Team
“BE DIFFERENT. No really, be DIFFERENT” -ZAG Marty Neumeier
TABLE OF CONTENT Section 1 Course Background Definition Overview Who We are As Design Managers
3 5 7 9 11
Section 2 Our Project Subject Of Study Problem Statement Opportunity statement Agile Project Timeline
15 17 21 23 25
Section 3 Our Method Double Diamond Umbrella Questions/Sub Questions Secondary Research Popular Media Scan Power of 8 Competitor SWOT Analysis Target Audience Empathy Map Personas
29 31 33 35 38 40 45 47 51
Section 4 Primary Research Interviews User Journey
61 63 65
Section 5 Key Insights Disruption Possibilities
69 71 75 79 83 85 87
Section 6 Opportunity Concept Brief Value Proposition Business Canvas Model SWOT Our Offers Brand Guidelines
93 97 99 105 109 111 113
Affinitization How Might We Key Findings
Section 7 Our Pitch & Marketing Strategy Story board Prototype The User Journey through Au Kurate The website Section 8 Conclusion Thank you Appendix/Citations
123 125 129 131 133 135 172 175 176
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Course Background
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The title of this course is Design Innovation Development and Marketing Strategies: DMGT 720 with Professor Tom Hardy, Winter 2017. It presented the principles of project planning and implementation to forming a profitable and successful new business entity that is a disruptive innovation with alliances to gain market share.
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def·i·ni·tion
[def-uh-nish-uh n]
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Disruptive innovation displaces a specific product or service with an approach that is either aligned, for, or against an existing market with a valued business strategy.
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An Overview
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The objective of the project is to try to uncover an untapped space in the market through research, concept creation, business development and user testing. This project will allow our team to begin to put into practices key models and processes to help us capture the business case around an idea. The study will be completed over the course of 10 weeks from January 4th - March 14th of 2017. All research and deliverables were conducted within this time frame. We upheld proper research protocol methods, received honest feedback and applicable data from informal and expert interviews. This book showcases the process of finding an opportunity from early ideation to concept selection and prototyping. The result of this effort is the design of Au Kurate.
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The team consisted of 4 design management graduate students, with diverse cultures and backgrounds. Our diversity of both experience and knowledge brings a multifaceted approach to our project.
Who We Are:
Team “A�
Katie Allen Minneapolis, MN MA Design Management
Payal Vaidya Mumbai, India MA Design Management
Maarsel Atallah Rubio Santo Domingo, Dom. Rep. MA Design Management
Ziayu Zhou Xuzhou, China MA Design Management MFA Industrial Design
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A core similarity between business strategy and design management is collaboration; working together in complex
As Design Managers
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situations. Both require systematic thinking and an empathetic approach to pursue greater opportunities. As design managers, we aspire to bring these learned practices to practical use in future organizations we work with.
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SECTION Our Project
We approached selecting our topic by establishing a framework and visually documenting our interests and ideas through analytical models such as 2x2s and mind maps. We were able to quickly move from 9 possible topics (some that were ostentatious and some topics that were not disruptive enough - down to four ideas. Such ideas were: designing a trusting source for those with food allergies, making organic food more affordable, creating a tailored fashion platform, and beauty advocacy that is targeted for the wellness of each user. Through each idea had a marketable opportunity, we each voted and felt strongly about merging fashion and beauty into one concept. From here, we moved on to further clarification on the topic.
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Subject Of Study Potential Directions Food Allergy Food allergy group is vulnerable, when they are dining out and need a trusting source.
Beauty Advocacy Beauty product users are eager to know the rationales and technologies behind and want advocacy for personal wellness. Organic Food Customers want to know about the reason of the premier price. Social Network in Fashion Industry A service with a better user experience where they pay minimal efforts to get personalized information and expert guidance.
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Delivery Service A unified system brings stigma to the traditional industry where all parties will be benefited.
Students Collaboration System Cross-campus collaboration brings diversified options with lower costs. College-Career Collaborative network aids and brings a clear path for students to get jobs and create connections with companies. Student/Professor Communication Students often struggled in communicating with their professors. Doctor/Patient Communication Patients want a convenient and transparent way to communicate with their doctor regardless of location. pg 18
Wild
Marketplace
Delivery Service Food Allergy
Beauty Beauty
Fashion
Wellness
Doctor/Patient Communication
Organic Food
Social Network in Fashion Industry Beauty Advocacy
Challenging
Less Challenging
We are looking to investigate the current beauty, fashion and wellness market.
Students Collaboration System
College-career
Student/Professor Communication
Mild
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In the current beauty, fashion, and wellness industry, there is an overwhelming amount of information provided by marketplace resources that lack expertise, customization and personalization. Therefore, the needs of the consumer are not identified and results in a poor user experience.
Problem Statement Poor User Experience
Information
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Overwhelming (Quantity)
Chaotic (Quality)
Authenticity/Trusts
Relationship (Rationale)
Personalization pg 22
Opportunity Statement
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Design a service platform that facilitates alliances in beauty, fashion and wellness. A rare and unique individualized experience could better the user experience and disrupt the market.
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Agile Research Timeline
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Midterm Final
Processbook VIdeo/Ads Wireframe Prototype Research
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Our Method
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As a team, we kicked off our research by familiarizing ourselves with the current beauty and fashion industry. We selected to use IDEO’s Human Centered Design (HCD) thinking process and the double diamond methodology to guide our scope of research. These tools helped shape our research umbrella question in addition to three sub questions.
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Brian Storming
Secondary Research
Don’t Konw Out
User Testing
Prototyping
Evaluation
Ideation
HMW
Themes
Insights
Affinitization
Design Brief
Testing
Primary Research
Our Double Diamond
Do Know
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Umbrella Question How might we create an authentic and disruptive online platform that offers a user friendly experience in the beauty, fashion and wellness market?
Sub Questions: What is beauty? What is fashion? What is wellness? What is a user friendly experience? What is an authentic experience in beauty, fashion and wellness online/in store and how can we create it on a platform?
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Secondary Research: Popular Media Scan
Immediately following our popular media scan, we were able to see the great amount of clutter that already existed specifically with efforts and practices towards creating unified platforms, advances in technology screenings and on demand services. It was surprising to have identified this insight early on, but ultimately was beneficial to better guide developing thoughts. We brainstormed potential business entities and conducted further research on service model implementation. This set us up to move forward with research techniques such as the SWOT competitor analysis, target audience and personas, empathy map, user journey experience map, and further exploration into 8 secondary research categories before beginning primary data collection.
