CONT E NT S
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . UKGRE ET I NGS 15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . GRE E NAL L SGI N 611 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PE NGUI NRANDOMHOUS E1216 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . I L L US T RAT I ON12 1719
UKGRE ET I NGS-I NI T I ALRE S E ARCH
I wa sr ea l l ye x c i t edemba r k i ngont heUKGr eet i ngsbr i ef , I f el ti tha ds omuc h f r eedom a ndc hoi c ewhi c hwa ss omet hi ngI f el tmywor kneeded, I c oul dn' twa i tt o dowha t ev erI wa nt ed… Howev erher eI hi tmy r s tpr obl em, c hoos i ngahol i da yt odes i gnac ol l ec t i onf or . T her ewa ss i mpl ys oma nyt oc hoos ef r om, I wa s t edf a rt oomuc ht i mea tt he begi nni ngoft hebr i efdel i ber a t i ngov erwha tI s houl dba s emyc ol l ec t i ona r ound. I nt heendwi t hc hr i s t ma sf a s t( i fnotal i t t l et oof a s t ) a ppr oa c hi ngI dec i dedt ogo wi t ht ha t . I t houghti twoul dbeagr ea toppor t uni t yt ogets omeofmywor k pr i nt eda nds ol dov ert hec hr i s t ma sma r k et . Dur i ngmyma r k etr es ea r c hI f oundt ha t s omet hi ngI f el tt her ewa saga pi nt hema r k et f ora tc hr i s t ma swa sf unnyha ndma dec a r ds a ndnotj us tt hegener i conesy ous eei nmos t c a r ds hops . I wentt oc ol our sma yv a r ya nd t ooki ns pi r a t i onf r om s omet hebea ut i f ul ha nd c r a f t edc a r dst heywer es el l i ng, hopi ngt oha v e myownont hes hel fa ts omepoi nt . I a l s oga i nedi ns por a t i onf r om t hewor kofa n a r t i s tc a l l ed‘l t hyr a tba g’ , herwor kha sahuge f ol l owi ngf r om y oungpeopl e , a ndherl i ght hea r t edqui r k yi l l us t r a t i onspa i r edwi t h t a c k l i ngr ea l s oc i a l pr obl emsa nda s pec t sof s oc i et yt ha tc a nbehy poc r i t i c a l .
UKGRE ET I NGS
Asmypr oj ec tpr ogr es s edI bega nt or ea l i z et ha tI wa squi c k l yr unni ngoutgot i met ogett hec a r dsr ea dyi nt i mef or Chr i s t ma s , a ndt ha tmos tr et a i l er swoul d' v el onga goboughtt hes t oc kt heywer ehopi ngt os el l ov erChr i s t ma s . I wa s a l s o ndi ngi tdi ďŹƒc ul tt ot ur nmyqui r k yha nddr a wndes i gnsi nt or epea tpa t t er nsa ndf el tt heywer en’ tc or r ec t l y a ns wer i ngt hebr i efa sUKGr eet i ngst a r geta udi enc es eemedt obeal otmor epr eppya ndl i ghthea r t ed. Des pi t ek nowi ngt ha ta tt hi spoi ntI wa nt edt oc ha nget heba s i sofmyi dea , I s t i l l ma na gedt ogetas etofoneof myc a r ddes i gnspr i nt edi nt i mef orc hr i s t ma s .
UKGRE ET I NGS ROUGHS
Af t erdoi ngs omeonl i ner es ea r c hI f oundat opi ct ha tI f el tr ea l l y pa s s i ona t ea bout , ov er400wha l esha dr ec ent l ybeenbea c hont he c oa s tofNewZea l a nd, my s el fbei nga na v i dwa t c herofpl a netea r t h a ndbl uepl a netwa sgr ea t l ys a ddenedbyt hehea dl i nebutmor e ov ert hef a c tt ha tonl y2newswebs i t esha dc ov er edt hes t or y . I t houghtt hi swa sa wf ul t ha ts uc hahugenumberofa ni ma l swer e notr ec ei v i ngpr operpr es s , I i ns t a nt l ys t a r t edput t i ngt oget heri dea s t oba s emyUKGr eet i ngspr oj ec tont hi ss ubj ec t .
I r es ea r c hedwi l dl i f ea nds eal i f ec ha r i t i esa ndc a mpa i gns t ogoa l ongwi t hmydes i gns , I wa nt edmywor kt ol i nk wi t hac ha r i t yt ha thel psbr i nga wa r enes st ot hes e ma t t er s , a nda l s opot ent i a l l ypl a nt owor kwi t hs uc ha c ompa ny ; s el l i ngmydes i gnsa ndha v i ngs omeoft he pr oc eedsgot owa r dsawor t hyc a us e . I c a mea c r os st he S eaL i f eT r us t , t hi sc ompa nyl ook sa f t era l l f or msofs ea wi l dl i f ea ndwor k st owa r dsk eepi ngouroc ea nsc l ea na nd s a f ef ora l l i t si nha bi t a nt s .
