THE MISSION & PHILOSOPHY Cultivating a sense of authenticity but keeping a classic focus. Fashion Fox aims to fill a gap in the market for consumers who value comfort, style and quality craftsmanship. This is a collection that embodies a refreshing take on minimalistic style. Simplicity is the root behind the brand. The Fashion Fox girl knows how to dress up a tee and dress down a dress. Fashion Fox is proudly manufactured in the United States. The Spring/Summer 2014 collection will be sold in select boutiques, several department stores, and online, starting in March all the way thru June.
CURRENT U.S. STOCKISTS : PORTLAND. NEW YORK. **CHICAGO.
S.F
PHILADELPHIA.
L.A. O.C. SAN DIEGO.
WHAT ARE THE DEMOGRAPHICS? Female : 25 to 35 years old Living in an urban city : Los Angeles / San Francisco / Chicago / Philadelphia Education : Associates Degree or higher For Work : Marketing – PR – Art Director – Graphic Designer – Lawyer – Student Entrepreneur – Journalist At Home: Lives alone or w. roommate / potentially married Money : $70,000 or higher (middle/upper class)
A Day in the Life. Â Health conscious. Foodie. Politically liberal. Tech savvy, loves Apple products. Animal lover, owns a dog. Family oriented. Outdoorsy. Hard working. Free spirit. Independent. Concert goer. Flea market shopper. Farmers markets. Spiritual. Yoga. Running. Traveler. Yuppie. Book Club. Recycles. Dive bars. Pinot Noir drinker. Photographer. Subscribes to Elle Magazine. Crafty. Benefit Cosmetics. Kate Bosworth. All Saints. Zara. Mini Cooper. Daisies.
THE F X BEHIND THE F SHION.  Every girl appreciates quality, but not every girl wants to spend the money on designer labels, especially just basics. That’s when Kate decided to take matters into her own hands. Tired of having a closet filled with trendy merchandise that was only popular for six months Kate wanted to create a line of clothing that while still on trend would never quite go out of style. On a mission to create the ultimate t-shirt and best basics Kate designed a collection composed of key pieces that everyone needs in their closet or should have on hand and that became the foundation for the FASHION FOX label. This is clothing for the city girl on the go who needs versatility, craves comfort, and loves fashion. Quality and attention to detail is achieved without the high price tags. Kate is inspired by everything from art and music to travel and culture. Simplicity is the main foundation for the FASHION FOX label, which embodies a relaxed yet sophisticated style for all.
F SHION F X.! PRODUCT ASSORTMENT : 1 – YEAR : 2014 (1) 2015 (2) 2 – SEASON : SPRING/SUMMER (S) FALL/WINTER (W) 3 – CLASS : TOPS (1) BOTTOMS (2) DRESSES (3) JACKETS (4) 4 – SUB CLASS : TOPS (1) TANK (1) T-SHIRT (2) LONG SLEEVE (3) STATEMENT (4) BOTTOMS (2) SHORTS (1) CROPPED (2) PANTS (3) SKIRTS (4) DRESSES (3) SHORT (1) MID (2) MAXI (3) ROMPER (4) JACKETS (4) STREET (1) HOODIE (2) WRAP (3) CARDIGAN (4)
5 – SIZING : EXTRA SMALL (1) SMALL (2) MEDIUM (3) LARGE (4) X-LARGE (5) ONE SIZE (6) 7 – FABRICATION : COTTON (1) JERSEY (2) WOVEN (3) RAW SILK (4) VEGAN LEATHER (5) 6 – COLOR : BLACK (0) WHITE (1) TAUPE (2) BEIGE (3) GREY (4) RED (5) ORANGE (6) YELLOW (7) GREEN (8) BLUE (9) MULTI (M) ! ! ! ! ! ! ! ! ! !
SPRING / SUMMER ‘14 FLAT SKETCHES.
F SHION F X.! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
** NIGHT OUT SWEATS : 1S32-50 100% VEGAN LEATHER SWEATPANTS W/ STRUCTURE, ELASTIC WASITBAND & SIDE SEAM POCKETS TAPERED & ELASTIC ANKLES SZ. XS – XL
$59.20
100% SUPIMA COTTON SLEEVELESS CREW NECK TANK W/ TAILED BACK SIZE XS – XL
$27.00 ! ! ! ! ! !
!
SPRING/SUMMER ’14 LOOKBOOK
THE WEEKDAY TANK : 1S11-14
!
!
** BACKLESS PANEL DRESS : 1S31-24
!
! ! ! ! ! ! ! ! ! !
