Keyword Selection Tool Choosing the right keywords or key phrases is one of the essential steps in the whole search engine optimization process. The keywords are very important on how search engines rank websites. Selecting the right keywords will help internet users be directed to one’s website, thus generating site traffic and improving the page rank of one’s website. The most popular free keyword search engine tool is from the Google AdWords application. It informs one on the various keywords that one can use while working on one’s website optimization. Aside from the keyword selection tool of Google Adwords, a keyword professional research tool or software is also recommended by search engine optimization gurus and consultants to give more information and analysis on one’s target market or niche. However, if one is to consider doing one’s own keyword professional research, some of the important factors to consider in choosing a keyword are its popularity and specificity, both of which are easier done with a keyword generator tool.
Popularity Nowadays, there have been search engine optimization softwares and tools, such as a keyword selection tool, that have been developed to help in better web marketing and website optimization. A keyword generator tool helps search engine optimization consultants and companies to have knowledge and understanding of the use and importance of keyword search frequency and how it can generate site traffic and improve the number of website hits. Keyword search frequency is the popularity or number of times a user has searched a specific word or group of words, the more popular a keyword or key phrase is, the more likely will it bring site traffic which makes it an important factor in search engine optimization. A keyword selection tool is a very powerful medium because not only that it will guide the user in looking for a popular and profitable keyword, it also gives keyword analysis and suggestions. However, working on a popular keyword or phrase can be to one’s advantage, it can also mean increased competition. With the availability of a free keyword search engine tool from Google and other keyword selection tools, search engine positioning firms, consultants, and companies now have the access to different keyword professional research services and softwares. Specificity Research suggests that 80% of unsuccessful and irrelevant search results are followed by more specific and refined searches. As search engine professionals recommend, it is better to go for key phrases or long tail keywords rather than generic, broad, and short tail keywords. Not only that shorter keywords have more page rank competition, it is also very broad for internet users to search on. Users tend to write specific group of words or phrases to generate more specific search results. Most of the time, they include the make, model, place/area, and year to get accurate results. Usually, a keyword selection tool generates a list of potential keywords and phrases specific to what the website is all about. Aside from choosing the right group of words and keyword selection tool that can improve one’s website and, it is also important to have an update of how these have helped in generating traffic to the site. A keyword research professional tool or software can also provide an evaluation performance to determine which chosen keywords or phrases work well with the site and non-performing and invaluable keywords. My name is Katherine Johnson and I have self-learned the SEO techniques over the last year and have successfully applied to my websites generating very good generic traffic. I hope that the content of this article has been of some help. Please visit my blog http://seo-keywords-tutorials.blogspot.com/ to learn more techniques.