UKGRE ET I NGS I c a meupwi t ht hec onc eptofba s i ngmyc ol l ec t i on a r oundawha l emi gr a t i on-I di dt hi sbec a us eI wa nt edt odepi c ts omet hi ngbea ut i f ul a nda l l t he wha l est oget heri nt hes a mewa yt ha twec a nwor k t oget hert oc r ea t ebet t eroc ea nsf orours eal i f e . Pr obl emsI f oundwhena ppr oa c hi ngt hi showev er wa st ha tj us tt hewha l esont hei rowndi dn’ ts eem enought opa doutt hewhol ec ol l ec t i on, not epa ds , gi f twr a pet c . F ort hi sr ea s onI c a meupwi t ht he s h des i gn, I ts eemedl i k et her i ghtt hi ngt odobec a us eof t hena t ur eoft heS eaL i f eT r us t sor ga ni z a t i on r epr es ent i nga l l s eaa ni ma l s . I r ea l l yl i k edt he s ha ndI t hi nki ta ddeda not herdi mens i ont ot hepr oj ec t . F i s hdes i gn
I pl a y eda r oundwi t hus i ngdi ffer entc ol our si nmy des i gn, f ore x ma pl et hepi ec eont hebot t om l ef t , howev erf el tt hec a r dswer ewor k i ngmor e effic et i v el ywi t hamor eba s i ca ppr oa c h.
UKGRE ET I NGS
COL L ABORAT I VE
Oneoft hemos tdi ffic ul tpa r t sofwor k i ngi nagr oupwa sc ompr omi s i ngwi t hot hergr oupmember si dea s , wei ni t i a l l ys pental otofourt i medec i di ng onwhi c hBr i t i s hmomentwewa nt edt odepi c t . E v ent ua l l ywes et t l edon‘ T he r s ts unnyda yoft hey ea r ’ -I r ea l l yl i k edt hi si deaa sI f eel i t ’ ss omet hi ng wec a na l l r el a t et o, I a l s of eel i t ’ se x t r emel yi nc l us i v e , a ny onec a ngoout s i deonani c ehots unnyda ya ndha v eani c et i me . Wher ea swef el tba s i ng oura donamus i cf es t i v a l per ha psmi ghtma k et heGi ns eem t ooy ounga ndnots omet hi ngt ha ty oungpr of es s i ona l sa ndupwa r ds woul dbuyi nt o. Myi ni t i a l i dea swher et ha twec oul ddi ppi c tapa r ks c ene , r el a t i ngt hi st oc ompa ni ess uc ha st hena t i ona l t r us t . I wa si nc ha r geofc r ea t i ngt hei nt i a l dr a wi ngsa nddes i gnswhi c hwoul dl a t erbeedi t eda ndt wea k edbyot hemember soft hegr oup. I s t a r t edc r ea t i ngr oughs , ba s edont hei deaof peopl eha v i ngdr i nk swi t ht hei rf r i endsa taBBQors ummerpa r t y . T hougha f t ergr oupdi s c us s i onourgr oupdec i dedt ha tt heydi dn’ twa ntdr a wi ngs ofpeopl eus edi nt hea dv er t s i nga ndi twa st of oc usi ns t ea dont hepr oduc ti t s el fa ndt hi ngst ha ta r emor ea s s oc i a t edwi t hs ummert i me , r a t hert ha n deppi c t i nga na c t ua l s c ene . I ni t i a l l yI f oundt hedi r ec tc r i t i c i s mf r om ot her sha r dt ot a k e; i tha dbeenmyf eel i ngt ha tenc or per a t i ng ower sdes i gns ma yha v ea l i ena t ede x i s t i ngorma l ec us t omer s . Howev erI bel i ev et hi swa sov er a l l t her i ghtdi s c i s i on, depi c t i ngpeopl ei nt hea dv er tc oul dwor k a ga i ns tusi fc us t omer swer et os eet hea dv er ta ndnotr egogni s ea pec t soft hems el v esi nt hepeopl et ha twewer es howc a s i nga sourt a r getma r k et .