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
100% COTTON JERSEY BACKLESS MINI DRESS W/ FRONT SEAM & PANEL DETAIL ELASTIC WAISTBAND & PEARL BUTTON CLOSURE SZ. XS – XL
$52.70
DEEP V DRESS; 1S32-40 100% RAW SILK LOW CUT V-NECK DRESS SLEEVELESS MID-LENGTH SKIRT SZ. XS – XL
$80.00 ! ! ! ! !
! ! ! ! ! ! ! ! ! !
** ARE TEST ITEMS
**!NOT SO AVERAGE GYM SHORTS : 1S21-40
CROPPED TEE: 1S12-24 100% COTTON JERSEY CROPPED TEE CUFFED SHORT SLEEVES W/ RIBBED BOTTOM BAND SZ. XS – XL
$34.00 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
! ! ! ! ! ! !
! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
100% RAW SILK DRAWSTRING W/ WASITBAND SHORTS SIDE PANEL POCKETS & SLIT DETAIL SZ. XS – XL
$51.20 !
** PRETTY PEPLUM TOP : 1S11-50
THE HOUSEWIFE SKIRT : 1S24-20 100% COTTON JERSEY CLASSIC PLEATED MID-LENGTH SKIRT SIDE ZIPPER & HIDDEN POCKETS SZ. XS – XL
$46.54
100% VEGAN LEATHER SLEEVELESS PEPLUM TOP CREW NECK W/ ELASTIC WAISTBAND AND FLIRTY RUFFLE HEM BRASS ZIPPER DOWN BACK SZ. XS – XL
$30.50 ! ! ! ! ! ! ! ! ! ! ! !
! ! ! ! ! ! ! ! ! ! ! ! !
! ! ! ! ! !
SWEATER JACKET : 1S42-11 100% SUPIMA COTTON HOODED LONG SLEEVE JACKET OPEN FRONT W/ RIBBED LINING SZ. XS – XL
ASYMMETRICAL TEE : 1S12-10
100% SUPIMA COTTON SHORT SLEEVE ASYMMETRICAL NECK W/ SIDE SEAM FRONT DETAIL SZ. XS – XL
$22.30
$41.00 ! ! ! !
FASHION MERCHANDISING PLANNING CALENDAR SEASON/YEAR:
MONTH STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
STEP 7
STEP 8
STEP 9
STEP 10
STEP 11
STEP 12
MAY Research market, packaging & scents
JUNE
SPRING/SUMMER 2014
JULY
AUGUST
SEPTEMBER
IN-STORE DELIVERY:
OCTOBER
NOVEMBER
DECEMBER
JANUARY
MARCH 2014
FEBRUARY
MARCH
APRIL
Begin to design & sketch Swatch & begin to make samples Early production, retail orders placed Major production begins Major production continued… Major production… in-store promotions Shipping period, in-store promotions Shipping period, in-store promotions Shipping continued… Store set up Track retail selling, plan for next season
UNIT DISTRIBUTION PLAN VENDOR NAME
BEGIN SHIP
COMPLETE
LABEL
FASHION FOX.
DECEMBER
MARCH
FASHION FOX.
X STYLE # 1S11-10 1S11-11 1S11-14 1S11-19 1S11-18 1S11-16 1S12-20 1S12-24 1S12-22 1S12-29 1S42-10 1S42-11 1S42-12 1S42-14 1S42-16 1S32140 1S32141 1S32149 1S32150 1S23154 1S21140 1S21141 1S24120 1S24122 1S24126 1S24124 1S11150 1S11159 1S1115M 1S12110 1S12112 1S1211M 1S31121 1S31124 1S31126
SEASON SPRING/SUMMER 2014
NEW ORDER
