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Brand Guidelines
What colours can be used: Only stated Pantones
Which can be layered: Always dark at bottom, any colours on top of each other after that
Background colours: Page colour must be white or opacity less than 30percent Bottom Shape can be any stated pantone but logo must never be white or layered onto black
Inverted: Never
Opacity: Logo never used between 15percent and 85percent opacity
Effects used on colour: Never use effects on colour within logo
Colour
What size font can be used: A4 - Largest: 30pt - Smallest : 15pt Scaled appropriatley for larger paper no smaller for smaller paper
Which can be layered: Small logo can be layered onto only low opacity pattern Large Logo must not be layered
size of logo: A4
-Largest: 40mm x 40mm -Smallest: 25mm x 25mm
Scaled appropriatley for larger paper no smaller for smaller paper
size of patterns: Can be used a maximum of 4 times on one page. no larger than 35mm x 35mm
Size
What area around the logo cannot be used: 15mm square around the perimeter of artwork is to be left clear
Which can be layered: Nothing must cover the Logo Artwork. The logo artwork can cover everything.
Colours: any colour used near the Logo must either be left clear of the 15mm zone or match the background colour in both pantone number and opacity.
Space
wat Opacity: opacity for the artwork used as a water mark should never exceed 12percent
Colour: Only the specified pantone colours may be used in a watermark with the exception of white and black
Products: Watermarks may only be used on: - stationary - cups - Uniforms - Business Cards - Stamps for reward card
termark
What can be Layered: The logo may be layered onto patterns or watermarks but nothing more
What Opacity: Logo must be at full opacity when layered on top of other artwork
What Colours: Logo must never be layered in white or onto black or dark red
On which Products: layering may only be used on: - Cups - Stationary - Posters/flyer - Business Card
L
Layering