KATE EGLEN DESIGN PORTFOLIO
KATE EGLEN
A California girl with an affection for vinyl, ink, and producing exceptional design work.
650.776.6267 KATEEGLEN@GMAIL.COM
THE MIKADO POSTER THIS POSTER illustrates the theme of duality, found in the Gilbert & Sullivan opera, THE MIKADO, by highlighting the song, “The Sun Whose Rays Are All Ablaze.”
SEASON OF REASON 2012 HEAD OF ART: PHILLIP SQUIRE CREATIVE DIRECTOR: JOHN HAGE COPYWRITER: JAMES EMBRY
THE THIRD YEAR of Acura’s Season of Reason Sales Event demanded a refreshed logo, look and feel. I created a logo that would be used on executions from posters to national commercials. In addition, I also designed a poster, pull up banner, hang tags, and other collateral that would be showcased in dealerships across the country.
‘Tis the season to oversave. LEFT: This design for a poster was applied to a pull up banner,hang tag, window cling,and stickers to be displayed in Acura dealerships across the US.
LEFT: The logo applied to nationally running commercials featuring the Acura MDX,TL, and ILX.
LEFT: Quarter page newspaper ad.
2013 HEAD OF ART: PHILLIP SQUIRE CREATIVE DIRECTOR: JOHN HAGE COPYWRITER: JAMES EMBRY
2013 ACURA RLX DIGITAL CAMPAIGN TO PROPERLY LAUNCH Acura’s new flagship sedan, the RLX, we created a multitude of digital ads that highlight the car’s features. These placements included mobile, flash, and rich media banners.
BELOW: Banners created for the RLX digital campaign. After being given the concept of the ad, tI created all the artwork, as well as designed the layout.
2012 HEAD OF ART: PHILLIP SQUIRE CREATIVE DIRECTOR: JOHN HAGE COPYWRITER: JOHN GYUN SENIOR ART DIRECTOR: MATT ORSER
ACURA ILX IPAD AD CREATED FOR the 2012 Acura ILX launch, this ad showcases the car through commercials, and image gallerys. Designed using a minimal layout, users were able to easily explore the car and what it has to offer.
JOLLY B. FIERCE MARKETING PLAN CREATED FOR CHAPMAN UNIVERSITY’S Entertainment Marketing class, this plansbook details a step-by-step process for successfully marking the film “Jolly B. Fierce” a film about a Filipino drag queen, from festival to gaining disribution, and then to a mass audience.
ONLY IN THEATERS MAY 4TH
THE OFFICIAL VEHICLE OF S.H.I.E.L.D.
ABOVE: The poster I concepted and designed to promote Tony Stark’s red NSX, as well as the militarized Acuras. I also acted as Art Director on the photoshoot, as well as through the retouching and printing process.
2012 HEAD OF ART: PHILLIP SQUIRE CREATIVE DIRECTOR: JOHN HAGE COPYWRITER: JAMES EMBRY SENIOR ART DIRECTOR: JOSH GILMAN
ACURA & MARVEL’S THE AVENGERS IN ORDER TO PROMOTE Acura’s parnership with Marvel, as the official car of S.H.I.E.L.D., I worked to design ads and other items that would help to promote the launch of the Acura/Marvel microsite.
IN THEATERS MAY 4 TH
THE OFFICIAL VEHICLE O F S.H.I.E.L.D.
LEFT: Pull Up Banner showcased in Acura Dealerships when the film premiered.
ABOVE: One of three banner ads created to accompany the launch of the Acura/Marvel microsite.
LEFT: Mobile version of the site.
2012 HEAD OF ART: PHILLIP SQUIRE CREATIVE DIRECTOR: JOHN HAGE COPYWRITER: JON KING
ACURA REWARDS WEBSITE REFRESH THE ACURA REWARDS website was in desperate need of a refresh to change it from dark and drab to a sleeker design to better reflect the changig nature of the Acura Brand.
CROWN TRADING COSMETIC COMPANY THE CROWN TRADING Cosmetic Company is an upscale brand dedicated to producing high-end products. The brand look and feel takes reference from Victorian London design trends, and is reflected here through type treatmeant as well as the materials used.
HANSEN’S SODA REPACKAGING IN ORDER TO REDESIGN the Hansen’s soda packaging, this project took inspiration from the company’s Southern California heritage, as well as thier history of providing all-natural soda.
SLINKY RETRO PACKAGE IN ORDER TO CREATE a special edition package, this project references imagery and American toy packaging from the 1950’s, when Slinky was first introduced.
SKETCHES & ARTWORK