DESCRIPTION THE WEEKDAY TANK THE WEEKDAY TANK THE WEEKDAY TANK THE WEEKDAY TANK THE WEEKDAY TANK THE WEEKDAY TANK CROPPED TEE CROPPED TEE CROPPED TEE CROPPED TEE SWEATER JACKET SWEATER JACKET SWEATER JACKET SWEATER JACKET SWEATER JACKET DEEP V DRESS DEEP V DRESS DEEP V DRESS NIGHT OUT SWEATS NIGHT OUT SWEATS NOT SO AVERAGE GYM SHORTS NOT SO AVERAGE GYM SHORTS THE HOUSEWIFE SKIRT THE HOUSEWIFE SKIRT THE HOUSEWIFE SKIRT THE HOUSEWIFE SKIRT PRETTY PEPLUM TOP PRETTY PEPLUM TOP PRETTY PEPLUM TOP ASYMETRICAL TEE ASYMETRICAL TEE ASYMETRICAL TEE BACKLESS PANEL DRESS BACKLESS PANEL DRESS BACKLESS PANEL DRESS GRAND TOTAL
SHIPPED: COLOR BLACK WHITE GREY BLUE GREEN ORANGE BLACK GREY TAUPE BLUE BLACK WHITE TAUPE GREY ORANGE BLACK WHITE BLUE BLACK GREY BLACK WHITE BLACK TAUPE ORANGE GREY BLACK BLUE MULTI BLACK TAUPE MULTI WHITE GREY ORANGE
XS 2 2 2 1 1 1 2 2 2 2 2 2 2 1 1 2 2 2 2 2 1 1 2 2 2 2 2 2 1 2 2 1 2 2 1
S 3 3 3 2 2 2 3 3 2 2 3 3 3 3 2 3 3 3 2 2 2 2 3 3 3 3 3 3 2 2 2 2 3 3 2
SIZE M 3 3 3 2 2 2 3 3 3 3 3 3 3 3 2 4 4 4 2 2 2 2 3 3 3 3 3 3 2 2 2 2 3 3 2
L 2 2 2 2 2 2 2 2 1 1 3 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3 2 2 2 2 3 3 2
XL 2 2 2 1 1 1 2 2 1 1 2 2 2 1 1 2 2 2 2 2 1 1 2 2 2 2 2 2 1 2 2 1 2 2 1
X
TOTAL UNITS WHOLESALE 12 $27.00 12 $27.00 12 $27.00 8 $27.00 8 $27.00 8 $27.00 12 $34.00 12 $34.00 9 $34.00 9 $34.00 13 $41.00 13 $41.00 12 $41.00 10 $41.00 8 $41.00 13 $80.00 13 $80.00 13 $80.00 10 $59.20 10 $59.20 8 $51.20 8 $51.20 12 $46.54 12 $46.54 12 $46.54 12 $46.54 13 $30.50 13 $30.50 8 $30.50 10 $22.30 10 $22.30 8 $22.30 13 $52.70 13 $52.70 8 $52.70 377
ORDINARY RETAIL $54.00 $54.00 $54.00 $54.00 $54.00 $54.00 $68.00 $68.00 $68.00 $68.00 $82.00 $82.00 $82.00 $82.00 $82.00 $160.00 $160.00 $160.00 $118.00 $118.00 $102.00 $102.00 $93.00 $93.00 $93.00 $93.00 $62.00 $62.00 $62.00 $45.00 $45.00 $45.00 $85.00 $85.00 $85.00
TOTAL WHOLESALE $324.00 $324.00 $324.00 $216.00 $216.00 $216.00 $408.00 $408.00 $306.00 $306.00 $533.00 $533.00 $492.00 $410.00 $328.00 $1,040.00 $1,040.00 $1,040.00 $592.00 $592.00 $409.60 $409.60 $558.48 $558.48 $558.48 $558.48 $396.50 $396.50 $244.00 $223.00 $223.00 $178.40 $685.10 $685.10 $421.60
TOTAL RETAIL $648.00 $648.00 $648.00 $432.00 $432.00 $432.00 $816.00 $816.00 $612.00 $612.00 $1,066.00 $1,066.00 $984.00 $820.00 $656.00 $2,080.00 $2,080.00 $2,080.00 $1,180.00 $1,180.00 $816.00 $816.00 $1,116.00 $1,116.00 $1,116.00 $1,116.00 $806.00 $806.00 $496.00 $450.00 $450.00 $360.00 $1,105.00 $1,105.00 $680.00
$16,154.32
$31,642.00
INVOICE Date 12/20/13 Bill To:
Ship To:
F
SHION F
X.
