KATE FEARNALL
INTRO
Cactus Head is an organic product line and hair salon providing quality organic products at an affordable price. Cactus head believes in using only natural products like the brands staple, cactus oil. Our cactus oil is extracted from prickly pear seeds found in New Mexico. Cactus oil is not only nourishing for the hair it also great for the skin in both its ability to restore moisture and dry skin – often a cause of harsh winter climates. Together we deliver a line of clean, organic, and professional products for all our clientele to enjoy.
PROCESS
Logos
PROCESS
Cactus
Hairball
Natural
Unique
Organic
Geometric
Messy
Clean
Cactus Head
BRAND BRIEF Competitive Advantage
Competitors
The use of natural cactus oils. Cactus oils help to rejuvenate the scalp and skin and help with breakage and hair growth.
Aveda Bumble & Bumble Organix Burt’s Bees
Target Audience
Stakeholders
Women between the ages of 20 - 30 years old. Pricing starts at $4 - $15
New clientele looking for alternative natural hair and skin products.
A line of hair and skin products derived from nature, combining rejuvenating and nourishing cactus oils.
Key Products Shampoo/Conditioner Cactus Oil Lip Balm Hair Elastics Business Card Posters Gift Card Gift Bag Wrapping Paper Website
Brand Attributes Natural Simple Unique Clean Relaxing Minimal
Brand Identity
Logo
Sub logo
Color
Pattern
Type Primary
Audimat
Secondary
Gentium
Text treatment
Organic Hairline
BUSINESS CARDS
Organic hair care 1403 Madison Ave. New York City (212) 334-2002
Organic hair care 1403 Madison Ave. New York City (212) 334-2002
Organic hair care 1403 Madison Ave. New York City (212) 334-2002
Next appointment
Next appointment
Next appointment
Stylist
Stylist
Stylist
A multi purpose business card used as a way to both contact the business as well as book your hair appointments and stylist for various services.
INFO CARD
Cactus Head is an organic hair salon providing quality organic products at an affordable price. Cactus Head believes in using natural cactus oils in all of their products. Cactus Oil is not only nourishing for the hair it is also great for the skin.
Cactus Head #cactusnyc Cactus Head
1403 Madison Ave | NYC www.cactushead.com
A quick info card used as promotional material for the brand and salon linking customers to their social media, and their website.
LABELS
Shampoo for normal to fine hair Ingredients: Aqua, Sodium Lauroyl, Lauryl Sulfoacetate, Cactus Oil, Glyceryl Cocoate, Quaternium-15, Polysorbate 80, Citric Acid, Ammonium chloride, water, natural minerals, organic prickly pear oil.
SHAMPOO
Made in New York City
Encourages healthy hair growth with nourishing cactus oils 速
Net weight
8 oz.
www.cactushead.com
Conditioner for normal to fine hair Ingredients: Aqua, Sodium Lauroyl, Lauryl Sulfoacetate, Cactus Oil, Glyceryl Cocoate, Quaternium-15, Polysorbate 80, Citric Acid, Ammonium chloride, water, natural minerals, organic prickly pear oil.
CONDITIONER
Made in New York City
Encourages healthy hair growth with nourishing cactus oils 速
Net weight
Labels created for Shampoo & Conditioner bottles. The label wraps around the entire bottle.
8 oz.
www.cactushead.com
SHAMPOO
Shampoo for normal to fine hair Ingredients: Aqua, Sodium Lauroyl, Lauryl Sulfoacetate, Cactus Oil, Glyceryl Cocoate, Quaternium-15, Polysorbate 80, Citric Acid, Ammonium chloride, water, natural minerals, organic prickly pear oil.
SHAMPOO
Made in New York City
Encourages healthy hair growth with nourishing cactus oils
速
Net weight
Front view
The shampoo bottle created for the brand. Elements of the bottle include a minimalist design and accent color.
8 oz.
www.cactushead.com
Back view
CONDITIONER
Conditioner for normal to fine hair Ingredients: Aqua, Sodium Lauroyl, Lauryl Sulfoacetate, Cactus Oil, Glyceryl Cocoate, Quaternium-15, Polysorbate 80, Citric Acid, Ammonium chloride, water, natural minerals, organic prickly pear oil.
CONDITIONER
Made in New York City
Encourages healthy hair growth with nourishing cactus oils
速 Net weight
Front view
The conditioner bottle created for the brand. Elements of the bottle include a minimalist design with an accent colour of grey to distinguish the product from the shampoo bottle.
8 oz.
www.cactushead.com
Back view
CACTUS OIL
Cactus oil is 100% pure organic anti-aging and hydrating oil. Cactus Oil is made from organic prickly pear seed a natural anti aging and hydrating oil extracted by cold pressing prickly pear cactus seeds without solvents or chemicals. Cactus oil is rich in anti-oxidants and vitamin E. These add to the components that re-launch the skin’s vital functions, making it radiant.