COL L ABORAT I VE
Wheni tc a met omec r ea t i ngt hepa t t er ns( a bov e) I t r i edt oa ppr oa c ht hewor kgenderneut r a l l y , i ns t ea dofus i ngl a r ge a mount sofor a l sI s wa ppedt hes ef oral ea f ypa t t er nt ha tI f el twor k edmuc hbet t erwi t ht hec ol our soft hebr a nda l s o, I c r ea t edt hepr i ntbyha ndus i ngc ol l a gema t er i a l s , I us eddi ffer ents ha desofgr eenpa pera ndc utoutal ea fpa t t er nf r om ea c h, I t henl a i dt he3Dma t er i a l ont hes c a nnera nds c a nnedi ti n, t hi sc r ea t edagr ea t3Deffec twi t hi nt hewor kwhi c hI f el t r ea l l ybr oughti tt ol i f e , t hel ea v esa ppea r eda st hought heywer ea l mos ts pr i ngi ngofft hepa ge .
COL L ABORAT I VE
Oneoft hema i ndi ffic ul t i eswef a c eddur i ngt hi sbr i efwa sa t t enda nc e , t het hi r dmemberofourgr oupwa sha v i ngdi ffic ul t i est ur ni ngupf or ourmeet i ngs . Des pi t ea l s oha v i ngdi ffic ul t yget t i ngi nt ouc hwi t hhi m wedec i dedt ot r ya nd na l i z et hepr oj ec tour s el v esa ndk eephi m upda t edwi t hwha touri dea sa ndc ur r entpr a c t i c eswer e . Hehel ped ni s ht hepr oj ec tbyput t i nga l l ourel ement st oget hert oc r ea t et he ni s hedc a mpa i gn, whi c hwewer ea l l r ea l l yha ppywi t h. I wa sr ea l l y ha ppya thowourgr oupha dma na gedt oma i nt a i nl ev el hea dednes s whenunderpr es s ur ea ndgett hebr i efni s hedont i me . I wa sr ea l l yha ppywi t ht het y pogr a phyt ha tha dbeenc r ea t edby a not hermemberoft hegr oup, I f el ti tr ea l l ybr oughtl i f ei nt ot he c a mpa i gn. Duet oourpr oj ec tba gi ni ngt or unl a t eduet oa bs enc e f r om ot hermember s, I bega nt r y i ngt oc r ea t es omet hi ngmor e na l i s ed. I us eds omeofmyi ni t i a l r oughsofGi na ndT oni cgl a s s esa nda dded t hepr i ntt ot hem, I wa sha ppywi t ht hes ewa sa wa r et ha tt hepr i nts t i l l neededa ddi ngt ot hebr a ndsbot t l ea ndc a ns . T ha nk f ul l ywewer ea bl e t oc ona t c tt het hi r dmemberofourgr oupt oha v et hi sa r a nged. Des pi t et hegl a s s esnotbei ngus edi nt he na l c a mpa gnI ’ ms t i l l ha ppy wi t hhowt heyc a meout ,i nt her ughsf r om t hebegi ni ngoft hepr oj ec t unt i l t hi spoi nti ti sc l ea rt os eei nt hewa ymypr a c t i c eha sev ol v ed.
COL L ABORAT I VE
I w a s g l a d t h a t my g r oup h a d b ee n a bb l e t o c o mp r omi s e omp nt he or a l I I w a s g l a d t h a t my g r o u p h a d e en a bl e t o c o r omi s eon p a t t er n s w i t ha i n s t e a ds my l e a f y d e s i g n s , Myg r a p h i c d e s i g n p a r t nert hen t h e o r a l p t t e r n wi t h i n s t e a d my l e a f y d e s i g n s , My a ddeds ma l l whi t ea c c ent sofower st ot hea dc a mpa i gn, bot t l ea ndc a ns g r a p h i c d e s i g n p a r t n t h e n a d e d s ma l l w h i t e a c c e nt t s of a f t er I s e nt t h e p a t t e r ns t oe hr er . I r e a l l yd l i k e d t h e wa y t he y l i gh t en e d h e o w e r s t o t h e a d c a mp a i g n , b o t t l e n d c a n a f t e r e h e ov e r a l l l o o k o f t h e b ot t l e a nd a d d e d s ome da i ff e r en t t os ne s , a l t hI os u gn ht wt a s h a p p yr t ha t t he ye w e r e s ma l l a n d n ot g o i n ga a ga i ns t my t h o u g h t s o n t he p a t t e n s t o h r . I r e a l l y l i k e d t h e w y t h e y l i g h t e n e d t h e t a r g e t ma r k et .o o v e r a l l l o o k ft hebot t l ea nda ddeds omedi ffer entt ones , I w a s r e a l l y l e a s e da w i t hy t h e n a l mo c ku p s f o r t he c a mp i g n , I t h i n k t hey a l t h o u g hp w a s h p p t ha t t h ey w e r e s ma l l a nda n o t g o i n g l o oa ki t hs o r o ught l y p r off e s s i on a l . I be l i e v e t h e a dv e r t w i l l a ppea l t oma ny a g n t my h o u g h t s o n t h e t a r g e t ma r k e t . a gesofc us t omer s , wek eptt hebot t l ehrs a mef ort hee x i s t i nt i ng w a sgl a ds t h a t my gr ou pha d b eena