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EKATERINA PASHINOVA +358 417086630 kate.pashinova@gmail.com www.behance.net/Melis

Finland, Helsinki, 00550, Karstulantie 8F 092 R2

GRAPHIC/INDUSTRIAL DESIGNER A determined and reliable, junior designer, creative and respecting deadlines, communicative and initiative, perfectly working both in group or as an individual, with excellent feel and understanding of a graphic and space aesthetic, watching closely for up-to-date trends and being eager to obtain new experience and cope with challenges.

Having been studying industrial design for four years I have a very strong and definite desire to constantly keep on learning and become professional, share and exchange experience with other designers, get criticism and relevant feedback and use a professional approach in my design practice. In my design vision I was influenced a lot by Scandinavian design and Dieter Rams projects. The elegant and simple aesthetic which doesn’t distract you from the main purpose of using object is an example of style and strategy for me how things should be done. I believe that minimalistic yet functional design is called for nowadays and in combination with experiments and search for modern materials this field can be hugely beneficial.


Education

Exhibitions Master Degree, Furniture design

at present

and awards

2012

(Modules: Principles of modern furniture design, Function, Materials and Structures, Furniture in space; Design Factory PDP 2012 pdp.fi)

Aalto School of Art, Design and Architecture, Finland

2011

Diploma of Higher Education Product Design Foundation course in Art&Design (Modules: 3D Design skills, 3D Design practices, 3D Creative processes, Critical and Cultural Studies, Decorative Arts Post 50-s, 3D projects, Product Reality and Commercial Viability, Product & the User, Lifestyle & Futures, Media culture, Product design explorations, Employability and Professional development, Design and desire.)

2008 2005-2007

www.britishdesign.ru/news/news/?id=343

2009

English tutor for elementary school

Publications

Work experience Freelancer

summer 2012

Intern at product design department ArtLebedeb Studio, Russia, artlebedev.com

summer 2011

Junior Art-director

2011

(Creative concepts, graphic design and original 3d structures for Audi A2, VW, Kia Motors, Skoda)

Project worker, summer practice (industrial design) (Designing objects following the company project briefs, preparation of the company autumn exhibition and promo catalogue)

Designzavod, Russia Graphic designer (design of advertising materials, flash banners, game covers, and web publications. Drawing concept art for upcoming game’s releases. Redesign of existing company internet inner projects and site’s elements. Graphic design for advertising campaigns within set resources and deadlines.)

Russobit-M, Russia, russobit-m.ru

design-milk.com minimalissimo.com trendhunter.com novate.ru archdates.com designlaunches.com ergonomicofficefurnitures.com fffound pinterest tumblr Flo table, Elle décor Slovenia, 06/2011 Interview to the design web-magazine http://www.4living.ru/news/kate-pashinova-interview/

Unionlinx creative agency, unionlinx.com

2008-2009

Sretenka design week (participant), Russia, Moscow

Selected

by now

May-Oct 2010

>

International forum OpenCity 2011 (participant), Russia The Isalone Worldwide 2010 (participant), Russia, Moscow Asus contest 2010, 1st place, Designing set of accessories for Eee PC Seashell Karim Rashid edition

British Higher School of Art&Design, Russia www.britishdesign.ru

Moscow State Teaching college N5 www.college5.msk.ru

at present

>

InnoProm Yekaterinburg, Russia Visio, 5x3 Design Visions, Finland, Fiskars Nayada Archichallenge 2012, 1st place in the Coworking furniture nomination, Russia, Moscow

Skills

design essential programms, Mac OS X/Win marker/digital sketching communication skills and efficient team-working Languages: fluent English/Russian, basic level of French/ Spanish/Finnish



GRAPHIC DESIGN ILLUSTRATIONS AND COLLAGES

PRESENTATION DESIGN KIA, SKODA, AUDI, VOLKSWAGEN GROUP RUS

MARLBORO, MEGAFON, MR.DOORS,WEST


GRAPHIC DESIGN ILLUSTRATIONS,KEY VISUALS, PRESENTATIONS

FOR UNIONLINX CREATIVE AGENCY 2011-2012




ILLUSTRATIONS FOR MR.DOORS DIGITAL APP


STRATEGIC DESIGN

INFOGRAPHIC AND SERVICE DESIGN

BUSINESS PLANNING AND FORECASTING

GUS KHRUSTALNIY, GLASS FACTORY selected slides from the project presentation

>>>>





DESIGN THINKING

SERVICE AND USER-CENTERED DESIGN

ERGONOMIC PROPOSALS

REMOTE CONTROL FOR ELDERLY PEOPLE selected slides from the project presentation

>>>>




INDUSTRIAL& FURNITURE DESIGN

MATERIAL AND STRUCTURE EXPLORATION

WORKSHOP EXPERIENCE MINIMALISTIC, FUNCTIONAL APPROACH


PEPELKUS public ashtray Task: to design a convinient to use and reasonable to produce outdoor cigarette receptacle. Pepelkus outdoor cigarette receptical can be mounted on any street pole, won’t be mistaken for a regular garbage container, and empties easily. Pepelkus is designed to be made of sheet metal and doesn’t call for a particular thickness—leaving a manufacturer some freedom—as long as the construction is strong enough to withstand the elements. The assembly method is also not mandatory: choose spot-welding or rivets. Pepelkus mounts to poles with a standard screw clamp.

