no place like home graphic standards manual
introduction
graphic design standards This graphics standards manual has been prepared by No Place Like Home to ensure consistency in the use of the company’s logo and brand identity. This manual should be referred to for accurate and appropriate usage of the logo and is essential to the effectiveness of the brand identity in both print and electronic forms. With expected growth and expansion in the future, it is imperative to project our brand in a cohesive manner. The standards and guidelines presented in this manual have firm institutional support.
history No Place Like Home is a company specializing in fashionable women’s teleportation footwear. We pride ourselves on being a small but immensely relevant company. Our logo is meant to portray our sense of style as well as our commitment to excellence. Drawing inspiration from Dorothy, we sincerely believe there is no place like home. Our logo is formed by the joining of two high-heeled red sequined shoes. In the negative space between the two shoes is a heart. Our logo is meant to communicate our fashion relevance as well as our sincerity and desire to serve our clients.
communication As it is impossible to cover all possible uses and applications of the brand identity, we expect questions to arise. Please do not hesitate to contact our brand identity branch with any questions, concerns, comments, or requests for information. No Place Like Home Brand Identity Branch telephone: (212) 891-2831 x1003 fax: (212) 891-2934 email: identity@noplacelikehome.com
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contents
basic logo standards 5 logo construction 6 size, scaling and effects
corporate typeface system 8 typography
corporate color palette 10 color guide 11 color reproduction
stationery system 13 business card 14 letterhead 15 envelope
additional branding 17 shoes
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BASIC LOGO STANDARDS
logo construction
The logo is created by joining a left and right shoe so that a heart is created in the negative space. The two shoes together form the logo and therefore, the only appropriate depiction of the logo involves both shoes, as depicted in the right-hand image. It may not be modified, altered, or reconstructed in any way. Typography, color, and reproduction specifications are included in the subsequent pages.
The independent parts of the logo, however, may be used as graphic elements, as seen on the cover of this manual. The shoe graphic may be used as can the red sequin pattern.
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size, scaling and effects 0.75"
0.75"
minimum size The minimum size for the logo is a width of .75 inches.
rotation The logo should never be rotated clockwise or counterclockwise or at any angle other than the angle at which it was designed, or straight up and down.
distortion The logo should never be distorted, skewed, or changed otherwise. When resizing, the logo must retain its original proportions.
effects No shadow, gradient, or any other type of effect may be applied to the logo.
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BASIC LOGO CORPORATE STANDARDS TYPEFACE SYSTEM
typography
While the actual logo does not contain any type, it is important to be cohesive in the production of materials associated with the company. Therefore, no place like home has chosen fonts that are acceptable to use in conjunction with the logo. We hope you will adhere to our typography choices to ensure the consistency and clarity of the corporate identity.
company name For the company name, it is acceptable to use Adobe Bossa Nova MVB Std and Futura Medium. no place like home no place like home
company materials In producing company materials, like this manual, the Adobe Futura font family is preferred. Futura Condensed Medium Futura Condensed ExtraBold Futura Medium Futura Medium Italic If you have any questions or suggestions for an acceptable font, please do not hesitate to contact no place like home’s Brand Identity Branch. Its contact information is listed on page 2 of this manual.
no place like home
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BASIC LOGO CORPORATE STANDARDS COLOR PALETTE
color guide
process matching Please use the provided colors for CMYK, RGB, and HTML that correspond to each Pantone. These should be used for all print and web applications. The colors included in the no place like home logo are included on this page. Please use the provided color values for branding applications. It is acceptable to use variations of the provided colors to complement and enhance the visual identity and branding of no place like home. Acceptable uses would be, for example, the background of a publication, or menu bar on a website. Please reference the color palette for some acceptable solutions. It is our hope that adhering to the following color reproduction and process matching will enhance our visual identity system as well as create a consistent image.