bl et oc oi mp r o mi s eon c us t omer sa a dv i s edi nagr oupc r i t , howev era ddedas mpl i s t i ca nd t h e o r a l p a t t e r n s w i t h i n s t e a d my l e a f y d e s i g n s , My u nd er s t a t e d d e c o r a t i v e s p e c i a l e d i t i o nb ot t l e t o en c o u r a g e c u s t omer s w h o w a n t e d t o t r yt ha er b r a n d f o r t h e r s t t i me . gr a p h i c d e s i g n p t n e rt h e n a d d e d s ma l l whi t ea c c ent sof I t hw i nk t h e s l o g a na wd ed e c i ded ‘ C a pt u r i n g B r i t i s h s u mme t i me i n a b o t t l e ’ o e r s t o t h e c a mp a i g n , b o t t l e a n d c a nsr a f t er I s e n t t h e ha sagoodr i ngt oi t , howv erI f eel t hepr es ena t i onofi tc oul dha v ebeen p a t t er ns t o ht e r . I r ea l l yl i k e d t h ewa yt he yl i ght e nt e dt he i mpr ov ed, I f eel ha tt he‘ i nabot t l e ’r i ghta bov et he‘ newl i mi ededi t i on o v e r a l l l o o k o f t h e b o t t l e a n d a d e d s o me d i ff r en t t o n es , bo t t l e ’ l o o k s a l i t t l e un p r o ff e s s i o n a l , h o wd ev e rt h i s wa s c a ue s e d by i l l t i me ma na g me nt a n d r ua nn i ng u t o f t i me b ef or r e u bmi s s i o n .n a l t h o u gh w a s h p p yo t h a t t h ey w e es s ma l l a n d otgoi ng
Oneofmyf a v our i t ea s pec t sofa ns wer i ngt hebr i efwa s c r ea t i ngt her epea tpa t t er ndes i gnf ort hebot t l ea nd c a mpa i gn. Repea tpa t t er ni ss omet hi ngI wi l l deni t l eyt r y t oi nj ec ti nt omyf ut ur epr a c t i c e , I f eel i tc a nr ea l l yhel pt o br i ngl i f et omywor k . Ourgr oupsma i ns t r uggl eswer et ha t a ga i ns tt i mema na gment , I fI wer et ogot hr ought he pr oc r es sa ga i nI woul ds ugges tt omygr oupha v i nga n a l l oc a t edt i met omeetea c hweek , i ns t ea dofmor e oc c a s s i ona l a nds por a di cmeet i ngs . i woul da l s os t a r twor kea r l i er , I bel i ev ea tt hebegi ni ngof t hebr i efI wa sput t i ngt oomuc hempha s i songet t i ngmy owni dea sa c r os sonwha tI t houghtt hebr i efs houl dbe , t hr ought hebr i efI l ea r nedt ha tc ompr omi s ec a nof t enbe mor ebenic i a l t oev er y onei nv ol v eda ndt ot a k eot her s i dea sonboa r df r om t hebegi ni ng.
PE NGUI NRANDOMHOUS E
Whena ppr oa c hi ngt hec ov erof ‘ I nCol dBl ood’ I wa nt edt oc r ea t eac ov ert ha tl oos el yent a i l edt hebook , I di dc opi ousa mountofr es ea r c hi nt ot hec r i mea ndt he k i l l er s , a l t houghbega nt of eel t ha tI wa sbec omi ngt ooc onc er nedwi t ha c c ur a t el ydepi c t i ngwha tha ppened, myi dea ss t a r t edoffbyobs er v a t i ona l dr a wi ngoft he t owna ndhous ewher et hemur dert ookpl a c ehowev erpr ogr es s edont os omet hi ngmuc hmor ea bs t r a c ta ndwha tI f el twa smor epr of es s i ona l l ook i ng. I f eel t hi swa sonofmyma i ndi ffic ul t i eswhena ppr oa c hi ngt hi sc ov er , I di dn' twa ntt ounderr epr es entt hebookbutI a l s owa nt edt oma k es ur et ha tI l ef ta smuc h a spos s i bl et ot her ea der si ma gi na t i on, pa r toft hebr i efwa st ha tt hebook sha dt obes ui t a bl ef ora l l s el l er s , f r om t ha tofat r a di t i ona l books t or et oas uper ma r k et , t her ef orI r ul edoutt heus eofbl ood, gunsordea t hofa nyk i nd. I us edmonopr i ntt e x t ur et oc r ea t et heba c k gr oundoft hec ov er . T hedus t ywi nds weptl ook i ng t e x t ur eoft hemonopr i ntr ea l l yi ns pi r edt hewhol edes i gn, I f el ti tr el a t edwel l t ot hes l eepydes er t eds ma l l t ownofHol c ombKa ns a swher et hemur dert ookpl a c e . t a r t i ngofpr oj ec t sbyc r ea t i ngas er i esoft e x t ur es , bei tmonopr i nt , s c r eenpr i ntorc ol l a ge; i ss omet hi ngt ha tI r ea l l ywa ntt oma k ea neffor tt oenc or per a t ei nt o S myf ut ur ewor k , I t hi nkt e x t ur ec a nbeus eda sagr ea ts t a r t i ngpoi nta ndc a t i l y s tofi dea sf orma nyi l l us t r a t i v epr oj ec t s .