2012

internship project at ArtLebedev studio sold in Artlebedev studio store: http://store.artlebedev.ru/interior/objects/pepelkus/


<< Maintenance The receptacle is mostly enclosed to ensure any still-lit cigarette butts stop burning out of oxygen deprivation. The bottom of the Pepelkus has a magnetic trap door that opens with a minimal effort to empty the container’s contents into a collection bag.

process


30TL metal stool 30TL is a result of design process aimed to meet holistic elegance and lightness for a metal stool, meeting strict requirements of limited material’s amount. Made of 1 square meter steel sheet it has a low material consumption, yet steady and strong structure which provides a perfect experience when in use.

Material: Steel Process: Point welding

2012



RIKKU kitchen container Task: structural exploration, meeting strict requirements of used materials and simple functional solution for a kitchen storage element. Modern ‘fast’ livestyle was taken as a starting point to define the essential function of a kitchen rack for a person who doesn’t cook all the time but still needs to store the utensils in a compact and organised way. Exhibited: Visio, 5x3 Design Visions. Fiskars village, Finland Material: Pine

2012



This project was made for the Asus company contest. The request was to design a set of accessories to the new version of Asus EEE PC Seashell laptop designed by Karim Rashid. My strategy was to make not only fashion accessories, but apply as much functionality to the objects as possible. Another goal was to make these accessories fashionable enough, matching to the laptop’s style and in general the set that would fulfil ‘fashionistas’ target group needs.

ASUS set of accessories for EEE PC Karim Rashid edition

Material: Plastic Published: Student annual ehibition 2010 Moscow Award: 1st place at Asus contest 2010

dimensions are in mm


ASUS set of accessories for EEE PC Karim Rashid edition

Clip-on memory stick was made with an only aim to stop losing your memory stick everywhere, the solution was to make it able to clip to your cloth or pocket as a brooch and always have it close to you.

This eaprhones case is considered to be a great solution for tangled cords. The idea is that inside the curvy case the reel is hidden which retracts the cord when it’s out of use. The pattern and colours of the device are conditioned by the style of the laptop.


ASUS set of accessories for EEE PC Karim Rashid edition

2010

To solve the size issues of laptop chargers and make it more compact and convenient in use I redesigned the traditional charger and made the plug detachable and put the reel inside to retract the cord.


ASUS set of accessories for EEE PC Karim Rashid edition

Compact laptop mouse has the same feature as the adjustable charger – to retract the cord and thus decrease the space taken by the mouse in the bag.

Asus laptop doesn’t have a common Kensington lock but the problem of locking was crucial for the Asus and this lock has an aim to solve the problem by using the space usually used for USB or VGA cable, the idea was a construction which moves side parts to the opposite directions and presses them to the inner sides of the laptop’s cable slot by the rotation of the small key.


FLO additional table Flo table mostly refers to emotional design. One of its leg is made of transparent glass, in a shape of a vase, which encloses function and pleasant aesthetic and the rest is made of wood of various types with very sleek connection between the top surface and the legs. It’s supposed to be used as a separated table which can be brought to bed or the additional piece of furniture over your common work space. Published: Elle decor Slovenia 06/11 Magazine “Hi home”, 09/12 Material: Wood, Blown glass

Dimensions are in cm:

2010


SWING stool The Swing stool was designed to totally change the emotions the user feels when sits on an ordinary stool. Working on this project I gave up traditional methods and designed not only functional but entertaining object. Designed for DesignZavod company Material: Molded plastic, Metal tubes


HUGO chair Hugo chair recalls minimalistic features and Scandinavian style. The idea behind was to make emotional, simple and functional object, meeting the needs of people in public spaces like cafes or exhibitions, where you can seat and have a rest with comfort both for you and your belongings. The special gap between the seat and the armrest allows to keep your bag close to you decreasing the glory of pickpockets and leaving it clean and tidy even in the dusty streets and spaces. Stackable design gives the owner more storage space and freedom, still making the day brighter with its eye-catching colours.

2011


Making process:

Published: design-milk.com trendhunter.com minimalissimo.com fffound tumblr blog Material: Wood: birch



PHOTOGRAPHY

COMPOSITION EXPLORATION


My photography experience was based mostly on own practice and inspiration from great photography professional. I prefer to work in minimalistic and conceptual style as I strongly believe that by means of right composition and colours a static, severe image can show much more than shot overloaded with objects and information.

B&W photo is my personal obsession and this field seems to me the most complicated as you always need to balance on the edge of three colour tones which are rather tricky.



+358 417086630 kate.pashinova@gmail.com www.behance.net/Melis

Finland, Helsinki, 00550, Karstulantie 8F 092 R2


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