e collab o r
a v l e u a te e fi
e at
the design process through the living c r h office a e s c e r R
1
bring t o l ate
2
the design process through the living office
Katie Abushanab University of Kentucky School of Interiors ID322: Spring 2015
3
Workstation: Katie Abushanab Department / Cluster: Katie Abushanab & Anne Prather Community: Katie Abushanab, Lainey Bennett, Amber Bowman, Andrea Haughey Satellite: Katie Abushanab Merger: Katie Abushanab, Alaina Bauer, Amber Bowman, Hali Foreman, Lainey Bennett, Zhulin He,Aleigh Oney, Zoe Pittman, Grace Snider, Jennifer Bleck, Erika Russell, Lindsey Rafferty, Caitlin Porter, Anne Vanmeter, Michelle Jiminez, Clark Cromer, Janette Marmo, Shannon Knoch Printed in Lexington, Kentucky
4
Table of Contents
The Living Office
9
Workstation
10-31
Department Cluster
32-47
Community
48-59
New York
60-61
Book Report
62-63
Satellite
64 -83
Merger
84-97
5
6
“It’s all about telling your story”
7
8
WORKSTATION
The living office The living office – A phrase I like to use to describe the ID322 studio. This studio was made up of 19 3rd year interior design students, two instructors, one teacher’s aid, thirteen weeks and a journey through the design process. As you may have assumed, this studio’s focus was on workplace design where we produced a cumbersome amount of work, improved our skills, achieved goals, connected and experienced the fast pace setting of the professional field. We were challenged, we were motivated, and we were able. This book is to share my design journey and interpretation of the living office design process throughout the ID322 studio.
Department cluster
three weeks
The journey This journey was set up in various phases focused around designing an advertising firm. In this we experienced the design process at numerous levels, scales, and groups. The design process through my eyes is seen as 1. Research 2. Create 3.Collobrate 4. Bring to Life 5.Evaluate. This process was implemented at some level through each phase and repeated multiple times to enhance and design with intent.
two weeks
The design process
Satellite
Merger
NEW york
evaluat e fi e
three weeks
one week
Satellite
NEW york
bring to l ate
Community
e collabor
Department cluster
e at
earch cr s e R
KEY - phase color connection WORKSTATION
Community
“the wheel”
this design wheel symbolizes the progression of design - moving forward and building upon each stage ,while turning back and repeating to enhance design. two weeks
KEY - how many people?
Merger
= 1 group member
two weeks 9
Workstation
10
11
week 1 -3
Research The first phase into the journey began with research. To fully understand the depth and complexity of designing for an advertising firm there were many levels of research utilized to understand and enhance the task at hand. This phase was where we began to get our toes wet with research and creating. We began by setting up the framework of our design with precedent studies, advertisement forecasts, and various versions of workstations for our specific users.
R
According to Gensler...
steals the show
What does that mean exactly? total [toht-l] adjective 1.constituting or comprising the whole; entire; whole: immersion noun [ih-mur-zhuh n, -shuh n] 1. state of being deeply engaged or involved; absorption.
What does this mean in relation to design? cohesion, totality, and immersion of concept
What does this mean for an advertising firm? total immersion of culture through design
What does this mean for the deisgn process? building upon each stage and absorbing throughout
What does this mean for my design jounrey?
Workstation
give it my all
i ng
19 immersion
to l
TREND Total
a v l e u a t e e if
The 2014 Gensler Design Forecast tells us that trend #19 will take full force in design
r a e es
12
week 1 -3
Headquaters Precedent Studies looking at the work other designers have produced is beneficial process when beginning any design. It shows us how we can learn, grow and pull resources from strengths and weaknesses in design
It informs It inspires It enhances
rch c r
Focus for prcedents:
1 2
international headquarter national headquarters
e collabo r
According to the advertising experts the future of advertising is going in a new direction
mobile data focused personalized User influenced Focus on discovery
Understanding the future of advertisement was an important aspect in moving forward with the design process. The research was a main influencer on how to design an innovative and forward thinking advertisement firm.
“in order to design for the future you must know what is in store� User Profile To focus on a specific user for the worstation phase we were provided a department in an advertisment firm. My focus was on the marketing and public relations team. This research was based on understading the needs, job, and tasks that these users would perform on a given day. This research provided a background and influenced various design decisions throughout the phases.
Workstation
e at
Advertisement Forecasting
13
b ate
Skidmore, Owings & Merrill LLP
Background:
Significance:
The U.S. Census Bureau Headquarters is located in Suitland, Maryland, USA and situated on 80 acres of wooded terrain. This is a 2.5 million-square-foot building that houses all the Bureau’s 6,000 employees. The previous workplace was a 1930’s ideal with an unstimulating environment. The designers at SOM used the latest and greatest thinking and design to bring interaction, the natural environment and a corporate workplace all under one roof.
Many factors play into the design and resoning behind this project but a few major factors include the scale and the sensisity of the site. Located on a large plain this location has very unique natural qualities that differ from a typical headquarter. This design was based on a holitistic architectural language that uses sustainability as a formal approach.
