Portfolio Katherine Lu
Content
Resume -----------------------------------------------------------Brand Logo Design ----------------------------------------------Graphic Design ---------------------------------------------------Graphic Novel Design -------------------------------------------Postcard Design --------------------------------------------------Personal Project -------------------------------------------------04 06 10 16 22 26
katherinelu2840@gmail.com
Katherine Lu
Taipei,Taiwan
Professional
Enthusiastic, highly-motivated graduate with a degree in communication. Skilled in managing multiple tasks simultaneously.Proactive creator who has great passion for seeking out new challenges and sparks in life.
Design · Adobe Photoshop
· Adobe Illustrator
· Adobe Indesign
· AutoCAD
· SketchUp
· Figma
· Adobe After Effects
· Adobe Premiere Pro
· Lumion
Language · Mandarin-Native
· English(TOEIC855)
· Korean-Beginner’s Level
Word Processing · Word
· Excel
· Powerpoint
Work Experience
2023 2019 2021
ADK TAIWAN
2021-2022
- Collaborated with the Sales Executive developing proposals of social media posts and quarterly final reports.
- Assisted in the maintenance of social media posts scheduling and social media pages.
- Applied personal graphic design skills by integrating photographic, typograohic and graphic elements in social media posts.
Academia Sinica 2019-2022
- Assited in gathering and generating research materials.
- Attended meetings and provided feedback on research datas.
- Provided first class communication and collaboration with senior staff.
Part-time Executive Sales Assistant Research Assistant
BRAND LOGO DESIGN
Brand Logo Design
Brand Introduction
Panas, the embodiment of skincare and green beauty, is a brand from Taiwan committed to providing natural and soothing products and services.
Color Specification
CMYK C63 M53 Y100 K10
RGB R112 G111 B44
Design concept
With the philosophy of providing soothing and natural products, rounded and mellow lines are chosen to depict the contour of Panas. Besides, for the brand “Panas” comes from Pan, god of nature, the wild, shepherds, flocks and mountain wilds in Greek mythology, An earthy green color is considered to be the most representitive color of the brand.
Brand Product Photos
GRAPHIC DESIGN
Graphic Design - Urban Jungle Instagram Posts
Brand Introduction
Urban Jungle offers professional waxing service for men with a view to break stereotypes of men’s waxing and advocate for the importance of self-care.
NEW CUSTOMER PROMOTIONS
NEW YEAR POST
Design concept
According to its main concept, a leisure centre in urban jungle, and specific topics such as festivals or brand event, an earth tone is mainly chosen to match the image of Urban Jungle.
Posts Design
VALENTINE’S DAY POST JUNGLE CONCEPT POST
Graphic Design - Self-media Posts Design
Brand Introduction
RMS, a music lessons and instruction school based in Taipei, and Lance, a teacher under RMS, who offers one-on-one singing coaching service and lessons of acoustic guitar playing aims to share knowledge of singing skills with social media.
Color Specification
Primary Color
CMYK C43 M100 Y98 K12
RGB R144 G11 B36
Secondary Color
CMYK C86 M33 Y14 K0
RGB R0 G140 B194
Design Concept
Following one of Lance’s roles as a resident singer, elements like microphone and recording equipment serve as a major part in this design. Corresponded to Lance’s personalities, hand-drawn and watercolor style are chosen to convey the unaffected and attentive characteristics in his teaching methodology.
Posts Presentation
GRAPHIC NOVEL DESIGN
Graphic Novel Design - Bedtime Stories
Introduction D
eath, a significant issue throughout our lives, is usually rooted deeply down in people’s hearts, in a hidden manner. Imperceptibly absorbed in social norms nowadays, we refuse to put death into discussion, which gradually gets into the habit of being silent. As a consequence, we always feel overwhelmed in the presence of death which is the inevitable cycle in life. In the light of this, this work discusses ways of saying goodbye through 4 characters in a smooth way with a view to lead readers to spend more time chewing on the meaning of death and goodbye to themselves.
Cover Design
bedtime stories bedtime stories 14.8cm 1.0cm 6.0cm 封底 封面 書脊 折口 折口 14.8cm 6.0cm 21.0cm
Character design Design process
A romanticist who hold free and unstrained spirit.
A realist who believes the only way to live is to keep going.
A mysterious existence beyond common sense.
Mii
A sensitive and empathetic girl who always serves as a observer in the story.
Tawful
Zeuk
Nao
Inner Page Preview
Bedtime Stories Mockup
POSTCARD DESIGN
Christmas Postcard Design
Introduction
A self-designed postcard series for Christmas in 2022.
Specification
A6 digital printed card on 270g ivory paper.
14.8cm 10.5cm
Design Concept
4 main characters, fox, deer, santa and whale, and classic Christmas elements are contained in this Christmas postcard design. Vivid colors are used to bring out the celebrating and warm vibe of Christmas.
- fox
- Christmas light
- snow
- Christmas tree
Mockup
- sleigh
- deer
- Christmas decorations
- Christmas tree
- santa
- Christmas movie
- gifts
- whale
- Christmas tree
- crystal ball
PERSONAL PROJECT
Personal Project - Daily Scene Series
Introduction
An illustration series of observation and inspiration of daily life.
Cart Shopping
A must-do in supemarket after a whole day work.
Comicholic
A scene inspired by movie “We Made A Beautiful Bouquet.”
Sunday Afternoons
Laundry routine on sunday afternoons.