-F I NAL S PE NGUI NRANDOMHOUS E-
I us edphot os hopt os el ec ta r ea st ol i ght en, T hi s c r ea t edt hegeomet r i ceffec ti tha sont hec ov er . I ha dbeeni ns pi r edal otf ort hi spr oj ec tbyt hewor k ofS a ul Ba s s , es pec i a l l yhi sgr a phi c sont heopeni ng c r edi t sf or ‘ a na t omyofamur der ’ I t ooki ns pi r a t i on f r om t hi swhenwor k i ngwi t ht hei nc ol dbl oodbr i ef . I wa nt edmywor kt odepi c ts omepa r toft hebook buti nanonev ul ga ra ndunobv i ouss ens es ot ha ti t wa ss t i l l a ppr opr i a t ef ora l l s el l er si nc l udi ng s t a t i oner ys hopsa nds uper ma r k et sa st hebr i ef dema nded. I opt edf ort hemor egeomet r i c a l pa t t er nst ha tha v e s l i ghtnodst os c a t t er edhuma nbodypa r t s , a l t hough onl yr ea l l ybec omesobv i ousonc ey ouha v es t udi ed t hec ov era ndt hebooki t s el f . I bel i ev ei fI ha dnotbeens hor tont i meI woul dv e a dj us t edt hepos i t i oni ngoft hegeomet r i cs ha peson t hec ov er , s ot ha tt heywer e us hwi t ht heedgeof t hef r ontoft hebooka nda nequa l di s t a nc ef r om a l l t hes i des . S oa ga i nt i mema na gmentwoul dbe s omet hi ngI woul dneedt obemor ec a r ef ul ofwhen a ns wer i ngf ut ur ebr i ef s . I nc r i t sa ndgr oupdi s c us s i onI r ec i ev edf eedba c k t ha tt hebl ur bont heba c kwa snotc l ea r , howev erI di s a gr ee , f ors uc haf a mousa ndr enounedr ea dI f el t t hebl ur bwa sl es si mpor t a ntt odr a wi ngr ea der si n, I a l s ot hi nkt hes l i ght l ygr a i nyt e x t ur eoft hewr i t i ng wor k si nha r monywi t ht her es toft het hemeoft he c ov er . Ov er a l l t hi swa spr oba bl yoneofmyf a v our i t r e r es pons est ot hebr i ef st hi sy ea r , I r ea l l yl i k ehowt he t e x t ur ewor k edt oc r ea t ea nel ementofmy s t er y .
PE NGUI NRANDOMHOUS E-FI NAL ST OKI L LAMOCKI NGBI RD
I putoffdoi ngt hi sbr i eff orqui t es omet i me , I k newofa l l t hr eeoft hebook sa ndha dr ea dt ok i l l amoc k i ngbi r daf ewy ea r sa go, I f el tda unt edbyi t s pr es enc ea ndwa nt edt oc r ea t es omet hi ngt ha tI f el twa snotonl ys ui t a bl ebutdi dt hebookj us t i c e . I f ounddes i gni ngac ov erf ort hi sbr i eft hemos tdi ffic ul t , mos ts upr i s i ngl ybec a us eI ’ da c t a uul yr ea dt hebooka ndk newwha ti twa sa bout . I f el ta st houghi n s omewa y swhena ppr oa c hi ngt hepr oj ec tt ha tI k newt oomuc h, I t r i edt of oc usmor eoft het i t l e , a nda ga i nt a k ei ns por a t i onf r om t hewor kofs a ul ba s s , a c l ea nc uts ha peba s edpr oj ec t . Asy ouc a ns eef r om myr oughsI l ook eda tha v i ngt y pogr a phyt a k eupal a r gepr opor t i onoft hebook sc ov er , Howev erwhenI s t a r t edmes s i nga r ounfwi t hdi ffer ents t y l esoft y pogr a phyI wa s ndi ngi tdi ffic ul tt ogett het hel et t er sev en, a si twa s n’ tamedi aI ha dev erl ook edi nt o bef or e . I t hel ook edmor ea tt r y i ngt oi nc l udet hema i nc ha r a c t era ndna r a t oroft hebook‘ s c out ’ i nt omywor k , howev erc ha r a c t erdes i gni s nts omet hi ngI us ua l l yf eel wor k swel l onbookc ov er s .
