Decay Spring 2019,
womenswear collection is based on the exploration of nature encountering the man-made. It focuses on how nature begins to erode plant life and buildings due to the maintenance of them. Merging natures decay abandoned/ unmaintained buildings inspires innovation for silhouette and textural ideas. Focusing on the beauty of man and natures creations, create an unexpected detail that becomes one of the most magnificent features creating unique and one off prints. The distress and texture left after the deconstruction inspires print and knit designs for the collection. re The collection reflects on the stradivarius style and customer values. The brand name Stradivarius has a shape treble clef in the letter S, a symbol that represents rhythm, dynamism and difference of the brand. The spirit of Stradivarius is feminine, fresh and creative. It is the dream and fantasy with the essences of glamour and style that every woman desires. It seeks to enchant its clientele through its design. The stores innovative concept offers its customers a complete buying experience. The millennial today are changing the future for fashion, introducing sustainability, quality and timeless fashion. The collection features recycled denim de-constructed into new creations and reworked denim introducing new styles with fabric manipulation of the denim. Distinct washes are created for the design to become more expressive, with the use of bleach and discharged prints, the denim becomes more distressed and decayed. The technique devorĂŠ will also feature in the collection creating expressive prints. The muse for the collection is Sultan Akkus, a 26 year old blogger from Amsterdam who is interested in fashion, styling and photography. Her style and lifestyle reflects the Stradivarius customer. o The colour palette consists of off-white, ocean blue, baby pink, cherry berry, and leaf green. The fabrics featuring in the collection are denim, velvet, cotton, silk and knits. The silhouette for the collection is oversized, featuring denim jackets, jeans, skirts, cardigans, jumpers and dresses.
Camoflauge
Decay
Knitwear
Spring 2019 Texture
Prints
Translucent
Fragile
Distress
Oversized
Primary Imagery
Mood Board Decay Spring 2019
Natural Look
Sultan Akkus
26 Years Old
Occupation: Fashion Blogger: ugot2bfashion Location:Amsterdam
City girl who loves to cycle, hang out with friends &
likes to keep up with current fashion trends Wavy Natural Hair
Sutle Make up
Double Denim
Oversized Silhouette
Accessories
Customer Profile & Lifestyle Lifestyle
17-30 Years
Student
Likes to Keep up with current fashion trends on a low budget Primark
ler Travel
Accessories
Coffee Lover
Fitting Rooms
Lifestyle
Feminine
Fragrance
Store Layout Home Decor
Accessories & Shop Report
nd ercha l M
Visua Dublin shop window
ise Bags
Denim Skirts with print detail
Belts
ssed
stre
i ch D r a e Res
Oversized Silhouette
Bleaching Discharge
Fringing
Moulage Development
Denim Moulage: Utreacht Netherlands
Ripped
& Shredded
Acid Wash Denim
Bleach
Distressed
Re-worked denim
rns
m
Ca
uge
a ofl
ee Tr f o
rk Ba
e att P t ain P orn W
&
Inspiration Velvet Concrete
Prints showing & decay
distress
Camoflauge
Knitwear Samples Loose Knits
ng
knitti n i s s e Procc
Tassels
Oversized Silhouette
Pinafore
Distress &
Print Discharge
Look One
Look Two
Look Three
Look Four