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8
Power of
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We recognized the need for a greater amount of research after switching our focus and organized a session to look into 8 topics. We determined to document our findings onto post-it notes by color coding key facts and quotes (yellow), business strategies (blue) and questions (pink). The topics researched are as follows: Fashion and Beauty Craftsmanship and Tailoring Consumerism UX/UI (User Journey, Experience) Customization Consultant/ Styling “Give Back” “Our Target Female”
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Competitor Analysis:SWOT The SWOT analysis is a method used to evaluate the (s) strengths, (w) weaknesses, (o) opportunities and (t) threats currently being used by our competitors. We selected 4 various business models, platforms and publications in the beauty, fashion, wellness and service industry to analyze: Vogue, MySubscription Addiction, CliqueMediaGroup, and Bloglovin. The SWOT analysis of each model helped our team identify opportunities for a successful business model.
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Strengths • • • • • • • •
Weaknesses
Wide range of model – Plus size Photo editing/shooting Easy to understand Trendy/Interesting layout Basic language for a younger audience Professional suggestion/research/content Eye catching topics In-depth Q&A interview
• Unclear target - Plus size model • Photo editing was involved when writing articles about airbrushing • Language which only targets a young audience • Q&A style could be seen as too basic • Irrelevant choice of topic for interview to some readers
Opportunities • A new style of interview • A different type of magazine/different to other magazines already out there • The model used is achievable for most of audience • Obtainable looks • Articles written from a younger perspective
• • • • • • • •
Vogue
SWOT: pg 41
Threats Teen Vogue Shout Magazine Seventeen Twist Girl’s Life Glitter Magazine Elle UK Cosmopolitan
Strengths
Weaknesses
• Read, organize and discover all your favorite blogs at one place • Multiple blog viewing from one place • Follow many bloggers at the same time • Lots of information • Easy access • Ease of use • Lifestyle crowd • Personalization - you can choose who you want to follow
Opportunities
• Too much information/ Clutter • No focus • Time consuming • Biased information- influenced by the bloggers personal point of view or by the brand’s they are associated with • No consistent look / design • Genuine content? • Lack of motivation to go back • No AHA! • One sided
Threats
• 90% of Bloglovin’s user’s are female, can have more content for men • Kids, education, women issues can be expanded • Tie ups with real experts • Engage with consumers via quizes or contests
• Bloggers considered experts –the real experts could be a threat • Bloggers personal websites • Experts- online & onground • No personal reaction
Bloglovin’
SWOT:
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Strengths • Clean design • Offers cupons for a lot of the subscrpitions and ask as a coupon website • Not only offers subscriptions, includes news about different brands offers or kits • Offers detailed reviews/critique to the users about the boxes, the products come in it and if it was purchase or not by them • Offers an honest personal opinion about what they think of the box and their products • Has a human feeling/ Blog style website • Wants to keep the user updated about everything • Permits users have an opinion of the box • Has a filter option for users to find the ideal box • The company has 5 years in the market • Has a reputation in the market • Offers a “Best of 2016 Box” list • First webiste on google
Opportunities • Become an expert by review of website • Create their own subscription box • Become subscription box retailer officially • Become a consultant for companies to improve/innovate their products or selections • Sell information about how the consumers feel about the company
SWOT:
Weaknesses • Not much clarity of the order • Clutter of information • Not as professional, feels to casual and much as an opinion not as a full critique • Not an expert opinion • Too long of a website • Saturates the user eye and mind • Needs organization • Not organized filter • Doesn’t show you a generic rating of the product in the both visualization they have • Too much clicking • Companies don’t have a space to shine inside the website • The advertising area doesn’t look as a strong income
Threats • Copy cat websites • An expert community based may create a website for it • Over amount of subscription boxes options that won’t be able to display in their website or not know about
Mysubscriptionaddiction
Strengths • Multimedia property • All content and product is female and millineal directed in different age groups • “Expert network” • Mass amount of content • Advertisement and product incentive sales driven • Knows their Audience • Approachable /Friendly • Resonates with women • Media and commerce revenues • Partnerships • Founders have credentials • Magazine quality online • Social listening • Integrated and innovative advertising program
Opportunities • More partnerships and collaborations with companies - ex. collab with target • Social Media presence contiues to push brand forward and growth opportunities across more platforms • Exclusivity for subscribers - whats in it for you? Needs more clarity • Streamline information to users
Weaknesses • Overwhelming amount of information to read and sift through • Who really is the expert? What advice do I take? How does this make sense to me? • Have to jump around to other sites and open muliptle windows • Two Brick and Mortar headquarters which creates overhead fees • Ad cluttered on all sites • Pushing sales from other retailers feels forced and not generic • All producst and pieces are accesible to everyone
Threats • One of many sites offering similar product and advice to women in these categories exsists • Epert publications • Bloggers own domains
SWOT:
Cliquemediagroup
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Target Audience Women ages 25-35 are considered the core audience for this project. We aim to reach “on the go� professional women who seek expert guidance.
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Empathy Map In Human Centered Design (HCD), empathy is a critical tool for understanding and designing for the user rather than our own needs or assumptions. This map embodies 6 notions of empathy senses: think and feel, see, hear, say and do, pains and gains. The map conveys feelings, emotions and fears in ways that are often overlooked by other frameworks in design thinking. This tool helped point out the hidden needs of our target consumer and provided our team with insights.
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THINK + FEEL Relationships - 2 best friends, 1 sister. A little insecure about self image? Loves boyfriend, wants future someday. More friends than family. Seeks professional growth. Feels unheard. Likes feeling useful and active. Her emotions that showcase her vulnerability are only expressed in her home. Never in the workplace and is positive energy around friends. Measures words - articulate, careful, genuine, sincere.
HEAR She hears her friends frustrations about how women are treated. Influenced by instagram. Publications - subscriptions to vogue and wall street journal. Likes to know about everything - current trends and events. Cultural - outgoing, restaurants, foodie, frequent customer at places. She has her regular places where they know her order but also seeks to try new places and keep up with trends. Listens to suggestions.
SAY + DO
SEE
Boyfriend. Exposed to the social media. Works till 7 and meets boyfriend / friends for drinks and dinner. Workout in morning and coffee + breakfast (time is managed well). Brownstone apartment, Lincoln park, south loop. Home is meticulous clean - styled and appointed well. Exposed to polished and stylish, wealthy people. Is self conscious and seeks perfection though others may already see her as “put together”.
Wants to feel perfect. She is healthy and a size 4. Talkative, sweet, approachable. Uplifting, motivated, advice- but to herself. “I am fine” and wants to take care of others. Likes being surrounded by people, to belong but doesn’t feel perfect synergy. Well educated, listens well and is intentional with her time and wants that in return - frustrated when that can’t happen for her or not returned.
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PAIN
GAIN
Unheard Too many resources Trust Confused by the clutter and amount surrounding her. Has stability and routines in many things but not all. Secretive help? Might not admit she wants help and pay for that. Fear of what may happen in relationship / life.