PE NGUI NRANDOMHOUS E-FI NAL ST OKI L LAMOCKI NGBI RD
Onmy na l I pl a y eda r oundwi t hs wa ppi ngt he gur eofS c outont he nger t i pst ot ha tofa moc k i ngbi r d, Howev erI f el tt hi swa st oogenr i c . I a l s of el ta st houghs wa ppi ngi tt oabi r dwhi c h i sa l s oment i onedi nt het i t l ema y , di s c our a ge y oungerr ea der sf r om pi c k i ngupt hebook , I f el t t heus eoft hes i l out t eofay ounggi r l ga v eanod t ha tt her ewa ss omet hi ngmuc hmor et obe di s c ov er edwhenr ea di ngt hebook . I ’ v eha dar ea l pr obl em t hi sy ea rwi t hc ompa r i ng mywor kt ot hewor kofot her s , s omet i mesI f eel ha ppywi t ht hewor kI ha v epr oduc eda ndot her t i mesmuc hl es st ha ns a t i sed. T hi si soneoft he wor k sI f eel uns ur ea bout . I t hi nkf ors t a r t er st he f a c tt ha tI ha da l r ea dyr ea dt hebookwor k ed a ga i ns tme . I ha ds omuc hi nf or ma t i ont ogooff t ha tI c oul dntc hoos ea na r eat of oc uson. I wi l l c omba tt hi spr obl em i nf ut ur ebynev er r ea di ngabooka ga i n. . . k i ddi ng. Butl ea v emy s el f mor et i met odev el opmyi dea s , a sI f eel t hi swa s oneofmywea k nes s esi nt hepr oj ec t s , I wi s hI ha de x pl or edmor et y pesofmedi a , s uc ha s c ol l a ge , I t hi nkt hi sc oul d’ v ea ddeda n une x pec t edt wi s tt oa nol dc l a s s i c . Onet hi ngI f eel wor k edwel l ont hi sc ov eri st he c ol ours c heme , I bel i ev et heda r kna v ybl ue l a y edov ert opoft hemonopr i nt , c l a s hes ha r moni ous l ywi t ht hebr i ghtbl oodr ed, I bel i ev et hec ol ours c hemec a nbes eena sanod t ot hec l a s hi ngbel i ef soft hec ha r a c t er si nt he bookonr a c i a l s egr ega t i on.
I L L US T RAT I ON12-F RANKOCE AN-S OL O
WhenIr s ts t a r t eda ns wer i ngt hebr i efonf r a nkoc ea ns‘ S ol o’ a l bum I wa nt edt odos omet hi ngr el a t i ngt omenor t hema l ef or m. F r a nkOc ea ni sga ya l t houghf ort hes a k eofs el l i nghi smus i ct ol a r gema l ea udi enc esk eepst hi s ma i nl ys ec r eta ndnev eri nl udesa nys ongl y r i c sr el a t i ngt or el a t i ons hi pswi t hmen, buti ns t ea dwomen. Indt hi s i nc r edi bl ys a d, t ha ts uc hat a l ent edmus i c i a ns houl dha v et ot a k ehi ss e x ua l i t yi nt oa c ounta ta l l whenwr i t i nga nd s el l i ngt hei rmus i c . S oI wa ntt oba s et hea l bum c ov era r oundt hema l ef or m ors omes or tofnodt ot wos i desofhi sper s ona l i t y . I k ept t hes k et c hesa bs t a r c ta sdi dn’ twa ntt hei rmea ni ngt obet ooa ppa r ent , myf a v our i t es k et c hwa st het opmi ddl e , I r ea l l yl i k edt hel i nequa l i t y , howev erbei ngaf a nofhi smus i cmy s el fI wa s n’ ts ur et hedes i gnwa swor k i ngwi t ht he genr eofmus i c . ouc a ns eeont hel ef tI t r i edenc or per a t i ngt e x t ur esa ndmor ec ol ouri nt ot hewor kwi t hs omeoft hel i ne Asy dr a wi ngsl a y er edov ert het op, I f el ta st hought het e x t ur eswer en’ twor k i ngwel l a l ons i demyha nddr a wns k et c hes , a f t eraf ewa t t empt sI dec i dedt ogodownt hemor ec onc ept ua l r out e , us i ngonl ymonopr i ntt e x t ur esI ha dc r ea t ed ea r l i ert ha tweek .
