2nd

For my final major project I have decided to work on a celebrity collaboration with Alexa Chung for high street store Zara. I created this project as I feel there is definitely a gap in the market for this and could be realistic.

Celebrity collaborations with high street stores seem to be all the rage at the moment e.g. Rihanna for River Island, the Kardashians for Dorothy Perkins, Lana Del Ray for H&M etc… The collaboration excites shoppers and creates a buzz around the store, with a chance to boost the stores reputation and more importantly sales. I feel that Alexa Chung’s image and style suits Zara perfectly. She is often pictured in tailored shirts, skinny trousers and neat dresses - always looking well put together yet effortless and relaxed and the same time. This to me sums up Zara’s brand image. My aim of the project is to create a range of 10 – 15 items (both clothing and accessories) for the Alexa Chung collaboration to feature in the leading 8 stores across the UK & US and online. I have chosen to branch out to the US because Alexa is established in the states although not as well known as she is in the UK.