A curated collection of services - fashion, beauty. Fitness, health, etc. Success measured by levels of gratification and happiness in all areas. Dissatisfied in beauty and fashion Powerful presence= more respect. Praise from others Confidence in our service A reliable source/relationship. She seeks more professional growth and financial growth - this service would help her in confidence and be set up for success to succeed in business/ professional settings. Reads and researches + does what she reads/ sought advice for which would be streamlined through.
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Personas
Personas In order to create reliable and realistic representations of the key consumer group, multiple iterations of personas were developed. The personas were strategically developed based on our secondary and primary research of the user’s journey and experience. This was done to identify the factors that were contributing to the success of the industry and also to identify the needs of the user. We determined that three personas could appropriately represent our target audience.
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Persona A
Name: Amelia Age: 32 Occupation: Corporate Lawyer Education: M.L Relationship: Committed Income: 250,000 Location: Chicago Her Reasons: Seeks curation from experts due to lack of time & the need for continuous upkeep. Enjoys spending time in the social scene of Chicago & attending classes at her favorite pilates and cycling studios. pg 54
Persona B
Name: Elizabeth Age: 30 Occupation: Entrepreneur of a pastery shop & cookbook author. Education: M.O.F. Relationship: Single Income: 180,000 Location: San Fransico Her Reasons: Seeks expert guidance for occassions and special apperances. Enjoys the literature scenes in addition to exploring ways to make food delicious and healthy. pg 56
Persona C
Name: Madeliene Age: 25 Occupation: Graphic Designer Education: B.A. Relationship: Dating Income: 50,000 Location: New York Her Reasons: Seeking quick and efficient suggestions from credible experts with a precence on social media. Enjoys spending time in museums, going to gallery openings & experimenting with color in her beauty routine. pg 58
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Primary Research: Interviews We were excited to begin conducting our primary interviews to gain a better understanding of the fashion, beauty, customized, personalized, and service industries. Our goal from these interviews were to discover areas of opportunity that were not already identified in our secondary research.
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Its about the emotional connection with people. -Cynthia Cook Smith - Business Owner/Niche Stylist
I buy the beauty products online after trying out in store and I look for clothes / styles online and buy in store. -Delara Lalwani - Founder, Beauty Button
Alessandro Cannata - Chair Luxury and Brand Management L’Occitane - Beauty Expert Blue Mercury Expert - Beauty Expert
Customers come in and ask for what their favorite bloggers or celebrities are wearing. -Club Monaco Stylist - Fashion Stylist
Club Monaco Stylist - Fashion Stylist Cynthia Cook Smith - Business Owner/Niche Stylist Delara Lalwani - Founder, Beauty Button
Luxury is considered an exclusive experience and is desired by millenials even when its not tangible with their income. -Alessandro Cannata - Chair Luxury and Brand Management
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Existing Customer Journey Map Customer journey maps combine two powerful communication methods, storytelling and visualization. As a team, this was a critical tool to help us understand and address the consumer’s current experience using beauty, fashion, and wellness platforms online and in store. Through three interviews and hypothetical scenarios, we were able to uncover the emotions users were experiencing and the different touchpoints necessary to reach an outcome. This resulted in discovering the general shopping flow which led us to notice a reoccurring change in the user’s emotion when required to make a decision. As we moved forward, we realized we needed to propose a solution that would close this loop and provide reassurance in the decision making process. pg 65
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Frustration
Variation
Journey Starts Here
pg 67 Emotional Desire Initiate Searching
Holding Back
Made Up Mind Research for Inspiration Comparison
Receive Info Enhanced/New Motivation
Targeted Items
Some users will consulate their own decision with friends, families and professional fashion experts.
User Journey
Some users will consulate their own decision with friends, families and professional fashion experts.
Concern
Collect inspirations within the category which is determined in the previous stage.
Possible Action
Determine one or several wanted categories for considering on the next step.
Pulsion
Some factors will make users to suspend or hold back their desirability of purchase.
Optional Action
Users start to look up various fashion items to fulfill their desire.
Fear
Incidental Motivation Needs for Certain Occations
Start/End Point
After collecting enough information users tend to re-evaluate their needs. Re-evaluate Needs
Consulating Make Purchase
Journey Ends Here
New motivations will bring the desirability back and intrigue users to continue the purchase.
Give Up
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Affinitizing Affinity is defined as “a similarity of characteristics suggesting a relationship.� We applied this as we moved forward affinitizing the data gained in a series of rounds. This was done by taking all gathered data points from our secondary and primary research and transferring them externally to post it notes so that they would be easy to cluster and visualize in real time as a group. In round one, we ended with 80 groupings. In round two, we grouped together 47 clusters and gave each group a descriptive statement. We wanted to further filter this process and introduced a third round by ultimately narrowing it down to 17 insights. Each insight was given a statement general in nature. While this method was highly effective, we reconceptualize these insights into HMW questions to facilitate ideation.
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HMW BUSINESS MODEL
SERVICE STRATEGY pg 71
(How might we) The benefit of HMW questions is to ensure that as we move forward in our process, we will be asking the right questions based on our research findings to therefore pursue the right solutions. We created 17 HMW questions which led us to create informed concepts. Over the span of two meetings, we took our HMW questions and asked “What if�? This stage allowed us to consider new possibilities and begin to conceptualize what the business might look like by altering, adding and eliminating ideas. In our first attempt at concept solution design, we distilled our findings and created an equation to visually explain the unique challenge for our consumers in the current beauty, fashion, and wellness market.
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HMW Create an alliance between an online and instore experience?
HMW Use millennials as our early adopters?
HMW Streamline information and create trust and connection on an online platform?
HMW Generate a memorable experience?
HMW Facilitate a “best friend� like expert?
HMW Co-Create with out customer and client online?
HMW Find a way to integrate the 5 senses on an online platform?
HMW Link the memorable experience to have establish customer loyalty?
HMW Offer a heartfelt one to one experience and service to our customer?
HMW Find the most effective way to educate our consumer?
HMW Stand out in the marketplace as a pure and innovative platform?
HMW Identify the strongest communication bridge?
HMW Create an incentive that is relatable to our consumer?
HMW Convey the message of quality therefore making it a luxurious experience?
HMW Facilitate reassurance and confidence in our crafted serivce?
HMW Control the business model?
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HMW Portray exclusivity but achieve attainability? pg 74
Key Findings
Women seek beauty, fashion and wellness guidance online due to convenience and lack of time. + Are influenced by celebrated and credible influencers. + Value trusting and sincere relationships when information and resources are oversaturated. + There is a lack of an “in person� sensory experience in the current market. =
A poor user experience pg 75
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Key Insights towards Opportunity
From asking “what if” and and “how might we,” we were able to distill this into 17 key insights. As a result, this closely connected us to the notion that a facilitating service could drive our solution. Or rather a business that creates alliances to better serve consumers and experts in the markets by listening, enlightening, curating and facilitating a rare and unique individualized experience.
