VISUAL GUIDELINES
LOGO The Blooming Garden & Home logo will represent the brand and should be used in all appropriate applications.
1 inch
CLEAR SPACE
MINIMUM SIZE
Clear space is defined as the area around the logo where no other element can be placed. Nothing should be placed closer than the height of ‘&’ on all sides. Anything placed closer would reduce clarity of the logo and brand.
The Blooming Garden & Home logo should never appear smaller than 1 inch high. Displaying anything smaller and the risk of losing legibility increases.
COLORS These six colors are required for use in the Blooming Garden & Home logo.
Pantone: 4695C
Pantone: 3375U
CMYK: 43.8 67.66 75.9 45.83
CMYK: 63.28 3.52 29.69 0
RGB: 78 45 33
RGB: 94 246 179
#4e2d21
#5ef6b3
Pantone: 2026U
Pantone: 213UP
CMYK: 0 54.3 63.67 0
CMYK: 11.33 65.73 48.95 .28
RGB: 255 117 93
RGB: 225 87 130
#ff755d
#e15782
Pantone: 378CP
Pantone: 2301C
CMYK: 50 45.7 81.25 24.22
CMYK: 50 31.25 99.22 9.38
RGB: 97 105 36
RGB: 116 159 2
#616924
#749f02
IMPROPER LOGO USAGE
• Do not skew, stretch, or distort the logo in any way.
• Do not rotate the logo.
• Do not use any other than the approved logo colors.
• Do not place the logo on any image that reduces visibility or legibility.
• Do not reposition the logo elements in any way.
PREFERRED SANS SERIF TYPEFACES Avenir Next Regular should be used with the below specifications for typed letters. If Avenir Next Regular is not available, Century Gothic is acceptable. Avenir Next Regular 10pt 14pt leading Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 . , “ ! & ? * @ Avenir Next Demi Bold 10pt 14pt leading Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 . , “ ! & ? * @
Aa
PREFERRED SERIF TYPEFACES Bodoni should be used with the below specifications for typed letters. If Bodoni is not available, Times New Roman is acceptable. Bodoni Regular 10pt 14pt leading Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 . , “ ! & ? * @ Bodoni Bold 10pt 14pt leading Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 . , “ ! & ? * @
Aa
LETTERHEAD All typed letters should be within the approved areas. Any outside printing is prohibited.
2.5 inches
Dear, Lorem ipsum dolor sit ame t, consectetuer adipiscing elit , sed diam nonummy nibh euismod tincidunt ut laor eet dolore magna aliquam e rat volutpat. Ut wisi enim ad minim veniam , quis nostrud exerci tation ullamcorper suscipit lobo rtis nisl ut aliquip ex ea commodo consequat . Lorem ipsum dolor sit ame t, cons ectetuer adipiscing elit , sed diam nonummy nibh euismod tincidunt ut laor eet dolore magna aliquam e rat volutpat. Ut wisi enim ad minim veniam , quis nostrud exerci tation ullamcorper suscipit lobo rtis nisl ut aliquip ex ea commodo consequat . Lorem ipsum dolor sit ame t, consectetuer adipiscing elit , sed diam nonummy nibh euismod tincidunt ut laor eet dolore magna aliquam e rat volutpat. Ut wisi enim ad minim veniam . 1 inch
Lorem ipsum dolor sit ame t, consectetuer adipiscing elit , sed diam nonummy nibh euismod tincidunt ut laor eet dolore magna aliquam e rat volutpat. Ut wisi enim ad minim veniam , quis nostrud exerci tation ullamcorper suscipit lobo rtis nisl ut aliquip ex ea commodo consequat . Duis autem vel eum iriu re dolor in hend rerit in vulputate velit esse molestie consequat , vel illum dolore eu feugiat nulla facilisis at ve ro eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolor e te feugait nulla facilisi. Lorem ipsum dolor sit ame t, cons ectetuer adipiscing elit , sed diam nonummy nibh euismod tincidunt ut laor eet dolore magna aliquam e rat volutpat. Ut wisi enim ad minim veniam , quis nostrud exerci tation ullamcorper suscipit lobo rtis nisl ut aliquip ex ea commodo consequat .
Debbie Johnson
2 inches
1 inch
ENVELOPE The envelope should be addressed within the given measurements.
1.35 inches
2.75 inches
Debbie Johnson P.O. Box 000 Jonesboro, AR 72401
BUSINESS CARD Card should always be professionaly printed with a full bleed.
VISUAL IDENTITY