Net weight
200ml
Front view The staple ingredient in our brand sold separately as a naturally pure oil, extracted from prickly pear seeds.
Net weight
200ml
Back view
LIP BALM
Ingredients: Beeswax, cactus oil, prunus amygdalus dulcis (sweet almond) oil, mentha piperita (peppermint) oil, lanolin, tocopherol, rosmarinus officinalis (rosemary) leaf extract, glycine soja (soybean) oil, canola oil.
Lip Balm 8.5 g
A lip balm mixed with cactus oil to lock in moisture for dry chapped lips during harsh winter months.
994909
PACKAGING
Fold over gold tag for hair elastic package, rectangular shape to left is what I used to place elastics around in package.
HAIR TIES
Hair ties made to compliment the colors of my brand. These hair ties are gentle on the hair and don’t cause damage.
About
Hair
Skin
Lookbook
Cactus Head. Products, LLC | PRIVACY POLICY | Supplier Relations | Terms and Conditions
Shop
Contact
About
Hair
Skin
Lookbook
Cactus Head. Products, LLC | PRIVACY POLICY | Supplier Relations | Terms and Conditions
Shop
Contact
About
Hair
Lookbook
Skin
Cactus Head is an organic hair salon that started in New York City in the early 2000s. Cactus Head aims to provide quality products and services to all their clientele. The use of organic ingredients and cactus oil not only nourish the hair but also the skin. Stop in and see what we are all about we’d love to meet you.
Cactus Head. Products, LLC | PRIVACY POLICY | Supplier Relations | Terms and Conditions
Shop
Contact
About
Hair
Skin
Lookbook
Spring 2014 looks
Cactus Head. Products, LLC | PRIVACY POLICY | Supplier Relations | Terms and Conditions
Shop
Contact
WEBSITE
A clean and simple website meant for easy access. Organized by headers about, hair, skin, lookbook, shop, and contact.
IPAD VIEW
About
Hair
Skin
Lookbook
Spring 2014 looks
Cactus Head. Products, LLC | PRIVACY POLICY | Supplier Relations | Terms and Conditions
Considering that many people view websites on mobile devices and Ipads I created a website that could adapt to the varying screens.
Shop
Contact
INTERIOR SPACE
A mockup space used to emulate the clean, minimalist concept of the salons first store in NYC.
POSTER SERIES
A poster series created using scanned hair to emulate the brands spontaneity and hairball aspect.
GIFT CARDS
SV0701275
SV0701275
SV0701275
6006491250097215915
6006491250097215915
6006491250097215915
You may use this card by simply presenting it when you pay for services or merchandise. You can also add value or check the balance of this gift card at any Cactus Head location or at www.cactushead.com. This is not a debit card or credit card and has no implied warranties. Cactus Head is not responsible for lost, stolen or damaged cards or for any unauthorized card use. Card is redeemable for services and merchandise only and expires in 12 months of non use.
You may use this card by simply presenting it when you pay for services or merchandise. You can also add value or check the balance of this gift card at any Cactus Head location or at www.cactushead.com. This is not a debit card or credit card and has no implied warranties. Cactus Head is not responsible for lost, stolen or damaged cards or for any unauthorized card use. Card is redeemable for services and merchandise only and expires in 12 months of non use.
You may use this card by simply presenting it when you pay for services or merchandise. You can also add value or check the balance of this gift card at any Cactus Head location or at www.cactushead.com. This is not a debit card or credit card and has no implied warranties. Cactus Head is not responsible for lost, stolen or damaged cards or for any unauthorized card use. Card is redeemable for services and merchandise only and expires in 12 months of non use.
速
w w w.cactushead.com
This gift card was created for gift purposes in store and online.
C0052
速
w w w.cactushead.com
C0052
速 w w w.cactushead.com
C0052
GIFT BAG & TISSUE PAPER
This bag and tissue paper was created for the purpose of wrapping store products and unifying the brand.
SHELF TAGS
$13
$15
Shelf tags that are used to place products on top in the store as well as inform customers about the price and benefits of product.
SHAMPOO
CONDITIONER
For normal to fine hair
For normal to fine hair
Encourages healthy hair growth with nourishing cactus oils.
Encourages healthy hair growth while nourishing your hair with vital hydration and natural oils.
$13
CACTUS OIL
LIP BALM
For tired skin
For chapped lips
Cactus oil is rich in anti-oxidants and vitamin E. These add to the components that re-launch the skin’s vital functions, making it radiant.
Helps restore moisture in dry cracked lips from the harsh winter months.
$4
LOGO STICKER
A sticker generated for multi purposes within the brand. The stickers primary use is for placing on the salons gift bags.
KATE FEARNALL, DEC 2013