Elle Danielle Photography Media Kit Contact: Kathryn Calhoun 4080 Public Relations Kmc000@auburn.edu (251) 599-3244
Dear Elle, Thank you so much for the opportunity to design this media kit for your business. You have a wonderful eye for photography and a charming approach to your work that complements it perfectly. I look forward to seeing your business expand in the Auburn area. The documents in this media kit are designed to be used in digital or print media outlets to reach any type of clientel. Enclosed you will find the following: - Biography- allowing clients to get to know you better. - Company Backgrounder- allowing clients to learn how your business started and is still growing. - News Release- about your photography business to send out in the Auburn area to local media outlets. - News Release- about Ellements to send out to the local media and hopefully gain more clients. - Photos and Captions - Blog post- explaining how to use PR tactics within a photography business. - Social media ideas- to possibly implement on your social media accounts. Sincerely, Kathryn Calhoun
BIOGRAPHY Elle Danielle began her journey in Pulaski, Virginia before she moved to Raleigh, North Carolina to begin her junior year in high school. She always had an interest in the arts and enjoyed drawing and painting. Elle went on to graduate from the University of North Carolina Chapel Hill with a degree in Political Science. After college, she spent a year working in the restaurant business gaining customer service experience and learning about working with people. She went on to the Cumberland School of Law where she was a Caruthers Legal Writing Fellow and wrote for Trial Journal. After law school, she worked in a firm setting but found that family law was better suited for her. Family law was fulfilling, because she got to impact people’s lives and make a bigger difference. The dissatisfying parts of her job including watching families fall apart and dealing with the stress of her cases. After taking some family pictures and fine-tuning her skills, she decided to start pursuing photography as more than a fun outlet for her creativity. After leaving the firm, she started with family and lifestyle photography. She was asked to do a wedding later on. Elle said, “At first I was extremely nervous, but I jumped in head first and it worked out great.” Elle now does mostly wedding photography along with lifestyle and family photos. She does about half of her weddings in Alabama, but has traveled for a number of photography sessions and weddings over the years. Elle has found her passion in
photography and said, “Photography is about capturing those little details and preserving those memories. I am inspired by love and am fortunate to have a career that allows me to be a part of some of life's biggest and happiest milestones.� Elle has recently moved to Auburn with her son Greyson and intends to expand her business into the Auburn area, while enjoying the motherly duties she cherishes.
BACKGROUNDER Elle Danielle realized she had a knack for photography when she started taking pictures at family events and wanted to learn more about the art of photography. After a few years as an attorney, Elle decided to make the transition into photography because she found it brought her more joy and she could bring a special quality to her customers. She began with mostly family or lifestyle photography. Eventually she started shooting weddings and found she had a real talent connecting with her customers and seeing those connections in her photography. Elle felt that making a connection with her clients helped to make them feel more comfortable and that comfort allowed them to let their personalities shine through in her pictures. She felt that the pictures were more candid and real if it seemed like a close friend was just capturing the moment rather than a hired photographer. These connections and real relationships are how she built her business and set her vision for what she wanted her photography business to become. Elle said, “Connecting with my clients allows me to do more than take their picture, it helps me to capture the chemistry between a wife and her husband, a child's personality, the love of family. My goal is to document the moments that matter to you most, in the most genuine and beautiful way.� About half of her weddings are in Alabama, because this is where she began her business. However, with recommendations or destination weddings, she has gotten the
opportunity to shoot in Mexico, Jamaica, and hopes to one-day shoot in Italy. Her business has grown organically through recommendations and word of mouth within the industry. As she has moved, her business has adapted to the changes, however she is very comfortable traveling for her clients to make sure their pictures show their personality and values. Regarding weddings, Elle knows that a wedding day is extremely stressful, and as a photographer, wants to make sure she is not causing any stress on the bride and groom but rather capture the real moments happening throughout the day. She wants to be a friend and counselor to the family that interacts with them throughout the day rather than a photographer making them pose constantly. This makes her work much more candid and less posed.