644 W. Wrightwood Ave.
Suite/312 Chicago,/IL/60614 [913]/244.1758
P.O. Number 6012 Quantity 12 12 12 8 8 8 12 12 9 9 13 13 12 10 8 13 13 13 9 9 8 8 12 12
Terms 8/10/EOM/ Style # 1S11-10 1S11-11 1S11-14 1S11-19 1S11-18 1S11-16 1S12-20
1S12-24 1S12-22 1S12-29 1S42-10 1S42-11 1S42-12 1S42-14 1S42-16 1S32-40 1S32-41 1S32-49 1S23-50 1S23-54 1S21-40 1S21-41 1S24-20
1S24-22
Invoice # 239871
Rep 36
Ship Via 12/20/13 TRUCK Description THE WEEKDAY TANK : BLACK THE WEEKDAY TANK : WHITE THE WEEKDAY TANK : GREY THE WEEKDAY TANK : BLUE THE WEEKDAY TANK : GREEN THE WEEKDAY TANK : ORANGE CROPPED TEE : BLACK CROPPED TEE : GREY CROPPED TEE : TAUPE CROPPED TEE : BLUE SWEATER JACKET : BLACK SWEATER JACKET : WHITE SWEATER JACKET : TAUPE SWEATER JACKET : GREY SWEATER JACKET : ORANGE DEEP V DRESS : BLACK DEEP V DRESS : WHITE DEEP V DRESS : BLUE NIGHT OUT SWEATS : BLACK NIGHT OUT SWEATS : GREY NOT SO AVERAGE GYM SHORTS : BLACK NOT SO AVERAGE GYM SHORTS : WHITE THE HOUSEWIFE SKIRT : BLACK THE HOUSEWIFE SKIRT : TAUPE
SHOP%CONFEDERACY 4661/Hollywood/Blvd. Los/Angeles,/CA/90027 [323]/913.3040
F.O.B. STORE Price Each $27.00 $27.00 $27.00 $27.00 $27.00 $27.00 $34.00 $34.00 $34.00 $34.00 $41.00 $41.00 $41.00 $41.00 $41.00 $80.80 $80.80 $80.80 $59.20 $59.20 $51.20 $51.20 $46.54 $46.54
Label/ Brand FASHION/FOX. Total Amount $324.00 $324.00 $324.00 $216.00 $216.00 $216.00 $408.00 $408.00 $306.00 $306.00 $533.00 $533.00 $492.00 $410.00 $328.00 $1,050.40 $1,050.40 $1,050.40 $532.80 $532.80 $409.60 $409.60 $558.48 $558.48
F SHION F X.! MERCHANDISE DISPLAY KEY : ! ! ! ! ! STRAIGHT ! ! RACK WALL UNIT ! ! ! ! ! ! ! ! !
MANNEQUIN
MIRROR
COUCH
CHAIR
STORE WINDOW
F SHION F X DISPLAY KEY.
FIXTURE CODE A B C D E, F, G H, K, M, N I J, L, O, P Q
MERCHANDISE # OF TOTAL CAPACITY FIXTURES CAPACITY WALL UNIT 30 1 30 WALL UNIT 30 1 30 WALL UNIT 30 1 30 WALL UNIT 30 1 30 STRAIGHT RACK 24 3 69 MANNEQUIN 2 4 8 MANNEQUIN 3 1 3 MANNEQUIN 2 4 4 BACKSTOCK 171 1 171 TOTAL 17 375 DESCRIPTION
KEY CODE SHEET FIXTURE : A A A A A A
STYLE # : 1S11-10 1S24-20 1S31-21 1S12-22 1S23-54 1S11-16
DESCRIPTION : THE WEEKDAY TANK THE HOUSEWIFE SKIRT BACKLESS PANEL DRESS CROPPED TEE NIGHT OUT SWEATS THE WEEKDAY TANK
# OF UNITS : 6 6 2 6 5 5
B B B B B B
1S42-10 1S11-50 1S31-21 1S42-12 1S24-24 1S42-16
SWEATER JACKET PRETTY PEPLUM TOP BACKLESS PANEL DRESS SWEATER JACKET THE HOUSEWIFE SKIRT SWEATER JACKET
6 6 3 5 5 5
C C C C C
1S12-20 1S11-11 1S24-22 1S31-24 1S24-26
CROPPED TEE THE WEEKDAY TANK THE HOUSEWIFE SKIRT BACKLESS PANEL DRESS THE HOUSEWIFE SKIRT
6 6 6 6 6
D D D D D
1S32-40 1S42-11 1S12-12 1S11-19 1S31-26
DEEP V DRESS SWEATER JACKET ASYMETRICAL TEE THE WEEKDAY TANK BACKLESS PANEL DRESS
6 6 6 6 6
E E E E E
1S12-10 1S32-41 1S11-14 1S12-29 1S11-5M
ASYMETRICAL TEE DEEP V DRESS THE WEEKDAY TANK CROPPED TEE PRETTY PEPLUM TOP