I L L US T RAT I ON12-F RANKOCE AN-S OL O
I l ov et he na l r es ul tf ormyF r a nkOc ea na l bum c ov er . T he r ea s oni ngbehi ndi twa sduet omyr es ea r c hi nt oF r a nk Oc ea nsper s ona l l i f ea ndhi ss e x ua l i t ynotbei ngpubl i c i s ed s oa snott oj ea por di s et hepopul a r i t yofhi smus i c . I us ed t hegr eya ndwhi t et e x t ur ea l l ov era st heba s eoft hea l bum c ov era ndt henabl uea ndna v yc ol our edr ec t a ngl ec ent r e , whi c hwa ss uppos edt os i gni f yOc ea nsper s ona l l i f et ha the k eepst ohi ms el f , t hegr eya ndwhi t et e x t ur er epr es ent st he whi t enoi s ea r oundhi sper s ona l l i f ei nt hemedi aa ndt he gener a l publ i c . I t hi nkt hea l bum c ov ernotonl ya dher eswel l t ot het he s i ngl e‘ s ol o’ buta l s ot ot her es toft hemus i cont hea l bum of whi c hI own, wi t hi t smel l owunder t onesa nds moot h i ns t r umena l s ec t i ons . I t hi nkt hi si soneofmyf a v our i t epi ec est ha tI ha v e s ubmi t t edf orr es pons i v et hi sy ea r . I t hi nki t seffec t i v ei n c ommuni c a t i ngt het y peofmus i ca nda r t i s tt ha tF r a nk Oc ea ni s . Whena ppr oa c hi ngbr i ef ss uc ha st hi si nf ut ur eI t hi nkI wi l l deni t l eyt r yt oenc or per a t emor ea bs t r a c ti dea sa nd el ement si nt omypi ec es , I l i k et hef a c tt ha tI tha samor e nea r tel ementt oi ti ns t ea dofi l l s ut r a t i on. I bel i ev ei t s howsv er s a t i l i t ywi t hi nmys t y l ea ndwa y sofa ppr oa c hi nga br i ef .
S UMMAT I VEEVAL UAT I ON Whenwewer er s tbr i ef edonr es pons i v eI f el tner v ousa boutt hepr os pec tofha v i ng t owor kwi t hot herdes i gner s , I ts eemedl i k eabi gs t epf r om a ny t hi ngwe ’ ddonei nt he f ut ur ea ndwa swor r i edt ha tI woul dendupi nagr oupwi t hpeopl ewho' si dea swer e c ompl et el ypol a roppos i t et omyown. T ha nk f ul l yt hi swa s ’ tt hec a s e , I endedup wor k i ngwi t ht wogr a phi cdes i gner swhi c hI wa sr ea l l ye x c i t eda bout , a sI ha dbeen wa nt i ngt obet t ermyunder s t a ndi ngoft y pogr a phya ndf el tt hi swoul dbeagr ea t oppor t uni t y . Ourgr oups t a r t edoffs t r ong, di s c us s i nga l l a s pec t soft heGr eena l l sbr i ef , a ndt r y i ngt o c omeupwi t ht hemos ti nc l us i v e‘ qui nt i s ent i a l l yBr i t i s hmoment ’ wec oul dt hi nkof . We s t a r t edoffdi s c us s i ngmus i cev ent sa ndf es t i v a l s , howev erf el tt hi sma ya l i ena t et he l a r geper c ent a geofol derc us t omer st hebr a nda l r ea dyha d. Wedec i dedon‘ T he r s t s ummer sda y’ ; ourc a mpa i gnwa sa l l a boutc el ebr a t i ngt he r s ts ummer sda yoft he y ea r , whenev er y onel ea v est hei rhous ea ndgoesf orpi c ni c sorbi k er i des , wef el tt hi s i deawa sr ea l l yi nc l us i v ef ora l l a gesa nda l l t y pesofpeopl e .
