END. opened in 2005, by childhood friends Christiaan Ashworth and John Parker. Their vison of bringing the best in global fashion and menswear to Newcastle, and subsequently online has been succeeded. This Origin edition delves into END’s Northern roots. Through this exploration of Newcastle’s Community culture, the individuals photographed in this Zine reflect upon both the Cities youth and its elderly generation who have shaped the foundations of one of the UK’s most recognised Cities.
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END’s beginnings started on the stone cobbles of High Bridge Street with a small store and big ambitions for the future. Both Ashworth and Parker had a vision to provide the men of Newcastle upon Tyne with globally sourced, high quality menswear. Sourcing premium streetwear brands and exclusive drops, it allowed a community of boys and men to have access to current styles and trends within the city of their home. In 2009, they opened their next venture, End Hunting Co. Inspired, by hunting and outdoor pursuits, the Hunting Lodge draws on the opulence and luxury of many 20th Century gentleman’s clubs. In 2015, celebrating a milestone of 10 years of END and becoming a successful retailer, they decided to move to their flagship store on 133-137 Grainger Street. The flagship store which has been designed by the co-founders, Christiaan Ashworth & John Parker aims toshowcase the diverse collection of international brands, housing them in a contemporary, airy space.
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Man with Newcastle flag tattooed on his head
Community Newcastle, situated in the North East of England. Described as a ‘community of the people’, a city representative of the working man. Although brands like that of END bring an element of luxury to Newcastle, their roots still remain firmly in the North. The citys sportsmanship and passion for Newcastle United brings people together and creates an atmosphere that cannot be described. Waving the city flag with pride and honour, chanting along to their national anthem, moments like these are what make the community of Newcastle as unique as it is.
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Young lad getting his haircut at a Barbers on High Bridge Street.
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The Beehive Pub on Newcastle Upon Tyne. Neighbours to the first END store. Renowned for its cheap pints and lively punters. The Art Noveau style building was built in the 18th Century.
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Jason Hoganson is from Elswick, on the West outskirts of Newcastle. During his youth, he was an upcoming actor starring in Empire State, however decided Newcastle was his home and later returned to focus on building a life there. He became a noticeable figure within the community of Newcastle, recognised for his bold character and distinctive glyphic tattoos.
Sk8er Boys The skating community in Newcastle has allowed young people from all kinds of wbackgrounds to unite. The community began to grow when Native Skate (Newcastle based store) opened in 2003. Over recent years the need for skate parks has grown. Parks such as Exhibition skate park which was built in 2004, has become an established area for skaters to show off their skills. More exclusive areas such as that of abandoned warehouses or below the Cryogenia building have become new scenes for the skating community. Photographer - Reece James Morrison.
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Josh Wilson aged 23 grew up around the corner from Jonny and they have been friends since they were young kids. Josh also got into the skate scene because of the style of clothes. Wearing vans in the photo, he finds this style to be an aspect of his identity. His tattoos are also a distinct part of his identity, inspired by his youth growing up in Newcastle. “Just seeing things…being like that’s cool…or something with my mates... my tattoos just show my life really”.
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Jonny Mclntyre is a skater from Jarrow, located just over the River Tyne in Newcastle. His passion for skateboarding started at young age, going after school and on the weekends to Override Indoor Skate park in Jarrow. Now 22 years old, he skates around the area learning more tricks and skills. Growing up in a village in Jarrow he explains: “A lot of old people live in Jarrow… but there’s a rough side…. a lot of gangs like violence and stuff… sort of why I skate to be honest, get myself away from that scene”.
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TisH MurthA Between 1979 - 1981, Tish Murtha created a startling dossier of youth’s despair during the Thatcher era. The series, “Youth Unemployment” portrayed what she saw as the dereliction of young lives amid the dereliction of an area with more than double the city’s unemployment rate. A period of bitter conflict as young people grew more and more frustrated with an economic system that deprived them of a productive and meaningful future.
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The Hoppings is an annual travelling funfair held on the Town Moor in Newcastle Upon Tyne. The event was originally designed as an alternative to the boozy goings-on at the annual Race week at a nearby Newcastle Racecourse. In 1951, The Rotor was introduced - the first ever spinning wall ride, and in 1958 the Hook-a-Duck made its first appearance. These attractions are still hugely popular at the Hoppings today. The timeless nature of this Funfair ground carries a rich history and endeavors to continue contributing to the happy memories of the family and friends that return each year.
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DJ and producer Ryan AKA Moscrop grew up just outside the city centre of Newcastle in Heaton. His love for music and production began at an early age and progressed into an unexpected career. “I was on a night out and a mate asked me if I wanted to have a go on the decks, first time I’d played to a crowd of 900 people… so just kept doing it again and again and now I’m opening up my own club in town, bit mad aye”. The music scene has a lot to offer in Newcastle; from the club tunes in Tup Tup Palace to intense techno nights at Digital. Moscrop expresses how music is a cultural hub within Newcastle and is only getting bigger and better. Instagram - @50shadesofmoscrop
Byker Byker placed in the inner city of Newcastle upon Tyne. It was once a Victorian working-class area of densely built terraces and slums, until the 1960s when the council redeveloped the area. Byker is most famous for its Byker wall estate built in the 1970’s. Byker is rich in history and many of its residents have stories to tell about their upbringing in the area. Surviving off little income but sharing great childhood memories of their life on the estate.
Byker, is home to 72 year old Charlie. He has been returning to the same pub for 52 years. He lost his wife in 2018, but tells stories of how the pub reminds him of his first date with her. When describing his upbringing and childhood experiences in Byker he states; ‘we had nothing but that just made it all the more fun…’ Charlie describes his experiences working at the shipyard, which were cut short due to the effects of the then Primeminister, Margret Thatcher. However this didn’t stop Charlie from persisting to find work elsewhere.
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Plus Fourty FOUR Daniel Chan is the founder of PLUS FOURTY FOUR, inspired by his youth, growing up in Newcastle and having the influence of streetwear brands like Palace and Stüssy, he wanted to bring these two elements together and create a unique fashion brand. “Me and my mates used to come into town and started seeing all these brands like the likes of Palace.. thinking ah this is class man, I like this…sort of how I got into it all”. Daniel saw how other cities such as London and Manchester where representing their culture through clothing, feeling that was a quality missing within Newcastle, this became inspiration for his first collection title; ‘Know your roots’ keeping it true and authentic to reflecting the city of Newcastle within the style of streetwear. Photographer - Zoe Ballantine & Jonny Braban
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With special thanks to all the creatives who helped make this Zine happen. We hope you enjoyed this Origin edition.
Zoe Kat Reece Jason Jonny Josh ryan Daniel Jonny Fran Sophie Fran IONA
Ballantine Soo Morrsion HogaNson Mcintyre wilson moscrop Chan Braban Parker Tsang Tilley RYDER