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IN-STORE EXPERIENCE An in store experience should not be lost
LISTEN THROUGH PERSONALIZATION
INFLUENCERS OF MILLENNIALS
Finding the right beauty product for the consumer needs to be more accessible
Millennials are influenced by the influencers
CUSTOMERS PARTICIPATION Customers want to participate to make it their own
EMOTIONAL MOTIVATION The motivation and emotions of the consumer should drive the service
INTERNET CONNECTIVITY The internet is a powerful tool to connect with the consumer
PERSONAL STYLIST Our target customer leads a busy life and seeks nuances everyday. A personal stylist can solve the problem.
NON-TRENDY CUSTOMIZATION The customization of wellness need not be trendy or mainstream
CUSTOMIZATION AS A BRIDGE Customization is the bridge that enhances the quality and facilitates possibilities for the consumer
POWER OF EDUCATION Customization will be more impactful when consumers are educated
MEMORABLE LOYALTY Memorable experiences create loyalty
ACCESSIBLE APPROACH Our target customer leads a busy life and seeks nuances everyday. A personal stylist can solve the problem.
GIVING BACK Consumers want to portray an image of “giving back”
HONEST ADVICE
UNPREDICTABLE BUSINESS MODEL
Women seek credible and honest advice from true/authorized experts
Because of the over saturation of apparel, copycats and dupes, exclusivity is desired
LUXURY DEMANDS
DESIRED EXCLUSIVITY
Consumers demand/expect maximum luxury even when they can’t afford it
Early adopters and validation through respected sources is a way to gain credibility
ALLIANC G N I T A ES E R C Disruption Possibilities
CORE TO B E T TE R S E RV E
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GOAL
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LISTEN
ENLIGHTEN
CURATE
FACILITATE
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Innovative Business Model
Human to Human (one-to-one) - direct or Indirect. Exclusive business model in relation to their geography and demand of efficiency that is respectful of the user's timeframe and commitment in process. Enhance and encourage a shared opportunity for our experts and partners. Tiered program/pricing structure opportunity to suit the consumers needs.
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Support, find and provide opportunity for aspiring startups to become future experts/partners in our business and market.
Innovative Disruptions
Experts share a passion to educate and bring back the mentality of personalized curation. Deliver the curated products all together. Sample box for sensory confirmation/ the ncentive could lower retailers chance of return and provide reassurance to consumers.
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The Opportunity
THERE IS NO PLATFORM FOR WOMEN IN BEAUTY, FASHION AND WELLNESS THAT ALIGNS EXPERTS WITH THE END CONSUMERS THROUGH ONE TO ONE GUIDANCE.
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THROUGH RESEARCH, IDEATION AND
Until Now...
COLLABORATION,
AU KURATE WAS BORN. BY DEFINITION, AU KURATE MEANS A CURATION OF A PRODUCT OR SERVICE IN THE ESCENCE OF TIME.
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Brief
Business Canvas for the “X” Proje
“On the go” professional women, between ages 25 to 35 are looking for expert guidance in beauty, fashion and wellness. The current online market offers a business to consumer experience and fails to provide accurate content and listen to her true needs. Though and in-store expert would humanize the experience, it takes more time. Through an online platform, consumers could engage and access the right experts based on what she is looking for in direct relation to her timeframe and location. By redesigning the existing user experience and creating a service minded platform that bridges the gap between experts and end consumers, the culture or curation and facilitation is reborn online. pg 97
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Value Proposition The value proposition is a tool used for the marketing strategy which addresses the target audience. It is structured to communicate the value of the brand to our consumers and uphold the company’s mission; explaining what Au Kurate was founded on, why it exists, and why consumers and experts should choose to become a part of our family and its unique offerings.
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For: women ages 25-35.
Value Proposition Consumer
Who: “on the go� professional women looking for expert guidance in beauty, fashion and wellness. Our: one to one platform. Is: curated experience that provides a tailored service in direct relation to her needs, timeframe and location. By: providing a human to human connection through our carefully designed process that matches the consumer with the appropriate expert. Unlike: any other platform on the market. Our: network enhances the user experience while making this type of service an attainable luxury.
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Value Proposition Brand/Experts For: beauty, fashion, and wellness experts. Who: are seeking to grow their business and engage with new customers / experts. Our: one to one platform. Is: broadening their reach and accessibility. By: providing them with a database of clientele and expert relationships. Unlike: any other platform. Our: network acts as a bridge between the experts and the end consumers. pg 103
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Business Canvas Model The business canvas is a strategic management template we used to develop Au Kurate’s business model. It visualizes all elements of the business to effectively execute the process by including the value proposition and describing the infrastructure, customer(s) relationship(s), and finances.
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Business Canvas Model
ect
Key Partners
Key Activities
Value proposition Consumer
Customer Relationships
Fashion Experts
Production:
(Fashion Stylist, Image Consultant, Fashion Marketing Director)
- Sample Box - Curation/ Browsing - Delivery of products (all together at once) - Brand design and packaging design - Proposals to client for purchase - Purchase for client
For: 25-35 women Who: Professionally and socially connected women
Personal Assistance & Co-Creation
Beauty Experts (Dermatologist, Makeup Artist, Plastic Surgeon)
Wellness Experts (Personal chefs, Personal trainers, Food and Nutrition, [pressed juicery, sakara life, etc.], Well Being [Daily practical practices, Self love, meditation, relaxation], Nutritionist)
Influencers (Bloggers, experts, millennials, It girls, role models, celebrities, models, vloggers, testers, brand ambassadors, publications)
- Expert consultation - Authentic needs and demand of our consumer - Determine which program is best suited to client (A,B, C) - In-home or in person meetings - Enlighten customer with education that is tailored to them through email/guides/interviews/etc. - Show success stories/proof - Show benefit of time saving, cost saving
Software developer
Platform/Network:
Agency (internal/ external)
- Our website - Transactions - Chat//Connect with Expert(s) to client and identify needs
direct relation to their needs, timeframe and location. We give our clients access to emerging experts in fashion, beauty and wellness by listening, enlightening, curating, and guiding our customers through the entire process.
Is: An effort to redesign the online experience from a one-size-fits-all solution to a service customized to
Our Network: This type of service was
Human Resources Graphic Designers
Commission per service
Key Resources
Value proposition Client
Physical:
For: Makeup, fashion, apparel, fitness, cosmetics,
Office, Packaging development, Warehouses, In-store, IT Support, Logistics Infrastructure, Online Platform
and food brands
Who: are seeking to really engage to their rightful customers / experts
Intellectual: Name and Concept Patent, Domain Alliances with brands, Customer and client data base, Partnerships with brands, influencers and experts, Brand Recognition/ Image of the brand, Algorithm
Human: Experts, Influencers, Marketing Team, Design Strategist, Graphic Designers, UX/UI Designers, Customer Service, Journalists, Financial, Loans, Investment from angels, Brands interested in expanding their branches, Sustainable revenue, Experts interest on finding new clients.