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C=48 R=60 HTML# 3C1516
M=82 G=21 Pantone Black 5 U
Y=72 B=22
K=72
C=35 R=94 HTML# 5E1211
M=95 G=18 Pantone 4695 U
Y=90 B=17
K=56
C=27 M=96 Y=96 K=26 R=148 G=36 B=33 HTML# 942421 Pantone 506 U C=29 R=149 HTML# 953B41
M=85 G=59 Pantone 697 U
Y=69 B=65
K=23
C=26 M=85 Y=61 K=11 R=174 G=81 B=85 HTML# AE5155 Pantone 696 U C=14 R=216 HTML#D88678
M=56 G=134 Pantone 7419 U
Y=49 B=120
K=0
C=12 R=209 HTML#D12227
M=100 G=34 Pantone 485 U
Y=100 B=39
K=2
C=16 R=201 HTML#C9513B
M=82 G=81 Pantone 704 U
Y=84 B=59
K=4
C=30 R=180 HTML# B4738B
M=63 G=115 Pantone 688 U
Y=29 B=139
K=1
C=13 R=217 HTML# D9A09F
M=42 G=160 Pantone 500 U
Y=28 B=159
K=0
C=3 R=245 HTML# F5EFED
M=4 Y=4 G=239 B=237 Pantone Warm Gray 2 U
K=0
color reproduction
black and white When the primary colors cannot be used, rendering the logo in black and white is acceptable. However, reversing the logo to white is unacceptable because too much detail will be removed from the full-color logo.
background The preferred background for the logo will not interfere with the colors used in the design. The preferred colors are listed on the previous page. It is not acceptable to use a patterned background with the full color logo. Additionally, the opacity of the logo may not be changed.
other guidelines When using black and white, any color background is acceptable. Additionally, the black and white logo may be placed over a photograph so long as the logo is still clear and easily discernible. The opacity on the logo may never be decreased.
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STATIONERY SYSTEM
business card 0.125" 0.3467"
0.182" 0.2726"
no place like home
standard business card typography name: Bossa Nova MVB Std, 21.5pt address: Bossa Nova MVB Std, 12pt, 12pt leading format
1.5729"
3.5” x 2” shown at actual size color
0.1788"
148 wooster street new york, ny 10012 (212) 891-2831 noplacelikehome.com
0.5948"
logo: refer to color (page 10) background: C=86 , M=50 , Y=2 , K=0 , 19% opacity type: C=48, M=82, Y=72, K=72
0.3521"
0.125"
personalized business card typography
0.554"
0.7"
0.1752" 0.2"
kathryn marren concept & design 148 Wooster Street, Office 901 New York, New York 10012
0.1693" 0.1404" 0.1404" 0.3328"
title: Bossa Nova MVB Std, 16pt address: Bossa Nova MVB Std, 12pt, 12pt leading format 3.5” x 2”
1.5729"
0.3328"
name: Bossa Nova MVB Std, 30pt, 20pt leading
(212) 891-2831 x1000 kathrynmarren@ noplacelikehome.com
shown at actual size color logo: refer to color (page 10) background: C=86 , M=50 , Y=2 , K=0 , 19% opacity type: C=48, M=82, Y=72, K=72
0.3472"
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letterhead 3.1"
2.3"
3.1"
0.5"
no place like home
1.125"
no place like home - 148 wooster street - new york, ny 10012 - (212) 891-2831 - noplacelikehome.com
0.5" 0.5"
standard letterhead typography name: Bossa Nova MVB, Std, 37pt, 33pt leading
color
address: Bossa Nova MVB Std, 14pt, tracking 42
logo: refer to color (page 10)
body: Futura Condensed Medium, 12pt, 17pt leading
header and footer: C=86 , M=50 , Y=2 , K=0 ,
format
19% opacity
8.5� x 11�
type: C=48, M=82, Y=72, K=72
shown at 50% actual size
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envelope
0.1875"
1.9722"
0.1875 "
no place like home
0.8196" 0.0588" 0.184"
148 wooster street, ny, ny 10012
1.292 "
katie marren
watson hall, box 262 405 university place syracuse, ny 13210
standard envelope
color
typography
logo: refer to color (page 10)
company name: Bossa Nova MVB Std,
type: C=48, M=82, Y=72, K=72
company address: Bossa Nova MVB Std, 13 pt, 5 point leading client name: Bossa Nova MVB Std, 16pt
When possible, it is preferential to line the envelope, as shown above. It is encouraged that you use the red
cient address: Bossa Nova MVB Std, 13 pt, 3 point leading
sequined print shown above, though the color guide
format
When financial or printing issues arise, the envelope
9.25� x 4.125� envelope shown at 65% actual size envelope back at 50% actual size
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may be referenced for an appropriate lining color. lining should be the same color as the envelope. We encourage envelopes to be white or off-white.
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ADDITIONAL BRANDING
shoes
In the incorporation of the logo onto products, the logo should be placed in the center of the footbed. The logo should remain in full color, unless the color of the footbed draws attention away from the logo, competes with it, or renders it unreadable. No text is necessary.
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