Workstation
week 1 -3
US Census Bureau Headquarters /
Sources: http://www.archdaily.com/35349/us-census-bureau-headquarters-som/ http://www.som.com/projects/us_census_bureau_headquarters__mep
14
week 1 -3 Workstation - Research
“The concept is to create two separate buildings that grow from one single mass, cleaved apart to create a central garden that integrates the building with its landscape, while maintaining one cohesive vision�
15
week 1 -3
Wayfinding Concept: The main passageway to access the amenities, such as the cafĂŠ, the fitness center, the auditorium, etc.
the street
Providies views of the outside through portals
the boxes
Bringing in the natural enviornmentthe color scheme was designed to resonate from natural hues and sun lighting into vibrant, energetic colors.
the color spectrum
To achieve LEED Silver rataing sustainable techniques were utlized, such as including water reclamation, recycled building materials, minimal energy consumption and natural daylight into the design.
Fact:
Workstation - Research
To achieve LEED silver rating sustainable techniques were utilized such as including water reclamation, recycled building materials, minimal energy consumption and natural daylighting into the design.
16
week 1 -3
Interiors
Workstation - Research
The interior planning was based on creating a fluid space that encompassed functional / efficient workspace, flexibility, optimum natural light, units for gathering and employee interaction.The open office space was created so that desking can be rearranged vertically or horizontally while still having an exterior view with optimal natural light.
17
Workstation - Research
week 1 -3
Adidas Laces / kadawittfeldarchitektur
Background:
Significance:
The Addidas Laces building was developed in 2011 as an addition to the World of Sports campus in Herzogenaurach, Germany. The Laces building (product development) is located in the southeast corner of the site, a counterpart to the low-rise, black volumes of the adidas Brand Centre. The building has created a dual relationship to the landscape – both to the outer surroundings and to the communicative landscape of the atrium.
By developing the campus further through the addition of the Addidas Laces building, the campus is providing a fabric for connection, development, and a mobile workplace. This is significant because the site includes various buildings that add on to the network, enhancing a workplace community. As a way of creating identity and brand, the walkways, “Laces”, efficiently open up access to all office areas without the need to cross through other departments. At the same time they transform the atrium into a creative center of the building that provides an identity.
Sources: http://www.archdaily.com/174500/adidas-laces-kadawittfeldarchitektur-2/ http://divisare.com/projects/65633-kadawittfeldarchitektur-Adidas-Laces http://graphicambient.com/2011/11/24/adidas-laces-herzogenaurach-germany/ http://www.uebele.com/en/projekte/orientierungssystem/adidas-laces.html#16 whttp://
18
week 1 -3
The “Laces� enable a maximum of interaction and allow open areas of communication to emerge. As delicate connecting bridges, they weave a poetic spatial structure into the interior and thus make the special creative atmosphere of the building legible. The result is an inspiring place for research and
Workstation - Research
product development.
19
week 1 -3
The location of the site enhances the brand and community development by creating an additional stage for integrated work and interaction on the campus.
The space offers various locations for different work modes and provides opportunity to interact with team members. The concept of connection is woven throughout the entire building, campus, and at a larger scale the company. The “laces” or walkways provide connection and interaction to various departments and users.
Workplace
Connection
Workstation - Research
“Office lounges” are situated with seating oriented to the landscape, inviting members of the staff to take a break for a moment and to interact.
Brand Development
20
week 1 -3
Interiors
Workstation - Research
The interior workplace provides a multitude of trends that enhance the environment. The use of natural light, various work styles i.e open office, break out spaces, break room gathering, conference rooms, ect are utilized in the space, providing an option for the users. In addition the workplace is successful about branding itself through various wayfinding strategies As a whole the workplace offers a variety of options in workplace, just as the Addias products speaking to the brand and what they are really about.
21
Workstation - Research
week 1 -3
TruChoice Federal Credit Union Operations Center/ PDT Archtiects
Background:
Significance:
Located in Portland, Maine the TruChoice Federal Credit Union Operations Center was designed by a local firm, PDT Architects. The architect designed this private facility as to meet the clients needs for office space, conference rooms, storage and adequate natural light.
This office space was developed with sustainable intent, wellness considerations and for multi-use work settings. The space planning for this facility incorporates various spaces such as open offices (cubicles), private offices, showers (corporate wellness initiatives), conference rooms, kitchen break rooms and outdoor patio. The designer was able to plan the space accordingly in conjunction with the natural light coming through the skylights.
Sources: http://www.pdtarchs.com/portfolio/offices-corporate/truchoice.html
22
week 1 -3
Natural light is utilized to engage employees with the natural environment
Connection in the workplace is a vital role in how the user will function in the space. This workplace can improve by providing a hub for connection- a place where users can interact, socialize, learn and improve.
Technology
Technology is the future; this rapid movement in tech can be used in the workplace to provide a multitude of new opportunities and more efficient ways of working. In addition, technology in the workplace can enhance the environment through the digital and graphic displays of brand image.
Workstation - Research
Connection
23
week 1 -3
TRENDS REINVENT ADVERTISING FIVE ADVERTISING TRENDS
DISCOVERY
Workstation - Research
DATA
PERSONALIZATION
Measuring, analyzing and compiling data based on consumers’ interest, daily tasks, trends and various mediums will reinvent the way data and advertising come together. Through data analysis advertising strategies will shift by understanding their customers and targeting them based on information gathered.