Our: platform gives them an easy access to share and consume information
-
Need to have a degree on the area. Some years of experience. Are professional/On Brand Must be interested in providing customer service online and offline. - Tech Savvy - Constantly on the search for new trends and techniques. - Known / relatable
1. Awareness Campaigns, Magazines, Social Media, Word of mouth and Influencers
2. Evaluation Email, Survey, Ratings/ Reviews and Analysis
3. Purchases
who seek their advice
Unlike: other magazines/ blog posts / articles,
4. Delivery
where consumers just read about the experts but don’t have direct access to. / any other one way system/ platform, where the information is just shared, but not consumed.
Curation of products, Delivery based on geographic and time efficiency location and In-person consultation
Our Network: acts as a bridge between the experts and the end consumers.
Cost Structure Brand & Concept Registration (Royalties)
Brands:
Channels
Online Platform, Sample box, In-Store Scheduling appointments, Alliances In-store and Online platform, and Providing client with a shopping/purchase list/visual boards
Is: broadening their reach, bringing in ease By Providing: them with a rich data of clientele
Client Segments Expert on Beauty, Fashion and Wellness.
traditionally for an elite market but we have designed an experience that is an attainable luxury
Clients /Customers
- Women ages 25-35 - Seek expert guidance for occasions, special events, concerns, fashion, silhouette dressing/styling and wellness - Seek curation from experts due to lack of time and need for continuous upkeep. - Seeking quick and efficient suggestions from credible experts with a presence on social media
Personal Assistance & Co-Creation
By Providing: A human to human experience, first through a consultation to identify which types of service model best suits the consumer needs. The consumer will collaborate with their expert(s), who are dedicated to help and answers question along the way!
Other brand partners
Logistic Department
Expert/Alliances Relationship:
your unique style and needs.
Media/Publishers/ marketers
Delivery systems
Community
Our: Platform that provides a tailored service in
Unlike: Any other platform on the market by providing access to the right experts, creating alliances, and streamlining information and or products to each client.
Customer service department/support
- Searching for the right consumer - Open to customize/personalized for consumers - Belong to the segment of beauty, fashion, apparel, wellness and fitness. - Medium quality min. - Affordable and accessible pricing range - Involved in the “give back” - Localized, internationally or local. - Available for in-store/ online purchase. - Bespoke brands offering customization - Willing to share samples? yes!
5. Aftersales Customer services, Review/ ratings, Monthly/weekly suggestions & tips, Follow up after service and Thank you Notes
Revenue Streams Platform Domain
Customer Service department - consultations, briefs
Rent Workplace
3 tiered pricing opportunities
Brand partners
Design and Marketing Team
IT Department
Software development
Logistic Team - purchasing orders/delivery
Website maintenance
Accounting
Packaging Production
Suppliers
Human Resources
pg 107
Problem Solving:
looking for expert guidance in fashion, beauty and wellness.
Customer Segments
Asset Sales:
Brokerage:
Usage Fee: Free Subscription Monthly suggestions Sample testers Styling monthly Lending/renting/leasing Warehouse (Maybe) Office Place
Commission from products and services Advertisement Product placement Reference of location Advertisement in the platform
Licensing: Website Domain Name patent
pg 108
Strengths • • • • • • •
While developing Au Kurate, a SWOT analysis was conducted at two different stages to best understand the strengths, weaknesses, threats and opportunities surrounding the concept. First after our competitor analysis and second after finalizing our model.
• • • • • • • • •
Service minded platform Human to human/one to one Focused on good user experience Honest, trustworthy and thoughtful Engage and enlighten Listen and established certainty Accessible luxury by selection of package type Multi - sensory opportunity Coordinated delivery of items Endorsed and respected by experts A model that “builds up” one another Curated and intimate A step ahead of the current market Guides through clutter of information Time and location sensitive No inventory overhead
Opportunities • A wellness conference for our experts or give back mission to aspiring experts to help build their business • Brings consumers and experts from different locations or backgrounds together • Expansion of company without mass production • Redesigns the online user experience • Return clients • Our own delivery system
pg 109
Our Business SWOT
Weaknesses • Expensive and for an elite clientele • Extensive and costly business infrastructure/maintenance • Limitation on amount of consumers the business can support • Amount of time required from our “Kurators” and experts could be uncontrolled • The platform and enlightenment blog would be too content heavy to exist on the same domain • Requires many resources and partnerships • Continuous innovation required • Three areas of focus • No constant revenue • Gaining credibility is a process
Threats • A copy cat business • Not getting credible sources to confirm our business • Taking off too fast to keep up with • Trying to keep up with the trends • The accessibility to free information may turn potential consumers away • Experts branching out and taking our clients away from the business operating “outside the platform”
pg 110
Au Kurant offers three options directed towards each persona. All consumers will automatically be subscribed to our service and have access to our “enlightenment” channel of exclusive expert advice.
Our Offers
Persona A filters into our top tier package: “All the time” It is an end-to-end curating experience which can operate In person or over the phone. This fee is customized based on the scope of project, timeframe travel expenses, and add on services. Persona B filers into our second level package: “In some time” This arrangement has a bespoke arrangement, still tailoring to particular requirements, but operating solely online and communicating through shopping/purchase lists, boards, coordination and referrals. However, add on services are available. The base fee is 1,500. Persona C filters into our third level package: “At one time” It is a single day session where our experts our prepared to address their needs right away in a manageable time frame. This service is a 500 flat fee.
pg 111
pg 112
Our Brand Guidelines Au Kurate’s approachable, feminine, and sensible branding was carefully selected to appeal to the consumer and expert. Romanticized and simplicate fonts were chosen to compliment the color scheme. The tagline, “You Before Us” encompasses the identity that is Au Kurant.
pg 113
pg 114
Logo & Tagline
The Logo developed from our keywords listen, enlighten, curate and facilitate. The structure of identity was based in the font Hijrnotes.
You before us
pg 115
This font gives a sense of elegance because of its curving and its style of calligraphy give a personal human touch.
pg 116
No matter the size, the logo must have at least a space around it to the size of “Au�.
Minimum size 2.4 x 0.4inches
pg 117
pg 118
01. TYPEFACE
02. PARAGRAPH
Cotham
Aa
Aa
Aa
Light
Medium
Bold
Aa
Aa
Aa
Regular
Bold
Italic
Diot
Headline 1 (25pt) Headline 2 (22pt)
03. COLOR
Lorem Ipsum
51pt
Lorem ipsum dolor sit amet, consectetur17pt adipiscing elit. Vivamus volutpat, justo ut pretium condimentum, massa nulla vulputate odio, ac congue purus purus non mauris.
#A8DCDD
#F2D5C9
#F2D5C9
#F7ACB2
Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus volutpat, justo ut pretium condimentum, massa nulla vulputate odio, ac congue purus purus non mauris.
