Famous Typographers A Lifeline
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Type Factory Venue Information
Type Factory is a contemporary type museum located in the prestigious location of Pacific Quay, which is famed for being the media hotspot of Glasgow. The building is a recently refurbished warehouse, which has been kitted out, in hightech equipment for use of its visitors. The museum is also home to a conference room, which has all of the latest AV equipment, which is available, free to use when booking the room. This remarkable new attraction also provides a beautiful setting for a range of private and corporate events such as private dinners, cocktail receptions, weddings, filming and photography. Type Factory can be hired out for professional or personal use, with our experienced staff ready to take you on a personal tour of the factory.
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There are also small rooms available to hire for use of teaching. The café can seat up to 100 patrons with stunning views across the River Clyde, there is also an outdoor terrace, which can be booked separately to the café. The Type Factory is the first Scottish type museum, which is host to over 100 different typographers typefaces and a detailed history of the type. There are daily tours around the museum, which can be booked in advance or booked on the day. These tours can also be booked as a party, and your own guide will be with you for the duration. How to reach the Type Factory: Glasgow International Airport is 20 minutes away via the M8 motorway.
Venue Information Prestwick Airport has a direct rail link to the city centre that takes 40 minutes. Glasgow’s Central and Queen Street stations are a 10 minute drive from Pacific Quay.
T F The Exhibition Centre train station is the nearest train link. The station is a two-minute walk from Pacific Quay.
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William Caslon
William was a famous typographer who was based in England in the 1790s, during this time William created typeface, Caslon, which modernised the book industry, which was done by making it a separate creation rather than a printed imitation of a old hand-produced book. Caslon was influenced by the Dutch baroque architecture designs, which helped create the famous Caslon typeface, which was used to print the Declaration of Independence in America. William, himself had also influenced other typographers such as John Baskerville, which created the category of ‘Transitional’ and ‘Modern’ types. Caslon was also successful in engraving and locks, which in turn, opened his own engraving shop after his apprentice. His work became more successful.
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John Watts who was a printer approached him to create different type punches, and this in turn causes him to start creating typefaces. Caslon typeface entered a revival in the late 19th century, when Sir Henry Cole suggested the typeface for the printing of the book title ‘Diary of Lady Willoughby’ in 1845. The typeface also entered a period of resurgence in America during 1858, when LJ Johnson copied Caslon typeface, which was sold under the title of ‘Old Style’. During the early 20th century, it was revived again with Adobe creating a version, which is useable in their wide package of software.
William’s popular typeface is still a heavy used font even in the 21st century. The font is heavily used in the majority of books published. It has become a stereotypical font in which to type books and stories in.
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Neville Brody
Neville Brody is one of the most famous typographers of the 21st Century. He designed many different typefaces, such as Harlem and Blur. These typefaces were popular in the early 90s, and are still in circulation in the present day. He is also renowned in the field of graphic design. After attending the London College of Printing, he started designing record covers. During the late 1960s and early 1970s, Brody had many different influences, such as punk rock.
This movement had a large impact on work he produced and his motivation, his dedication to punk rock, caused him to be threatened about expulsion from university. Brody also has a large interest in ‘different’ art movements such as futurism, dada and constructivism, which still
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continue and can be found in his typefaces. Dada movement was based around ‘ransom note’ type, the ripping of different images or words to create the type, this heavily influenced Brody whilst he was creating his typefaces. Alongside the typefaces, Brody and the Spiekermann couple started the company called FontShop, which was the first and revolutionary digital shop. The website is the reseller of digital typefaces which can be installed onto a computer and used. The website sells the licence to use the typefaces in a range of places and uses.
He started creating typefaces after being renowned for incorporating typefaces into his graphic designs, which was based on the idea that the reader quickly flicks through a magazine.
This in turn caused Brody to start creating words in shapes, or different sized letters, which can be seen his typefaces.
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Hermann Zapf
Hermann Zapf was a famous typographer in the 1940s, he decided many a typeface that is still in circulation, and his two most famous typefaces are Palatino and Optima, which can still be found in many computer programmes in the 21st century.
Zapf was most influenced by calligraphy, which he taught himself to a high standard. His calligraphy kick started his career into typography designing. Zapf focused on bridging the medieval era to the information age. Zapf was renowned for his calligraphy work, and was designed the Preamble to the United Nations Charter in four different languages. Hermann also influenced other typographers such as Charles Bigelow and Kris Holmes who designed the Lucinda typefaces.
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He also created typefaces for different stages of the printing process, ranging from hot metal composition to phototypesetting. Alongside his typography designs, he also was interested into computer typography, which started off designing a typesetting program called ‘HZprogram’ which was became defunct due to finances. This venture was eventually bought by Adobe and incorporated into their typesetting programmed called In-Design. Zapf enjoyed many revivals, however this was due to Monotype creating a slightly similar typeface to Palatino, which in turn was shipped with every Microsoft Office suite purchased. This caused the font to rocket in popularity over the decades, until Times New Roman replaced it. However, Zapf
edited the original version for use on Macintoshes as they have slightly different screen requirements.
Zapf’s typefaces has been a major influence towards the contemporary typographical design, as they have all been slight relations to the original font, and changed slightly.
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Typographical Museum Scotland’s First Type Museum
GLASGOW Pacific Quay, Glasgow, G51 1DZ
OPENING
11TH SEPTEMBER 2015 T F
References: Declaration of Independance http://www.latinorebels. com/wp-content/ uploads/2012/07/declarationof-independence-1776.jpeg William Caslon: http://www.nndb.com/ people/271/000095983/williamcaslon-1-sized.jpg https://zipfcommerce-imagesdev.s3.amazonaws.com/ merchants/a949c1bc-82d84e6b-8d9e-b7e704a3cba9.jpg
T F Hermann Zapf: http://www.designindaba. com/sites/default/files/node/ profiles/360/zapfhermann.jpg Zapf Calligraphy: http://go.distance.ncsu. edu/gd203/wp-content/ uploads/2014/11/FuSCalligraphy.jpg\ Zapf Postage Stamp: http://katranpress.com/ collection/hermann-zapf/ friedrich-von-bodelschwingh/
Neville Brody Album Art: http://www.johncoulthart. com/feuilleton/wp-content/ uploads/2006/04/skidoo.jpg FF Blur: http://www.moma.org/ collection_images/resized/600/ w500h420/CRI_202600.jpg
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Pacific Quay Glasgow G51 1DZ Tel: 0141 332 891 Enquires@Typefactory.co.uk