NEWS RELEASE December 11, 2014 FOR IMMEDIATE RELEASE
Contact Information: Kathryn Calhoun
Account Executive, 4080 Public Relations FRESH PHOTOGRAPHER’S STYLE NEW Office: (251)599-3244 TO THE CITY OF AUBURN Elle Danielle has moved her thriving photography business to Auburn, Ala. AUBURN, Ala. – Elle Danielle has been in the photography business for five years. She has done work in Birmingham, Montgomery, and even abroad in Mexico and Jamaica. Recently, she has moved to Auburn and brought her wonderful photography skills with her. Elle focuses on connecting with her clients so that real emotions are seen through her pictures. Elle said, “I want people to be able to look back at the pictures and remember how they felt when they were taken. The joy needs to feel palpable.” Elle is willing to travel for photo sessions if you have a wedding or a special destination you feel would be picturesque. She delivers your photos via an online viewing gallery that you can download, share and purchase prints from. She also sells canvases and hand carved wooden memory boxes. To learn more about her business, you can follow her website and blog at www.blog.elledanielle.com. Booking for lifestyle photographs must be six weeks or more in advance. Because weddings are very personal and involved, it is best to sit
down with her and figure out your timeline together and see if her photography and style match your ideas for your wedding. For more information about Elle Danielle Photography, contact Kathryn Calhoun at kmc0040@auburn.edu. Elle Danielle is an Alabama based wedding photographer who aims to create a wedding experience as unique and genuine as your love story. -###-
Contact Information:
NEWS RELEASE
Kathryn Calhoun
December 11, 2014 FOR IMMEDIATE RELEASE
Account Executive, 4080 Public Relations Office: (251)599-3244
ELLEMENTS OF A PHOTOGRAPHY BUSINESS EXPLAINED Elle Danielle mentors other photographers in managing their business. AUBURN, Ala. – Elle Danielle has been in the photography business for five years. With a background in law, she is very aware and knowledgeable about the business and contracting side of things. She offers that knowledge to other up and coming photographers as they establish their business and policies. Artistic people do not always consider the logistical side of the business, and having a mentor like Elle can help them understand all of the elements it takes to run a successful business. Ellements first began as she mentored other photographers with posing, using light to their advantage, and editing photos. As she formed these relationships with other photographers, she realized the value of the knowledge she possessed from her legal background and wanted to help other photographers learn more about the business side of things. -more-
Elle’s success not only blooms from the relationships she has made within the industry over the years, but also from knowing how to market herself and manage her business. Because that knowledge has been beneficial to her, she wants to share it with other photographers. Even beyond other photographers businesses, she is willing to consult for anyone who needs legal or business advice that may be starting up their own business. For information about Ellements, please contact Kathryn Calhoun at kmc0040@tigermail.auburn.edu. Ellements is a business designed to help up and coming photographers learn more about the industry and the business side of photography. -###-
Kia and Clarence shoot their engagement photos in Birmingham surrounded by one of their favorite things. Clarence proposed to Kia using the joy of music and that same joy transcends through their engagement photos. (AP Photo/Elle Danielle)
Neki Garrett, a three-year-old with plenty of sass, strikes a pose during a photo shoot with her mother and father in Birmingham. With spring approaching, it was the perfect time for her to bring out her favorite pink pieces of her wardrobe. (AP Photo/Elle Danielle)
After such a exciting day, the bride and groom were ready to celebrate their nuptials at the reception. Emily, the glowing bride, plays with some of the confetti for their send-off. (AP Photo/Elle Danielle)
Social Media Instagram: Posting an instagram video of your editing process sped up would be an interesting way to let your followers take a look at your process. Seeing the process a photographer goes through to make your pictures absolutely perfect also may show them the value of a professional photographer at special events. Twitter: Tweeting about where you are doing photo shoots, or what your favorite part of a shoot was can help engage your followers in your process. Also, if they haven’t had time to keep up with your blog, this could be a short and sweet way of them keeping up with your business.