Headline 3 (17pt) #F5F4F9
#D0D2D3
#D4ABC0
#000000
Content 1 (13pt) Content 2 (13pt)
pg 119
pg 120
SECTION
pg 121
7 pg 122
Our Pitch/Market Strategy
pg 123
The sales pitch was developed to capture the consumer's existing frustrations that the concept was founded on. The storyline showed how Au Kurate is able to improve the user’s experience and connect her to the right service and product through an online platform. A working prototype was included to narrate the process and journey of the consumer. This was naturally targeted towards the female user in a professional and efficient manner to engage quickly and generate excitement.
pg 124
Story board
A woman around 30, at home, getting dressed to get out while sifting through her laptop to find some beauty products.
Cut to her in a coffee shop, grabbing coffee on her way and scrolling through her phone, going through some healthy juice options, she looks a little irritated.
pg 125
pg 126
You before us
Her hand hits enter and we see our website come alive.
She is now at work and is talking with her collegues, while still trying to find a dress that she needs to wear at a wedding.
From here, we see the process of how she takes the little survey; survey sheet is being filled
client walking on the street, and quickly gets a welcoming email.
V.O: A new approach to service for the professional woman on the go that facilitates all your beauty, fashion and wellness essentials.
Au Kurate aukurate.com Meet your expert for beauty, fashion and wellness
HELP! NEED A FASHION EXPERT NOW.
She looks frustrated and types on the search screen on google, “HELP! NEED A BEAUTY, FASHION & WELLNESS EXPERT NOW”.
You before us
The answer pops out and - “Au Kurate!”
V.O: Introducing AU KURATE
pg 127
Hits enter on the email
gets an email, opens the email on her phone
A complimentary consultation with one of our “Kurators” is set. Kurator dials the client’s number
client answers the phone
V.O.: It’s more than a service, it’s a lifestyle choice. It’s a tailored experience by our kurators and experts so you get an in-store feeling online.
pg 128
MATCH FOUND
Cut to the kurator talking to the client (side by side shot of client & kurator talking while taking notes)
The kurator then finds the right match,
the expert and passes down the brief
Cut to the client opening out a box that has been sent to her with all the goodies.
Cut to a smile, glint in the eyes of the client.
V.O.: Through our platform, we match you with the accurate experts based on your needs, budget and location.
You before us
The expert sends in her recommendation to the client on the dashboard,
they co-create styles together.
The client selects what she needs.
V.O.: Our complimentary consultation pairs you with the right expert and service to make the process seamless and enjoyable!
pg 129
pg 130
Protoype The prototype was created to be successful on all devices. Since our targeted female is “on the go,� the platform needed to function on smart-phones as well as tablets and computers. We used wireframes to demonstrate and visualize the user journey.
pg 129
pg 130
The User’s Journey through Au Kurate
Customer
Kurator
Webpage
Expert
Automated Phone Call
World of mouth Personal Info Identify needs
Partner Promo
Visit Website
Sign Up
Fill Up Survey
Check Availability
Verify Phone Number
Preference/ Budget Follow-up Survey
Social Meadia
Receive Email Verification
Read Info
Review/Rate /Feedback
Service Ends
Service/ Co-creation Stars
Customer& Expert being Invited
Notify Customer via Text/Email
Receive Recommandation Brief
Talk to Kurator
Receive Phonecall
Reject Phonecall
Pick Up Phonecall
Reschedual Phonecall
Reject Brief pg 131
pg 132
Your beauty, fashion and wellness experts await!
Sign me up!
We are
How it Works
Services
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Become an Expert
We are
How it Works
Services
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Become an Expert
We are
How it Works
Services
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Become an Expert
We are
How it Works
Services
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Become an Expert
We are a beauty, fashion, and wellness platform aligned We are a beauty, fashion, with experts for one toaligned one and wellness platform guidance tailored to you. with experts for one to one We are a beauty, fashion, guidance tailored to you. and wellness platform aligned with experts for one to one guidance tailored to you.
We are
pg 136
How it Works
Services
Sign In/Log In
Become an Expert
We are
How it Works
Services
Sign In/Log In
Become an Expert
We are a beauty, fashion, About Us and wellness platform aligned About Us for one to one with experts guidance tailored to you. We are a beauty, fashion, means a curation of a product or service in platform aligned and wellness means a curation of a the escence of time. with productexperts or service infor one to one the escence of time. guidance tailored to you.
About Us
means a curation of a product or service in the escence of time. Our Mission
About Us
Au Kurate was founded with one simple idea: redesign a service that tailors beauty, fashion and wellness essentials for women.
Our Mission pg 137
Au Kurate was founded with one simple idea: So we set out to design a platform that was redesign a service that tailors beauty, fashion accessible with a luxurious feel. and wellness essentials for women.
pg 138
and wellness essentials for women.
means a curation of a Our Mission product or service in the escence of time.
About Us
The result was much more than a service and a So we set out to design a platform that was solution that could help transform the quality accessible with a luxurious feel. of our client’s lives. Through our platform, Au was with founded with oneexperts simple idea: we Kurate match you the accurate based The result was much more than a service and a redesign a service that and tailors beauty, fashion on your needs, budget location. solution that could help transform the quality and wellness essentials for women. of our client’s lives. Through our platform, Our curated experience allows you to get an we match you with the accurate experts based So we set out toonline design a platform that was in-store feeling and co-collaborates with on your needs, budget and location. accessible luxurious feel. experts, allwith whilea saving time time through our stress free process that you can trust! Our curated experience allows you to get an The result was much more than a service and a in-store feeling online and co-collaborates with solution that could help transform the quality experts, all while saving time time through our of our client’s lives. Through our platform, stress free process that you can trust! we match you with the accurate experts based on your needs, budget and location.
means a curation of a product or service in the escence of time.
Our Mission
Au was founded with one simple OurKurate curated experience allows you to getidea: an redesign a service thatand tailors beauty, fashion in-store feeling online co-collaborates with and wellness essentials women. experts, all while savingfor time time through our stress free process that you can trust! So we set out to design a platform that was accessible with a luxurious feel.
“We promise to “We promise to always put you always put you “We promise before us!” to
Our Mission The result was much more than a service and a solution that could help transform the quality Au Kurate was founded with one simple idea: of our client’s lives. Through our platform, redesign a service that tailors beauty, fashion we match you with the accurate experts based and wellness essentials for women. on your needs, budget and location.
pg 139
So we set out to design a platform that was Our curated experience allows you to get an accessible with a luxurious feel. in-store feeling online and co-collaborates with experts, all while saving time time through our The result was much more than a service and a stress free process that you can trust! solution that could help transform the quality
Our Promise To offer an elevated and curated process based on our core passions:
Our Promise
- To Listen To offer an elevated and curated process based on our core passions: - To Curate -- To To Listen facilitate
Our Promise -- To To Curate Enlighten To offer an elevated and curated process
pg 140
“We promise before us!” to before us!” always put you before us!” “We promise to always put you “We promise to before us!” always put you before us!”
solution that could help transform the quality of our client’s lives. Through our platform, we match you with the accurate experts based on your needs, budget and location.
