government organisations 40 Malaysian delegates from 11 companies and government organisations
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World Halal Forum Industry Dialogue: Ningxia, China -OUTCOME HDC signed a memorandum with the Ningxia Hui Autonomous Region Government in Ningxia – to develop Muslim relevant products certification unit Export & investment opportunities for Malaysian companies identified and local halal market challenges and issues highlighted
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World Halal Forum Goodwill Visit: Bangkok, Thailand Thailand is the largest exporter of halal products in South East Asia. Primary and processing technology very advanced and modern, example: traceability systems. Visit being follow-up to YAB Dato’ Seri Abdullah bin Haji Ahmad Badawi visit to Thailand, Feb 2007
Discussed collaborations with Thailand’s Minister of Tourism, Deputy Minister of Industry, Deputy Minister of Commerce and Deputy Minister of Foreign Affairs & Deputy Prime Minister
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World Halal Forum Goodwill Visit: OUTCOME Due to existing religious, cultural and economic ties, Malaysia can play a role in easing tensions in Southern Thailand through exchange programs, technology transfer & bilateral trade. Stabilisation of Southern Thailand should improve the declining trade between Malaysia’s northern states and provide positive regional recognition for Malaysia and special interest for NCER Joint research & information sharing agreed. Such information will be shared with Malaysian universities and testing labs.
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World Halal Forum Industry Dialogue: Jakarta, Indonesia Indonesia does not have a comprehensive halal industry cluster, only components of a cluster are present in Java. Their competitive advantage includes vast land blessed in raw materials and more cost effective labour Malaysia & Indonesia can play different roles in the halal value chain. Eg: Supply of raw materials and ingredients to the halal industries in Malaysia 70 participants from 52 companies and organisations
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World Halal Forum Industry Dialogue: Jakarta, Indonesia - OUTCOME Initiated efforts towards collaboration promoting palm oil based products 2 key Indonesian industry groups were well represented – F&B Manufacturers Association and Meat Importers Association Inviting Indonesia’s President to Malaysia / WHF will be mutually beneficial
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World Halal Forum Industry Dialogue: Istanbul, Turkey Turkey is strategically positioned as a Muslim gateway to Europe and although it has a 94 percent Muslim majority, the government is secular. Recently the Turkish government announced the setting up of a halal certification system. Industry Dialogue was held in conjunction with GIDA- the 15th International Food, Beverages, Food Ingredients and Food Processing Exhibition. Turkey has tremendous potential, both as producer and consumer of halal products 14
World Halal Forum Industry Dialogue: Istanbul, Turkey - OUTCOME 110 participants from 77 companies Although Turkey is a secular country, consumers are still very concerned about halal matters
Participants agreed halal standards and certification process needed, but not state controlled Malaysia through HDC will assist in adapting Malaysian standards & certification processes to suit Turkey’s needs. IHI Alliance will be a necessary party to facilitate international recognition of Turkey’s standards
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World Halal Forum Industry Dialogue: Sarajevo, Bosnia and Herzegovina Bosnia and Herzegovina is a net importer of food products; Most food processing facilities were destroyed or severely damaged during the war. However, the product quality of the major processors is comparable with many imported products. Bosnia and Herzegovina, through its Halal certification agency (Agencija Za Certificiranje Halal Kvalitete) has requested WHF’s assistance in developing its Halal market;
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World Halal Forum Industry Dialogue: OUTCOME 106 participants Collaboration with Malaysia through MTCP to develop human capital competency to facilitate being a gateway to Europe’s halal markets Identified strategic investment opportunities for Malaysian companies Potential for Malaysian investment in halal tourism, eg: Hotels & B&Bs Interest in IHI Alliance, especially in R&D.
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NEXT - UPCOMING DIALOGUES
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Netherlands
Brazil Australia
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World Halal Forum Industry Dialogue: Amsterdam, Netherlands •
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Non-Muslim Dutch consumers have shown interest in Halal food where the total demand is estimated to reach about US$ 3 billion annually; Port of Rotterdam has a halal dedicated storage facility (reportedly under utilized by Malaysian exporters). Dutch Government support is strong; With an increasing consumer concern over food safety, Dutch consumers perceive Halal as ‘safe’ due to its purity and wholesomeness;
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World Halal Forum Industry Dialogue: Sao Paulo, Brazil •
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Brazil is among the largest exporters of poultry meat and beef in the world. About 40% of its total meat exports are Halal and destined to Middle Eastern countries;
Approximately 80% of the total meat imports in the Middle East are sourced from Brazil; Leading Brazilian companies have Halaldedicated processing facilities.
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World Halal Forum Industry Dialogue: Sydney, Australia • • •
Australia is one of the major Halal beef and lamb / mutton exporters in the world; Australia has the highest diseasefree status from any animal illnesses accorded by the OIE; Australia’s safe and green image has enabled the country to export Halal products to more than 70 countries in the world, including the Muslim-majority countries.
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WHF INDUSTRY DIALOGUES 2007 • •
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Detailed report available Reports covers country specific halal industry related issues, as well as recommendations for Malaysian companies and government bodies. Please contact KasehDia
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Thank you For more information or detailed please contact KasehDia: Email: info@kasehdia.com Or write to: KasehDia Sdn Bhd 31-2 Plaza Crystalville Jalan 22a/70a Desa Sri Hartamas 50480 Kuala Lumpur Malaysia
www.worldhalalforum.org 23