Discovery, when the tables turn: consumers are not finding the ads, the ads are finding the consumers.Discovery in the advertising world will be a global phenomenon, where people around the world, both offline and online will discover things that they love and never knew existed. This new strategy will enhance the way consumers look, find and buy.
Using advertisement as a tool to develop relationships with consumers is key in the new age of advisement. Through segmentation and personalization the future of advertisement will be able to control when, how, and what the consumers will purchase. Through the collection of data you can enhance a target at a personal level
See below for citation A.
See below for citation B.
See below for citation D.
C.
E.
http://www.forbes.com/sites/roberthof/2013/04/10/heres-
A. the-future-of-advertising-according-to-google/ B.
http://www.adweek.com/brandshare/i-have-seen-future-advertising-159921
C.
http://commons.wikimedia.org/wiki/File:Magnifying_ glass_icon.svg
E.
D.
http://adage.com/article/cmo-strategy/marketers-personalization-key/292300/
F.
https://www.iconfinder.com/icons/359490/account_account_card_avatar_award_badge_banner_caption_
24 http://www.fastcompany.com/1702130/future-advertising
week 1 -3
USER INFLUENCE User influence is a driving power in the future of advertisement, shifting from wasted money on media to relying on user influence as a sales force. This trend will give companies the opportunity to earn free advertisement though social media, youtube, word of mouth, groupon, and various other sources.
In the age of mobile devices advertisments will move towards building mobile campaigns based on two trends that fit well into the mobile marketplace: programmatic buying and selling of ads mixed with contextual, data-aware delivery.This will also be useful for targeting geographical areas.
See below for citation F.
See below for citation H.
G.
I.
G.
http://www.gridants.com
H.
http://readwrite.com/2014/04/29/mobile-advertising-trends-future-programmatic-contextual
I.
Workstation - Research
MOBILE
http://www.iconarchive.com/show/long-shadow-mediaicons-by-pelfusion/Mobile-Smartphone-icon.html
25
week 1 -3
Marketing / Public Relations USER PROFILE What we do: Marketing:
Public Relations:
01
We Brand. From goals to
02
We Design. Connection to
03
We Reach. Concepts, practices, research and procedures - we reach individuals through our planning and strategizing.
packaging, we develop the entire bundle that supports and enhances the needs of our users.
the end user is the goal -we design campaigns, videos, websites, posters, E-Blasts, really, whatever it takes‌
Workstation - Research
Who we are:
01
We Write. From press
02
We Plan. Coordinating and collaborating influence how we plan events, tours web seminars and others ways to reach the public.
03
We Build Relationsips
releases, articles, fact sheets, pitches, blogs and product knowledge we write to reach the end users.
Connection is our goal. We use various avenues such as media, communities and more to build relationships globally.
Connection:
Creators
Communicators
Visonaries
Researchers
Listseners
Educators
Work modes:
Planners
Learners
Collaboration - Focus Learn - Social
As a part of the marketing and public relations department some key roles are creating, communicating and collaborating. With that, some of the forces that supplement our production are the copyright, creative, and administrative departments.
26
week 1 -3
What we need: Flexibility/ Movability
Storage Light
Pin Up Space
The goal is to create a workstation for all work modes.
Technology
Privacy & Connection
27
Workstation - Research
The Ultimate Workstation
week 1 -3
Create - Evaluate - Create Workstation iterations
Based on the research these workstations were developed for the Public Relations and marketing users of an advertising firm. with each iteration a different focus is implemented and the process from research is pushed forward with the cycle of creating, evaluating and creating again.
1
2
Create
Create
Workstation with storage needs,pin up space and design for the focus work mode
Workstation with storage needs, pin up space. Designed to target the learning and social work modes through interactive pin up wall.
Workstation - Create
Tech - Detail
evaluate
Design to enchance more interactive workstation
evaluate
Design to enchance privacy and total immersion of square/cube.
28
week 1 -3
3
4
Create
Create
Workstation with previous focuses with focus on branding / materiality and light.
Workstation - Create
Workstation that considers previous focuses along with implementation of “total immersion� trend and acoustic consideration.
evaluate
Design to focus on elements and principles that influence total immersion. Additional focus on wayfinding.
29
week 1 -3
Workstation / Design Theories Marketing & Public Relations Color Theory
Place Attachment
Personal Space
Privacy Control Theories
Workstation - Create
Bond with a social and physical enviornment devlops over time
Ability to personalize through pin up space Self expression / support self image
Spacing mechanims used to give users indivdual sense of personal space
control over Physical Visual Acoustical Olfactory Informational
Fitzfelt used as curtain to provide privacy
Behavioral Cognitive Decisional Psychological effects of color Blue - calming in stressful work enviornments
Storage units
Focus Collaboration
8’ x 8’ Workstation
Workstation allows for various work modes, giving users control in how they work
30
week 1 -3
Work station / concept: The concept for this workstation was based on four work modes – social, collaboration, focus and learning. These modes drove the design intent for a workstation that provided control, opportunity for engagement and a sense of vibrancy. The workstation embraces the elements of shape, specifically the square/cube. The layout of the space allows the users to embrace focus and collaboration; using a common DIRTT wall as an opportunity for learning and focus work.