Oneoft hemos tdi ffic ul ta s pec t sofr es pons i v ewa st heUKGr eet i ngsbr i ef , I i ni t i a l l ys et outt odes i gnac hr i s t ma sc a r dc ol l ec t i ona ndi nt ur nr ea pt hebenet sofha v i ngt hem pr i nt eda ndr ea dyt os el l ov ert hec hr i s t ma sper i od. Howev erI ha dnotma na geda nd pl a nnedmyt i meeffec t i v el y , l ea v i ngmef eel i nguni ns pi r edwi t ht hec a r dsI ha da l r ea dy c r ea t ed. Af t erf ur t her i ngmyonl i ner es ea r c hoft hebr a nda ndot herpr oduc t st ha twer e a l r ea dyont hema r k etI goti ns pi r edbyar ec entnewss t or y . Ov er400wha l esha d bec omebea c hedofft hec oa s tofNewZea l a nd, i twa snotj us tt hes t or yt ha ti ns pi r edme eov ert hef a c tt ha ti tha donl ybeenc ov er edbyt wonewswebs i t es . butmor
I i ns t a nt l ywa nt edt oba s emyUKGr eet i ngsbr i efonbr i ngi nga wa r enes st oours eal i f e , I f oundac ha r i t yor ga ni s a t i onc a l l edt heS eaL i f eT r us t , I wa nt edt ol i nkmywor kt oa c ha r i t ys oa swel l a sgi v i ngac a r dorpr es entt heywer egi v i ngt ot hepr es er v a t i onofour oc ea ns . I t hi nkov er a l l t hewha l emi gr a t i onpr i ntwor k edwel l , I ns omewa y sI wi s hI ha d’ v eha dmor et i met oe x pl or edi ffer entv a r i a t i onsoft hepr i nt , des pi t et hi sI wa s r unni ngoutoft i me . I nf ut ur eI hopet odev el opmypr a c t i c ea ndi dea sf ur t herbyha v i ng t hem ni s hedbef or et hedea dl i net oa l l owmemor et i met ot wea ka ndpl a ywi t ht he Webega l nha v i ngt r oubl ewi t ha t t enda nc ei nourgr oup, onemembers t oppedt ur ni ng na r es ul t . Ov er a l l I wa spl ea s edwi t ht hewa ymyc ol l ec t i ont ur nedout , I wa nt edi tt obe up, whi c hc a us edust obec omebehi ndwi t ht hedea dl i ne , S i t ua t i onsl i k et hi st a ught v er s a t i l e , nott i eddownt oa nyhol i da yi npa r t i c ul a r , I a l s of eel I a c hi ev edmya i m of met hei mpor t a nc eofk eepi ngy ourhea da bov ewa t er , duet ot heot hermember s c r ea t i ngapr oduc tt ha twoul dwor kj us ta swel l f r a medons omebodi eswa l l a swel l a sa a bs enc eI t ookone x t r awor kt ot r ya nd ni s ht hec a mpa i gn, t hought ha nk f ul l your c a r di nt hepos t . t hi r dmemberr ej oi nedt hepr oj ec ti nt i met oha v ei t ni s heda ndpr es ent edt oamuc h mor epr offes s i ona l qua l i t y . Wor k i nga spa r tofagr oupha st a ughtmet hei mpor t a nc e I woul ds a yt ha ta r ea sf ori mpr ov ementwoul d’ v ebeenonmynot epa ds , I wi s hI ha d ofc ompr omi s ei nor dert ok eept oadea dl i nea nda l wa y sma k i ngs ur ey ouha v ey our a l l oc a t edmy s el fenought i met oper ha pse x pl or ewa y si nwhi c hI c oul ddec or a t et he a l l oc a t edwor kdonef orea c hnewmea ni ngi nor dert odi s c usa ndpr ogr es st hebr i ef . i ns i deorl i nkpa gesba c kt ot hes eal i f et r us tor ga ni s a t i on. Ov er a l l t hr oughoutt hebr i ef sI f eel I us eddi ffer entpr oc es sa ndpr oduc t i onmet hodst o Dur i ngt hepengui nbookbr i efI e x per i ment edwi t hwor k i ngi nmuc hmor edi gi t a l mya dv a nt a ge , I e x pl or ednewmet hodsofmonopr i nt i nga ndmet hodsofc ol l a get o wa y st ha nI donor ma l l y , t hi si soneofmybi gges tr egr et sf r om r es pons i v e . I t r i edt o c r ea t ewor kt ha tI f eel a ns wer esea c hbr i efi nauni quel ydi ffer entwa y . wor kma i nl yt hr oughphot os hopta l l owmy s el ft ogett hebookc ov erbr i ef s ni s hed qui c k l y , howev erI f eel t hi sba c kr eda ndI ha v ebeenl ef twi t hwor kt ha tI f eel doesnot r es embl emyv i s ua l s i gna t ur e . Howev erI a m gl a dt ha tI e x pl or edt hi smet hodof wor k i ng, f r om nowonwi l l f oc usmuc hmor eona na l oguewa y sofwor k i nga ndus i ng phot os hopt omer el yper f ec tt he na l pr oduc t , I t hi nki tha sbeene x t r emel ybenec i a l f ormypr a c t i c et ha tI ha v ec r ea t edwor kt ha tI a m unha ppywi t ha st hi sha sa l l owedme t or ega i nc on denc ei not hera na l oguewa y sofwor k i ng, i tha ss hedl i ghtont hes or t ofi l l us t r a t et ha tI doa nddon’ tl i k ea ndma demer ea l i s et hewa yi nwhi c hI wa ntmy pr a c t i c et opr ogr es s .