Maximize Conversions: Optimize Your Exit Popups
ďƒź Being a website owner you know how important it is to engage your users to convert prospects into customers. ďƒź An exit popup offers you a last opportunity to engage them before they abandon your site. Whatever may be your conversion goals, a perfectly designed exit popup can help you realize them.
ďƒź Typical exit popups include a short and to the point message and a call-to-action (CTA). ďƒź They may also contain images or videos. Let us put a glance through the cool tips given away by website development specialists for optimizing exit popups to get the most out of them:
Reflect Your Brand Your exit popup should resonate with your customers in the same way your brand does so that they find it genuine and it doesn’t hinder the performance of your website. Otherwise, instead of increasing conversions it would even spoil the experience of your existing customers.
Know Your Audience Read the minds of your audience by diving into your website’s analytics data. Know their behaviour, observe how they use your site and try to find out their needs. When designing your popups, keep these things in mind so that your audience feels it is there just for them!
Make It Eye-catching ďƒź It goes without saying how crucial it is to make your popup attractive to avoid turning away your visitors. ďƒź Make it catchy with attention-grabbing headline and striking images to create an impact on your customers and make them convert.
Include Humour Exercise your brain cells and find out new ways to make your popup fun so that it can tickle the funny bones of your audience. They won’t ignore it if you catch their eye with a cartoon or grab their attention with a meme, joke or funny video or animation. But remember to keep it aligned with your branding and aim for your ultimate goal i.e. conversion.
Get Creative With CTA Your CTA button is the most important element of your popup which you don’t want your customers to miss. Therefore, make it stand out by using contrasting colour and persuasive copy. You may also make it interesting by giving your customers alternate unattractive option along with your CTA button.
Offer Freebies ďƒź You can make your customers glued to your site or stop them from leaving your site by offering them some discount or free delivery option on purchase of certain amount. ďƒź You can reduce cart abandonment rate and encourage shoppers to continue with their shopping on your site.
Offer Support ďƒź If you are a dealer of complex products or services then it is wise for you to consider offering support in your popup. ďƒź It your customers think of leaving your site due to lack of information then your dedicated support popup may guide them and make them stay on site.
ďƒź Hope this article gave you some insights that you can implement to design your exit popups and increase conversions and boost sales.
Originally published on: https://goo.gl/hj73Vc
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