Very X Re-Fashion
Katie Smallwood, Justine Spencer, Imogen Bennett, Hollie Daws and Katie Lynch
Campaign Aims Promote community and familial benefits of the new take back scheme. Non-intimidating tone of voice, making fabric recycling an approachable and aspirational topic. Create a deep emotional impact - focusing on a short-term action and a long-term mindset change.
Key Insights Family orientated - sense of unity Offsetting guilt Accessibility and convenience Reward driven Adapted other commercial habits accordingly
The Convenient Shopper
4)Consumer Profiles
The Intermediate Environmentalist
preferring
The Big Idea Realigning millennials positive intentions: Spotlight on environmental preservation, promoting compassion and unity, making responsible recycling aspirational.
Motivation and Mouthpiece
Through Their Eyes click here
Integrated Marketing Campaign Interactive features Fast build Consumer mindset stimulation Cohesive presentation and clear message Practically and emotionally connect
Website Mockup
Social Media Profile Mockup
Film Instagram Mockups
Bag Mockup
We are so excited to have recently announced our collab with @very and here comes our amazing donation bag all set up for our “Through Their Eyes” campaign, get yours at our website now! #very #refashion #veryxrefashion #throughtheireyes
Secret Consumer Room Mockup
Event Mockups
Chalkboard walls Consumer praise and engagement
Interactive Guerilla Marketing
Floor Plan
Conclusion Measure of success: Response/Buzz Interactivity
Future propositions:
Locations Competitions “How do you think the Re-Fashion world could look?”
Summary:
Consumer desires and priorities Successful campaign
Let’s create a future “Through Their Eyes” together... Katie Smallwood, Justine Spencer, Imogen Bennett, Hollie Daws and Katie Lynch