CHANEL NAOMI KIMBERLY BROWN PLACEMENT PORTFOLIO
T R A D I T I O N A L VS M O D E R N
A/W 16
MUSE
23-30YEARS OLD T R A V E L E R
EXPLORER
C I T Y
TARGET CLIENT
W O R K E R FASHION CONSCIoUS
DRIVEN
U R B A N
Founded in philapdelphia in 1970 urban outfitters achieves success through a particular customer regement that is young and edgey, and maintains their interence by identifying ‘sustainable points of distinction’ through that segment innovative, unique and distinctive - are the key themes, with complelling creativity in store design and garment ranges aiming to create an emotional connection with every customer..
VINTAGE REMENANTS JACKET £125 TAN
CROSS BACK TANK £36 BLACK
Individual Alternative Edgy
RAMONES
Unique
Creative
THE KINKS BLUR
MUSICAL INFLUENCES
OASIS PINK FLOYD
FOO FIGHTERS
Details: Loops for braces? Front yoke
d e v e l o p m e n t d e s i g n s
LAY PLAN -JUMPSUIT AND BELT STRAPS
Lower top to create a cleaner look with belts
TAKE DART OUT
2 cm seam allowance
Decide on fastening for top of the trousers LENGTHEN STRAPS
Fit trousers to model by taking a dart out of the waist band of the trousers
TIGHTEN TROUSERS
EXTRA ROLL
Sample of fabric: navy Blue Cotton John lewis: Pencil shavings - pocket Lining
Lower welt pocket as the waistband is too close to it and is not a comfortable fit for model
eyelet machine
FUsable light test
URBAN OUTFITTERS:AUTUMN/WINTER 2016
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