Our curated experience allows you to get an in-store feeling online and co-collaborates with experts, all while saving time time through our stress free process that you can trust!
Our Founders Story
In 2017, four masters students from Savannah College of Art and Design, dreamed up the idea of Au Kurate. Every great innovation begins with a challenge, and for us, that challenge was a niche area that needed to be reimagined! In 2017, four masters students from Savannah College of Art and Design, dreamed up the idea of Au Kurate. Every great innovation Each of us had felt frustrated with the current oversaturated begins with a challenge, and for us, that challenge was a niche online market in beauty, fashion and wellness. There was too area that needed to be reimagined! much information, resources and it was confusing to find which expert to listen to. No platform existed for women that aligned Each of us had felt frustrated with the current oversaturated experts to clients, who guided them every step of the way online market in beauty, fashion and wellness. There was too In 2017, four masters students from Savannah College of Art and toreach a desired result. much information, resources and it was confusing to find which Design, dreamed up the idea of Au Kurate. Every great innovation expert to listen to. No platform existed for women that aligned begins with online a challenge, and forfailing us, that challenge was a niche The current market was to provide accurate content experts to clients, who guided them every step of the way area that needed toour be reimagined! and listen to any of actual needs. Shopping in store isn’t toreach a desired result. always realistic or time saving for the busy women “on the go.” Each ofclear us had felt the current oversaturated With a goal tofrustrated solve thiswith problem, we created an accessible, The current online market was failing to provide accurate content online market in beauty, fashion and wellness. There was too personal and collaborative experience for women and provided and listen to any of our actual needs. Shopping in store isn’t much information, it waswith confusing which them with talented,resources emergingand experts a placeto tofind grow their always realistic or time saving for the busy women “on the go.” expert to.toNo platform existedand for women careers.toItlisten all had begin somewhere, for us, itthat wasaligned at a With a clear goal to solve this problem, we created an accessible, experts to clients, guided them everytogether step of the way coffee shop wherewho we blended our ideas to reshape personal and collaborative experience for women and provided toreach a desired result. the culture of curation and facilitation online. them with talented, emerging experts with a place to grow their careers. It allonline had tomarket begin was somewhere, for us, it was at a The current failing toand provide accurate content coffee shop blended our ideas together to reshape In 2017, four masters students Savannah College ofisn’t Art and and listen towhere any ofwe our actual from needs. Shopping in store
Our Founders Story
Our Founders Story
pg 141
To an elevated and curated process - Tooffer facilitate based on our core passions: - To Enlighten - To Listen - To Curate - To facilitate - To Enlighten
Our Promise To offer an elevated and curated process based on our core passions: - To Listen
Ziayu Zhou
- To Curate
Ziayu Zhou
- Tooffer Enlighten To an elevated and curated process based on our core passions:
Ziayu Zhou
Payal Vaidya
Katie Allen
Our Promise - To facilitate
Katie Allen
- To Listen - To Curate
Katie Allen
- To facilitate
- To Enlighten
Maarsel Atallah
pg 142
coffee shop blended our ideas together to reshape In 2017, four masters students Savannah College ofisn’t Art and and listen towhere any ofwe our actual from needs. Shopping in store the culture of curation and facilitation online. Design, dreamed the idea of Au Kurate. Every great innovation always realistic orup time saving for the busy women “on the go.” begins with agoal challenge, us, thatwe challenge a niche With a clear to solveand thisfor problem, createdwas an accessible, area that and needed to be reimagined! personal collaborative experience for women and provided
Payal Vaidya
Maarsel Atallah
ZiayuVaidya Zhou Payal
Katie Allen Maarsel Atallah
Ziayu Zhou
Katie Allen
Payal Vaidya
Maarsel Atallah
Payal Vaidya
Maarsel Atallah
How it works
them with talented, emerging experts with a place to grow their Each of us had felt frustrated with the current oversaturated careers. It all had to begin somewhere, and for us, it was at a online market in beauty, fashion and wellness. There was too coffee shop where we blended our ideas together to reshape much information, resources and it was confusing to find which the culture of curation and facilitation online. expert to listen to. No platform existed for women that aligned In 2017, four masters students from Savannah College of Art and experts to clients, who guided them every step of the way Design, dreamed up the idea of Au Kurate. Every great innovation toreach a desired result. begins with a challenge, and for us, that challenge was a niche area that needed to be reimagined! The current online market was failing to provide accurate content and listen to any of our actual needs. Shopping in store isn’t Each of us had felt frustrated with the current oversaturated always realistic or time saving for the busy women “on the go.” online market in beauty, fashion and wellness. There was too With a clear goal to solve this problem, we created an accessible, much information, resources and it was confusing to find which personal and collaborative experience for women and provided expert to listen to. No platform existed for women that aligned them with talented, emerging experts with a place to grow their experts to clients, who guided them every step of the way careers. It all had to begin somewhere, and for us, it was at a toreach a desired result. coffee shop where we blended our ideas together to reshape the culture curation andwas facilitation online. The currentof online market failing to provide accurate content
Our Founders Story
How it works
“We understand the importance of “We understand dedicated industry the importance of professionals curating dedicated industry a service that meets professionals curating your requirements.” and listen to any of our actual needs. Shopping in store isn’t “We understand a service always realisticthat or timemeets saving for the busy women “on the go.” the aimportance With clear goal to solveof this problem, we created an accessible, your requirements.” personal and collaborative experience for women and provided dedicated industry them with talented, emerging experts with a place to grow their careers. It all had to begin somewhere, and for us, it was at a professionals curating coffee shop where we blended our ideas together to reshape the culture of curation and facilitation online. a service that meets your requirements.”
How it works
How it works
pg 143
pg 144
much information, resources and it was confusing to find which expert to listen to. No platform existed for women that aligned experts to clients, who guided them every step of the way toreach a desired result. The current online market was failing to provide accurate content and listen to any of our actual needs. Shopping in store isn’t always realistic or time saving for the busy women “on the go.” With a clear goal to solve this problem, we created an accessible, personal and collaborative experience for women and provided them with talented, emerging experts with a place to grow their careers. It all had to begin somewhere, and for us, it was at a coffee shop where we blended our ideas together to reshape the culture of curation and facilitation online.
Ziayu Zhou
Katie Allen
Payal Vaidya
Maarsel Atallah
How it works
“We understand the importance of How it works dedicated industry professionals curating “We understand a service that meets the importance of your requirements.” dedicated industry professionals curating a service that meets your requirements.”
pg 144
pg 145
1.
