Hand Crafted Jewelry By: Kathleen McEntire
Executive Summary Company & Product Description Customers Market Research & Competition Marketing Pricing Sales & Distribution Operations Financials Project Timeline
Doriella Du Fontaine 19th century arts and craft movement ‘soulless’ machine made products root of all evils – machines spontaneous personality of designer no repeating designs Men’s and Women’s accessories
Necklaces
Doriella
Bracelets
Hand Crafted
Earrings
Solo – Just ME!
Hair clips
Interaction w/
Men’s and Women’s
customers Sustainable (hemp) CRRH: Campaign for the regulation and restoration of Hemp
$8-$45
Target Customer: Females 15-22 ‘free spirits’ Fashionable accessories Art conscious
Festivals: 40,000-150,000
attendees
Difficulties Supplying to retailers Quantity
Groups/organizations Hemp jewelers Bo-ho, hippie fashion
trends Go-green
Online Retail stores
Vendors
Personal selling Online Webpage Social media
$27/hr Labor Materials Necklace: $20-$35 Bracelets: $8-$15
Vendor/Trade shows Website Dose Market Chicago Personal Networking Music Festivals Wakarusa
Bonnaroo All Good Electric Forest Summer Camp
Become L.L.C. Kathleen McEntire Creative director Owner Sales manager Public relations Accountant Manufacturer
Revenue Sales
$ 1,269.00
Less: Cost of Goods Sold Gross Revenue
$97.20 $1,171.80
Expenses Labor Festival tickets Marketing Vendor passes
$540.00 $180 .00 $35.00 $ 400.00
Total Expenses
$1,155.00
Net Profit
$16.80
Sales Price per Piece (Average) Cost of Jewelry Sold # of Jewelry Sold
$23.50 $ 1.80 54
Hemp Colored Plain thick Plain thin Embroidery thread
Beads Wood Glass Metal Closures Large Small
$ $ $ $
45.00 30.00 28.00 23.00
$ 15.00 $ 250.00 $ 55.00
$ 15.00 $ 10.00
Earrnings Hooks Metal circles
$ 10.00 $ 10.00
Tools Scissors Wire cutters Storage bins Jewelry bags
$ 7.00 $ 3.00 $ 100.00 $ 30.00
TOTAL:
$ 631.00
Becoming an L.L.C. MAY 2012
$40-$900 depending on state Filing fee Annual tax
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
1 Obtain a copy of Illinois LLC Articles of Organization from the Secretary of State office
2 Choose a name for the business (Doriella)
3 4 Fill out the LLC Articles of Organization form
Saturday 5
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9 10 Submit Articles of Publish notice in Organization form local newspaper (Columbia Chronicle)
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14 Create a LLC operating agreement
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27 Actual ad runs in newspaper
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31 LLC!
Hand Crafted Jewelry By: Kathleen McEntire