Workstation - Create
To enhance the light and connection to other workstations, the cube was manipulated to have a reveal element in the ceiling allowing in natural light. In addition, the use of texture in the wall panels improves the acoustics while providing a sense of privacy and vibrancy. The progression of color and linear movement was used to brand the space and provide the users with a sense of vibrancy to engage creative working styles.
katie abushanab - ID 322
31
Department / cluster Department Cluster - when collaboration, research and creating are pushed to the next level. This phase was the beginning of the partnered design ventures where our studio was “clustered� by department and we began designing together to create ultimate workstation. To begin we individually analyzed the way various work modes were implemented in Pence Hall at the University of Kentucky. After some research we came together and began our journey into designing for departments.
32
week 4 & 5
www.uky.edu/design 33
Department / cluster - Research
Pence Hall / Work Mode Analysis
week week43&&54
Gensler Work Modes Learn Learn: a work mode that allows for users to collaborate, connect and a create opportunity for development. In Pence Hall this work mode was not present, my vision of what this looks like is a space that provides privacy and utilizes technology and gathering for learning.
A.
Department / cluster - Research
Collaborative Collaborative: This is a work mode that is based on connection and working with others to enhance opportunity. This work mode was not present in Pence Hall; my vision of what this space could like for the users of Pence Hall is a meeting type space. In the space there should be tables for gathering and wall space for pin up and technology.
A: http://openlearningspaces.blogspot.com 34
week week4 4&-65
Social Social: This is a work mode that is based on connection and opportunity to socialize with others. This work mode was found in Pence Hall amid various focus mode offices. This sketch demonstrates the use of natural light in the space and the way users can come together to chat.
Focus
Department / cluster - Research
Focus: This work mode is based on focused work where the user has control and privacy in the space. This work mode was present in Pence Hall- the staff have individual workplaces with windows that provide natural light and doors that close. Although, according to a user of the space, privacy is a concern of the workspace. By using glass walls there is no opportunity for unseen work and even an unclean desk.
35
week 4 &5
Create / Collaborate Moving forward with our workstations and research we have come together as the marketing and public relations department to design the ultimate workstation and mock up firm. With this goal my partner, Anne Prather, and I developed a firm named Staggered who has an emphasis on technology, collaboration and designing workstation to provide the most effective means of productivity.
Our challenge: Blending our work from the previous phase to meet our user’s needs and to design workstations for any department with a focus on brand, technology, and collaboration.
This is a story of creating, collaborating, evaluating and repeating. Workstation Detail
Determining needs, design goals, implementing previous work, analyzing research and brainstorming
Department / cluster - create/ collaborate
the beginning of the process:
36
week 42 &5 &3
Marketing / Public Relations STAGGERED DESIGN GROUP What do we do? Marketing:
Public Relations:
01
We Brand. From goals to packaging, we develop the entire bundle that supports and enhances the needs of our users.
02
We Design. Connection to the end user is the goal -we design campaigns, videos, websites, posters, E-Blasts, really, whatever it takes‌
03
We Reach. Concepts, practices, research and procedures - we reach individuals through our planning and strategizing.
01
We Write. From press releases, articles, fact sheets, pitches, blogs and product knowledge we write to reach the end users.
02
We Plan. Coordinating and collaborating influence how we plan events, tours web seminars and others ways to reach the public.
03
We Build Relationsips Connection is our goal. We use various avenues such as media, communities and more to build relationships globally.
Pin Up Space
Storage
Tech
Flexibility
37
Department / cluster - create/ collaborate
What we need:
Department / cluster - create/ collaborate
week 4 &5
S
A G G E R E D
DESIGN GROUP
T
38
week 4 &5
Create / Collaborate/ evaulate Combining both of our previous models we developed iteration 1. This iteration pulls inspiration from both our designs, which were cubed- with this we developed the idea of creating a pod of interactive workstations that are connected with the interactive track system, making collaboration and communication an easy, and entertaining activity. A large focus was based on collaboration and accessibility from the pod of workstations.
exterior graphic / track detail
Department / cluster - create/ collaborate
Individual workstation floorplan
Pod workstation floorplan 39
week 4 &5
Create / Collaborate/ evaulate Iteration 2. Moving forward with this iteration we focused on the interactive ceiling within the pod and emphasizing Staggered’s brand / culture with the design details.
Department / cluster - create/ collaborate
Track detail for ceiling system
LED Light detail
Ceiling detail
40
week 4 &5
Create / Collaborate iteration 3. In the last iteration we focused on the integration of custom and system designs while establishing a finalized graphic connection, flexibile workstation and a means on connection throughout the pod and individual workstation.
