Rooted in my Eurasian heritage I am a gem of unique brilliance. Through hard work and the joy of creativity I have come from the quieter side of New Jersey and landed in the crash of the New York design community. The many facets of this precious stone are ready to be let loose and shine brilliantly. I find myself transitioning from the student world and feel ready to take my rightful place in the design world. This rough stone I call my artistic spirit is ready to be discovered and shaped. For I am the jewel to excite this fresh new design world. Looking around, I understand how the world connects us altogether. Therefore with my sharp tools and creative energies, I am now ready to explore the idea of the brand and its connections to reality through our common experience.
A ROUGH DIAMOND INDEED, BUT A DIAMOND NONETHELESS
01. Newbury Street is home to an eclectic mix of independent shops and high-end fashion and dining establishments. Newbury Street embodies a rich urban and retail environment NWBRY ST is inspired from Boston’s English roots and transforming it into an English pub inspired brand. NWBRY ST’s brand personality reflects the personality of the street as being high end while holding onto tradition.
EST. 1882
RY STREET, BOSTO NEWBU N
OLD ENGLISH GINGER ALE
02. A new high end hair grooming and styling line, targeting stylish, fashion forward millennial. Product line includes: hair wax, styling gel, hair chalk and hair accessories (hair ties, clips, etc.). All products feature natural ingredients to ensure sustainable and safe hair care.
03. Taking on the day just got a whole new meaning. Don’t just get up, WAKE UP! Be a part of the day, do something great, do something new. Apply that dream into your day. The Lucid Bean Coffee Brewery presents coffee with an extra boost of caffeine with exotic, unconventional roasted blends. Sooner or later, your mind won’t know the difference between a waking dream and wide awake.
04. All the way from the magical realm of Williamsburg, Brooklyn, Spiked Ice Cream Co. brings you an alcohol infused artisan ice cream. Crafted in small batches and made from only the freshest ingredients, Spiked Ice Cream gives a delightful grown up twist, to a favorite childhood classic with the sophistication of liquor and spirits in every scoop, bite and lick.
05. Welcome to the Garden State where Peter Piper Picked a Peck of Pickled Peppers. Not really, of course, but we would like to thinks so. Although thoroughly modern and quirky, Peter’s Piping Hot gives you a taste that is comfortable at first with a hot, spicy lasting punch that pervades all Peter’s Piping Hot products. Supporting local farms is crucial to our ideology, therefore all ingredients are harvested locally in New Jersey.
06. Introducing an excellent addition to any home First-Aid kit. Lemonaid is designed to not only aid the healing process, but also to promote a healthier lifestyle. The all natural, lemon ingredients and fragrant aroma further enhance the treatment process for anyone while providing a fun and unique experience that engages all of the senses.
07. Creating a vision of a fresh, whimsical lifestyle with an emphasis on living green. With typography creating a beautiful, unique design, a tree is portrayed to remind us of where we have come from, how we are rooted in this earth and the right way ahead. We have important choices to make; so let us make the right ones to safeguard and preserve our planet one carton at a time. Selected as one of the winning designs of Project Carton. Purchased by Evergreen Packaging for consumer research.
08. Uzke is built on the philosophy of enjoying and celebrating life. The inspiration came from the wild, indigenous people of Brazil. These indigenous people are the last of their kind in the world and continue to live happy and content lives off the grid and off the land. Elements from their bold, ceremonial attire are incorporated into the brand ie: colors and prints. For a rich, exotic flare, Uzke is matured in Brazil Nut Tree casks. Brazil nuts are one of the most valuable non-timber products found in the Amazon, usually harvested by these tribes. With a contemporary design style, Uzke honors and cherishes this lifestyle. The brand story is built carefully to pay homage to these distinct and proud peoples. Take a moment to celebrate life and sip on the wild side.
BRAZILIAN WHISKEY
A ROUGH DIAMOND INDEED, BUT A DIAMOND NONETHELESS