Stradivarius Portfolio

Page 1

Decay Spring 2019,

womenswear collection is based on the exploration of nature encountering the man-made. It focuses on how nature begins to erode plant life and buildings due to the maintenance of them. Merging natures decay abandoned/ unmaintained buildings inspires innovation for silhouette and textural ideas. Focusing on the beauty of man and natures creations, create an unexpected detail that becomes one of the most magnificent features creating unique and one off prints. The distress and texture left after the deconstruction inspires print and knit designs for the collection. re The collection reflects on the stradivarius style and customer values. The brand name Stradivarius has a shape treble clef in the letter S, a symbol that represents rhythm, dynamism and difference of the brand. The spirit of Stradivarius is feminine, fresh and creative. It is the dream and fantasy with the essences of glamour and style that every woman desires. It seeks to enchant its clientele through its design. The stores innovative concept offers its customers a complete buying experience. The millennial today are changing the future for fashion, introducing sustainability, quality and timeless fashion. The collection features recycled denim de-constructed into new creations and reworked denim introducing new styles with fabric manipulation of the denim. Distinct washes are created for the design to become more expressive, with the use of bleach and discharged prints, the denim becomes more distressed and decayed. The technique devorĂŠ will also feature in the collection creating expressive prints. The muse for the collection is Sultan Akkus, a 26 year old blogger from Amsterdam who is interested in fashion, styling and photography. Her style and lifestyle reflects the Stradivarius customer. o The colour palette consists of off-white, ocean blue, baby pink, cherry berry, and leaf green. The fabrics featuring in the collection are denim, velvet, cotton, silk and knits. The silhouette for the collection is oversized, featuring denim jackets, jeans, skirts, cardigans, jumpers and dresses.


Camoflauge

Decay

Knitwear

Spring 2019 Texture

Prints

Translucent

Fragile

Distress

Oversized



Primary Imagery

Mood Board Decay Spring 2019


Natural Look

Sultan Akkus

26 Years Old

Occupation: Fashion Blogger: ugot2bfashion Location:Amsterdam

City girl who loves to cycle, hang out with friends &

likes to keep up with current fashion trends Wavy Natural Hair

Sutle Make up

Double Denim

Oversized Silhouette

Accessories


Customer Profile & Lifestyle Lifestyle

17-30 Years

Student

Likes to Keep up with current fashion trends on a low budget Primark

ler Travel

Accessories

Coffee Lover


Fitting Rooms

Lifestyle

Feminine

Fragrance

Store Layout Home Decor


Accessories & Shop Report

nd ercha l M

Visua Dublin shop window

ise Bags

Denim Skirts with print detail

Belts


ssed

stre

i ch D r a e Res

Oversized Silhouette

Bleaching Discharge

Fringing

Moulage Development


Denim Moulage: Utreacht Netherlands

Ripped

& Shredded

Acid Wash Denim

Bleach

Distressed

Re-worked denim


rns

m

Ca

uge

a ofl

ee Tr f o

rk Ba

e att P t ain P orn W

&

Inspiration Velvet Concrete

Prints showing & decay

distress

Camoflauge


Knitwear Samples Loose Knits

ng

knitti n i s s e Procc

Tassels

Oversized Silhouette


Pinafore

Distress &

Print Discharge



Look One

Look Two


Look Three

Look Four



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