Department / cluster - create/ collaborate
Graphic detail
Storage detail
Ceiling detail
41
week 4 &5
Cluster Department / Design Theories Marketing & Public Relations Color Theory
Branding Theory
Personal Space
Social Learning
Affordance Theory
Department / cluster - create/ collaborate
Psychological effects of color Blue - calming in stressful work enviornments
Use of analogous color scheme in materiality
Motivation through reinforcement in postive stimulation -colleagues Spacing mechanims used to give users indivdual sense of personal space
Experiencing objects differntly DIRTT wall Interaction vs Privacy
Wayfinding
Collaboration Socialization Interactive work modes
42
week 4 &5
D E R A E T GG DESIGN GROUP With an emphasis on collaboration, flexibility and technology, each unit within a four-person cluster helps maximize productivity and creativity. Moveable writing spaces and customizable DIRTT walls enable every marketing and pr employee to shoot straight to the top. With these workplaces, Staggered Design group can’t be stopped.
43
Department / cluster - create/ collaborate
S
week 4 &5
According to Gensler... TREND 19 TOTAL IMMERSION STEALS THE SHOW Inspiration
A
Department / cluster - create/ collaborate
Concept Concept Statement : With an emphasis on collaboration, flexibility and technology, each unit within a four-person cluster helps maximize productivity and creativity. Moveable writing spaces and customizable DIRTT walls enable every marketing and pr employee to shoot straight to the top. With these workplaces, Staggered Design group can’t be stopped.
B
A: http://abeodesign.tumblr.com B & C: http://www.archdaily.com
C 44
week 4 &5
.
System Vs.Custom: A Combination D
E
Collaboration- Flexibility-Control
Department / cluster - create/ collaborate
How It Works: Our Vision: Branding / Rendering / Axonometric
D &E : Steelcase.com
45
week 4 &5
Marketing / Public Relations S
E R E D
A G G T
E S
D
I
G N
What do we do? Marketing:
Concept:
Public Relations:
01
We Brand. From goals to packaging, we develop the entire bundle that supports and enhances the needs of our users.
01
We Write. From press releases, articles, fact sheets, pitches, blogs and product knowledge we write to reach the end users.
02
We Design. Connection to the end user is the goal -we design campaigns, videos, websites, posters, E-Blasts, really, whatever it takes…
02
We Plan. Coordinating and collaborating influence how we plan events, tours web seminars and others ways to reach the public.
03
We Reach. Concepts, practices, research and procedures - we reach individuals through our planning and strategizing.
03
We Build Relationsips Connection is our goal. We use various avenues such as media, communities and more to build relationships globally.
With an emphasis on collaboration, flexibility and technology, each unit within a four-person cluster helps maximize productivity and creativity. Moveable writing spaces and customizable DIRTT walls enable every marketing and pr employee to shoot straight to the top. With these workplaces, Staggered Design group can’t be stopped.
How It Works:
What we need: Pin Up Space
Storage
Tech
Flexibility
Department / cluster - create/ collaborate
How do we accomplish this? According to Gensler... TREND 19
Axonometric Scale: NTS Custom & Systems
TOTAL IMMERSION STEALS THE SHOW
DIRTT Wall D.
Steelcase Think Chair E.
Steelcase BIVI -Turnstone F.
Control A.
B.
C.
Let’s get Inspired A: http://abeodesign.tumblr.com
B & C: http://www.archdaily.com
D: http://www.dirtt.net
E: Steelcase.com
F: http://blog.smartfurniture.com
Flexibility Collaboration
46
S
A G G T
E R E D
D
E
week 4 &5
Marketing / Public Relations S
I
G N
Custom Plans
Floorplan - Option 1 Scale: 1/2” = 1’ 0”
Floorplan - Option 3 Scale: 1/2” = 1’ 0”
Department / cluster - create/ collaborate
Renderings
Floorplan - Option 2 Scale: 1/2” = 1’ 0”
Section Scale: 1/2” = 1’ 0”
Materials
47
Community Community - when four departments: copyright, marketing / public relations, reception/ lobby and visual creative come together to blend research, design and intent into one firm.
48
community
2
squared
49
week 6 -8
SQUARED
week 6 -8
Research / Collaborate / evaualte
2
Community is about bringing together 4 departments and developing a firm to meet the needs of various users.
Finding the Connection: +
MARKETING /PR
VISIUAL / CREATIVE
Katie Abushanab
Andrea Haughey
+
COPY RIGHT
RECEPTION /LOBBY
Lainey Bennett
Flexibility +Control + Sustainability + Connec Amber Bowman
What we Need:
What we Want:
In this phase we established our design needs for the firm along with finding the connections between each of our departments. Through this process we established our design drivers which influenced all aspects of the design.
community - research / collaborate / evaluate
01
Drivers:
Seminars
1 Total immersion steals the show
02
Confrence 2 focus
03
Lobby
04
Kitchen 5 Collaborate
05
Break Room
06
Restrooms
firm needs:
Collaboration 1 seminars
3 social 4 learn
6 restrooms
Learn
2 Conference
7 departments
3 lobby 4 kitchen
8 breakout rooms
Focus5 break rooms
Social
w
Gensler Trend 19
50
2
week 6 -8
collaborate / create
Squared was born: The concept of squared can be summarized by a story between brothers: two brothers, one based in New York City and the other right here in Kentucky, who nchallenged the principle of a long-distance business connection by creating an advertising agency that is fully operating based out of two primary offices. These two offices are able to work at twice the pace and half of the people as they incorporate a modern technology software by Haworth called bluescape. This software allows work to be displays and transmitted effortlessly on large-scale machinery, adding both an aesthetic and a functional value. the design of squared stems from a mainly rectangular floor plan and incorporates various environmental theories that provide an in-depth understanding of the brothers’ core values.