5 5 5 5 4
F F F F F
1S21-40 1S42-14 1S21-41 1S32-49 1S12-1M
NOT SO AVERAGE GYM SHORT SWEATER JACKET NOT SO AVERAGE GYM SHORT DEEP V DRESS ASYMETRICAL TEE
5 4 5 5 5
G G G G
1S23-50 1S12-24 1S11-59 1S11-18
NIGHT OUT SWEATS CROPPED TEE PRETTY PEPLUM TOP THE WEEKDAY TANK
6 6 6 6
H H
1S12-29 1S24-22
CROPPED TEE THE HOUSEWIFE SKIRT
1 1
I I I
1S21-41 1S42-14 1S11-19
NOT SO AVERAGE GYM SHORT SWEATER JACKET THE WEEKDAY TANK
1 1 1
J
1S32-49
DEEP V DRESS
1
K K
1S12-10 1S23-54
ASYMETRICAL TEE NIGHT OUT SWEATS
1 1
L
1S32-41
DEEP V DRESS
1
M M
1S21-40 1S11-5M
NOT SO AVERAGE GYM SHORT PRETTY PEPLUM TOP
1 1
N N
1S12-1M 1S24-20
ASYMETRICAL TEE THE HOUSEWIFE SKIRT
1 1
O
1S31-21
BACKLESS PANEL DRESS
1
P P
1S12-20 1S31-24
CROPPED TEE BACKLESS PANEL DRESS
1 1
Q
INTRODUCTORY FLOOR PLAN
BACK STOCK, SHIPPING, & RECIEVING DRESSING ROOMS
G
SEATING AREA
L K
CASH WRAP $$$ ! !
B
J B
BEGINNING ON HAND : 375
C
I E
A
M B
H
N
SALES : 150
F
O
P
REVOLVING DOOR
! FRONT WINDOW DISPLAY
ENDING ON HAND : 225
D
FRONT WINDOW DISPLAY
Q
MAINTENANCE FLOOR PLAN
BACK STOCK, SHIPPING, & RECIEVING DRESSING ROOMS
SEATING AREA
K
F
L
CASH WRAP $$$ A! !
BEGINNING ON HAND : 225
B C H
A
M B
I
N
E
SALES : 90 O
P
REVOLVING DOOR
! FRONT WINDOW DISPLAY
ENDING ON HAND : 135
D
FRONT WINDOW DISPLAY
Q BACK STOCK, SHIPPING, & RECIEVING DRESSING ROOMS
L
B
SEATING AREA
D
CASH WRAP $$$
K
A! !
A H
J
C
I
X
M B
N
O
P
X
REVOLVING DOOR
! FRONT WINDOW DISPLAY
FRONT WINDOW DISPLAY
CLEARANCE FLOOR PLAN BEGINNING ON HAND : 135 1ST MARKDOWN AT 25% à SELL 27 UNITS ON HAND : 108 2ND MARKDOWN AT 50% à SELL 32 UNITS ON HAND : 76 3RD MARKDOWN AT 75% à SELL 30 UNITS ENDING ON HAND : 46
THE MARKETING PLAN.
TOTAL RETAIL SALES : $31,642.00 MARKETING BUDGET % : 5.0 MARKETING BUDGET $ : 7,910.50
Marketing Calendar & Important Press Dates : Â
! !
!
DESIGNER MEET & GREET. SPIKED CIDER. HOLIDAY EATS.
12.10.13 SIX – NINE PM 840 W. RANDOLPH ST. CHICAGO, IL 60654
NAIL ART BY ASTRO WIFEY.
THIS HOLIDAY SEASON, DO SOMETHING FOR OTHERS : BRING A TOY & RECEIVE 10% OFF YOUR PURCHASE FOR THE EVENING.
!
F SHION F X PRESS PACKET.
F SHION F X.!
PRES
S R EL EASE ! : CONT ! ACT – KATE L PHON OSCALZO : E EMAIL : 913.244.1 OWNER 75 : KATE @SHO 8 PFAS HIONF OX.CO FOR IM M M E DIATE JANU RELE ARY 1 ASE 2, 201 4
CHICA
GO B
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!
You’re Invited SPRING | SUMMER 2014 PREVIEW + TRUNK SHOW !
03.15.14 SIX – NINE PM 840 W. RANDOLPH ST. CHICAGO, IL 60654
SHOP.DRINK.EAT.MINGLE.DANCE.ENJOY ! !
CRAFT COCKTAILS BY : PREMIERE DISTILLERY PHOTO BOOTH PICTURES CAPTURED BY : HOTSHOTS SOMETHING SWEET BY : BOUTIQUE BITES SONGS TO DANCE TO BY : DJ RYAN BEST
!
RSVP : PR@SHOPFASHIONFOX.COM
!
!
SEE AD INSIDE.
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DRE M.!