1.
2.
2.
Sign up and fill out our questionnaire.
3.
3.
Based on your availability, a kurator will After the consultation, you’ll receive schedule a complimentary consultation to find a custom brief from your kurator that We’ll use that information and provide it you the expert(s) best-suited to your budget, includes a recap, package proposal, next to your dedicated Kurator rep. Sign up and fill out our questionnaire. Basedneeds, on your availability, a We kurator the consultation, you’ll receive time frame and location. offer will steps for payment After and an introduction to pricing packages that our kurators will your matched expert. scheduletiered a complimentary consultation to find a custom brief from your kurator that determine appropriate for each client. Our dedicated kurator hand-matches We’ll use that information and provide it you the expert(s) best-suited to your budget, includes a expert recap, package proposal, next experts with clients. Each to your dedicated Kurator rep. has a personal relationship with needs, time frame and location. We offer steps for payment and an introduction to their Kurator making the matching tiered pricing packages that our kurators will your matched expert. process highly customized.
All the time
An end-to-end curating experience whichclient. can determine appropriate for each operate In person or over the phone. This fee is customized based on the scope of project, timeframe travel expenses, and add on services.
All the time
An end-to-end curating experience which can In some time operate In person or over the phone. A bespoke arrangement, still tailoring to particular requirements, This fee is customized based on the scope but operating solely online and communicating through shopping/purchase of project, timeframe travel lists, expenses, boards, coordination and referrals.
and add on services.
4.
However, add on services are available. The base fee is $1,500.
Depending on your proposed package, you will be able to work with your expert in person or remotely, through chat and our co-collaboration dashboard.
pg 146
In some time At one time
A bespoke arrangement, A single day session where our experts our still tailoring to particular requirements, prepared to address their needs right away but operating in solely onlinetime and communicating a manageable frame. through shopping/purchase lists, This service is a $500 flat fee. boards, coordination and referrals.
Our dedicated kurator hand-matches
After reviewing your custom proposal with clients. Each expert and viewing yourexperts expert’s profile, it’s time tohas book! a personal relationship with
their Kurator making the matching process highly customized. After reviewing your custom proposal and viewing your expert’s profile, it’s time to book!
5. Sign up and fill out our questionnaire. We’ll use that information and provide it to your dedicated Kurator rep.
pg 147
In some time A bespoke arrangement, still tailoring to particular requirements, but operating solely online and communicating through shopping/purchase lists, boards, coordination and referrals.
Special Touches 4.
The base fee is $1,500.
Depending on your proposed package, you will be able to work with your expert in person or remotely, through chat and our co-collaboration dashboard.
Sign up and fill out our questionnaire.
At one time
We’ll use that information and provide it to your dedicated Kurator rep.
Co-Create Together
Try It First
We designed this feature to allow for a shared space for our kurator, expert and clients to access at any time to ensure for a seamless process.
The truth is, products be expensive! This servicecan is a $500 flat fee. So before you make your bigger purchase, we want to ensure you are able to try out the expert approved sourced items tailored to your needs.
From sharing inspiration photos, to product recommendations, tutorials and easy communication, this space is simple to navigate and accessible at any moment of your day.
Given we have the time, the box will be delivered right to your doorstep!
Everything you upload, your expert andTogether kurator Co-Create can see, so nothing will be missed!
We designed this feature to allow for a shared space for our kurator, expert and clients to access at any time to ensure for a seamless process. From sharing inspiration photos, to product recommendations, tutorials and easy communication, this space is simple to navigate and accessible at any moment of your day. Everything you upload, your expert and kurator can see, so nothing will be missed!
Guarantee
Same Time Delivery
A single day session where our experts our prepared to address their needs right away in a manageable time frame.
Special Touches
pg 148
5.
However, add on services are available.
Try It First The truth is, products can be expensive! So before you make your bigger purchase, we want to ensure you are able to try out the expert approved sourced items tailored to your needs. Given we have the time, the box will be delivered right to your doorstep!
Collaborate with your designer on your shopping list and dashboard! Pick what you like and dislike so we can organize all of your purchases. Our ordering kurator takes care of the rest, placing and managing orders through multiple retailers. And do you want to know the best part?
We can collect everything in your order to arrive in one box at your doorstep! Same Time Delivery Collaborate with your designer on your shopping list and dashboard! Pick what you like and dislike so we can organize all of your purchases. Our ordering kurator takes care of the rest, placing and managing orders through multiple retailers. And do you want to know the best part? We can collect everything in your order to arrive in one box at your doorstep!
pg 149
We are here to simplify the process and make shopping easier for you.
Guarantee
It’s our promise to provide you with support We are here to simplify the process every single step of the way, we’ve constructed andso make shopping easier for you. a guarantee to keep you mind peace! It’s ourat promise to provide you with support every single step of the way, so we’ve constructed a guarantee to keep you mind at peace!
We have put together a team of fantastic experts We have put together a team of fantastic experts in the beauty, fashion and wellness industry. in the beauty, fashion and wellness industry.
from the top schools They have graduated from They thehave topgraduated schools with outstanding credentials. If your expert with outstanding credentials. If your doesn’t feel likeexpert the right match, we will pair you with a different expert! doesn’t feel like the right match, we will pair you with a different expert!Your dedicated kurator will immediately provide solutions to get you back on track. work tirelessly to offer you a Your dedicated kurator willWe’ll immediately provide wonderful experience, but if our model is just solutions to get you back on track. not the right fit, we will kindly offer a refund.
We’ll work tirelessly to offer you a wonderful experience, but if our model is just not the right fit, we will kindly offer a refund.
Let’s Start!
pg 150
pg 151
Au kurate
Discover
About us
How it Works
Contact Us
Guarantee
Au Kurate Inc. Careers
Become an Expert
36 Park Avenue Fl. 25, New York, NY 10010
Help
Customer FAQ
info@aukurate.com
Terms & Policies
© Au Kurate 2017
Welcome to Au Kurate You before us!
Au kurate
Discover
About us
How it Works
Contact Us
Guarantee
Careers
Become an Expert
36 Park Avenue Fl. 25, New York, NY 10010
Help
Customer FAQ
info@aukurate.com
Terms & Policies
Au Kurate Inc.
© Au Kurate 2017
1
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1
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1
1
1
1
1
1
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SECTION
pg 170
8 pg 171
Conclusion and Thank you As design managers, we discovered that collaboration was truly the main objective and result of our process and proposed disruptive business, Au Kurate. We would like to thank our professor Tom Hardy and classmates who made themselves available for feedback that helped shape our outcome and success of this course. We aspire and hope that our findings could one day propel forward to an actual start up!
pg 172
pg 173
Sincerely, Jiayu Zhou Katie Allen Maarsel Atallah Rubio Payal Vaidya
pg 174
pg 175
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