squared Process Work: RESTROOM COPYRIGHT
SEMINAR 1
CON. ROOM
SEMINAR 2 KITCHEN
LOBBY
PRIVATE
PRIMARY
PUBLIC
SECONDARY
BREAK OUT
BREAK OUT
PR/ MARKETING
BREAK ROOM
BREAK OUT
BREAK OUT
community - collaborate / create
RESTROOM
BREAK OUT
VISUAL CREATIVE
SEMI-PUBLIC
Squaregrams
51
week 6 -8
create / Collaborate Phase 1
community - collaborate / create
Section
Section 52
53
community - collaborate / create
week 6 -8
community - collaborate / create
week 6 -8
create / Collaborate
Phase 2
54
week 6 -8 community - collaborate / create
In this phase collaboration, evaluation and creating work that focused on total immersion aided in the story of squared. We further developed spaces that impact users throughout ther day to day tasks and reinforced conenctions and technology in the design.
55
56
community - collaborate / create
week 6 -8
02
01
community- collaborate / create
05
04
03
57
week 6 -8
community - collaborate / create
05 04
03
02
01
58
week 6 -8
59
community - collaborate / create
week 6 -8
New York
60
week 2 week &3 9
Research / Bring to life As a means of research our studio brought our design journey to the busy streets of New York City. In this week we visited firms such as Gensler, Perkins + Will where we gained valuable insight on their design processes and methods of problem solving. In addition, we explored various showrooms such as Knoll, Alsteel, Steelcase and Haworth. During this time we developed a better understanding of office systems and were exposed to the latest trends in the design world. In addition to the exposure to design content we gained valuable personal exposure to the beautiful city. We learned, We explored, We were inspired.
NEW YORK
we mastered the subway
61
Book Report As an additional research component to the semester I read the book Fast Food Nation by Eric Schlosser to understand wellness in the workplace at a new level.
62
Fast Food Nation social and economic trends sweeping the nation
TREND 1:
TREND 2:
Speedy Service System
The founding fathers of fast food changed the game for generations to come -making big dreams possible with speedy service.
Clever Marketing Stategies / Children Marketing to children became a main driver of the fast food industry. Using playlands, toys, and creating a world that that felt as if they had escaped the real world proved to be a sucessful strategy.
Franchising
Franchising fast food chains become one of the main sucesses of this food revolution. It brought success, money and growth to this industry while opening up a new avenue for entrepreneurs.
TREND 3: Taste is Everything
TREND 4:
+
= $$
The fast food industry relies heavily on the taste of thier food whether it is french fries or a burger the secret is in the smell and coloring of the food. With the International Flavors & Fragrances (IFF), the world’s largest flavor company we find out that 90% of a foods aroma. The use of man made additives is what is making the food so delicous.
Fast Food Workforce
TREND 5:
A bulk of the fast food workforce are teenagers -this industry seeks to employ those with average skill sets and who are willing to work part time for low wages. The processes of fast food work mimic that of an assembly line- speedy and efficient. 63
Satellite In this phase we used the community project as a background for our satellite office deisgn. In this we indivudally explored options and designs for a satellite workplace focusing on users that work from home, mobile, client side and work in a branch.As a community branch we then presented as a unit to show how satellite office is apart of squared.
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week week 10 2 &&311
Create : Experiment 1 : Matertial
Work from home
Squared shelving This easily adjustable and customizable shelving unit was created to bring brand and organization to the home work setting.
Meet kimmy: Accountant
how she works: Squared shelving configuration
Parts of unit
Detail Scale: NTS
Wood
Felt panel Filzfelt
Organizational Tools Ikea
Katie Abushanab 2
satellite - Create
Organizational Tools Ikea
- Focus - discipline - use of technology (communication/ with branch) -Organized -flexible -no commute
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week week 10 2 &&311
Create : Experiment 1 : Matertial
Mobile
Ipad, laptop and charging dock with cup holder To keep electronics, avalaible and organized for efficient working.
Meet taylor: Account Manager
how she works:
Metal
Katie Abushanab 3
satellite - Create
Detail Scale: NTS
- Floating - place to place - internet access - in or out of the office - Organized -flexible -needs storage
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week week 10 2 &&311
Create : Experiment 1 : Matertial
Client side
All in one - wallet, notebook, ipad case, storage This compact acessory was made specifically for the Squared reps to allow for note taking, orders and storage while out on the job. notepad
ipad
Meet matthew: Sales Represenative
how he works:
pocket pen pocket
Spinneybeck Leather
Detail Scale: NTS
Magnet
Katie Abushanab 4
satellite
Spinneybeck Leather
business card pocket
- adaptive - always the guest - readily available - Organized - communicator -on the go
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week week 10 2 &&311
Create : Experiment 1 : Matertial
Branch Storage- Desking organization To enhance Sqaured’s desking system, the soto organization add from steelcase can be used to create a more orderly and efficient work space.
