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Womenswear (Dresses, activewear, outerwear) Menswear (Graphic Tees, outerwear, socks + underwear) Homewear (Bedding, furniture, dÊcor) Designers (Calvin Klein, Nike, Adidas, BDG) Lifestyle Products (Travel books, photo albums, Music (Vinyl’s, record players, cameras + film) Accessories (Jewellery, candles, rugs, journals) Boutique Brands Vintage Brands
Urban Outfitters
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Urban Outfitters
£39
£46
£32
£56
£68
£120
Topshop
£35
£48
£75
£55
£65
£68
Shop Report Urban Outfitters vs Topshop
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Quirky
Working city girl
Fashion conscious
Loves to travel
23-35 years
Vintage
Customer Profile
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Blonde Large Eyes Quirky Petite but tall
Muse: Alison Harvard
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Knit Research www.pinterest.com
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Culottes Size 8 Denim Side Pockets Pocket Detailing at front Zip detail at back
Dungarees Size 10 Petite Denim Relaxed fit Cropped Trouser Buttons at side Adjustable straps Front
Inside (Zip Guard)
Side View
Pocket Detail
Back
Inside of side pocket
Garment Research
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Topshop suede coat Size 8 Trench coat style Tan
River Island Skirt Size 8 Burnt Orange Chunky zip down front Interesting pocket detail A-Line Top Stitching
Garment Research
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Long Sleeved Jumper ! ! ! ! !
Boiler Suit
Bomber Jacket
High Waisted Shorts
Development
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Front yoke has been added in.
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Binding has been done around the neckline to finish off the join between the hood and collar.
Hood is wider and sits better, also has been made with two twills, making it stiffer.
Pockets are now further apart as they have been sewn into the side seam.
Trousers have been made cropped, also the ribbing has been replaced with elastic.
Final Garment
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Look: 3