a social media strategy
Neebo Urbina & Kathryn Walters
ABOUT CHC BAGS, CLUTCHES, & WALLETS ESTABLISHED PROFESSIONALS CHC GIVING ONLINE, SHOPS NATIONWIDE, & HONG KONG
ABOUT CHC: POSITION AMERICAN MADE FUNCTION & AESTHETIC COMPETITION: WOODLARK, PRIMECUT, THE STOWE
ABOUT CHC: POSITION FEATURES CONTESTS LOCAL PRESENCE
STRENGTHS & OPPORTUNITY STRENGTHS IMPECCABLE QUALITY GREAT SEO RANKING U.S. SOURCED MATERIALS CHC GIVING (WINGS) CLEAN WEB DESIGN VISUAL BRANDING AESTHETIC LOCAL PARTICIPATION
OPPORTUNITIES SOCIAL MEDIA PLAN TO GENERATE ENGAGEMENT ESTABLISH CHC AS A LIFESTYLE BRAND IMPROVE BLOG TO BOOST WEBSITE VISITS EXPAND TO MORE BOUTIQUES NATIONAL/INTERNATIONAL TRADESHOWS OFFER INTERNSHIPS
WEAKNESSES & THREATS WEAKNESSES LITTLE SOCIAL ENGAGEMENT TWITTER ONE EMPLOYEE LIMITED RESOURCES
THREATS LITTLE ENGAGEMENT LOCAL HANDMADE SHOPS INDEPENDENT LEATHER HANDBAG COMPANIES
TARGET CONSUMER PROFILE JOURDAN, AGE 38 URBAN LIVING ESTABLISHED PROFESSIONAL MARRIED/LONG-TERM RELATIONSHIP NO CHILDREN
QUALITY > QUANTITY SURE OF WHAT SHE WANTS VISUAL CONSUMER PREFERS VISUAL PLATFORMS INSTAGRAM & PINTEREST BUT USES TWITTER FOR WORK
TECHNOGRAPHICS SPECTATORS RULE JOINERS SECOND ENGAGEMENT SUCCESS SMALLER CUES: LIKES, SHARES, SHORT RESPONSES
BLOG TALK BRANDED LIFESTYLE POSTS:“ATC MINI-MALIST”, CHC LEADERSHIP BRUNCH, WINGS FUNDRAISER EVENT
LISTEN SHORT-ANSWER QUESTIONS: COMMENT WHICH BAG IS YOUR FAVORITE & ONE RANDOM WINNER
ENERGIZE BLOG ON CHC WEBSITE, WHICH BRINGS CUSTOMERS CLOSER TO PURCHASE
SIMPLE CALL TO ACTION MAJORITY OF TARGET CONSUMERS ARE SPECTATORS
INSTAGRAM #CHC SHORT VIDEOS TIMELAPSE MAKING A BAG, PHOTO SHOOT, ETC.
BLOG PROMOTION DRIVES CONSUMERS TO WEBSITE
#CHCstrong CAMPAIGN INSTAGRAM A WOMAN WHO EMBODIES CHC WINNER & WOMAN GET A CHC PIECE
PINTEREST BLOG PROMOTION PRODUCT & STYLING PINS CHC LIFESTYLE PHOTOGRAPHY, HOME & STUDIO SPACES, ETC.
TWITTER FOLLOW OTHERS LISTENING TOOL POST PHOTOS DIRECTLY DON’T POST THROUGH INSTAGRAM
PROVIDE CHC NEWS #CHC, NEW LINE, FEATURES, SALES
COMMENT/REPOST TWEETS & ACCOUNTS ALIGNING WITH CHC BRAND BUILD RELATIONSHIPS WITH OTHER BRANDS & BLOGGERS
SUCCESS INCREASED FOLLOWING BRAND AWARENESS ENGAGEMENT & SHARES UNIQUE VISITORS SALES
OTHER RECOMMENDATIONS “PRESS” ON WEBSITE INTERN SOCIAL MEDIA POLICY CRISIS PLAN
THANK YOU
shopchc.com INSTAGRAM: @chcnewlook FACEBOOK: CHC: chelli harms collection
“CHC DELIVERS HANDBAGS THAT ENDURE AND IMPROVE WITH AGE, JUST LIKE THE WOMEN WHO CARRY THEM.”