Meet Larry: Marketing
how he works: - collaboration - meets with clients - typical 9-5 - Organized - community / support in office -assigned desk Metal
Katie Abushanab 5
satellite
Recycled plastic bins
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week week 10 2 &&311
Create : Experiment 2 : technology
Work from home Meet kimmy: Accountant
Organization tech dock / Charging station / Squared App Compatible
how she works: - Focus - discipline - use of technology (communication/ with branch) -Organized -flexible -no commute
Organizational Charging Dock Scale: NTS
THE Squared App Keeps Kimmy connected, on time, and a part of the larger squared community. USB Outlet Chargeable Outlet
satellite - create
Katie Abushanab 2
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week week 10 2 &&311
Create : Experiment 2 : technology
Mobile
Meet taylor:
Organization tech dock / Charging station / Squared App Compatible
Account Manager
how she works: 2
Squared
Organizational Charging Dock Scale: NTS
THE Squared App Keeps taylor up to date on projects amd events and is keeping her on top of the game! Squared
USB Outlet Chargeable Outlet
Katie Abushanab 3
satellite - Create
- Floating - place to place - internet access - in or out of the office - Organized -flexible -needs storage - use of technology
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week week 10 2 &&311
Create : Experiment 2 : technology
Client side Meet matthew:
Chargeable ipad Case
Sales Represenative
how he works: - adaptive - always the guest - readily available - Organized - communicator -on the go - use of technology
Chargeable Ipad / Notebook Organizer Scale: NTS
Chargeable Case Mophie Inpiration
satellite - create
Katie Abushanab 4
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Branch Meet Larry:
week week 10 2 &&311
Outlets in Workstations
Marketing
how he works: - collaboration - meets with clients - typical 9-5 - Organized - community / support in office -assigned desk - use of technology
Outlet in Desking Scale: NTS
THIS TECHNOLOGY KEEPS LARRY CHARGED UP AND CONNECTED!
Katie Abushanab 5
satellite - Create
k
Create : Experiment 2 : technology
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week week 10 2 &&311
Create : Experiment 3 : LIGHT
Work from home Meet kimmy: Accountant
Organization tech dock with glare resistant covering
How does Light Affect Kimmy? - Light causes glare in electronic devices - light can overheat technology
Solution? -Glare Resistant covering for all electronic devices
Organizational Charging Dock Scale: NTS This covering simply peals on and off devices and elimantes glare from light providing efficienct working conditions. Glare Resisitant Covering on Technology
satellite - Create
Katie Abushanab 2
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week week 10 2 &&311
Create : Experiment 3 : LIGHT
Mobile
Meet taylor:
Organization tech dock with Glare Resistant covering / solar energy charger
Account Manager How does Light Affect taylor? - Light causes glare in electronic devices - light can drain battery on technology
Organizational Charging Dock Scale: NTS
2
Squared
Solution?
- SOlor energy chargers
Glare Resisitant Covering on Technology / Connection to solar energy chargers
Solar energy charger which uses a suction cup to attach to any available window.
Katie Abushanab 3
satellite - Create
-Glare Resistant covering for all electronic devices
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week week 10 2 &&311
Create : Experiment 3 : LIGHT
Client side
Chargeable ipad Case
Meet matthew: Sales Represenative How does light Affect Matthew? - Light causes glare in electronic devices - light can drain battery on technology - Light can damage / fade materials
SOlution?
Certified! Chargeable Case with added krylon spray to protect leather from fading
Mophie Inpiration
Katie Abushanab 4
satellite - Create
- krylon spray to protect materials from light damage -Glare Resistant covering for all electronic devices - SOlor energy chargers
Chargeable Ipad / Notebook Organizer with fabric protection Scale: NTS
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week week 10 2 &&311
Branch Meet Larry: Marketing How does Light Affect Larry? - Light causes glare in electronic devices - light can drain battery on technology - Light improves work habits
Solution? -Glare Resistant covering for all electronic devices - SOlor energy chargers - light will be used as a worktool to the exisiting steelcase system
Task Light with Desk System Scale: NTS
Steelcase Soto LED Task Light
Katie Abushanab 5
satellite - create
ok ction
Create : Experiment 3 : LIGHT
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week week 10 2 &&311
Work from home
Create : Experiment 4 : Theories
Working from home engages theories and actions such as..
Place Attachement/ Behavioral/territorial/Freedom/Control
Squared shelving can be reconfigured to any desried layout/ providing freedom/ flexibility and organization.
Organizational Charging Dock Scale: NTS
Detail Scale: NTS
Parts of Unit
Light Call Out
Material Call Out
Working from home provides employee empowerment though freedom in personalization, control of space and working modes, which can be seen through the organizational charging dock and transitional shelving unit. The ability to customize and organize allows the employee to work in a way that is beneficial for them and is understood by the sense of place theory.
Organizational Tools
USB Outlet Chargeable Outlet
The squared app provides control, flexibility, privacy, protection and organization.
Glare Resisitant Covering on Technology w Felt panel
Wood
Metal
Katie Abushanab 2
satellite - create
Technology Call Out
How?
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Mobile
week week 10 2 &&311
Create : Experiment 4 : Theories Working mobily engages theories and actions such as..
Behavioral/territorial/Control/Privacy/Arousal This covering simply peals on and off devices and elimantes glare from light providing efficienct working conditions.
Organizational Charging Dock Scale: NTS
How?
Metal
Katie Abushanab 3 satellite - create
Glare Resisitant Covering on Technology / Connection to solar energy chargers
Light Call Out
2
Squared
Material Call Out
Solar energy charger which uses a suction cup to attach to any available window.
Technology Call
Working mobility provides employee empowerment though freedom and control in where and how they work. The use of the organizational dock and app technology enhances employee empowerment by providing a material that is stimulating but also can be and personalized. In addition, the glare resistant screen provides privacy from other users and the dock allocates spaces to enhance the user proper territory.
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week week 10 2 &&311
Client side
Create : Experiment 4 : Theories
Working along side a client embraces theories and actions such as..
Stimulation/Control/Privacy/community Notebook
Chargeable ipad Case
How?
Ipad
Chargeable Case with added krylon spray to protect leather from fading
Certified!
Katie Abushanab
4
satellite - create
Mophie Inpiration
SpinneyBeck Leather
Light Call Out
Chargeable Ipad / Notebook Organizer with fabric protection Scale: NTS
Technology Call
Material Call Out
Working along side the client calls for specific materials and ways of control that allow the employee to feel empowerment. In this case using the all in one notebook provides the employee with the power to keep notes and data private while being at the side of a client. The need for this type of privacy is specifically important according to the theory of territoriality. In addition, the use of technology via the Squared app provides the community connection that the theory of community relates to. This is important to the overall productivity of the employee and their wellbeing.
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Branch
week week 10 2 &&311
Create : Experiment 4 : Theories Working mobily engages theories and actions such as..
PRIVACY/TERRITORIALITY/STIMULATION/SPIRIT OF PLACE/ COMMUNITY/ biophilia How?
Task Light/Lockable Pedestal with Desk System Scale: NTS
Working in the branch setting embraces employee empowerment in many ways. This is seen in providing the employees with lockable desks and space, allowing individuals to personalize, along with providing a place in the space to relax, and escape. There is research to back up why employees need these things such as the theory on spirit of place, privacy and territory. These focus on human needs and what can be done to enhance productivity. Looking at the larger scale of the project there are patio spaces that focus on the biophilia theory that allows users to relax in nature and outdoors. These ultimately drive the spaces and systems of Squared.
Outlet in Desking Scale: NTS 05 04
Larger scale Biophilia Theory Patio
Metal
Katie Abushanab 5
satellite - Create
01
Light Call Out
Steelcase Soto LED 02 Task Light
Material Call Out
Recycled Steelcase Soto LED Plastic Task Light
Technology Call
03
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satellite - create / collaborate / bring to life
week week 10 2 &&311
Create/ collaborate / bring to life
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week week 10 2 &&311
Create/ collaborate / bring to life
satellite - create / collaborate / bring to life
The Satellite Office: going back to our research we came to the conclusion that the most effective way to present our satellite office designs was in the “squared� design mode. This helped us wrap up squared and fully show a progression of our work from start to finish.
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Merger As the last phase of the design journey we have come to Merger, where 4 community groups - 19 students join together to create an adversting firm built on the previous focuses while exploring experiential design- our final deliverable was a tour through access 312.
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Merger
week week 12 2 &&313
week week 12 2 &&313
Create / Collaborate / bring to life
a
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213
Color & Number Relationships
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2-3
4-5
19 students. 8-9 1 design firm Total access concept pulling inspiration from the urban enviornment
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Los Angeles, CA Area Code : 213
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Merger - Create / Collaborate/ bring to life
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Cincinnati, OH Area Code: 513
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headquarters Los Angeles, CA Area code: 213
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5T
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Manhattan, NY Area Code: 212 646 917
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Denver, CO Area Code: 303 702 Lexington, KY Area Code: 859 86
week week 12 2 &&313
Create / Collaborate / bring to life branch Denver, Colorado Area Code : 702
Merger - Create / Collaborate / bring to life
access 213 lobby
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Merger - Create / Collaborate/ bring to life
week week 12 2 &&313
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Merger- Create / Collaborate / bring to life
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week week 12 2 &&313
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The Master - MERger
Merger - Create / Collaborate/ bring to life
Katie Abushanab
cafe rendering
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Merger - Create / Collaborate/ bring to life
week week 12 2 &&313
Collaborate / bring to life
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Merger - Create / Collaborate/ bring to life
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create / Collaborate
cafe rendering
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Merger - Create / Collaborate/ bring to life
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create / Collaborate
open office
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Merger - Create / Collaborate/ bring to life
week week 12 2 &&313
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Merger - Create / Collaborate/ bring to life
week week 12 2 &&313
Merger - Bring to life
week week 12 2 &&313
bring to life
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Merger - bring to life
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bring to life
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this is the design process through the living office
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